Profitable Farmer

There’s an old saying that uncertainty creates opportunity. 

But if you're a grain grower right now, uncertainty can also create confusion, hesitation, and some pretty costly decisions. 

Over the past few years, we've seen massive swings in commodity prices, input costs, weather patterns, and global politics. For many farm businesses, it feels like the rules keep changing. One minute we're talking about record production and oversupply. The next, global conflict, fund money, and drought concerns are driving volatility back into the market. 

In this episode, I'm joined by Market Check’s Managing Director and Founder, Brett Stevenson and CEO, Nick Crundall to unpack what has changed in global grain markets over the past nine months and what Australian grain growers need to be thinking about right now. 

More importantly, we explore the mindset and disciplines that separate consistently successful grain marketers from everyone else. 

We cover: 

How global conflict, rising fertiliser costs, and speculative investment are influencing grain prices and market volatility. 

Why global wheat stocks are tightening after record production years and what that means for the outlook for Australian growers. 

Insights around hedging, forward selling and grain storage, including why many growers continue to leave money on the table despite producing excellent crops.  

The common mistake of allowing tax planning and cash flow pressures to drive grain marketing decisions instead of following a clear strategy  

Nick shares some compelling analysis comparing hedging versus traditional forward selling and the long-term performance difference between growers who actively manage risk and those who don't. You can access Market Check's analysis here. 

This conversation also reinforces themes I explored with Jeff McDonald around financial clarity, proactive planning, and leading your business with confidence rather than reacting to circumstances. If you haven't listened to that episode yet, I'd encourage you to do so here. 

Nick and Brett, thank you both for your time, your honesty, and your willingness to share what you've learned over many years working alongside growers. 

Here's to a great season ahead, 

Sincerely, 

Jeremy Hutchings and the Farm Owners Academy Team.

In Part 1, John Fargher took us back to the beginning, exploring the early days of AgriWebb and the farming families who backed a young ag tech company long before the rest of the industry could see what it would become. If you haven't listened to that one yet, we recommend starting there. 

In Part 2, the story gets bigger. 

Because beneath the global partnerships and the rapid growth, this episode is really about how farming families move from recording the past to actually getting ahead of it. 

At the centre of it all is still the farm business itself. The producer who knows their country better than anyone but is making critical decisions without the right information in front of them. The family navigating rising expectations around data, sustainability, succession, and performance, often without the tools or support to do it confidently.  

John talks openly about the gap between what is possible and what most farming families are actually doing, and how AgriWebb's direct to farm model is closing that gap every day. Their collaboration with Figured takes it even further, finally connecting the operational and financial picture of a farm business in one place, so that the decisions being made on the ground are backed by the numbers that matter. 

In this episode, we explore: 

How AgriWebb's two-part business model works and why the enterprise model is unlocking value for farmers in ways the industry has never seen before 

The Sainsbury's and ABP partnership, six years in, 500+ farms, and results th

John Fargher grew up on a remote family station in the Northern Flinders Ranges, where distance, drought, hard work and innovation were simply part of life. 

He saw first-hand how quickly farming can change. A station that once needed 40 people could later run with four or five. Horses gave way to motorbikes. Water runs that once took days could be done in hours by plane. Each shift changed what was possible, and left John asking one question: what is the next step change in livestock agriculture? 

That question became AgriWebb. 

In this episode, John Fargher, co-founder of AgriWebb, shares the story behind one of Australia’s great ag tech businesses, from a floppy disk sitting unused in a station office to a global platform now used across 28 countries, tracking more than 20 million head of livestock. 

He talks openly about the early days, the failed hardware ideas, the farmer who almost said no but then chose to back them, and why that moment still gets him emotional more than a decade later. 

We explore: 

What AgriWebb is seeing across global agriculture and why Australian agribusiness may be slower to invest than other markets  

How AI is shifting livestock management from recording what happened to forecasting what is coming 

Why the future of farm data is about planning ahead, not just tracking the past 

How AgriWebb now supports farmers across Australia, the UK, the US, Brazil and beyond  

For farmers, this is more than a technology story. It is a reminder that progress rarely comes from one big leap. It comes from practical people backing better ways of working before the rest of the industry catches up. 

