Meet the Mom Making $30K/Month Selling Cup Holders
Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/scheduleIn this episode, Sasha and Hamen sits down with Shelby, a Brisbane-based ecommerce entrepreneur who built a multi-six-figure caravan and camping accessories brand from a simple garage project.In this raw and honest conversation, you'll discover how Shelby navigated patent issues, managed rapid growth without abandoning quality, and balanced being an entrepreneur, wife, and mother of three. The trio also dive deep into Black Friday strategy, pricing optimization, split testing, and the critical importance of prioritizing ruthlessly when scaling.-------------------------------------Connect with SashaInstagram: https://www.instagram.com/sasha_karabut/Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/LinkedIn: https://www.linkedin.com/in/sashakarabut/-------------------------------------TIMESTAMPS0:00 - Intro: Land Cruiser Cup Holder Genesis0:25 - From Small Project to Multi-Product Line2:30 - The Patent Shock: Chinese Knockoffs In 6 Months4:15 - Why the Pivot from 4WD to Caravan Market5:30 - Business Size at Pivot Point6:45 - Building an Audience In Limited Markets8:00 - The COVID Caravan Boom & Market Opportunity10:15 - Competing in a Saturated 4WD Space12:30 - Deciding to Go All-In on Caravanning14:45 - Product Development & Expanding the Range18:00 - Managing Growth While Balancing Family Life22:15 - Black Friday Strategy & Positioning25:30 - Pricing Strategy for Maximum Conversion28:45 - Front-End Price vs Shipping Cost Psychology32:00 - Split Testing Pricing Models35:15 - Lead Times & Customer Expectations38:30 - Dealing with Supply Chain Delays41:00 - Inventory Management Challenges43:30 - The Importance of Prioritization46:00 - Rubber Balls vs Glass Balls: Knowing What to Drop49:30 - Building Systems for Scaling51:45 - Final Thoughts on Growth & The Future52:30 - Q&A & Closing RemarksAbout eCom Capital PodcasteCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.Ready to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/
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1:11:37
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1:11:37
Facebook Ads Andromeda Update Is Killing Sales (Here’s the Fix)
Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/scheduleIn this episode, Sasha sits down with Hamen Baba to break down Meta's game-changing Andromeda algorithm update and what it means for your e-commerce business heading into Black Friday and beyond.For nearly a decade, Sasha has helped almost 2,000 founders launch and scale profitable e-commerce businesses. Hamen Baba, who has spent over $30 million on ad spend and generated over $100 million in e-commerce revenue for clients, reveals what's actually happening behind the scenes with Meta's latest changes.In this data-driven conversation, you'll discover why Meta reached out to agencies asking them to test more creatives, the truth about why Meta is pushing this message harder, the three critical strategies for Black Friday success, why cost cap will be the most scalable media buying structure in 2025, and how to position your business to capitalize on this shift before your competitors do.If you're not adapting now, your ad account will flatline. But if you move fast, you'll own the market while others scramble to catch up.------------------------------------------Connect with SashaInstagram: https://www.instagram.com/sasha_karabut/Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/LinkedIn: https://www.linkedin.com/in/sashakarabut/------------------------------------------TIMESTAMPS0:00 - Intro: Meta's Andromeda Update & Black Friday Impact3:30 - Meta's Shift: Creatives Are The New Targeting6:45 - The Reality: Meta's Algorithm Is Messy8:00 - Inside Story: Meta's $10,000 Creative Testing Credit14:00 - Performance Declines & What They Mean24:15 - Broad Targeting vs Interest-Based Targeting31:30 - The Cost Cap Strategy Explained35:00 - Cost Cap as The Future of Media Buying38:00 - Three Key Strategies For Black Friday46:30 - Why Moving Fast Wins The Market48:00 - The Creator Economy Is Here52:30 - Action Steps: Get Into Your Ad Accounts55:30 - Closing Thoughts & ImplementationAbout eCom Capital PodcasteCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.Ready to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/
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38:34
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38:34
Meet the Founders Making Millions in the Toughest Health Market
Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/scheduleIn this episode, Sasha sits down with Jess Redman and Benji Dimitrioski, co-founders of Nature's Pharmacy, a multi-million dollar real food brand that started in a home kitchen during COVID.They reveal how they turned a product with a 4-week shelf life into an advantage, grew to 500+ health food stores, and hit 6-figures in their first year on a $300 Fiverr website. You'll discover the unconventional strategies that allowed them to scale in one of the world's toughest regulatory landscapes without compromising their core mission: 100% natural products.