From Laid Off to Most Followed PM: How Chloe Shih Grew to 750K+ on Insta, 300K+ on YT
She gets laid off from Discord, then goes viral & becoming the most followed PM across platforms.Not just that, she uses the moment to pivot her career, build a thriving personal brand, and winning big as a full-time content creator.Today, we’re diving deep into her journey of going viral, breaking into product management, experience as a PM at Meta, TikTok, Discord, content creation, and more.We're covering:Guest's Introduction – 00:00:01Filming the Layoff Video – 00:01:32Her Views on Mass Layoffs in 2023 – 00:07:45Inside Look at the Discord PM Team – 00:11:00Product Culture at Discord – 00:15:36The Approval Process at Discord – 00:19:54Explaining TikTok Culture – 00:22:23TikTok Algorithm – 00:29:48The Start of Her Content Creation Journey – 00:32:40How Big Social Companies Fueled Her Content Creation – 00:36:36Becoming the Most Followed PM – 00:41:45Her Role at Facebook – 00:44:51The Culture at Meta – 00:48:25What Makes a Good Product Culture? – 00:50:39Breaking Into the PM Industry Without a Title – 00:55:36How She Secured a Role at TikTok – 01:00:01Her Must-Read Book List – 01:07:53How She Landed a Role at Discord – 01:10:53Advice for Laid-Off PMs – 01:16:03Breaking the Internet with "30 by 30" – 01:17:28The Production Process Behind "30 by 30" – 01:20:50Pulling Off Big Brand Collaborations – 01:24:26Her Process for Managing Collaborations – 01:29:33How She Is Missing Out on More Potential and Money – 01:34:25What’s Next for Chloe – 01:41:38Brought to you by:Explo: Embed customer-facing analytics in your productAttio: The next generation CRMVanta: Automate compliance, manage risk, and prove trustWhere to find Chloe:YoutubeInstagramTikTokThreadsLinkedInTwitterEmail [email protected] to discuss advertising or guest opportunities.We have some great podcasts coming from: Adam Robinson (CEO @ Retention.com & RB2B), Sergio Pereira (Fractional CTO and CPO), and Pierre Herubel ( B2B Content Expert, 122K+ on LinkedIn). I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe
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1:46:47
He Was Promoted 3x in 5 Years at Google (Bilawal Sidhu)
1M+ TikTok Followers. Given a TED Talk. Thought leader in AR/VR and spatial computing.In today's episode, we've got Bilawal Sidhu who went from Deloitte consultant to Senior Google PM.Not just that, he managed to get 3 promotions in 5 years.Without any doubt, he has bunch of insights to share on transitioning into the PM industry, thriving as a PM in big tech, and shaping the future of innovation.That’s exactly what we’re covering today:Introduction to the Guest - 00:00:01Is Spatial Computing Just Hype? - 00:01:57How Generative AI is Helping AR/VR Progress - 00:04:22Why Vision Pro Was a Flop - 00:10:18Why Meta's Quest Outsold Vision Pro - 00:13:15Why He is Still Bullish on Google - 00:17:23How He Landed a Role at Google (After Transitioning from Deloitte) - 00:28:01Product Management Trends in 2008 - 00:36:19The Less Glamorous Side of Being a PM at Google - 00:39:00Working Experience in Google Cloud vs. Google Maps - 00:43:38Decision-Making Processes of Google Maps Teams - 00:51:44How He Got 3 Promotions in 5 Years - 00:59:26Two Lessons from the Promotion Story - 01:05:25Building an Innovation-Centric Mindset as a PM - 01:18:38AI Tools and Their Use Cases for PMs - 01:23:17Managing Time at Google - 01:28:02The Future of PM Roles - 01:35:23Step-by-Step Guide on Transfers and Transitions - 01:45:16Why He's Blown Away by Procedural 3D Modeling - 01:54:40What's Happening in the NERFs Space? - 02:01:01Leaving Google and Becoming a Creator - 02:07:41His Focus as a Content Creator - 02:18:30Income Streams Breakdown - 02:28:242024 Review: Creator Life vs. Google Year 5 - 02:31:54Brought to you by:Attio: The next generation CRMWorkOS: Your App, Enterprise ReadyVanta: Automate compliance, manage risk, and prove trustWhere to find Bilawal:LinkedInTwitterWebsiteTED showNewsletterYouTubeEmail [email protected] to discuss advertising or guest opportunities.We have some great podcasts coming from: Chloe Shih (Most Followed PM creator on Instagram + YouTube), Sergio Pereira (Fractional CTO and CPO), and Adam Robinson. (CEO @ Retention.com & RB2B).I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe
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2:33:31
How Swiggy Went From 30K to 1 Million Orders Per DAY With Fmr SVP of Product + Growth, Anuj Rathi