This is Part 1 of the AgriWebb story, with more to come in the next episode. 

Thank you John, for sharing the story so openly, and for the work you and the AgriWebb team continue to do in helping move agriculture forward. 

Keep winning, 
Jeremy Hutchings & the Farm Owners Academy Team

A good season can hide a lot. So can a strong balance sheet. But performing well on the surface does not always mean the business is built on the right foundation. 

Risk builds quietly. Options narrow over time. And by the time most farm owners recognise it, they have less room to move than they thought. 

In this episode, Jeremy sits down with Andy Fenton, Managing Director of Fenton Financial, who brings more than 20 years of experience across financial planning, funds management and investment banking, to unpack a confronting but important idea: 

It can be our business structures that kill our farm businesses. 

Not all at once. Not dramatically. But over time, through outdated structures, poor protection, limited leverage, unnecessary tax inefficiency, and too much control sitting with the bank.  

Andy explains why so many farming businesses are still operating in structures that were inherited, kept because they were simple, or never reviewed as the business grew. He talks through what can go wrong when land, machinery and trading operations are tied together in the wrong way, and why that can leave farming families more exposed than they realise.  

We cover: 

why outdated structures can quietly hold a farm business back  

the risks of having land and trading activities sitting together  

how tax averaging and poor structuring can limit flexibility  

why banks can gain too much control when security is not set up well  

how better structures can improve protection, succession and wealth creation  

We often see farming families operating in structures that no longer fit the business. That’s why conversations with specialists such as Andy matter. While Farm Owners Academy is not an accounting firm, we help members ask better questions, think more strategically, and strengthen the business behind the farm through the deeper support available in our 3-year comprehensive Platinum Mastermind program.  

 

If this episode has raised questions about how your business is structured, you can learn more about Andy and his work at https://fentonfinancial.com.au/ 

 

Andy, thank you for bringing a clear and commercially grounded perspective to how structure, tax and leverage can shape the level of risk, control and succession in a farm business. 

 

Till next time, 
Jeremy Hutchings & The Farm Owners Academy Team

Are you concerned by the uncertainty surrounding increased fuel prices?  

 

Is the current global turmoil challenging your view on how to best navigate this season? 

 

The biggest risk right now is not fuel, fertiliser, interest rates, or global instability. It's panic.  

Uncertainty has a way of hijacking clear thinking. It pulls people into worst-case scenarios and pushes reactive decisions before the facts are fully in.  

That is where the real damage starts. Not in the disruption itself, but in the response to it. 

Because when something shifts, whether it is a headline, a price rise, or a disruption, the natural human response is not calm, measured thinking. It is alarm. It is projection. It is the tendency to ask, “What if this gets worse?” rather than, “What is actually true right now?”. 

In this conversation, Sam Johnsson, Tracy Secombe and I unpack what it really looks like to lead through uncertainty, not just from a business perspective, but from a mindset and leadership standpoint. 

We cover: 

how to check your state first and move from angst and panic back to composure and optimism  

why stepping away from drama, media, and negativity helps you come back to facts and make logical, informed decisions  

how to use forecasting to assess worst case, average case, and best case, and adapt your approach accordingly  

how practices like gratitude, exercise, and self-regulation help lift your mindset so you can lead your family and team more strongly 

You do not need to pretend uncertainty is not there. You do need to lead yourself well enough that it does not make your decisions for you. 

Sam and Tracy, thank you for the practical insight and steady perspective you’ve brought to this conversation on how to lead through uncertainty. 

Navigating the financial side of the business in times like this can feel overwhelming, and you’re not alone. Many farm owners have felt that same pressure and have used the Cash Flow Optimiser to turn uncertainty into clearer thinking and more confident decisions. If that’s where you’re at right now, you can find out more here. 

 

Keep winning, 

 

Jeremy Hutchings & the Farm Owners Academy Team