---------------------------------------Connect with SashaInstagram: https://www.instagram.com/sasha_karabut/Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/LinkedIn: https://www.linkedin.com/in/sashakarabut/---------------------------------------Connect with Jess & Benji (Natures Farmer Sea)Website: https://www.naturesfarmersea.com/Jess: https://www.instagram.com/jessredmanofficialBenji: https://www.instagram.com/benjidimitrioskiofficial---------------------------------------TIMESTAMPS0:00 - 100 Hour Weeks & Building From Home0:25 - Growing To 200+ Health Food Stores3:39 - What Is Sea Moss Explained4:06 - Finding The Cleanest Sea Moss In St. Lucia6:30 - Building The First Website ($300 Fiverr)8:00 - Product Benefits & First Trials15:30 - Formulating The Product & Taste23:48 - The $300/Week Salary Reality30:51 - Delayed Gratification Strategy36:23 - Making The Right Business Decisions40:10 - The 4-Week Shelf Life Challenge41:05 - Social Media Content That Drives Sales45:36 - The Regulatory Nightmare & FDA Compliance48:15 - Operations Manager Challenges52:30 - Staying Compliant Without Overselling57:00 - Scaling Warehouses & Infrastructure1:01:00 - Growth Mindset & Leadership Philosophy1:01:40 - Promoting From Within CultureAbout eCom Capital PodcasteCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.Ready to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/
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1:03:53
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1:03:53
This Is Why Scaling Kills Most E-Commerce Brands (and no one talks about it)
Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/scheduleIn this episode, Sasha sits down with Hamen Bamba, an ecommerce expert and media buying specialist who has spent over $30 million in ad spend and generated over $120 million in sales. Hamen reveals the one critical business element that can make or break any ecommerce venture, sharing insights on gross profit optimization, content strategy, and scaling frameworks that separate successful brands from struggling ones.You'll learn:• Why gross profit dollars matter more than profit percentages for sustainable scaling• The 8-10x product pricing rule that enables bulletproof business margins• How to compete against Amazon by building premium brand positioning• Advanced upsell strategies that can double your average order value overnight--------------------------------------------------Connect with Sasha (Host)Instagram: https://www.instagram.com/sasha_karabut/Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/LinkedIn: https://www.linkedin.com/in/sashakarabut/--------------------------------------------------TIMESTAMPS0:00 - Intro: The One Thing You Cannot Mess Up1:38 - Hammond's Background and $120M Journey3:08 - The Validation Process Most Brands Miss4:06 - Why Profit Doesn't Equal Bank Account Growth6:07 - The Margin Arbitrage That Enables Scaling8:03 - Gross Profit Dollars vs Percentages Explained10:54 - The Hunter Analogy: Rabbits vs Buffalo Products14:07 - Real Client Story: $5000 Coaching Lesson16:44 - Product Economics Calculator Breakdown18:03 - Fixing Poor Margins: Two Strategic Levers21:07 - Content Machine Strategy for Lower Acquisition Costs23:05 - Hook vs Body: Ad Structure Mastery24:02 - The Peacocking Dating Analogy for Ads27:01 - Overcoming Fear of Online Embarrassment28:42 - Lifetime Value Extension Strategies30:27 - Subscribe & Save Model Case Study34:51 - Product Selection: The 8-10X Rule37:24 - Amazon vs Brand Positioning Strategy40:27 - Why Dropshipping Struggles Against Brands41:47 - Resources and Next StepsAbout eCom Capital Podcast:eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #skincare #businessgrowthReady to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/
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41:51
His Store Failed For 547 Days Until He Learned This One Strategy
Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/scheduleIn this episode, Sasha sits down with Paul, a professional executive chef turned ecommerce entrepreneur. Paul shares his remarkable journey from launching kitchen knives targeting female foodies to finding massive success with barbecue products for male outdoor cooking enthusiasts, all while juggling a full-time chef career, job loss, and new parenthood.You'll learn:• How to systematically test and pivot products using data-driven decisions• The power of authentic content creators who actually use your products• Why product validation beats perfection when launching new products• How to scale from $3K to $15K monthly revenue with proper ad spend strategies--------------------Connect with Sasha (Host)Instagram: https://www.instagram.com/sasha_karabut/Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/LinkedIn: https://www.linkedin.com/in/sashakarabut/--------------------TIMESTAMPS0:00 - Intro2:03 - From chef to ecommerce: Paul's initial product selection4:17 - Early challenges with female foodie avatar and knives8:17 - The pivotal shift to authentic content creators13:02 - Data-driven pivot from female to male barbecue market18:07 - 18 months of persistence despite setbacks22:10 - Job loss, new baby, and knee surgery challenges25:04 - Product validation strategy: $200 test approach28:21 - Finding product-market fit with barbecue blanket33:50 - Speed of execution: weeks vs months to launch41:27 - Current performance: 2.3% conversion, $118 AOV47:67 - Creative strategy: hooks vs full ad content56:45 - The masked entrepreneur concept for job security1:04:26 - Future scaling plans and fulfillment solutionsAbout eCom Capital PodcasteCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.Ready to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/
The Ecom Capital Podcast is the blueprint for eCommerce growth—one conversation at a time.Hosted by Sasha Karabut, founder of Ecom Capital (8-figure company), the show uncovers how top founders and operators build, scale, and win in eCommerce.No fluff. No theory. Just what’s working now.New episodes every week.
Australia