Send us a textWith industry voices forecasting a shift in practice sustainability, Gerda explores the challenges and opportunities that lie ahead.Importantly, she discusses how to adapt and innovate to ensure your practice not only survives but thrives in a changing landscape. Whether you're a solo practitioner or managing a group practice, this episode offers valuable insights to help you stay ahead of the curve.What You'll Learn:The current predictions about the future of private practice and their implications.How practice size may influence long-term sustainability and success.The importance of innovation and adaptation in maintaining a thriving practice.Strategies for avoiding the pitfalls of complacency and embracing change.Who This Episode Is For:Private practice owners seeking to future-proof their practices.Allied health professionals concerned about industry predictions.Have you Registered for the 2025 Blueprint Planning Session? If not, jump on over to https://bit.ly/BluePrint2025 and book your spot. The planning is happening on Friday, 10 January 2025. Connect with Private Practice Success & Gerda here: Follow the Private Practice Success Facebook Page Follow Gerda on Instagram Connect with Gerda on LinkedIN Join the Private Practice Success Facebook Group - exclusive to practice owners. Email Gerda directly at [email protected] Order your hard copy of Gerda's book, The 7-Figure Practice HERE. Ready to work with Gerda? Send in your details HERE and she will be in touch.
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24:25
7: Should you Out-Source your Social Media Marketing?
Send us a textAre you overwhelmed by the demands of social media marketing for your practice? In this insightful episode, Gerda explores the pros and cons of outsourcing your social media marketing. Discover whether handing over this responsibility could be the right move for your practice, or if keeping it in-house might serve you better.What You'll Learn:Common pain points that lead practice owners to consider outsourcing.The essential purposes of social media marketing for private practices.How to determine if outsourcing is the right choice for your business.Key elements needed for successful social media management, whether in-house or outsourced.Who This Episode Is For:Practice owners considering outsourcing their social media marketing.Allied health professionals looking to improve their social media presence.Business owners seeking clarity on the role of social media in their marketing strategy.Join Gerda as she breaks down the decision-making process for outsourcing social media marketing. Learn how to effectively manage your practice's online presence, ensuring it aligns with your brand and supports your business goals. Whether you're contemplating outsourcing or refining your in-house strategy, this episode offers valuable insights to guide your decision.Have you Registered for the 2025 Blueprint Planning Session? If not, jump on over to https://bit.ly/BluePrint2025 and book your spot. The planning is happening on Friday, 10 January 2025. Connect with Private Practice Success & Gerda here: Follow the Private Practice Success Facebook Page Follow Gerda on Instagram Connect with Gerda on LinkedIN Join the Private Practice Success Facebook Group - exclusive to practice owners. Email Gerda directly at [email protected] Order your hard copy of Gerda's book, The 7-Figure Practice HERE. Ready to work with Gerda? Send in your details HERE and she will be in touch.
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24:17
6: Know your Place in the System
Send us a textJoin Gerda as she shares her insights on the unique role of private practice in the mental health system. Learn how to navigate the challenges of systemic gaps while maintaining your focus and profitability. Reflect on your place in the system and empower your practice to thrive in its distinct role.In this Episode, you'll learn (amongst others):The distinct roles of the public, NGO, and private sectors in allied health.How to navigate the pressures of filling systemic gaps without overextending yourself.The importance of maintaining clear boundaries to prevent burnout.Why charging fair prices and operating profitably are responsibilities, not options.How to impact system accountability and improvement for the benefit of the industry and the community it serves.Who This Episode Is For:Private practice owners feeling overwhelmed by systemic gaps.Allied health professionals navigating their role in the broader system.Business owners seeking to balance innovation with sustainability.Healthcare entrepreneurs aiming to build and scale profitable businesses.Listen now to enjoy this thought-provoking episode, where Gerda explores the critical role of private practice within the broader allied and mental health system. This episode emphasises the importance of knowing the role and responsibilities of private practice business in the fight to prevent the burnout of clinical team whilst ensuring long-term sustainability in service provision.Have you Registered for the 2025 Blueprint Planning Session? If not, jump on over to https://bit.ly/BluePrint2025 and book your spot. The planning is happening on Friday, 10 January 2025. Connect with Private Practice Success & Gerda here: Follow the Private Practice Success Facebook Page Follow Gerda on Instagram Connect with Gerda on LinkedIN Join the Private Practice Success Facebook Group - exclusive to practice owners. Email Gerda directly at [email protected] Order your hard copy of Gerda's book, The 7-Figure Practice HERE. Ready to work with Gerda? Send in your details HERE and she will be in touch.
