Welcome back to F1REcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, I sit down with Craig White of Sotheby’s International Realty to unpack the mindset and strategies that transformed him from a career in tech into one of LA’s most trusted names in real estate. Craig shares how a single conversation about a $100K salary sparked a complete career pivot—and how he leveraged mentorship, open house strategy, and grit to close his first deal during one of the worst markets in history. You’ll hear how Craig identified his “superpower” and built a reputation that ultimately earned him Rookie of the Year. We talk candidly about failures, leadership lessons, guerrilla marketing techniques, and the importance of listening closely to the market. If you’ve ever wondered how to thrive through uncertainty, double down on your strengths, or transition into leadership without losing your edge, this one’s for you.Timestamps00:00:00 Intro00:00:57 From Tech to Real Estate00:02:54 The $100K Barometer Talk00:04:36 Spotting Weak Open Houses00:05:47 Getting Licensed & Mentorship00:09:24 First Open House Strategy00:12:03 Closing His First Deal00:15:02 First Listing During 2008 Crash00:18:31 Rookie of the Year Reflections00:24:21 Discovering His Superpower00:38:35 Moving Into Leadership Roles00:50:12 Lessons Learned & Return to Sales00:57:29 Guerrilla Marketing Tactics01:03:23 Balancing Commercial vs Residential01:14:04 F1RE Round
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1:17:56
Top Clients Can Smell This a Mile Away
Welcome back to F1REcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we’re joined by Markus Canter—luxury agent, architectural specialist, and true thought leader in the real estate space. We go far beyond sales tactics to explore how mindset, gratitude, and authenticity directly impact success in this industry. Markus shares the philosophy that built his career—from his transition out of the film and design world to building one of the top teams in Beverly Hills. If you’ve ever wondered how to attract high-level clients, lead with purpose, or turn your personal strengths into real estate superpowers, this conversation delivers. We also unpack how to handle overpriced listings, how to stay ready for the “wave” of opportunity, and why global property ownership is becoming the next American Dream. If you're looking to level up in real estate—not just in skill but in presence and purpose—this episode will stay with you.Timestamps00:00:00 Intro00:02:30 Practicing Daily Gratitude00:05:30 Gratitude’s Role in Real Estate00:10:00 Markus’ Career Shift00:15:30 Mindset & Law of Attraction00:20:30 Spotting Market Opportunities00:27:00 Buying vs. Waiting Debate00:33:00 The Power of Unique LA Properties00:40:00 Pricing Strategy & Seller Expectations00:46:30 Relationship‑Driven Business00:52:30 Authenticity & Superpowers00:58:30 Work‑Life Balance & Parenting01:03:30 Affirmations for Success01:06:30 F1RE Round
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1:08:51
He Left Hollywood—Now He’s Selling $50M Homes in LA
Welcome back to the Forward One F1REcast, hosted by Paul Mark Morris and Josh Spitzen. In this episode, I sit down with Adam Brawer—a former Hollywood producer who made a bold leap into real estate and built a luxury business from scratch. Adam shares how he turned massive setbacks into momentum, and how mindset, marketing, and authenticity drive his success today. You’ll hear how he wins multimillion-dollar listings, what his 60% open-rate newsletter looks like, and why 50 real conversations a week keep his referral engine thriving. This one is packed with high-level insights and practical takeaways you can put to work right now.Timestamps00:00:00 Intro00:01:30 Brooklyn Roots & Agency Beginnings00:03:30 Hollywood Setbacks & MeToo Fallout00:06:00 Building Resilience Through Adversity00:11:00 Iceland Epiphany—Choosing Real Estate00:17:00 First Listings & Chain‑Reaction Success00:19:50 Market Boom to 2022 Slowdown00:22:00 Coaching & Luxury Breakthrough00:28:30 Betting on Myself at Compass00:31:30 Producer Skills in Property Sales00:39:00 Relationship‑First Service Philosophy00:49:30 Systems, Newsletter & 50 Conversations01:10:00 Scaling Up—Six Listings & Team Growth01:21:00 Quantum Mindset & $50M Listing01:26:55 F1RE Round
