Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/scheduleIn this episode, Sasha sits down with his co-host Hamen Bamba, ecommerce expert and media buying specialist who has spent over $30 million on advertising and generated over $120 million on Shopify platforms. They discuss the recent ChatGPT and Shopify integration announcement, revealing how AI is already driving sales for their clients and what this means for the future of e-commerce.You'll learn:• Why ChatGPT is already showing up as a traffic source in client Shopify stores• How to optimize your product pages and content for AI-driven purchasing decisions• The specific steps to prepare your brand for the ChatGPT-Shopify integration rollout-------------------------------------Connect with Sasha (Host)Instagram: https://www.instagram.com/sasha_karabut/Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/LinkedIn: https://www.linkedin.com/in/sashakarabut/-------------------------------------TIMESTAMPS0:00 - Intro: ChatGPT already driving sales2:04 - Real client case study: Pet niche seeing ChatGPT attribution4:35 - Why users are trusting ChatGPT more than Google8:03 - The future of AI-driven commerce transactions13:00 - How ChatGPT analyzes every detail before purchase recommendations18:16 - Why this levels the playing field for customer-centric brands19:14 - Action steps: Optimizing your brand for AI discovery24:00 - The importance of avatar-driven landing pages30:24 - Practical steps to ChatGPT-optimize your Shopify store32:01 - Timeline: US first, Australia coming soon35:18 - Upcoming Meta updates and spoiler alertAbout eCom Capital Podcast:eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #AI #chatgpt #businessgrowthReady to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/
--------
36:29
--------
36:29
How He Scaled From $10k to $60k/Month in 120 Days (Nobody Shares This)
Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/scheduleIn this episode, Sasha and Hamen sits down with Azman, an e-commerce entrepreneur who scaled his supplement business from 10K to 60K per month in just 4 months. Azman shares his incredible journey from two failed stores to building a science-backed supplement business, revealing the mindset shifts and strategic decisions that led to his 6X growth.You'll learn:• How to overcome multiple business failures and use them as stepping stones to success• The power of keeping it simple and focusing marketing budget over product perfection• Why resilience and having a strong "why" is crucial for e-commerce success• Advanced AOV optimization strategies that can increase profits by 20-30%--------------------------------------------------Connect with Sasha (Host)Instagram: https://www.instagram.com/sasha_karabut/Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/LinkedIn: https://www.linkedin.com/in/sashakarabut/--------------------------------------------------TIMESTAMPS0:00 - Intro2:00 - Azman's Business Journey: From Golf Store to Supplements9:00 - The $30K Lesson: When Perfectionism Nearly Killed the Business15:00 - The Mindset Shift: Never Give Up Philosophy23:00 - Facebook Account Hack: $30K Spent in One Night32:00 - The Real "Overnight Success": 4 Years in the Making38:00 - The Driving Force Behind Success: Family First45:00 - AOV Optimization: Bundle Strategies That Work55:00 - Email Marketing That Converts: The Founder's Voice67:00 - Scaling Strategy: From 60K to 100K Monthly RevenueAbout eCom Capital Podcast:eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.Ready to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/
--------
1:18:14
--------
1:18:14
The AI Trap Every eCommerce Founder Is Walking Into
Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/scheduleIn this urgent episode, Sasha and his co-host Hamen Bamba dive deep into the AI revolution threatening e-commerce businesses. You'll learn:• Why AI is creating an "Ernest Hemingway moment" for e-commerce (slowly, then all at once)• The three biggest threats: platform dominance, margin compression, and content oversaturation• How to build "human-first" defenses through founder-led content and in-person events• Why mastering AI tools while emphasizing authentic human connection is the only winning strategyTIMESTAMPS:0:00 - Intro1:51 - The Ernest Hemingway Quote: "Slowly, Then All At Once"4:52 - Life Before AI vs. Today's Reality7:00 - The Current AI Landscape: "Any Man's Game"8:14 - Warning Sign #1: Platform Dominance (Amazon, Temu)13:14 - The Vegas Hotel Strategy: Customer Retention15:11 - Warning Sign #2: Content Oversaturation & Margin Compression18:31 - The 2X Speed Consumer Problem21:02 - Solution #1: Founder-Led Content Strategy25:29 - The "Human vs. AI" Positioning Strategy27:54 - Why "Ugly Ads" and Authentic Content Win30:58 - Solution #2: In-Person Events and Human Connection35:04 - Using AI Tools While Building Human Defenses40:26 - The Gradual Shift: Google to ChatGPT Example42:04 - Episode Recap: Threats and Solutions SummaryAbout eCom Capital Podcast: eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.#ecommerce #ecom #AI #onlinebusiness #entrepreneur #business #scaling #shopify #businessgrowth #artificialintelligenceReady to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/
