WTF - #034 - Ryan Serhant - Founder & CEO of SERHANT.
In this episode, Marty flies to New York City to sit down with Ryan Serhant - CEO, author, educator, and star of Million Dollar Listing and Owning Manhattan.They dive into the early grind - from Craigslist ads and hand modelling to $400M in personal sales - and the childhood that shaped Ryan’s unmatched presence. He opens up about rejection, reinvention, and the pressure of leading with his name on the door.They talk building brand with intention, expanding with conviction, and the weight of scaling something you can’t walk away from. From the lessons of Broadway to the business of brokerage, Ryan unpacks why emotional intelligence outlasts ego - and why leadership starts with being the broker’s broker.From Manhattan to Melbourne, this one’s about work ethic, brand clarity, and the power of turning pressure into profile.One New York trip. One global conversation.
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43:24
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43:24
WTF - #033 - Shaun Wilson - Founder of Bondi Sands
In this episode, Marty and Shura sit down with Shaun Wilson - Founder of Bondi Sands to talk about building a beauty brand that went from local shelves to global scale.They go deep on the salon-standard formula that set them apart, the TikTok trend that reignited an old product, and the learning curve that came with scaling - including the time their tan came out green. From humble beginnings in a Melbourne pharmacy to a reported $450M sale in 2023, Shaun breaks down the moments that mattered most - and the mindset it took to keep showing up through every setback.This one’s about product, patience, and the power of knowing your market better than anyone else.
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58:55
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58:55
WTF - #033 - Shaun Wilson - Founder of Bondi Sands
In this episode, Marty and Shura sit down with Shaun Wilson - Founder of Bondi Sands to talk about building a beauty brand that went from local shelves to global scale.They go deep on the salon-standard formula that set them apart, the TikTok trend that reignited an old product, and the learning curve that came with scaling - including the time their tan came out green. From humble beginnings in a Melbourne pharmacy to a reported $450M sale in 2023, Shaun breaks down the moments that mattered most - and the mindset it took to keep showing up through every setback.This one’s about product, patience, and the power of knowing your market better than anyone else.
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59:01
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59:01
WTF #032 - Mitch Jones - Creative Director and Founder of Made For
In this episode, Marty and Shura sit down with Mitch Jones - Creative Director and Founder of Made For, the design practice behind every WHITEFOX office. Known for crafting high-functioning, considered workspaces, Made For creates environments that fuel performance and reflect the businesses they’re built for. They go behind Mitch’s early days in car sales - custom plates, helium balloons, and sealing deals before the paperwork and unpack the energy he felt being around business owners. That energy became the blueprint. From fast turnarounds to full-scale spatial transformations, Mitch shares the mindset that built his brand and the momentum that still drives it.An episode about creative instinct, functional design - and building something that keeps you in the room with the people who inspire you.
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40:28
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40:28
WTF #031 - Jess Hatzis - Co-founder of Frank Body and Willow & Blake
In this episode, Marty and Shura sit down with Jess Hatzis - co-founder of Frank Body and Willow & Blake.They go behind the $5K startup story that turned coffee scrubs into a cult skincare brand, the tone of voice that rewrote the rules, and the moment Ariana Grande name-dropped Frank Body in Elle Japan, sending the site into meltdown. Jess unpacks how a cheeky, irreverent voice stood out in a market that had gone stale - and why nailing that personality was the reason they scaled.They also dive into the early days of WHITEFOX - and how Willow & Blake helped shape its bold, polished and matter of fact tone of voice, creating the foundation the brand still builds on today.From creative conviction to viral moments, from tone-led strategy to long-term impact - this is the story of a brand that didn’t follow trends, it set them
Join the conversation with Marty Fox, the charismatic CEO of WHITEFOX Real Estate, in 'WITH THE FOX' (WTF) alongside co-host and WHITEFOX Content & Media Manager Shura Taft, each episode, Marty brings together an eclectic mix of guests from industry titans to creative mavericks, sharing insights that span the spectrum of business, culture, and beyond. Engage with the stories that shape our world, the innovations that disrupt it, and the people who inspire it. Tune in to 'WITH THE FOX' and be part of a journey as Marty ignites curiosity and celebrates the multifaceted nature of our lives.
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