eCom Capital Podcast

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

This one's different. Bryony from SensaPatch - transdermal vitamin patch brand, marine biologist turned national sales manager turned ecommerce founder - joins Sasha and Hamen for one of the most honest conversations we've had on this show. She's 18 months in, profitable before year one, running the business on 15 hours a week while raising two kids (one with autism), managing a trademark battle with a Sex doll company, and rebranding entirely in January. No fluff, no highlight reel - just a real founder figuring out what success actually looks like when life doesn't pause for business.

If you're new to this channel, my name is Sasha Karabut. I went from $137,000 in debt to building two 8-figure eCommerce brands. Through my company Ecom Capital, I've generated over $75 million in client revenue and helped 1000+ brands scale their businesses profitably.

Connect with Sasha
Instagram: https://instagram.com/sasha_karabut
Facebook: https://facebook.com/the.real.sasha.karabut
LinkedIn: https://linkedin.com/in/sashakarabut

TIMESTAMPS
0:00 - Intro: The Most Honest Podcast We've Done
4:00 - Bryony's Background: Marine Biology, Sales Manager, Two Kids, One Business
8:00 - Why She Left a Career She Loved (And What It Cost)
12:00 - Joining Ecom Capital With a Spam Email Address
15:00 - Running a Business at 50/50 (Business vs Family)
19:00 - The Two People That Live Inside Her
22:00 - Success Looks Different for Everyone (The Meta vs Woolworths Example)
25:00 - Stop Playing Shop, Start Building a Business (The Sticky Note)
28:00 - Who Not How: Hiring Her Sister and a Meta Ads Agent
31:00 - Why She Wants to Understand It Before She Outsources It
34:00 - The Trademark Battle With a Sex Doll Company
38:00 - Why the Original Brand Was a Smaller Version of Herself
41:00 - The Rebrand, the Regulations, and the January Launch
44:00 - Bryony IS the Asset (And Why She's Under-Leveraging It)
48:00 - The Patrick Bet-David Story: Solving Problems Live on a $5K Call
52:00 - Why Disruption Is Her Biggest Competitive Advantage
55:00 - What the Next 12 Months Look Like for Sense Patch
58:00 - Profitable Before Year One: What That Actually Means
1:00:00 - The Real Reason Ecom Capital Works (It's the Community)
1:02:00 - Final Thoughts: Keep Showing the Real Version of You
Ready to take your business to the next level?
Follow Sasha below:
Instagram: https://www.instagram.com/sasha_karabut/
Facebook:  https://www.facebook.com/SashaEcomCapital/
Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q
LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule
Six months ago I paid $200,000 for a day in Alex Hormozi's offices. Today I'm sharing the full unfiltered report - the three things his team told me to fix, what actually happened, the numbers behind each outcome, and where one of them completely failed. Then I go into the five core observations from spending time with 10 to 20 founders doing $5M to $40M a year, including the one behavior pattern that's killing more businesses than anything else. No fluff, no hype - just the real results.
If you're new to this channel, my name is Sasha Karabut. I went from $137,000 in debt to building two 8-figure eCommerce brands. Through my company Ecom Capital, I've generated over $75 million in client revenue and helped 1000+ brands scale their businesses profitably.
Connect with Sasha
Instagram: https://instagram.com/sasha_karabut
Facebook: https://facebook.com/the.real.sasha.karabut
LinkedIn: https://linkedin.com/in/sashakarabut
TIMESTAMPS 
0:00 - Was the $200K Worth It? Here's the Full Breakdown 
3:00 - Observation #1: Focus Is the Only Thing That Actually Matters
5:00 - Why Distraction Is Killing $5M-$40M Businesses 
8:00 - The Organic Content Problem (And Why I Keep Avoiding It) 
11:00 - How to Attack a Constraint With Insane Focus 
14:00 - Observation #2: Volume Is the Only Way to Get Good Fast 
17:00 - The 12% Win Rate Across 9,200 Ads (And What It Means) 
20:00 - The Bike Riding Analogy for Skill Development 
22:00 - The Waterline Story: Why Overnight Success Isn't Overnight 
25:00 - Observation #3: Founders Fight the Advice They Paid For 
28:00 - Do You Want to Be Right or Do You Want to Win? 
31:00 - How Your Beliefs Create Your Results (And Keep You Stuck) 
34:00 - Observation #4: Expectations Set, Expectations Met 
37:00 - How Alex's Team Duplicates Him at Scale 
40:00 - Why Ambiguous Expectations Create Bloated, Expensive Teams 
43:00 - The Duplication Playbook and When to Use It 
46:00 - Observation #5: Permission and Validation (The Hidden Trap) 
49:00 - You Already Know What You Need to Do 
51:00 - The 50 Cent Principle: How Dependency Weakens You 
54:00 - The Six-Month Results: What Actually Happened 
55:00 - Outcome #1
56:00 - Outcome #2
57:00 - Outcome #3: A Flat Failure (Full Honesty) 
58:00 - What's Next: Three Priorities Going Forward 
59:00 - Priority #1
1:00:00 - Priority #2
1:02:00 - Priority #3
Ready to take your business to the next level?
Follow Sasha below:
Instagram: https://www.instagram.com/sasha_karabut/
Facebook:  https://www.facebook.com/SashaEcomCapital/
Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q
LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

