Welcome to Process the podcast, where we welcome guests of all creative disciplines and bridge the gap between art and commerce as leaders in their lane. We div...
Become Fully Booked: Olivia Bossert’s Photography Success Blueprint
In this conversation, viral photographer and educator Olivia Bossert shares her photography journey, emphasising the importance of self-education and passion. She discusses the art of pitching and networking, highlighting strategies for maintaining client relationships and the significance of regular updates. The conversation also covers the importance of creating and presenting work, understanding the pitching calendar, and the concept of reverse engineering projects to align with desired brands. Finally, Olivia provides insights into estimates and setting rates, stressing the need for clear communication with clients. Arielle shares her experiences balancing her film career with her passion for teaching, highlighting both challenges and rewards. Olivia also talks about her current transformation in her work, the challenges of expanding her reach globally, and the importance of maintaining client relationships during transitions. Finally, she offers valuable tips for effective pitching and outlines her educational offerings for aspiring photographers.Olivia shares so much on her website here. Sign up for Olivia's template to calculate your pricing here. Find Olivia's education Instagram here. Find her fashion photography Instagram here. Find your host Arielle Thomas on Instagram here. Find Process the Podcast on Instagram here. See you next Sunday! x Hosted on Acast. See acast.com/privacy for more information.
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57:01
Growth and Grit: Lessons in longevity with Anna Quan
Meet Anna Hoang, the woman behind Anna Quan. In this conversation, Anna discusses her unique perspective on life and business, touching on personal choice, self-criticism, and the journey of building her fashion label, Anna Quan. She reflects on the importance of seeing things through one's own lens, the challenges of entrepreneurship, and the significance of resilience and personal growth in the face of adversity. Anna shares insights into the fashion industry, the evolution of her brand, and the lessons learned along the way, emphasising the need for introspection, and the courage to trust oneself in business decisions. and hiring individuals who genuinely care. She reflects on her experiences in building a lean team, engaging with customers, and navigating industry opinions, particularly about the significance of Fashion Week for brand credibility. The conversation also touches on the economic impact of fashion the evolving landscape of the industry and what could happen to Australian Fashion Week. Find the Anna Quan label here. Find Anna Hoang on Instagram here.Find your host Arielle Thomas on Instagram here. Find Process the Podcast on Instagram here. See you next Sunday xx Hosted on Acast. See acast.com/privacy for more information.
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1:17:25
Burning the blueprint with Sara Crampton of The Undone
In this conversation, Sara Crampton (AKA Harper and Harley), discusses the challenges of retail and The Undone. She shares insights on team management, her journey in content creation, and the importance of finding a unique style. Sara emphasises the need for sustainable growth in the fashion industry, the significance of understanding merchandising and data, and her approach to new product development. She also explores the evolving retail models and the shift towards a more content-driven commerce strategy. Sara discusses the evolution of her business model, focusing on the integration of e-commerce and editorial content. She emphasises the importance of trust in brand partnerships and the need for empathy in understanding customer challenges. Sara shares her journey of navigating business difficulties, the shift towards a new affiliate marketing model, and her personal growth as the leader of her business to "save the ship" that is The Undone Store. The conversation highlights the significance of adapting to market changes while maintaining a strong customer connection with all her plans for the next iteration, evolution or whatever you want to call it. We can't wait to explore everything to come for the next chapter of The Undone. We're in awe of Sara and the bravery she's mustered up during Australia's retail recession. Ultimately, nothing changes if nothing changes!To follow Sara online, visit her own profile (@Harperandharley) on Instagram here.Visit The Undone Store on Instagram here.Sign up the their newsletter and watch the new Undone 2.0 unfold here.Follow your host Arielle Thomas on Instagram here.Follow Process the Podcast on Instagram here!Subscribe to Process wherever you get your podcasts, and don't miss an episode.See you next Sunday x Hosted on Acast. See acast.com/privacy for more information.
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1:05:57
Selling your services 101 with Harry Johns
In this conversation, Arielle Thomas interviews Harry Johns, a Director of Sales at Rakuten Advertising. We learn the intricacies of sales, emphasising the importance of timing, building a solid sales process, leveraging networks for referrals, crafting effective emails, and the significance of personalisation in outreach. Arielle and Harry also delve into the art of pitching and building trust with clients while addressing the challenges of navigating rejection in the sales landscape. In this conversation, Harry discusses the importance of handling rejection effectively, the strategies for closing deals, and the significance of personal branding for freelancers. They also explore the impact of AI and automation on the sales industry and share insights on managing workload and capacity. Arielle also outlines the vision for her podcast as a platform for creative professionals.All the tools Harry mentions below -Widget 1: Skrapp Widget 2: ChromeWidget 3: Apolloand Salesloft.Follow Harry on LinkedIn here. Follow Process the Podcast on Instagram here. Follow your host Arielle on Instagram here. See you next Sunday! Hosted on Acast. See acast.com/privacy for more information.
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58:43
Petit: Growth and Gratitude
In this episode, Arielle Thomas shares her recent experiences and personal growth journey, reflecting on her decision to focus on self-care and sobriety, sacrifice profit, and go all in on this podcast. She discusses the importance of building a strong team for her podcast and production company, navigating financial challenges, and embracing creativity. Arielle emphasises the significance of community engagement and looks forward to future plans for the podcast, including international guests and new content.Find Process the Podcast on Instagram here. Find your host, Arielle Thomas on Instagram here. See you next Sunday x Hosted on Acast. See acast.com/privacy for more information.
Welcome to Process the podcast, where we welcome guests of all creative disciplines and bridge the gap between art and commerce as leaders in their lane. We dive into their unique process to actualize their ideas and get our hands dirty with - the work. Host Arielle Thomas hopes you love these creative conversations with some of the most celebrated names in the Australian fashion, media, and design landscape! Hosted on Acast. See acast.com/privacy for more information.
Australia