--------
44:46
--------
44:46
$0 - $170k/month Case Study: The Facebook Ads Strategy Nobody Talks About
Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/scheduleIn this episode, Sasha sits down with his co-host Hamen Bamba, an ecommerce expert and media buying specialist who has spent over $30 million in ad spend and generated over $120 million in sales. They reveal an advanced cost cap strategy that helped one client scale from $0 to almost $200,000 per month in just four months, sharing the exact framework behind launching with 400 creatives and $2,500 daily ad spend.You'll learn:• How to use cost cap campaigns as an "insurance policy" to protect your ad spend while scaling• The exact strategy behind launching with 400 AI-generated creatives and massive budgets• When to use cost cap vs highest volume campaigns for new vs established brands• Why 80% of creatives can now be AI-generated and still deliver 3x ROAS results------------------------------------------------Connect with Sasha (Host)Instagram: https://www.instagram.com/sasha_karabut/Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/LinkedIn: https://www.linkedin.com/in/sashakarabut/------------------------------------------------TIMESTAMPS0:00 - Intro: $0 to $200K case study preview1:00 - Cost cap vs highest volume campaigns explained3:00 - The 400 creative launch strategy breakdown4:35 - Using AI for 80% of creative content6:11 - Results: $25K month 1, $67K month 2, $170K month 48:01 - Risk management with cost cap campaigns9:56 - Downsides and limitations of cost cap11:11 - Why cost cap acts as a creative quality filter15:02 - Budget recommendations for different business stages21:58 - When to use volume campaigns vs cost cap23:46 - The river analogy: finding conversion bottlenecks28:06 - Advanced vs beginner implementation strategies31:26 - Future of AI creatives in ecommerceAbout eCom Capital PodcasteCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #costcap #metaads #businessgrowthReady to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/
--------
31:46
--------
31:46
How this Veteran Went From $0 to $70K/Month in 90 Days
Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/scheduleIn this inspiring episode, Sasha sits down with Steve Towner, founder of Voortrekka Australia, a specialized camping gear company that's revolutionizing outdoor organization. Steve, a 20-year Australian Army veteran and former Major who served in Iraq and Afghanistan, shares his incredible journey from military logistics to e-commerce success, building a thriving business around "The Cape" - a 71L modular camping duffle bag that generated over $70,000 per month within 2-3 months of launch.You'll learn:• How Steve sold 20 bags in 48 hours using just a Stripe link and social media (the "pirate campaign" strategy)• Why military logistics training translates perfectly into e-commerce operations and customer obsession• How to validate product ideas without a website and turn customer relationships into brand evangelists• Strategic pricing and upselling tactics that can increase AOV by 20% immediately--------------------------------------------------------Connect with Sasha (Host)Instagram: https://www.instagram.com/sasha_karabut/Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/LinkedIn: https://www.linkedin.com/in/sashakarabut/Connect with Steve Towner (Guest)Voortrekka Australia Website: https://voortrekka.com.au--------------------------------------------------------TIMESTAMPS0:00 - Intro: From Zero to $70K/Month in 3 Months1:37 - Steve's 20-Year Military Career: From Lieutenant to Major3:42 - Military Logistics: Managing 200 People and Combat Deployments5:14 - The Breaking Point: Wife's Burnout and Exit Strategy Planning6:34 - How Facebook Ads Led to Joining Ecom Capital8:04 - Starting With Zero Experience: "No Product, No Plan"11:02 - The Power of Community and Peer Support in Ecom14:47 - The "Pirate Campaign": Validating Products Without a Website19:36 - Selling $5,000 Worth of Bags with Just a Stripe Link22:29 - Why Product Development Trumps Perfect Marketing25:18 - Customer Obsession: Personal Video Messages for Every Sale29:26 - Making Your First Customer Your VVIP Brand Advocate32:38 - Live Coaching Session: Optimizing AOV and ROAS Strategy42:12 - Referral Systems: Turning One Customer Into Two Sales47:11 - Building Scalable Systems vs. Adding Complexity52:15 - Future Vision: From $10K to $100K Monthly Goals58:12 - Military Mindset vs. Entrepreneur Confidence BuildingAbout eCom Capital PodcasteCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #militaryveteran #businesReady to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/
The Ecom Capital Podcast is the blueprint for eCommerce growth—one conversation at a time.Hosted by Sasha Karabut, founder of Ecom Capital (8-figure company), the show uncovers how top founders and operators build, scale, and win in eCommerce.No fluff. No theory. Just what’s working now.New episodes every week.
Australia