In this exclusive workshop, Sasha and Hamen sit down with Sally -founder of Aligné Weighted Vest, a remedial massage therapist and naturopath of 20 years who sold her clinic, flew to China to fix her supplier relationship, built a women's weighted vest brand from scratch, and made over $8,000 in her first week from organic content alone.

We break down the avatar strategy that converts both age groups, why founder-led content is the only thing competitors can't copy, how to use your mom as a co-star to future-pace your audience, and why Sally's already thinking about exit before she's hit $100K a month.

If you're new to this channel, my name is Sasha Karabut. I went from $137,000 in debt to building two 8-figure eCommerce brands. Through my company Ecom Capital, I've generated over $75 million in client revenue and helped 1000+ brands scale their businesses profitably.

Connect with Sasha
Instagram: https://instagram.com/sasha_karabut
Facebook: https://facebook.com/the.real.sasha.karabut
LinkedIn: https://linkedin.com/in/sashakarabut

TIMESTAMPS
0:00 - Intro: Massage Therapist to Weighted Vest Founder
1:00 - Sally's Background: 20 Years in Clinic, Then a Big Change
3:00 - Why Her Mom's Osteoporosis and Her Partner's Business Debt Started Everything
5:00 - How Amazon Bestsellers Validated the Product Idea
8:00 - The Hardest Part: Reaching Out to Over 100 Suppliers
11:00 - Flying to China and Why It Changed Everything
14:00 - The Christmas Event That Made Her Start Posting That Night
17:00 - No Strategy, Just Founder Content (And $8K in the First Week)
20:00 - Why Women Didn't Even Know Weighted Vests Existed
22:00 - The Fear That Nobody Would Want the Product
24:00 - The Two Avatars: Her vs Her Mom (And Why Both Convert)
28:00 - The Organic Reel With Her Mom That Made Two Sales Immediately
31:00 - The Future-Pacing Strategy: Show Them Now and in 20 Years
35:00 - The Cost of Inaction Angle (And Why It Converts Hard)
38:00 - How to Use the 50 Turning Point as the Hook
41:00 - Organic and Paid Work the Same Way (Pay for Speed)
44:00 - Pushing Organic Winners Into Paid Ads
47:00 - The Exit Goal: Build It Beautiful, Then Sell It
50:00 - How to Build for a Strategic Buyer From Day One
53:00 - Data-driven Media Buying: First Touch vs Second Touch Conversions
56:00 - The Lesson: Your Business Doesn't Care How You Feel, Feed It
58:00 - Final Thoughts and What's Next for Align Weighted Vest
Ready to take your business to the next level?
Follow Sasha below:
Instagram: https://www.instagram.com/sasha_karabut/
Facebook:  https://www.facebook.com/SashaEcomCapital/
Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q
LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

In this exclusive workshop, Sasha and Hamen sit down with Ivo — one of three co-founders behind Kasa Flor, a plant accessories brand built by an accountant and two chefs who came to Australia from Brazil in 2015 and launched their business in September 2025. In 10 months they've done over $120K in revenue, hit their best month in July without changing a thing, and are now targeting $80K in a single month by Black Friday. We break down the full home upgrade strategy, why your back end is worth more than your front end, what happens when you can outspend your competitors, and the biggest L they took so you don't have to.

If you're new to this channel, my name is Sasha Karabut. I went from $137,000 in debt to building two 8-figure eCommerce brands. Through my company Ecom Capital, I've generated over $75 million in client revenue and helped 1000+ brands scale their businesses profitably.

