The Professional Artist Podcast: Art Business Transformations

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What happens when you build your art career around the life you actually want to live?
In this episode of The Professional Artist Podcast, fine art photographer Jonah Allen is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.
Based on Florida’s Gulf Coast, Jonah is known for his immersive ocean photography, collected internationally and exhibited in galleries and museums across the United States.
As a surfer, photographer, and creative entrepreneur, he built his career around the rhythms of the ocean… combining lifestyle, creativity, and business into a path that feels aligned rather than draining.
In this deep dive, Jonah shares how living near the water shaped both his artistic voice and his business decisions, why artists need to develop their work deeply before trying to monetize it, and how learning uncomfortable skills like marketing, sales, and relationship-building gave him more freedom and control over his career.
This episode offers a practical look at building a creative life intentionally… where the goal isn’t just making art, but creating a life that continues to give you energy over the long term.
”I just saw visual art and photography being the vehicle that would create the most aligned lifestyle that I wanted.”
— Jonah Allen
Timestamps:
00:00 Introduction 
02:03 Sea Study #42 Origins: Two Lifelong Obsessions 
02:31 Capturing Long Shutter Effects and Wave Focus 
02:55 Underwater Camera Process and Reviewing Footage 
03:14 Jonah’s Surf-and-Camera Timeline and Life Alignment 
04:37 Early Career Failures, Art School, and Early Monetization Attempts 
05:11 Building a Body of Work and Discovering a Recognizable Voice 
06:03 Rejection, Persistence, and Learning by Doing 
07:15 Turning Rejection into Momentum: Curators and Major Deals 
08:26 Inflection Points: Self-Published Book and Community Education 
09:24 Learning Skills Through Doing: Growth Mindset and Marketing Education 
10:54 Competition and Ongoing Learning 1
2:00 Designing a Life with Research, Data, and Team Leadership 
15:46 Building Collector Relationships and Support Networks
Connect with Jonah
Website: https://jonahallen.com/
Instagram: https://www.instagram.com/jonahallenstudio/
Learn more about The Professional Artist Association:
Mentoring:
Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:
https://professionalartist.com/apply
Membership:
Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
Free Letter:
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Instagram: https://www.instagram.com/professionalartistaccelerator
Ready to take the next step in your art career?
We are hosting a free 4-Day Challenge online to help artists like you get back on track.
Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…
…this live, virtual, and interactive challenge will help get you get unstuck.
Register to get a free pass here: https://professionalartist.com/free

Free 4-Day Challenge for artists: https://professionalartist.com/free
Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.
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Do galleries and art sales really come down to luck… or are they built through systems and follow-through?
In this episode of The Professional Artist Podcast, gallery owner, author, and Professional Artist Association Faculty member Jason Horejs is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.
Jason has spent decades on the business side of the art world, helping artists understand how galleries actually work, how collectors make buying decisions, and why most artists lose opportunities simply by failing to follow up.
In this deep dive, Jason breaks down how to approach galleries in a way that gets real responses, the follow-up systems most artists never implement, and how consistent communication turns interested viewers into long-term buyers and collectors.
Rather than relying on chance, Jason explains how artists can create momentum through repeatable systems, broader exposure, and professional relationship-building.
” If you're looking for exposure, galleries should certainly be a consideration, and if you're not in galleries, you're missing out on the opportunity to have people who are seeking art see that work.”
— Jason Horejs
Timestamps
00:01 Introduction 
01:47 Jason’s Core Message on Exposure 
02:54 Galleries and the Internet as a Hybrid Career Strategy 
03:41 Building Digital Portfolios and Using Email + Online Approaches 
04:51 Gallery vs Direct-Sales Tension and How It Gets Managed 
06:39 Benefits of Cultivated Audiences for Artists and Galleries 
07:40 Clear Plan for Getting Representation: 100 Target Galleries 
08:13 Submission Strategy: Persistence, Follow-ups, and No-Response Handling 
09:05 Follow-up With Collectors: Turning “I’ll Think About It” Into Sales 
13:55 Consistent Email Marketing Frequency and Using Content in Parallel 
15:38 Newsletter Growth: Staying in Front of People Over Time 
19:22 Follow-up as the Missing Sales Piece + Practical Purchase Rate Examples 
22:38 Long-Term Impact of Ongoing Follow-up 
Connect with Jason
Website: https://reddotblog.com/about/
Instagram: https://www.instagram.com/reddotblog/
Learn more about The Professional Artist Association:
Mentoring:
Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:
https://professionalartist.com/apply
Membership:
Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
Free Letter:
Join 50,000+ artists getting Free advice & inspiration every week:
https://professionalartist.com/podcast/#join-free-artist-letter
Instagram: https://www.instagram.com/professionalartistaccelerator
Ready to take the next step in your art career?
We are hosting a free 4-Day Challenge online to help artists like you get back on track.
Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…
…this live, virtual, and interactive challenge will help get you get unstuck.
Register to get a free pass here: https://professionalartist.com/free
If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one

