Welcome to Process the podcast, where we welcome guests of all creative disciplines and bridge the gap between art and commerce as leaders in their lane. We div...
How Zara Wong Built the #1 Style Substack & Redefined Fashion Journalism
In this episode of Process, Arielle sits down with Zara Wong—former Vogue editor, brand consultant, and the powerhouse behind Screenshot List, Australia's #1 fashion and style Substack. Zara has shaped the industry from the inside out, working at prestigious brands like Vogue, Mecca, and Aje before carving out her own lane in digital publishing.We discuss her evolution from aspiring magazine editor to leading one of Australia’s most influential fashion newsletters, how she’s redefining style journalism in the Substack era, and why curation is more powerful than ever in a world oversaturated with content.Zara shares insights on:The transition from legacy fashion media to digital-first storytellingHow Screenshot List became the go-to Substack for stylish, informed womenThe power of niche content and why authenticity wins in brand collaborationsThe shifting role of editors, curators, and consultants in today’s fashion landscapeHow brands can cut through the noise with clear messaging and strategyIf you’re curious about the future of fashion media, personal style, and the rise of newsletters as a major platform, this conversation is for you.🎧 Listen now and subscribe to Process for more deep dives into creative careers.Zara's fav's to check out!Estelle Manor Martha Stewart Documentary Substack: PS by Plum SykesSubstack: As Seen OnSubstack: Diana CohenBrand: Summer FridaysBrand: J Crew Brand: Sporty and RichInterior designer she loves: BeebeFriend and industry peer: Emily AlgarFind Screenshot this on Substack here.Find Zara Wong on Instagram here.Find us at Process on Instagram here.Find your host, Arielle on Instagram here.Find her new business Remy on Instagram here.See you next Sunday! x Hosted on Acast. See acast.com/privacy for more information.
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1:21:07
How Maison Balzac Turns Childhood Memories into Luxury Must-Haves
In this conversation, Elise Pioch Balzac of Maison Balzac shares their journey from a childhood fascination with fashion and storytelling to a successful career in the luxury fashion industry, including their time at Hermès. She discusses the importance of creativity, cultural differences in fashion, and the challenges of adapting to a new life in Australia. Elise also highlights the significance of scent and memory in their brand, Maison Balzac, and how personal experiences shape their design philosophy. Arielle & Elise start at the beginning of her 12-year journey entering into the world of perfumery and candle making, detailing the challenges and triumphs of finding the right partners, learning the craft, and expanding their product line. They emphasise the importance of collaboration, understanding pricing, and the role of numbers in managing a successful business. The discussion also touches on the creative process behind product development and the significance of building a strong team. In this conversation, the speaker shares insights into her creative process, the challenges of entrepreneurship, and the importance of authenticity in building a brand. They discuss the intricate art of glassblowing, the significance of personal stories in design, and the values that guide their business decisions. The speaker emphasises the need for kindness in business and reflects on their journey, including the ups and downs of managing a growing team. Ultimately, they highlight the joy of creativity and the continuous flow of ideas that drive their work.Find Maison Balzac online here. Find them on Instagram here. Find your host Arielle on Instagram here. Follow Process the Podcast on Instagram here. Find our production company Cinema Thom here. Join our Process group chats here! Project Girlie for all your content creation hype girl needs.And the Process Job Board group chat. See you next Sunday! x Hosted on Acast. See acast.com/privacy for more information.
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1:36:31
Petit: How we bring shoots to life ft. Sheila the Label
In this conversation, Arielle Thomas and her junior art director Kiara Cengic discuss the intricate process of producing end-to-end campaign and e-comm content for the swimwear brand, Sheila. From creative direction to e-commerce strategy, she shares insights on the importance of brand identity, the challenges of casting models, and the dynamics of working on set. The conversation also delves into post-production efforts and future projects, highlighting the collaborative nature of the production process and the significance of trust between the creative team and the client. The girls also spill the tea on the upcoming in-house brand Remy, and how listeners can get more involved in the Process community with our upcoming job board!Our production partners to bring this job to life were:Flat Pack Studios MelbourneSee 360 Ghost Imagery ArtBox BlackOur episode in 2024 with Hannah Scott Stevenson here. This episode mentions:Sheila the Label SwimwearThe Pocket Dispo Lens Find Process the Podcast on Instagram here.Find Cinema Thom on Instagram here.Find your host Arielle Thomas on Instagram here.And this episode's co-host Kiara Cengic on Instagram here.Sign up for the Cinema Thom newsletter via the website at cinemathom,comSee you next Sunday! x Hosted on Acast. See acast.com/privacy for more information.
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45:30
Tell Your Story Like a Pro: What Reality TV Producers Know That You Don’t
In this conversation, Maz (Marion) Farrelly discusses her evolution and storytelling expertise in reality TV and its profound impact on society, particularly in how it has changed the way people document their lives. She shares insights into the production of successful television shows, emphasising the importance of audience engagement and the need to create compelling stories. Maz also addresses the challenges of self-doubt and the importance of unique storytelling in a competitive landscape. Throughout the discussion, she provides practical advice on building confidence and celebrating personal achievements, while also highlighting the significance of understanding one's audience. This episode changed the way Arielle has written about herself and her work at Cinema Thom, we hope you love it too! To learn more about Maz, find her here on LinkedIn. Find Process the Podcast on Instagram here. Find your host, Arielle Thomas on Instagram here. Hosted on Acast. See acast.com/privacy for more information.
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46:28
Petit: This ONE trait is holding me back
In this deeply personal episode, Arielle Thomas shares her journey of vulnerability, mental health struggles, and the impact of sentimentality on her relationships. She discusses the importance of letting go of toxic connections, embracing change, and building new, meaningful relationships. Through her experiences, she emphasises the need for self-awareness and the courage to prioritise one's well-being while navigating the complexities of emotional health and creativity. This episode is an extension of our last personal episode 'Nothing Changes, If Nothing Changes' and identifies characteristics we love about ourselves, but may be holding us back. Trigger warning: Please note, that this episode discusses mental health and may contain themes that could be distressing to some listeners. If you loved this episode and want to continue hearing from Process guests and Arielle, hit that subscribe button, or share with a friend! Follow your host, Arielle Thomas on Instagram here. Follow us at Process on Instagram here. Hosted on Acast. See acast.com/privacy for more information.
Welcome to Process the podcast, where we welcome guests of all creative disciplines and bridge the gap between art and commerce as leaders in their lane. We dive into their unique process to actualize their ideas and get our hands dirty with - the work. Host Arielle Thomas hopes you love these creative conversations with some of the most celebrated names in the Australian fashion, media, and design landscape! Hosted on Acast. See acast.com/privacy for more information.
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