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19:23
5: When The Phone Stops Ringing...
Send us a textJoin Gerda as she shares actionable strategies to revitalise your practice's client inquiries. As economic shifts and increased competition impact the allied health sector, it's crucial to adapt and implement effective strategies to keep your practice thriving. This includes learning how to leverage timely reporting, referrer relationships, and targeted marketing to ensure that your phone keeps ringing and your practice stays busy. In this Episode, you'll learn (amongst others):How economic and market changes has impacted your client inquiries.How timely communication with referrers can position your practice as a preferred provider.How building and maintaining relationships with referrers are essential for sustained client flow.The importance of crafting an effective marketing message that resonates with potential clients.Special Bonus:If you are keen to learn more about Gerda's highly effective client generating marketing strategies, then be sure to check out her in-depth training called "The Fully Booked Practice Diary" which she is making available for FREE to you as a listener of Episode 5. You can get that HERE.Who This Episode Is For:Practitioners experiencing a decline in client inquiries.Practice Owners looking to improve client acquisition, strengthen referral networks and refining their marketing strategies.Have you Registered for the 2025 Blueprint Planning Session? If not, jump on over to https://bit.ly/BluePrint2025 and book your spot. The planning is happening on Friday, 10 January 2025. Connect with Private Practice Success & Gerda here: Follow the Private Practice Success Facebook Page Follow Gerda on Instagram Connect with Gerda on LinkedIN Join the Private Practice Success Facebook Group - exclusive to practice owners. Email Gerda directly at [email protected] Order your hard copy of Gerda's book, The 7-Figure Practice HERE. Ready to work with Gerda? Send in your details HERE and she will be in touch.
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28:23
4: Why you need a 3-Scenario Accountant
Send us a textJoin Gerda as she dives into the nuances of choosing the right accountant, sharing valuable insights that can help you turn your financial management into a strategic advantage. Whether you're re-evaluating your current accountant or starting fresh, this episode provides the guidance you need to make informed, empowered decisions for your practice's future.In this Episode, you'll learn (amongst others):The critical role played by your accountant, beyond mere compliance.How to identify if your current accountant is meeting your needs.The concept of a "3-scenario accountant" and why it matters.Strategies for effective communication and partnership with your accountant.The importance of maintaining control over your business decisions.Who This Episode Is For:Practice owners ready to take control of their financial decisions and build a strategic alliance with their accountant.Allied health professionals looking to enhance their business support network.Anyone interested in improving their financial literacy and business strategy.Special Bonus:DOWNLOAD Gerda's guide for choosing the right accountant for your business. It contains 30 critical questions for you to ask any potential accountant that you might want to work with. You can download it HERE.Have you Registered for the 2025 Blueprint Planning Session? If not, jump on over to https://bit.ly/BluePrint2025 and book your spot. The planning is happening on Friday, 10 January 2025. Connect with Private Practice Success & Gerda here: Follow the Private Practice Success Facebook Page Follow Gerda on Instagram Connect with Gerda on LinkedIN Join the Private Practice Success Facebook Group - exclusive to practice owners. Email Gerda directly at [email protected] Order your hard copy of Gerda's book, The 7-Figure Practice HERE. Ready to work with Gerda? Send in your details HERE and she will be in touch.