Free 4-Day Challenge for artists: https://professionalartist.com/free
Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.
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Do you really need a large following to make money from your art online?
In this episode of The Professional Artist Podcast, painter and sculptor Kasia Frankowicz is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.
Based in Melbourne, Kasia creates bold work infused with humor. Alongside her original pieces, she has built a consistent income stream through prints… making her work accessible while expanding her collector base beyond high-ticket sales.
Rather than relying on a massive audience, Kasia focused on visibility, proving that print sales can become a reliable part of an artist’s business.
In this deep dive, Kasia breaks down how to generate consistent income through prints, what actually drives sales (and where most artists go wrong), and how showing up across platforms creates steady demand over time.
” Art should be for everyone and I don't subscribe to the idea that prints make your work less valuable.”
— Kasia Frankowicz
Timestamps:
00:00 Introduction
01:22 "Wild Westie" artwork
02:38 Starting Over During COVID
07:28 Growing Up in Western Sydney
08:42 Why Kasha Sells Prints
10:02 Documenting Work for Print Sales
11:59 Pricing Prints
13:11 Getting Your Work Photographed
14:56 Using Ads to Drive Sales
16:36 "Kitchen" artwork
17:33 Showing Up Everywhere Online
18:54 Building Connections Through Art Fairs
20:46 "1999" artwork
21:33 Staying Grateful as You Grow
22:39 Advice for Artists Who Don't Fit In
Connect with Kasia
Website: https://kasia-studio.com/
Instagram: https://www.instagram.com/kasia.artist/
Learn more about The Professional Artist Association:
Mentoring:
Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:
https://professionalartist.com/apply
Membership:
Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
Free Letter:
Join 50,000+ artists getting Free advice & inspiration every week:
https://professionalartist.com/podcast/#join-free-artist-letter
Instagram: https://www.instagram.com/professionalartistaccelerator
Ready to take the next step in your art career?
We are hosting a free 4-Day Challenge online to help artists like you get back on track.
Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…
…this live, virtual, and interactive challenge will help get you get unstuck.
Register to get a free pass here: https://professionalartist.com/free
If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.