Connect with Sasha
Instagram: https://instagram.com/sasha_karabut
Facebook: https://facebook.com/the.real.sasha.karabut
LinkedIn: https://linkedin.com/in/sashakarabut

TIMESTAMPS
0:00 - Intro: Three Co-Founders, $120K in 10 Months
1:00 - Ivo's Background: Accountant, Two Chefs, and a Dream
3:00 - Why They Chose Ecommerce Over a Restaurant
5:00 - The Moment They Stopped Talking and Started Building
8:00 - How Three Very Different People Split the Work
11:00 - Landing on the Product: Surfing, Dog Beds, and Home Design
14:00 - Blending Two Suppliers to Build a First-to-Market Product
17:00 - $10K in Month One, $120K in 10 Months
19:00 - Stock Control: The Biggest Day-to-Day Challenge
21:00 - July Was Their Best Month Ever (After Financial Year End)
24:00 - The Creative That Made $13K From 90 Minutes of Work
28:00 - Why Ads Are the Highest Leverage Activity in the Business
31:00 - The Whack-a-Mole Trap: Maintenance vs Growth Activities
34:00 - Three People, Three Roles, One Direction
37:00 - 25% Repeat Rate and Weekly Emails: Is It Enough?
39:00 - The Full Home Upgrade Strategy (And How It Multiplies Margins)
43:00 - Turning a $200 Sale Into a $600 Sale With No Extra Ad Spend
46:00 - He Who Can Spend the Most to Acquire a Customer Wins
50:00 - How Breaking Even on the Front End Kills Your Competition
53:00 - Using Email to Hit the Right Moment (Post-Purchase Joy)
56:00 - The $80K November Target and the Black Friday Build-Up
58:00 - The Biggest L: Trying to Save $1,500 on Photography
1:01:00 - Final Thoughts: Growth Mindset as the Real Competitive Advantage
Ready to take your business to the next level?
Follow Sasha below:
Instagram: https://www.instagram.com/sasha_karabut/
Facebook:  https://www.facebook.com/SashaEcomCapital/
Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q
LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

In this exclusive workshop, Sasha and Hamen sit down with Jamie - a 25-year interior designer who turned her creative eye into a luxury oversized towel brand called The Bear Hug, went from three consecutive $10K months to a $30K month, and sold out three times in four months.

We break down the real reason founders hesitate on stock decisions, why good performance makes you lazy, the two-tool framework for making faster business decisions, and how knowing your numbers removes emotion from the equation entirely.

If you're new to this channel, my name is Sasha Karabut. I went from $137,000 in debt to building two 8-figure eCommerce brands. Through my company Ecom Capital, I've generated over $75 million in client revenue and helped 1000+ brands scale their businesses profitably.

Connect with Sasha
Instagram: https://instagram.com/sasha_karabut
Facebook: https://facebook.com/the.real.sasha.karabut
LinkedIn: https://linkedin.com/in/sashakarabut

TIMESTAMPS
0:00 - Intro: From Interior Designer to Luxury Towel Brand
1:00 - Jamie's Story: 25 Years in Design, Then Enough Was Enough
3:00 - Why Fitness Was the Wrong Niche (And Homewares Was Right)
5:00 - Using Amazon US Bestsellers to Find the Product
7:00 - How Her Design Background Spotted the Opportunity Others Missed
9:00 - The Self-Doubt That Never Goes Away (Even After Selling Out)
11:00 - Creating a System to Navigate Fear in Business
13:00 - Three $10K Months Then a Jump to $30K
15:00 - The Unexpected Part: Customers Emotionally Impacted by a Towel
18:00 - One Bad Review Breaking Her After 200 Five Stars
20:00 - How to Process Bad Reviews Without Changing Everything
22:00 - Why Being on Pre-Order Three Times in Four Months Is a Decision Problem
25:00 - The ROAS and Inventory Equation (And Why It Predicts Stockouts)
28:00 - Playing Out the Worst Case Scenario (Hamen's Two-Tool Framework)
31:00 - The Invoice Sitting Unpaid for Days (And What It's Actually Costing)
34:00 - Why Good Performance Makes Founders Fat and Lazy
37:00 - The Feast and Famine Cycle (And the Conditional Behavior Fix)
40:00 - Two Ads Running for Months: Why This Is a Warning Sign
43:00 - 15 New Creatives Ready to Go: The Right Move
45:00 - The Rolling 13-Week Cash Flow Sheet Explained
48:00 - Money Mondays: The Weekly Habit That Removes Fear From Decisions
50:00 - Larger Orders vs Frequent Orders: The Colorway Data Problem
53:00 - The $240K Fishing Shirt Mistake (And What It Teaches About SKU Weighting)
56:00 - Negotiating Supplier Payment Terms to Protect Cash Flow
59:00 - Paying Yourself a Bonus for Making Fast Decisions
1:00:00 - Final Thoughts: Push Buttons, Jamie
Ready to take your business to the next level?
Follow Sasha below:
Instagram: https://www.instagram.com/sasha_karabut/
Facebook:  https://www.facebook.com/SashaEcomCapital/
Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q
LinkedIn: https://www.linkedin.com/in/sashakarabut/