TikTok vs Meta: Which Platform Actually Wins in 2025?
Organic reach vs paid and controlled - In this episode, we dive into the biggest debate in digital marketing right now: should your brand go all-in on TikTok organic growth or double down on Meta’s paid ad machine?We break it all down-based on real brand results,Here’s what we cover:Why brands are selling out with zero ad spend on TikTokThe “audience gold rush” happening on TikTok right nowWhat Meta still dominates at-and why smart brands aren't leaving it behindThe creative testing shortcut that can save you thousands in ad costsHow content volume impacts results-and what to do if you don’t have a big teamThe truth about control vs chaos: how to decide between paid vs organic for your stage of businessWhether you're just starting out or scaling fast, this is the strategy-level conversation that clears the noise and helps you make better moves.Listen in now- because what worked even six months ago isn’t what works in today’s wild digital landscape- ensure you know how to future-proof your content and paid strategy.Ready to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/
--------
51:42
--------
51:42
How Curing His Sickness Built him an 8-Figure Supplement Empire
Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule From Chronic Illness to 8-Figure Empire: Caleb Marshall, founder of Tropeaka, built one of Australia's fastest-growing supplement brands after doctors couldn't diagnose his mysterious illness. Starting as a tennis coach with zero business experience, he bootstrapped from his apartment to 70+ countries and major retail dominance. In this episode, he reveals his contrarian approach to staying the bottleneck, building in-house manufacturing, and why being "too conservative" actually scaled his business faster than venture-backed competitors------------------------------------------------Connect with Caleb Marshall (Guest):Instagram: https://www.instagram.com/calashall/ Linkedin: https://www.linkedin.com/in/calebmarshall Connect with Sasha (Host):Instagram: https://www.instagram.com/sasha_karabut/Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/Linkedin: https://www.linkedin.com/in/sashakarabut/------------------------------------------------TIMESTAMPS:00:00 - Intro00:15 - Caleb’s Origin story: Chronic Illness to Business Idea04:30 - Starting a Supplement Brand - Tropeaka08:00 - Challenges with running a Supplement Brand19:20 - How to Delegate? 21:47 - Planning, Timeline - How far does he plan?24:35 - Pivoting When COVID almost Killed Their Ecom Dominance26:48 - Going Retail 28:08 - Things to have in place Before Scaling 32:42 - What he would have done differently ?36:13 - Testing for Product Market Fit37:50 - Product Quality vs Competition in Supplement Industry42:43 - The Health Food Aisle Problem49:33 - 5 Rules to Improve Your health 54:30 - Hardest Skills to Learn as a FounderAbout Ecom Capital Podcast: eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #dropshipping #businessgrowthReady to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/
--------
1:03:17
--------
1:03:17
From Roofer to Revenue Machine: How Rhys Turned Roadblocks a Growth Playbook for his brand Elev8 Workwear
In this episode, we join Sasha Karabut and Hamen Bamba as they sit down with Rhys, founder of Elev8 Workwear—a former roofer who dropped out in Year 10 and walked away from the tools just last year to go all-in on e-commerce.Now he’s in the middle of a serious growth phase—and this is the first time he’s breaking down exactly what’s worked, what hasn’t, and how he’s navigating the real challenges of scaling an e-com brand from the ground up.Together, they unpack:The tactical shifts that helped push past contracts, creative fatigue, and blocked momentumWhy the balance of action vs. speed is critical for foundersWhat it actually takes to test at volume—and why creative output drives scaleAOV plays Rhys is using to stretch every transaction furtherHis framework for tracking ROI, and how to make smarter decisions with your ad spendThe power of staying in the trenches, and why consistency always beats chasing shiny tacticsWhether you're just getting started or pushing through a plateau, this episode is packed with grounded insights you won’t hear anywhere else.Join us in a “no filter” conversation to hear what’s really working behind the scenes.Ready to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/
--------
1:02:49
--------
1:02:49
3 Roadblocks Holding Your Brand Back From $100K/Months
Curious what separates stagnant brands from 6-figure success stories?In this episode Sasha Karabut is joined once again by powerhouse eCommerce coach Hamen Bamba for a breakdown of the 3 most common reasons why your brand may never hit that 6-figure-per-month mark.We chat about the 3 key shifts that help brands break through plateaus and scale with confidenceHow to make your creative work harder for you—unlocking better performance without bigger spendCreatives: Static vs. video which format delivers the highest conversions right now (and how to use both smartly)In e- commerce numbers talk:The EXACT few numbers that ACTUALLY move the needle to successfully scale from $10K to repetitive $100K/monthsAnd lastly, to conclude the episode, the 3rd Pillar that may be hindering success: This is the one most people don’t expect—often overlooked and seriously underrated in terms of how much damage it can do to your growth.Whether you're launching your first product or scaling toward that $100k/month milestone, this episode hands you the clarity, strategy, and confidence to make smarter moves with AI, creative, and your data-fast.What if the path to $100K/months repetitively was simpler than you think? Tune in to find out how.Ready to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/
--------
51:20
--------
51:20
200% Growth in Under 30 Days: A Simple Advertising Optimisation That You Can Steal This Month: With Hamen Bamba
Join Sasha Karabut, CEO of eCom Capital, and Hamen Bamba, eCom Capital Coach, as they share behind-the-scenes insights into the systems and strategies that generated a significant revenue increase — in less than 30 days.What would adding an extra $45K this month mean for your business?In this episode, Sasha and Hamen break down:Real-time updates and wins from both their own stores and clients stores.A full-funnel optimisation strategy—from traffic to AOVTips to test ad creatives for performanceWhy randomness is killing your growth—and how to fix itThe simple steps you can take over the next 2–4 weeks to emulate this successYou’ll hear a case study on their brand “Bisous,” revealing what actually moved the needle—and how you can apply the same to your store.If you’re serious about growing your eCom business, optimising your funnel, or just love hearing how real brands make real money—this episode delivers.If others are doing it, why not you?Follow Sasha below:Instagram: https://www.instagram.com/sasha_karabut/Facebook: https://www.facebook.com/SashaEcomCapital/Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-QLinkedIn: https://www.linkedin.com/in/sashakarabut/Ready to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/
Entrepreneurship podcast focused around direct and tangible strategies that can provide you with takeaways and immediately implementable pieces of wisdom so that you can level up your life and business.
Australia