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1:30:16
He Grew 50% During the 2008 Crash — Here's How
Welcome back to F1REcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In today’s episode, we sit down with Jeff Yarbrough to explore what it truly takes to not just survive, but thrive through major market shifts. Jeff shares the real strategies that helped him grow his business by 50% during the Great Recession—while most others were struggling to stay afloat. We talk about the systems behind building a resilient real estate team, the power of embracing accountability, and why creating a culture of equal opportunity leads to unequal and exceptional results. You'll hear the surprising mindset shift that fueled Jeff’s recruiting success, the leadership structure that retains top talent, and why focusing on net value over splits is crucial if you want lasting success. If you're serious about leveling up your business, expanding your influence, and positioning yourself to win in any market, this conversation is packed with the insights you need.Timestamps00:00:00 Intro00:01:35 Building a Business Mindset00:02:45 Thriving Through the Great Recession00:04:55 Turning Crisis into Opportunity00:07:11 Leadership & Team Expansion00:10:36 Coaching Agents for Success00:12:25 Accountability Systems That Work00:13:55 Structuring Leadership & Splits00:17:54 Rewarding High Performers00:19:41 Recruitment Goals for 202400:22:22 Keeping Top Talent00:25:40 Culture of Equal Splits00:29:49 Luxury Service & Client Events00:32:07 F1RE Round
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36:44
Mastering the Science of Cold Calling (It Isn't Luck)
Welcome back to the Forward One F1REcast, hosted by Paul Mark Morris and Josh Spitzen. In this episode of Radical Wealth Plan, brought to you by Entrepreneur Media, I sit down with Michael Koshet—a powerhouse in commercial multifamily real estate with over a billion dollars in transactions under his belt. What makes this conversation essential for anyone serious about building wealth is Michael’s no-nonsense approach to scaling a real estate business, cultivating grit, and narrowing your focus to unlock massive returns.We talk about how to identify and seize opportunities most people overlook, the mindset shift that turns cold calls into a thriving deal pipeline, and why choosing a niche isn’t limiting—it’s the gateway to becoming a true expert. Michael also shares how he reinvests half of every commission and why deal flow without discipline leads nowhere. Whether you're an agent, investor, or entrepreneur, this episode delivers rare access to the systems, psychology, and standards behind elite performance in high-stakes real estate. If you're serious about building lasting wealth, this is one you’ll want to hear.Timestamps00:00:00 Introduction & Early Career Beginnings00:00:16 Mentorship & First Cold Calls00:03:38 Overcoming Cold Call Rejection00:05:44 Embracing the Performer Mindset00:12:00 Developing a Winning Routine00:14:04 Personal Challenges & Motivation00:19:29 Transition to Commercial Real Estate00:25:38 Building a Powerful Database & Leveraging Tools00:35:25 Working with Select Buyer Groups00:39:17 Reinvesting Earnings & Building Wealth00:42:24 Balancing Business & Personal Life01:01:12 Leveraging Partnerships & Trusted Networks01:04:32 Mastering Cold Calling Strategies01:11:28 Focusing on Your Niche & Consistency01:27:06 Wrap-Up & Final Thoughts
Welcome to the Forward One Real Estate Podcast, where top realtors come to sharpen their edge and out-close the competition every single time.
Hosted by Paul Mark Morris, New York Times best-selling author and CEO of Keller Williams Forward Living, and Josh Spitzen, CEO of Keller Williams Beverly Hills, this podcast brings you insider knowledge from some of the biggest names in real estate. Each episode features top-producing agents, marketing experts, and industry leaders who share their strategies, success stories, and game-changing insights.
If you’re a realtor looking to level up, the F1RE podcast is your secret weapon. Tune in, take notes, and ignite your real estate success.
Stay ahead. Stay Forward. Stay on F1RE.
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