Free 4-Day Challenge for artists: https://professionalartist.com/free
Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.
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What does it take to build an art career from scratch in a country where you don’t even speak the language?
In this episode of The Professional Artist Podcast, painter Gabrielle Reeves is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.
Gabrielle is an American artist working between the United States and Turkey, who made the unconventional decision to move abroad and pursue her career without an established network, local connections, or even fluency in the language.
Starting from zero, she built her career step by step through persistence, visibility, and a willingness to put herself in uncomfortable situations.
In this deep dive, Gabrielle shares how she created opportunities without waiting for permission, what actually led to exhibitions and gallery representation, and how consistent, small actions compound into real momentum over time.
“ I have had people tell me: you're crazy to move to a foreign country and work as an artist. But I knew it's what I wanted to do.”
— Gabrielle Reeves
Timestamps:
00:00 Introduction 
01:32 Building an Art Career From Scratch Without a Network 
01:38 Art-Making Process: Materials Lead the Way 
03:41 Working in a Detailed-Realistic Style with Surrealist Qualities 
05:45 Career Choice: Music vs Painting and Becoming Serious About Art 
06:10 Influence of Wyoming and Istanbul on Her Work 
07:26 Travel and Study Abroad as the Path to Moving to Turkey 
08:54 Moving to Istanbul Without a Network: Openings, Outreach, Residencies 
10:53 Learning Turkish and Expanding Connections Through Language 1
5:59 Running a Career Across Continents: Logistics of Transporting Work 
17:11 Shipping vs Carrying Artwork Personally (Packing Strategies) 
19:49 Financial Responsibilities: Tracking Sales/Expenses and Filing Taxes 
23:04 Coaching Program: benefits
Connect with Gabrielle
Website: http://gabriellereeves.com/
Instagram: https://www.instagram.com/gabrielle_reeves_art/
Learn more about The Professional Artist Association:
Mentoring:
Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:
https://professionalartist.com/apply
Membership:
Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
Free Letter:
Join 50,000+ artists getting Free advice & inspiration every week:
https://professionalartist.com/podcast/#join-free-artist-letter
Instagram: https://www.instagram.com/professionalartistaccelerator
Ready to take the next step in your art career?
We are hosting a free 4-Day Challenge online to help artists like you get back on track.
Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…
…this live, virtual, and interactive challenge will help get you get unstuck.
Register to get a free pass here: https://professionalartist.com/free
If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.

Free 4-Day Challenge for artists: https://professionalartist.com/free
Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.

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Does talent get you opportunities as an artist… or does something else drive a career forward?
In this episode of The Professional Artist Podcast, paper artist Eric Standley is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.
Eric is a professor of Studio Art at Virginia Tech whose multi-layered paper works have been exhibited in galleries and museums around the world.
His process is extraordinarily time-intensive and that relationship with time turns out to be central to everything he has built professionally.
Rather than spreading his attention across every possible avenue, Eric has developed a sharp sense of where his effort belongs and which opportunities are actually worth pursuing.
In this deep dive, Eric breaks down how international gallery and museum relationships are built and sustained over time, why opportunities rarely come from talent alone, and how the discipline of protecting your attention shapes the trajectory of a career.
This episode is a candid look at how professional artists navigate the gap between making meaningful work and building the relationships and structures that bring that work to the world.
“I try to think as big as possible, and I also try to think as big as possible in choosing those goals.”
— Eric Standley
Timestamps:
00:00 Introduction 
01:40 Committing to a Single Idea Over Time 
01:53 Rule-Based Practice and Creative Constraints 
03:18 Paper as a Medium
04:10 Accidental Discovery of Layered Paper 
05:57 Building Depth Across Layers 
08:22 International Gallery Relationships 
11:21 The Omnia Commission 
13:09 Working Outside the Frame 
16:13 Balancing Commissions with Other Work 
17:25 Working with Museums 
19:14 The Irreducible Installation 
21:17 Consciousness, Quantum Thought, and the Work 
23:33 Urgency, Time, and Artistic Focus 
25:01 Working from the Heart
Resources
Irreducible(book) by Federico Faggin: https://www.collectiveinkbooks.com/essentia-books/our-books/irreducible-consciousness-life-computers-human-nature
Connect with Eric
Website: https://www.eric-standley.com/
Instagram: https://www.instagram.com/eric.standley/
Learn more about The Professional Artist Association:
Mentoring:
Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:
https://professionalartist.com/apply
Membership:
Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
Free Letter:
Join 50,000+ artists getting Free advice & inspiration every week:
https://professionalartist.com/podcast/#join-free-artist-letter
Instagram: https://www.instagram.com/professionalartistaccelerator

If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.