eCom Capital Podcast

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/scheduleFrom failed Amazon stores and six figures in debt to a AUD $4 million+ annual Shopify brand in just three years. In this raw, unfiltered episode, Kris and Chelle break down the exact journey that most founders never talk about—the sleepless nights, the emotional breakdowns, the moments where they had one month of rent left and had to lock in completely. ------------------------------------------------------Connect with Sasha(Host):Instagram: https://www.instagram.com/sasha_karabut/Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/LinkedIn: https://www.linkedin.com/in/sashakarabut/------------------------------------------------------Timestamps:0:00 - Intro: From Failed Amazon to $4M Brand3:00 - The Amazon Disaster & Why They Didn't Quit6:30 - The First Moment of Proof8:05 - The PayPal Lock: $10K Frozen10:39 - First Real Traction (October 2023)17:00 - Why Having a Co-Founder Was Essential19:45 - May to June 2024: The Overnight Success22:18 - The Product Quality Meltdown (20+ Angry Emails/Day)25:13 - Learning Real Profit vs. Vanity Metrics28:07 - The Power of Focus & Saying "We Do eCommerce"32:33 - Would You Do It Again Knowing Everything?35:36 - The Bullying (In a Good Way) & Setting Higher Goals37:00 - The Australian Market & $4M in 12 Months43:44 - The Biggest Risk at $4M (Flattery & Ego)47:17 - Peaks & Troughs: The Behavioral Pattern51:55 - Planning for Known Problems (Cash Flow, Team, Fulfillment)54:16 - The 12-Month Roadmap & Capital Allocation56:10 - Documenting Everything for Key Man Risk59:48 - From Tactical to Strategic Thinking01:04:05 - The Capital Allocation Framework (ICE)01:06:24 - Scoring Your Departments 01:10:16 - Where Your Attention Should Go (The Bottleneck)01:15:43 - Creative Performance Index & Feeding the Machine01:18:06 - When to Test vs. When to Double Down01:20:07 - Preparing Ahead: The Closing Message---About This Podcast:Raw conversations with eCommerce founders about the real journey—not the highlight reel. We talk about the desperation, the decisions, the disciplines, and the dollars that build sustainable brands.---#ecommerce #ecom #entrepreneurship #founder #shopify #scaling #casestudy #business #motivation #realstory #dedication #brandbuilding #businessjourney #mentorship #australiabusiness #startup #multimillion #cashflow #strategy #leadershipReady to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/scheduleIn this raw, unfiltered case study episode, Sasha and Hamen break down how they scaled one of their internal eCommerce brands from $4,000/month to $120,000+/month in just 12 months—while simultaneously increasing profitability from near-zero to $1,000-$2,000 per day in consistent daily profit. This is the exact same system they teach their communities, and it's a masterclass in identifying the right problems to solve in the right sequence. If you're spinning your wheels testing random ideas, changing your store every week, and never seeing real growth, this episode will completely rewire how you approach scaling. They tested hundreds of creatives, optimized ad spend, revamped their USP, and fixed three critical metrics that most founders ignore—and the results speak for themselves.------------------------------------------------------Connect with Sasha(Host):Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/ LinkedIn: https://www.linkedin.com/in/sashakarabut/ ------------------------------------------------------Timestamps:0:00 - Intro: 30X Growth & $120K/Month Case Study0:38 - The Power of Scaling From $4K to $120K in 12 Months2:01 - Why Identifying the Right Problem in the Right Sequence is Everything3:05 - The Three-Metric Framework: AOV, CPC, and Conversion Rate4:04 - What Happens When Founders Spread Themselves Too Thin4:44 - Stage 1: Opening Up Traffic (Why You Need More Ad Spend Data)Ready to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/scheduleFrom a Wife's Health Crisis to a 7-Figure Wellness Brand: The NUVIE Saunas JourneyIn this powerful episode, Sasha sits down with Simon, co-founder of NUVIE Saunas, to discuss an incredible entrepreneurial journey born from personal tragedy. When Simon's wife Alana received a challenging health diagnosis four years ago, they didn't just survive—they discovered a passion that would become a 7-figure eCommerce business. But what makes this story truly remarkable is how Simon took massive risks on a completely unvalidated, high-ticket product ($12,000 saunas) and not only made it work, but built one of the most compelling wellness brands in Australia. This is the raw, unfiltered story of how faith, product conviction, and calculated risk-taking create life-changing outcomes.