The Private Practice Success Podcast

Are you struggling to recruit the right clinicians for your allied health practice? In this value-packed episode, Gerda Muller breaks down the exact nine-step framework that has helped practice owners double their recruitment success rate.Discover how recruitment has evolved beyond simply posting a job ad and hoping for the best. Learn the three critical phases of successful recruitment - Advertise, Selection, and Offer - and the essential steps within each phase that you can't afford to skip.In this episode, you'll learn: Why traditional job ads aren't enough in today's competitive market.How to create a "killer job ad" that stands out from the crowd.The importance of social proof in attracting top talent.Why passive advertising is dead (and what to do instead).The five-phase interview process that prevents costly hiring mistakes. How to leverage the seven key motivators to attract and retain the right team members.The game-changing "irresistible job offer" strategy that doubled recruitment results.Critical contract conversation guidelines.Pre-onboarding strategies to prevent last-minute candidate dropouts.If, like many others, you've been trying to recruit for 12 months or more without success or you're just starting to build your dream team, then this episode provides a practical roadmap to becoming an employer of choice in the allied health industry.Plus, get access to a free in-depth training on "Becoming an Employer of Choice" to dive deeper into these strategies.Don't miss this essential episode on finding and securing the right clinicians for your practice - ones who align with your vision, culture, and goals while contributing to your practice's profitability and success.Special Bonus:If you are ready to dive deeper into these strategies then be sure to access Gerda's in-depth training on "Becoming an Employer of Choice" which she is making available for FREE to you as a listener of Episode 2. You can get that HERE. Who This Episode Is For:• Solo practitioners wanting to hire their first team members• Group practice owners scaling their business. • Established owners optimizing operations • Clinical Team Leaders or Practice Managers engaged in recruitmentConnect with Private Practice Success & Gerda here: Follow the Private Practice Success Facebook Page Follow Gerda on Instagram Connect with Gerda on LinkedIN Join the Private Practice Success Facebook Group - exclusive to practice owners. Email Gerda directly at [email protected] Order your hard copy of Gerda's book, The 7-Figure Practice HERE. Ready to work with Gerda? Send in your details HERE and she will be in touch.

Welcome to the inaugural episode of the Private Practice Success Podcast! Join award-winning practice owner and business mentor Gerda Muller as she unveils the essential secrets to building a thriving allied health practice - insights gained from 17+ years of building multiple 7-figure practices in Australia.In this foundational episode, Gerda shares what university never taught us about running a successful private practice. Through her own journey of blood, sweat, and tears, she distills the crucial elements into seven game-changing secrets:Secret #1: Ditch the 911 Marketing Discover why panic-driven marketing is sabotaging your practice's growth. Learn how to replace reactive, emergency marketing with planned, structured, and consistent strategies that deliver reliable results. Secret #2: Love Your Practice Angels Master the art of cultivating and maintaining relationships with your most loyal referrers. Learn why you only need five 'Practice Angels' per full-time clinician and how to protect these vital relationships from competition.Secret #3: Hire Your ACE Team Build a team that drives your practice's vision forward. Understand the equal importance of clinical and administrative staff, avoid costly hiring mistakes, and create a culture that attracts and retains top talent. Secret #4: Know Your Numbers Prevent the common fate of brilliant clinicians going broke by mastering essential financial metrics. Learn which numbers really matter, how to set appropriate KPIs, and manage cash flow effectively - all while maintaining focus on clinical excellence.Secret #5: Embrace the Profitable Private Practice Mindset Transform your relationship with money and profit in healthcare. Understand why it's not just okay but necessary to be profitable, and learn the five pillars of the profitable private practice mindsetSecret #6: Dynamic Diary Management Master your practice's engine room - the appointment diary. Learn the difference between static and dynamic management, create robust booking guidelines, and balance the needs of clients, clinicians, and the business. Secret #7: Add the WOW Factor Stand out in a crowded marketplace by creating genuine differentiation. Move beyond common claims about relationship building and discover how to create memorable client journeys that truly set your practice apart.Who This Episode Is For: • Solo practitioners building strong foundations • Group practice owners scaling their business • Established owners optimizing operations • Clinical team leaders seeking business understandingSpecial Bonus: Download the first two chapters of Gerda's book, "The 7-Figure Practice," FREE! Chapter 2 includes a valuable benchmarking exercise to assess and improve your practice's performance.Key Implementation Takeaways: • Success requires both clinical excellence and buConnect with Private Practice Success & Gerda here: Follow the Private Practice Success Facebook Page Follow Gerda on Instagram Connect with Gerda on LinkedIN Join the Private Practice Success Facebook Group - exclusive to practice owners. Email Gerda directly at [email protected] Order your hard copy of Gerda's book, The 7-Figure Practice HERE. Ready to work with Gerda? Send in your details HERE and she will be in touch.