eCom Capital Podcast

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

Craig Wilson is back. Last time we spoke he was doing $10K a month and barely believed it was real. This time he's doing $62K - without his main product in stock. In this follow-up episode we break down exactly what changed: how listening to customers built an entire accessory division, how a pink extension piece nobody asked for went ballistic, how average order value jumped from $100 to $148, and why Craig's biggest untapped advantage is the exact same skill he's been using on the back end - just never applied to ads.

If you're new to this channel, my name is Sasha Karabut. I went from $137,000 in debt to building two 8-figure eCommerce brands. Through my company Ecom Capital, I've generated over $75 million in client revenue and helped 1000+ brands scale their businesses profitably.

Connect with Sasha
Instagram: https://instagram.com/sasha_karabut
Facebook: https://facebook.com/the.real.sasha.karabut
LinkedIn: https://linkedin.com/in/sashakarabut

TIMESTAMPS
0:00 - From $10K to $62K: What Actually Changed
2:00 - How Listening to Customers Built an Entire Accessory Division
5:00 - The Pink Extension Nobody Wanted (That Went Ballistic)
8:00 - AOV From $100 to $148 and Why It Changed Everything
11:00 - The Amazon Strategy: Back End Products, Front End Scale
14:00 - Finding the Real Avatar (Grey Nomads, Not Young Car Guys)
17:00 - Targeting Caravans, Safety, and Reach Instead of Clean Cars
20:00 - Night and Day: Craig Then vs Craig Now
23:00 - Cash Flow Was the Biggest Blocker (And How AOV Fixed It)
26:00 - The Department Scorecard: Where Craig's 8s and 3s Are
30:00 - Improving a 3 to a 6 vs a 9 to a 10 (Where the Real ROI Is)
33:00 - Statics vs Video: The Easiest Path to Better Creative
36:00 - The Truck Driver Who Kept Snapping Brushes (The Ad Craig Never Made)
39:00 - Use the Same Superpower You Have on the Back End for Ads
42:00 - The Bidet Story:
45:00 - The Shopify Cha-Ching Live on the Podcast 
47:00 - $62K Without the Main Product in Stock
50:00 - The Next Goal: $100K, Leave the School Bus, Get the Property
53:00 - What $300K a Month Would Actually Mean for Craig's Family
56:00 - Turning Pro: The Mindset Shift Required for the Next Level
59:00 - Under reaction Is the Silent Killer of Businesses
1:01:00 - Pulling the Future Into the Present (The Final Thought)
Ready to take your business to the next level?
Follow Sasha below:
Instagram: https://www.instagram.com/sasha_karabut/
Facebook:  https://www.facebook.com/SashaEcomCapital/
Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q
LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

In this exclusive workshop, Sasha and Hamen sit down with Jad and Sheree - co-founders of ALYN, a smart wellness ring built to help people better understand their bodies. They went from zero to $10K in 22 days, built their own app in a week from scratch, and are already closing in on their next milestone. We break down why media always comes before warehousing, how to turn a 21-day wait time into a world-class customer experience, and what a QR code onboarding flow can do for a tech product that customers don't know how to use yet.

If you're new to this channel, my name is Sasha Karabut. I went from $137,000 in debt to building two 8-figure eCommerce brands. Through my company Ecom Capital, I've generated over $75 million in client revenue and helped 1000+ brands scale their businesses profitably.

Connect with Sasha 
Instagram: https://instagram.com/sasha_karabut 
Facebook: https://facebook.com/the.real.sasha.karabut 
LinkedIn: https://linkedin.com/in/sashakarabut

TIMESTAMPS 0:00 - Intro: Smart Ring Brand Hits $10K in 22 Days 
2:00 - Media, Landing Page, Warehouse — Where Your Attention Should Go 
6:00 - Why Founders Keep Getting Distracted by the Back End 
9:00 - China vs 3PL vs Own Warehouse (The Right Order of Operations) 
12:00 - Sheree and Jad's Competing Skill Sets (And Why That's the Advantage) 
15:00 - The 21-Day Wait Problem (And How to Turn It Into a Feature) 
19:00 - Building a Digital Onboarding Journey That Removes Frustration 
22:00 - Tech Products Get More Support Requests — That's Normal, Not a Problem 
25:00 - The Voltra Story: Great Product, Terrible Service, Lost Customer 
28:00 - The Four Quadrants: Service, Quality, Speed, Cost 
32:00 - Why World-Class Service Offsets Every Other Deficiency 
35:00 - The Eight Sleep QR Code Onboarding Experience (And Why It Works) 
39:00 - The IKEA Effect: Why Walking Customers Through Setup Increases Loyalty 
42:00 - ManyChat + QR Codes: Building a Messenger List From the Box 
45:00 - Jad and Sheree's Background: Cafe, Yoga Studio, Coffee Subscription 
49:00 - Why They Joined Ecom Capital in One Week 
52:00 - Zero to $10K in 22 Days: What That First Cha-Ching Felt Like 
55:00 - Jad Built Their App in One Week (And Customers Love It) 
58:00 - Inviting Customers to Co-Build the Product With You 
1:00:00 - The Road to $100K and What's Next for ALYN
Ready to take your business to the next level?
Follow Sasha below:
Instagram: https://www.instagram.com/sasha_karabut/
Facebook:  https://www.facebook.com/SashaEcomCapital/
Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q
LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

This one's different. Bryony from SensaPatch - transdermal vitamin patch brand, marine biologist turned national sales manager turned ecommerce founder - joins Sasha and Hamen for one of the most honest conversations we've had on this show. She's 18 months in, profitable before year one, running the business on 15 hours a week while raising two kids (one with autism), managing a trademark battle with a Sex doll company, and rebranding entirely in January. No fluff, no highlight reel - just a real founder figuring out what success actually looks like when life doesn't pause for business.

If you're new to this channel, my name is Sasha Karabut. I went from $137,000 in debt to building two 8-figure eCommerce brands. Through my company Ecom Capital, I've generated over $75 million in client revenue and helped 1000+ brands scale their businesses profitably.

Connect with Sasha
Instagram: https://instagram.com/sasha_karabut
Facebook: https://facebook.com/the.real.sasha.karabut
LinkedIn: https://linkedin.com/in/sashakarabut

TIMESTAMPS
0:00 - Intro: The Most Honest Podcast We've Done
4:00 - Bryony's Background: Marine Biology, Sales Manager, Two Kids, One Business
8:00 - Why She Left a Career She Loved (And What It Cost)
12:00 - Joining Ecom Capital With a Spam Email Address
15:00 - Running a Business at 50/50 (Business vs Family)
19:00 - The Two People That Live Inside Her
22:00 - Success Looks Different for Everyone (The Meta vs Woolworths Example)
25:00 - Stop Playing Shop, Start Building a Business (The Sticky Note)
28:00 - Who Not How: Hiring Her Sister and a Meta Ads Agent
31:00 - Why She Wants to Understand It Before She Outsources It
34:00 - The Trademark Battle With a Sex Doll Company
38:00 - Why the Original Brand Was a Smaller Version of Herself
41:00 - The Rebrand, the Regulations, and the January Launch
44:00 - Bryony IS the Asset (And Why She's Under-Leveraging It)
48:00 - The Patrick Bet-David Story: Solving Problems Live on a $5K Call
52:00 - Why Disruption Is Her Biggest Competitive Advantage
55:00 - What the Next 12 Months Look Like for Sense Patch
58:00 - Profitable Before Year One: What That Actually Means
1:00:00 - The Real Reason Ecom Capital Works (It's the Community)
1:02:00 - Final Thoughts: Keep Showing the Real Version of You
Ready to take your business to the next level?
Follow Sasha below:
Instagram: https://www.instagram.com/sasha_karabut/
Facebook:  https://www.facebook.com/SashaEcomCapital/
Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q
LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule
Six months ago I paid $200,000 for a day in Alex Hormozi's offices. Today I'm sharing the full unfiltered report - the three things his team told me to fix, what actually happened, the numbers behind each outcome, and where one of them completely failed. Then I go into the five core observations from spending time with 10 to 20 founders doing $5M to $40M a year, including the one behavior pattern that's killing more businesses than anything else. No fluff, no hype - just the real results.
If you're new to this channel, my name is Sasha Karabut. I went from $137,000 in debt to building two 8-figure eCommerce brands. Through my company Ecom Capital, I've generated over $75 million in client revenue and helped 1000+ brands scale their businesses profitably.
Connect with Sasha
Instagram: https://instagram.com/sasha_karabut
Facebook: https://facebook.com/the.real.sasha.karabut
LinkedIn: https://linkedin.com/in/sashakarabut
TIMESTAMPS 
0:00 - Was the $200K Worth It? Here's the Full Breakdown 
3:00 - Observation #1: Focus Is the Only Thing That Actually Matters
5:00 - Why Distraction Is Killing $5M-$40M Businesses 
8:00 - The Organic Content Problem (And Why I Keep Avoiding It) 
11:00 - How to Attack a Constraint With Insane Focus 
14:00 - Observation #2: Volume Is the Only Way to Get Good Fast 
17:00 - The 12% Win Rate Across 9,200 Ads (And What It Means) 
20:00 - The Bike Riding Analogy for Skill Development 
22:00 - The Waterline Story: Why Overnight Success Isn't Overnight 
25:00 - Observation #3: Founders Fight the Advice They Paid For 
28:00 - Do You Want to Be Right or Do You Want to Win? 
31:00 - How Your Beliefs Create Your Results (And Keep You Stuck) 
34:00 - Observation #4: Expectations Set, Expectations Met 
37:00 - How Alex's Team Duplicates Him at Scale 
40:00 - Why Ambiguous Expectations Create Bloated, Expensive Teams 
43:00 - The Duplication Playbook and When to Use It 
46:00 - Observation #5: Permission and Validation (The Hidden Trap) 
49:00 - You Already Know What You Need to Do 
51:00 - The 50 Cent Principle: How Dependency Weakens You 
54:00 - The Six-Month Results: What Actually Happened 
55:00 - Outcome #1
56:00 - Outcome #2
57:00 - Outcome #3: A Flat Failure (Full Honesty) 
58:00 - What's Next: Three Priorities Going Forward 
59:00 - Priority #1
1:00:00 - Priority #2
1:02:00 - Priority #3
Ready to take your business to the next level?
Follow Sasha below:
Instagram: https://www.instagram.com/sasha_karabut/
Facebook:  https://www.facebook.com/SashaEcomCapital/
Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q
LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

In this exclusive workshop, Sasha and Hamen sit down with Sally -founder of Aligné Weighted Vest, a remedial massage therapist and naturopath of 20 years who sold her clinic, flew to China to fix her supplier relationship, built a women's weighted vest brand from scratch, and made over $8,000 in her first week from organic content alone.

We break down the avatar strategy that converts both age groups, why founder-led content is the only thing competitors can't copy, how to use your mom as a co-star to future-pace your audience, and why Sally's already thinking about exit before she's hit $100K a month.

If you're new to this channel, my name is Sasha Karabut. I went from $137,000 in debt to building two 8-figure eCommerce brands. Through my company Ecom Capital, I've generated over $75 million in client revenue and helped 1000+ brands scale their businesses profitably.

Connect with Sasha
Instagram: https://instagram.com/sasha_karabut
Facebook: https://facebook.com/the.real.sasha.karabut
LinkedIn: https://linkedin.com/in/sashakarabut

TIMESTAMPS
0:00 - Intro: Massage Therapist to Weighted Vest Founder
1:00 - Sally's Background: 20 Years in Clinic, Then a Big Change
3:00 - Why Her Mom's Osteoporosis and Her Partner's Business Debt Started Everything
5:00 - How Amazon Bestsellers Validated the Product Idea
8:00 - The Hardest Part: Reaching Out to Over 100 Suppliers
11:00 - Flying to China and Why It Changed Everything
14:00 - The Christmas Event That Made Her Start Posting That Night
17:00 - No Strategy, Just Founder Content (And $8K in the First Week)
20:00 - Why Women Didn't Even Know Weighted Vests Existed
22:00 - The Fear That Nobody Would Want the Product
24:00 - The Two Avatars: Her vs Her Mom (And Why Both Convert)
28:00 - The Organic Reel With Her Mom That Made Two Sales Immediately
31:00 - The Future-Pacing Strategy: Show Them Now and in 20 Years
35:00 - The Cost of Inaction Angle (And Why It Converts Hard)
38:00 - How to Use the 50 Turning Point as the Hook
41:00 - Organic and Paid Work the Same Way (Pay for Speed)
44:00 - Pushing Organic Winners Into Paid Ads
47:00 - The Exit Goal: Build It Beautiful, Then Sell It
50:00 - How to Build for a Strategic Buyer From Day One
53:00 - Data-driven Media Buying: First Touch vs Second Touch Conversions
56:00 - The Lesson: Your Business Doesn't Care How You Feel, Feed It
58:00 - Final Thoughts and What's Next for Align Weighted Vest
Ready to take your business to the next level?
Follow Sasha below:
Instagram: https://www.instagram.com/sasha_karabut/
Facebook:  https://www.facebook.com/SashaEcomCapital/
Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q
LinkedIn: https://www.linkedin.com/in/sashakarabut/