Don't Start a Subscription Brand As a Beginner, Do THIS Instead
Schedule a Call to Build & Scale Your Ecommerce Brand → https://www.ecomcapital.com/demo/scheduleIn this episode, Sasha Karabut sits down with co-host and media buying powerhouse Hamen Bamba—who has spent over $30 million on advertising and generated more than $120 million in revenue—to expose the biggest mistake most founders make when launching their brands. They reveal why jumping into a subscription-based model is a guaranteed path to cash flow disaster, and share the proven framework that actually works.------------------------------------------------------Connect with Sasha (Host):Instagram: https://www.instagram.com/sasha_karabut/Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/LinkedIn: https://www.linkedin.com/in/sashakarabut/------------------------------------------------------Timestamps:00:00 - Intro01:00 - Why you need cash flow when starting out03:15 - First-time founder thinking that kills subscription models13:22 - Athletic Greens vs Shilajit: Bulk purchase model comparison that works16:26 - David Johns' 12-month supply strategy: How to filter customers right18:50 - Public company subscription disaster: The pet consumables case study that failed23:42 - Sasha's Bissou shoe brand: $15K spent on subscriptions, zero conversions29:37 - Grooming Here UK's "hygiene plan" strategy: Transparency vs deception30:19 - What skills you actually need to succeed with subscriptions35:16 - Asmin's Tongat Ali brand: $60K/month profit without subscriptions36:21 - The right sequence: Profitable first purchase → then optional subscriptionsAbout Ecom Capital Podcast:eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #dropshipping #businessgrowth #subscriptionmodel #cashflow #profitability #ecommercestrategy #mediabuying #AOVReady to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/
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40:58
Meet the Woman Who Turned Divorce Into a $67k/month Brand
Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/scheduleIn this episode, Sasha sits down with Kayci Scaggs, founder of Pakks.co, a conversation card company born from personal struggle that scaled from $20,000 in the first 30 days to $67k per month, with clear sights on $1 million monthly revenue.Kayci's story is a masterclass in the "missionary vs mercenary" founder mentality. After a painful divorce, job loss during the tech industry downturn, and six months of unemployment, she hit rock bottom. But a chance meeting led to the birth of Pakks Co—simple conversation prompt cards that transformed how couples and families connect. The twist? These cards made over $20k in sales within the first 30 days.------------------------------------------------Connect with SashaInstagram: https://www.instagram.com/sasha_karabut/Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/LinkedIn: https://www.linkedin.com/in/sashakarabut/Connect with Kayci ScaggsInstagram: https://www.instagram.com/scaggsc_/Website: https://pakks.co/------------------------------------------------TIMESTAMPS0:00 - Intro: From Divorce to $67K Monthly Revenue2:00 - Kayci's Origin Story: The Broken Marriage5:00 - Job Loss & Six Months of Unemployment8:00 - Meeting Someone New & The Conversation Cards Spark12:00 - The Inspiration Behind Pakks co15:00 - First 30 Days: $20K In Sales18:00 - Scaling from 10K to 67K Per Month20:00 - The Path to $200K & $1M Monthly Revenue25:00 - The Missionary Founder Mindset28:00 - Real Client Results & Ad Account Wins32:00 - The Five Critical Decisions to Scale to $1M35:00 - Decision 1: Hire A VA For Customer Service37:00 - Decision 2: Master Your P&L40:00 - Decision 3: Content Strategy & Avatar Development43:00 - Decision 4: Email List Building As A Compound Asset46:00 - Decision 5: Emotional Neutrality in Business50:00 - Why You Must Stop Enjoying Media Buying53:00 - The Mechanics of Scaling Ad Spend57:00 - Lifetime Value & Product Expansion1:00:00 - Building The Next Tiers of Pakks co Products1:03:00 - Founder Resilience & Overcoming Self-Doubt1:05:00 - The Importance of Surrounding Yourself With Winners1:10:00 - Closing Thoughts & Future TrajectoryAbout eCom Capital PodcasteCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.Ready to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/
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1:22:25
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1:22:25
The TRUTH About Black Friday No One Tells You
Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/scheduleIn this episode, Sasha sits down with Hamen Bamba to reveal the exact Black Friday offer strategies that are generating hundreds of thousands of dollars for e-commerce brands—and what separates winners from everyone else.They break down real case studies from their clients scaling aggressively right now. One brand is pushing 60k+ daily with 40%+ profit margins. -----------------------------------------Connect with SashaInstagram: https://www.instagram.com/sasha_karabut/Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/LinkedIn: https://www.linkedin.com/in/sashakarabut/-----------------------------------------TIMESTAMPS0:00 - Intro: Black Friday Offer Amplification2:00 - Why Black Friday Is Critical for E-Commerce5:00 - Real Client Results: Early Scaling Success7:00 - Starting Early: October Black Friday Strategy10:00 - Black Friday Is An Amplifier, Not A Solution15:00 - Case Study: Buy Two Get One Offer20:00 - The Sefels Lights Business Breakthrough25:00 - How To Know If Your Problem Is The Offer30:00 - The Six Components of a Winning Offer33:00 - Visibility: Don't Hide Your Discount35:00 - Urgency & Scarcity: Creating The Pressure37:00 - Value Perception & Anchor Pricing39:00 - The Offer Generator AI Tool Demo41:00 - Client Success: $10K In A Day With The Tool43:00 - Operator Mindset: Treat Every Black Friday As Your Last45:00 - Creating Aggressive Offers That Convert47:00 - Scaling Into Black Friday With Confidence50:00 - Action Steps & Resource Links52:00 - Closing Thoughts & Next StepsAbout eCom Capital PodcasteCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.Ready to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/