------------------------------------------------Connect with Simon Brosolo (Guest):Website: https://www.nuvie.com.au/Linkedin: https://www.linkedin.com/in/simon-brosolo-14706420Connect with Sasha (Host):Instagram: https://www.instagram.com/sasha_karabut/Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/LinkedIn: https://www.linkedin.com/in/sashakarabut/------------------------------------------------Timestamps:00:00 - Intro: Selling $12,000 Saunas Off a Render01:18 - Alana's Health Crisis: The Origin of NUVIE02:01 - The NICEN Detox Protocol (Created for 9/11 Firefighters)03:02 - How the Protocol Works: 30 Days to Detoxify04:10 - Sasha's Initial Pushback: "This Is Too Risky"05:03 - The Trend Validation: Why Simon Was So Convinced06:06 - From Corporate to Entrepreneurship08:06 - First Sales: $15K Products, Zero Customer Interaction09:48 - Moving Beyond Renders: Real Product Validation10:31 - The Risk Analysis Call That Changed Everything11:00 - Income Pressure & Making It Work Without a Salary13:36 - Team Building & Delegation (Bringing in Operations Experts)15:49 - Scaling From 7-Figures to 8-Figures16:46 - The Power of the Founder Story in Marketing18:20 - Product Complexity & Fulfillment Challenges20:06 - How to Build a Real BrandAbout Ecom Capital Podcast:eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.Ready to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call to Build & Scale Your Ecommerce Brand → https://www.ecomcapital.com/demo/scheduleIn this episode, Sasha Karabut sits down with co-host and media buying powerhouse Hamen Bamba—who has spent over $30 million on advertising and generated more than $120 million in revenue—to expose the biggest mistake most founders make when launching their brands. They reveal why jumping into a subscription-based model is a guaranteed path to cash flow disaster, and share the proven framework that actually works.------------------------------------------------------Connect with Sasha (Host):Instagram: https://www.instagram.com/sasha_karabut/Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/LinkedIn: https://www.linkedin.com/in/sashakarabut/------------------------------------------------------Timestamps:00:00 - Intro01:00 - Why you need cash flow when starting out03:15 - First-time founder thinking that kills subscription models13:22 - Athletic Greens vs Shilajit: Bulk purchase model comparison that works16:26 - David Johns' 12-month supply strategy: How to filter customers right18:50 - Public company subscription disaster: The pet consumables case study that failed23:42 - Sasha's Bissou shoe brand: $15K spent on subscriptions, zero conversions29:37 - Grooming Here UK's "hygiene plan" strategy: Transparency vs deception30:19 - What skills you actually need to succeed with subscriptions35:16 - Asmin's Tongat Ali brand: $60K/month profit without subscriptions36:21 - The right sequence: Profitable first purchase → then optional subscriptionsAbout Ecom Capital Podcast:eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #dropshipping #businessgrowth #subscriptionmodel #cashflow #profitability #ecommercestrategy #mediabuying #AOVReady to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/scheduleIn this episode, Sasha sits down with Kayci Scaggs, founder of Pakks.co, a conversation card company born from personal struggle that scaled from $20,000 in the first 30 days to $67k per month, with clear sights on $1 million monthly revenue.Kayci's story is a masterclass in the "missionary vs mercenary" founder mentality. After a painful divorce, job loss during the tech industry downturn, and six months of unemployment, she hit rock bottom. But a chance meeting led to the birth of Pakks Co—simple conversation prompt cards that transformed how couples and families connect. The twist? These cards made over $20k in sales within the first 30 days.------------------------------------------------Connect with SashaInstagram: https://www.instagram.com/sasha_karabut/Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/LinkedIn: https://www.linkedin.com/in/sashakarabut/Connect with Kayci ScaggsInstagram:  https://www.instagram.com/scaggsc_/Website: https://pakks.co/------------------------------------------------TIMESTAMPS0:00 - Intro: From Divorce to $67K Monthly Revenue2:00 - Kayci's Origin Story: The Broken Marriage5:00 - Job Loss & Six Months of Unemployment8:00 - Meeting Someone New & The Conversation Cards Spark12:00 - The Inspiration Behind Pakks co15:00 - First 30 Days: $20K In Sales18:00 - Scaling from 10K to 67K Per Month20:00 - The Path to $200K & $1M Monthly Revenue25:00 - The Missionary Founder Mindset28:00 - Real Client Results & Ad Account Wins32:00 - The Five Critical Decisions to Scale to $1M35:00 - Decision 1: Hire A VA For Customer Service37:00 - Decision 2: Master Your P&L40:00 - Decision 3: Content Strategy & Avatar Development43:00 - Decision 4: Email List Building As A Compound Asset46:00 - Decision 5: Emotional Neutrality in Business50:00 - Why You Must Stop Enjoying Media Buying53:00 - The Mechanics of Scaling Ad Spend57:00 - Lifetime Value & Product Expansion1:00:00 - Building The Next Tiers of Pakks co Products1:03:00 - Founder Resilience & Overcoming Self-Doubt1:05:00 - The Importance of Surrounding Yourself With Winners1:10:00 - Closing Thoughts & Future TrajectoryAbout eCom Capital PodcasteCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.Ready to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/