eCom Capital Podcast

• How this Veteran Went From $0 to $70K/Month in 90 Days

  Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/scheduleIn this inspiring episode, Sasha sits down with Steve Towner, founder of Voortrekka Australia, a specialized camping gear company that's revolutionizing outdoor organization. Steve, a 20-year Australian Army veteran and former Major who served in Iraq and Afghanistan, shares his incredible journey from military logistics to e-commerce success, building a thriving business around "The Cape" - a 71L modular camping duffle bag that generated over $70,000 per month within 2-3 months of launch.You'll learn:• How Steve sold 20 bags in 48 hours using just a Stripe link and social media (the "pirate campaign" strategy)• Why military logistics training translates perfectly into e-commerce operations and customer obsession• How to validate product ideas without a website and turn customer relationships into brand evangelists• Strategic pricing and upselling tactics that can increase AOV by 20% immediately--------------------------------------------------------Connect with Sasha (Host)Instagram: https://www.instagram.com/sasha_karabut/Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/LinkedIn: https://www.linkedin.com/in/sashakarabut/Connect with Steve Towner (Guest)Voortrekka Australia Website: https://voortrekka.com.au--------------------------------------------------------TIMESTAMPS0:00 - Intro: From Zero to $70K/Month in 3 Months1:37 - Steve's 20-Year Military Career: From Lieutenant to Major3:42 - Military Logistics: Managing 200 People and Combat Deployments5:14 - The Breaking Point: Wife's Burnout and Exit Strategy Planning6:34 - How Facebook Ads Led to Joining Ecom Capital8:04 - Starting With Zero Experience: "No Product, No Plan"11:02 - The Power of Community and Peer Support in Ecom14:47 - The "Pirate Campaign": Validating Products Without a Website19:36 - Selling $5,000 Worth of Bags with Just a Stripe Link22:29 - Why Product Development Trumps Perfect Marketing25:18 - Customer Obsession: Personal Video Messages for Every Sale29:26 - Making Your First Customer Your VVIP Brand Advocate32:38 - Live Coaching Session: Optimizing AOV and ROAS Strategy42:12 - Referral Systems: Turning One Customer Into Two Sales47:11 - Building Scalable Systems vs. Adding Complexity52:15 - Future Vision: From $10K to $100K Monthly Goals58:12 - Military Mindset vs. Entrepreneur Confidence BuildingAbout eCom Capital PodcasteCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #militaryveteran #businesReady to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/

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• Alex Hormozi's Advice on Scaling Your E-commerce Brand (Find Your Bottleneck)

  Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/scheduleIn this game-changing episode, co-hosts Sasha and Hamen dive deep into the biggest challenge facing e-commerce brands: achieving consistent profitability. Fresh from Alex Hormozi's exclusive workshop in Vegas, Sasha shares powerful insights on why profit is an "unnatural result" and the exact strategies needed to force profitability in your business.This episode is packed with actionable strategies for founders ready to stop leaving money on the table. Sasha and Hamen break down:• The theory of constraints and how to identify your business bottlenecks• Why most e-commerce sellers focus on the wrong metrics• The exact sequence of problems to solve from $0 to 8-figures• Alex Hormozi's "Two Stakes Theory" for maximizing customer lifetime value• How to sell at the moment of highest customer deprivationIf you're struggling with inconsistent cash flow or wondering why your business isn't naturally profitable, this episode will transform how you think about scaling your e-commerce brand.--------------------------------------------------Connect with Sasha (Host):Instagram: https://www.instagram.com/sasha_karabut/Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/Linkedin: https://www.linkedin.com/in/sashakarabut/-------------------------------------------------TIMESTAMPS:0:00 - Intro & Alex Hormozi Workshop Insights2:29 - Why Profit is an "Unnatural Result"4:27 - Theory of Constraints: Supply vs Demand7:29 - The Tree Analogy: Why Businesses Consume Everything9:09 - Main Pain Point: Getting Profitable Sales10:34 - Two Types of Business Constraints12:47 - Capital Allocator vs Operational Manager14:21 - Business Growth Sequence: Product → Audience → People16:46 - Why You Must Never Skip Previous Activities18:08 - Charlie Munger's Inversion Strategy19:03 - How to Destroy Profit (And Avoid It)20:28 - The Resource Allocation Game22:08 - Pre-Order Business Model Strategy25:31 - Customer-Funded Business Benefits27:32 - Learning From the Right People at Right Level30:10 - Personal Development = Business Development32:17 - Focus on What You Avoid Most37:09 - Why Businesses Plateau39:29 - Wrong Order Example: Corporate Governance Before Product41:08 - Alex Hormozi's Two Stakes Theory42:38 - Selling at Moment of Highest Deprivation44:28 - Restaurant Waiter Strategy Applied to E-commerce46:04 - Key Implementation Takeaways47:41 - Final Thoughts & Next StepsAbout Ecom Capital Podcast: eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.Ready to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/

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• Meet the Woman Making Millions selling SKINCARE PRODUCTS

  Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/scheduleIn this episode, Sasha sits down with Priscilla Hajiantoni, founder of the multi-million-dollar skincare brand Bangn Body, to uncover the raw truth behind building an 8-figure ecommerce empire from scratch. Priscilla shares her jaw-dropping journey of risking her entire $100,000 house deposit, losing $80,000 to a failed supplier, and still having the grit to start over—ultimately building a brand that now sells one bottle every second.You’ll learn:• How to make the ultimate bet on yourself when everything’s on the line• The real cost of entrepreneurship (spoiler: it’s not piña coladas on the beach)• How to build evangelical customers with a community-first approach• Scaling from 100 to 2,000 orders overnight after unexpected press coverage• Critical mistakes founders make when hiring agencies vs. going in-house• Why gifting your entire first batch can be the smartest marketing move• How to bounce back stronger after losing your entire team------------------------------------------------Connect with Sasha (Host):Instagram: https://www.instagram.com/sasha_karabut/Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/LinkedIn: https://www.linkedin.com/in/sashakarabut/Connect with Priscilla Hajiantoni (Guest):Instagram: https://www.instagram.com/priscillahajiantoni/Bangn Body: https://www.bangnbody.com/------------------------------------------------TIMESTAMPS:0:00 - Intro1:03 - From House Deposit to Business Investment2:38 - The $80,000 Supplier Disaster5:58 - Never Settling for “Good Enough”8:18 - The Mindset That Drives Success12:28 - Getting Feedback from Real Customers16:13 - The Reality of Entrepreneurship20:32 - Daily Mail Explosion: 100 to 2,000 Orders25:16 - The Power of Strategic Gifting28:29 - Building Community Before Product32:50 - Overcoming Camera Fear36:45 - Agency Disasters and Hard Lessons42:12 - Going from 10 Staff Back to 246:18 - The 6-Month Grind at $8M Revenue50:24 - Rebuilding Trust in Hiring52:30 - Future Vision and International ExpansionAbout eCom Capital Podcast:eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #skincare #businessgrowth #bangnbodyReady to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/

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• Meet the Founder Building $100M Brand in Public (52% MoM Growth)

  Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule In this game-changing episode, Sasha sits down with Steve Chapman, the founder building a $100 million brand in public with Hiro electrolytes. Steve breaks down his entire playbook from scaling his previous company Shine to $60M+ in sales, to now building Hiro with 50% month-on-month growth and targeting their first million-dollar month. This episode is packed with actionable insights for founders ready to scale, including: • How to leverage brand building over product optimization for explosive growth • The ambassador-investor model that's driving authentic partnerships • Why building in public accelerates growth and attracts top talent • Strategic approaches to international expansion (US market entry) • The psychology behind subscription models and customer retention Steve also shares his controversial take on Australia's tall poppy syndrome and how entrepreneurs can break through cultural barriers to build world-class businesses.---------------------------------Connect with Sasha (Host): Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/ Linkedin: https://www.linkedin.com/in/sashakarabut/Connect with Steve Chapman (Guest): Instagram: https://www.instagram.com/stevechapman_/ Website: https://www.stevechapman.co---------------------------------TIMESTAMPS:0:00 - Intro 1:03 - Building a $100M Brand in Public 3:46 - The Pressure of Public Goals 7:30 - From Shine to Hiro: Key Lessons 12:28 - Brand vs Product: The $100K Investment 16:13 - Consumer-Centric vs Elite Athlete Positioning 22:12 - Go-to-Market Strategy: Dehydrated Anonymous 26:18 - The Ambassador-Investor Partnership Model 30:56 - Getting Credibility for Partnership Deals 34:38 - The 16 Touch Points Rule 39:09 - 1500% Growth: What's Driving Success 43:36 - Live Events and Community Building 47:30 - Speed Wins Wars: Company Culture 51:22 - US Market Expansion Strategy 54:30 - The Water Bottle iPhone Moment 57:46 - DTC vs Retail: Lessons Learned 1:02:15 - Customer Service and Founder Involvement 1:06:45 - What Drives Steve's Mission 1:12:30 - Key Lessons for New Founders 1:16:20 - Final Advice About Ecom Capital Podcast: eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #dropshipping #businessgrowthReady to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/

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• Vibe Marketing: The New Way To Grow Brands ($30M Per Year)

  Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/scheduleIn this episode, Sasha sits down with Adam Linforth, founder of the iconic Australian swimwear brand Budgie Smugglers, to break down his incredible 20-year entrepreneurial journey from a backyard idea to a multi-million dollar business.Adam shares the raw truth about building a brand that breaks all the rules — from working 8 years with a full-time job before going full-time, to creating a company culture built on "vibe" and remarkable storytelling. This episode is packed with unconventional wisdom for ecommerce founders ready to think differently about brand building.Key insights Adam reveals:• How to build authentic partnerships with athletes and influencers through genuine relationships• The power of choosing "characters" over captains for brand ambassadors• Why focusing on your home market first beats trying to conquer the world• Strategic ways to create remarkable, word-of-mouth worthy marketing• How to survive and thrive through 8+ years of slow growth• The importance of cash flow management and getting mentorship earlyIf you're building a brand that stands for something bigger than just profit, this conversation will reshape how you think about entrepreneurship, community building, and long-term success.------------------------------------------------------Connect with Sasha (Host):Instagram: https://www.instagram.com/sasha_karabut/Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/Linkedin: https://www.linkedin.com/in/sashakarabut/Connect with Adam Linforth (Guest):Instagram: https://www.instagram.com/budgysmuggler/Linkedin: https://au.linkedin.com/in/adam-linforth-98488469------------------------------------------------------About Ecom Capital Podcast: eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #dropshipping #businessgrowth #budgysmuggler #australianbrand #swimwear #brandbuilding #partnerships #athletemarketingReady to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/

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