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40:24
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40:24
Facebook Ads Andromeda Update Is Killing Sales (Here’s the Fix)
Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/scheduleIn this episode, Sasha sits down with Hamen Baba to break down Meta's game-changing Andromeda algorithm update and what it means for your e-commerce business heading into Black Friday and beyond.For nearly a decade, Sasha has helped almost 2,000 founders launch and scale profitable e-commerce businesses. Hamen Baba, who has spent over $30 million on ad spend and generated over $100 million in e-commerce revenue for clients, reveals what's actually happening behind the scenes with Meta's latest changes.In this data-driven conversation, you'll discover why Meta reached out to agencies asking them to test more creatives, the truth about why Meta is pushing this message harder, the three critical strategies for Black Friday success, why cost cap will be the most scalable media buying structure in 2025, and how to position your business to capitalize on this shift before your competitors do.If you're not adapting now, your ad account will flatline. But if you move fast, you'll own the market while others scramble to catch up.------------------------------------------Connect with SashaInstagram: https://www.instagram.com/sasha_karabut/Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/LinkedIn: https://www.linkedin.com/in/sashakarabut/------------------------------------------TIMESTAMPS0:00 - Intro: Meta's Andromeda Update & Black Friday Impact3:30 - Meta's Shift: Creatives Are The New Targeting6:45 - The Reality: Meta's Algorithm Is Messy8:00 - Inside Story: Meta's $10,000 Creative Testing Credit14:00 - Performance Declines & What They Mean24:15 - Broad Targeting vs Interest-Based Targeting31:30 - The Cost Cap Strategy Explained35:00 - Cost Cap as The Future of Media Buying38:00 - Three Key Strategies For Black Friday46:30 - Why Moving Fast Wins The Market48:00 - The Creator Economy Is Here52:30 - Action Steps: Get Into Your Ad Accounts55:30 - Closing Thoughts & ImplementationAbout eCom Capital PodcasteCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.Ready to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/
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38:34
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38:34
Meet the Mom Making $30K/Month Selling Cup Holders
Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/scheduleIn this episode, Sasha and Hamen sits down with Shelby, a Brisbane-based ecommerce entrepreneur who built a multi-six-figure caravan and camping accessories brand from a simple garage project.In this raw and honest conversation, you'll discover how Shelby navigated patent issues, managed rapid growth without abandoning quality, and balanced being an entrepreneur, wife, and mother of three. The trio also dive deep into Black Friday strategy, pricing optimization, split testing, and the critical importance of prioritizing ruthlessly when scaling.-------------------------------------Connect with SashaInstagram: https://www.instagram.com/sasha_karabut/Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/LinkedIn: https://www.linkedin.com/in/sashakarabut/-------------------------------------TIMESTAMPS0:00 - Intro: Land Cruiser Cup Holder Genesis0:25 - From Small Project to Multi-Product Line2:30 - The Patent Shock: Chinese Knockoffs In 6 Months4:15 - Why the Pivot from 4WD to Caravan Market5:30 - Business Size at Pivot Point6:45 - Building an Audience In Limited Markets8:00 - The COVID Caravan Boom & Market Opportunity10:15 - Competing in a Saturated 4WD Space12:30 - Deciding to Go All-In on Caravanning14:45 - Product Development & Expanding the Range18:00 - Managing Growth While Balancing Family Life22:15 - Black Friday Strategy & Positioning25:30 - Pricing Strategy for Maximum Conversion28:45 - Front-End Price vs Shipping Cost Psychology32:00 - Split Testing Pricing Models35:15 - Lead Times & Customer Expectations38:30 - Dealing with Supply Chain Delays41:00 - Inventory Management Challenges43:30 - The Importance of Prioritization46:00 - Rubber Balls vs Glass Balls: Knowing What to Drop49:30 - Building Systems for Scaling51:45 - Final Thoughts on Growth & The Future52:30 - Q&A & Closing RemarksAbout eCom Capital PodcasteCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.Ready to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/
The Ecom Capital Podcast is the blueprint for eCommerce growth—one conversation at a time.Hosted by Sasha Karabut, founder of Ecom Capital (8-figure company), the show uncovers how top founders and operators build, scale, and win in eCommerce.No fluff. No theory. Just what’s working now.New episodes every week.
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