In a world of swipes and stats, can real connection still be the end goal?Stephanie Danzi, Senior Vice President of Global Marketing at Tinder, joins Farryn to talk about the ever-evolving world of dating, identity, and what it really means to build a brand in a category where connection is the product. She reveals why great marketing is less about chasing trends and more about knowing who you are. They explore how AI is redefining dating experiences, why branding should be treated as a service to the business, and the bravery required to take big swings in a space where cultural perception meets human vulnerability. From building internal alignment to launching Tinder’s first global campaign, Stephanie shares the importance of finding your voice, cultivating talent, and designing with intention. TIMESTAMPS:00:00 Navigating Life Changes: Relocation and Discovery03:09 The Impact of COVID-19 on Life Choices05:52 The Evolution of Dating: From Apps to Real Connections08:51 Marketing in the Dating Space: Challenges and Opportunities12:05 Nostalgia and Modern Dating: Bridging the Gap15:08 Self-Discovery Through Relationships: Visitors vs. Residents17:56 The Role of AI in Enhancing Dating Experiences21:13 Brand Marketing in the Dating Industry: Balancing Performance and Connection28:27 Building a Brand: The Journey of Tinder30:30 Finding Allies and Safe Spaces in Marketing32:58 The Importance of Measurement in Marketing34:30 Brand as Service: Internal and External Perspectives36:05 Taking Big Swings: The First Global Campaign39:15 Balancing Discipline and Freedom in Brand Strategy40:45 Creating Space for Team Growth and Creativity46:14 The Joy of Cultivating Talent in Marketing48:18 Navigating Bravery in Marketing Decisions50:30 Finding Your Voice and Product-Market FitSubscribe to The Farrynheight Podcast: YouTubeSpotify Apple PodcastsFollow Farrynheight on social:Farrynheight Podcast InstagramFarryn Weiner InstagramFarrynyheight InstagramFarrynyheight LinkedInInterested in raising brands? Send us a note at
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