Swiggy started with just 30,000 daily orders.Today, it’s a household name handling millions orders per day.Moreover, it recently completed an IPO as well.So, how did it scale so fast in such a competitive market?In this episode, Anuj Rathi takes us behind the scenes to explore Swiggy’s journey.In today's episode, we cover:Exponential Growth Story of Swiggy – 00:03:42Product Features Driving Growth – 00:10:25Advice for PMs to Evolve in Their Role – 00:22:10Going Beyond Product – 00:25:25Development in Leadership Roles – 00:29:44Mastering Product Discovery and Execution – 00:32:53Tackling Challenges in PM Roles – 00:36:36Prioritization Framework in Action – 00:41:05Role of Collaboration – 00:48:46Balancing Internal and External Focus – 00:51:11Transitioning from PM to Leadership – 00:54:19Short Tenure in Executive Roles – 01:00:09AI for Product Managers and Leaders – 01:01:52The Future of Product Management Roles – 01:04:15Adopting a Cross-Functional Mindset – 01:07:52Job Search Strategies for Executive Roles – 01:13:14Inbound for Product Leaders – 01:18:47Brought to you by:Explo: Customer-Facing analytics in your productAttio: The next generation CRMVanta: Automate compliance, manage risk, and prove trustWhere to find Anuj:LinkedInTwitterCompanyEmail [email protected] to discuss advertising or guest opportunities.We have some great podcasts coming from: Bilawal Sidhu, Chloe Shih, and Sergio Pereira. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe
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1:21:31
How Zoho Became a $6B Company Without Funding, former Growth PM Aishwarya Ashok
I have another in-person episode from my India tour! This is with prolific podcaster Aishwarya Ashok, who had me on her show about a year ago. In our chat from my awesome Airbnb in the heart of 100 ft road - the center of tech in India - we cover:Why Zoho Chooses to Stay Private - 00:02:17The Untold Origin Story of Zoho - 00:06:52How Zoho Carved Its Unique Market Position - 00:09:23The Secret Sauce Behind Zoho's Growth - 00:11:06Inside Zoho: Understanding Its Scale and Size - 00:15:29From Marketing to Management: The Transition Path - 00:18:39Why Showing Up Drives Career Success - 00:26:57Proven Strategies for Landing PM Interviews - 00:28:42Mastering Self-Reflection to Thrive as a PM - 00:32:14Leveraging No-Code Tools to Build Referral Systems - 00:35:02Picking the Right Starting Point with Popular Tools - 00:40:13Common Pitfalls in PM Interviews - 00:41:53The Art of Structuring Perfect PM Interview Answers - 00:46:18The AI Revolution: What It Means for the Future of Product Management - 00:48:59Brought to you by:Attio: The next generation CRMWorkOS: Your App, Enterprise ReadyExplo: Customer-Facing analytics in your productWhere to find Aishwariya:LinkedInWebsiteNewsletterEmail [email protected] to discuss advertising or guest opportunities.We have some great podcasts coming from: Anuj Rathi, Bilawal Sidhu, and Chloe Shih. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe
In this episode, Gautham Krishnan shares his playbook for mastering product strategy, apply second-order thinking to uncover hidden opportunities, and leverage pre-mortems to minimize risk.If you’re looking to sharpen your "product sense" to accelerate your career growth and build strategic products, this episode is for you.In today's episode, we cover:"You're Never Late to the Party with a Strong Product Strategy" — 00:11:12How BluSmart Is Beating Uber in India — 00:15:54Assessing If Your Product Strategy Is Good Enough — 00:34:04How to Gain Deep Insights Into Your Users — 00:40:41The Biggest Mistakes People Make During Pre-Mortems — 00:45:28Product Strategy: Startups vs. Larger Companies — 00:49:53Marty Cagan’s Take on Crafting Product Strategy — 00:52:33The Most Important Lesson From 16 Years of Aakash’s Experience — 00:56:20The Most Critical Trait Gautham Looks for When Hiring PMs — 01:03:10Favorite Questions to Assess Customer Obsession in PMs — 01:08:19How Gautham Landed His Executive Director Role — 01:10:14Increasing Your Surface Area of Luck — 01:11:35Gautham’s Best Advice for Aspiring PMs — 01:12:36How PMs Should Leverage AI to Stay Ahead — 01:14:22Brought to you by:Explo: Customer-Facing analytics in your productAttio: The next generation CRMEnterpret: Transform customer feedback into product growth with custom AIWhere to find Maria:LinkedInTwitterWebsiteEmail [email protected] to discuss advertising or guest opportunities.We have some great podcasts coming from: Aishwarya Ashok, Anuj Rathi, and Bilawal Sidhu. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe