Cold Call

Sometimes the only way to win is by finding the courage to lose. Cold Call presents a special episode from TED’s Fixable podcast. In it, the show’s hosts, Leadership Coach Anne Morriss and Harvard Business School Professor Frances Frei, challenge leaders to “dare to be bad” in order to free up capacity to excel at more important things. They share insight on the power of a strategic “no,” the value of ruthless prioritization, and how Steve Jobs and Apple delivered breakthrough innovation by strategically underperforming. Frances also explains why you can’t always trust your own instincts, and Anne reflects on the lessons she learned in her early days of parenting.

AthenaHQ, a startup that helps brands monitor, protect, and optimize their visibility across conversational AI engines like ChatGPT, Claude, and Gemini was founded in 2025. Co-founded by Andrew Yan, the company built a platform that enables major consumer brands, B2B software companies, and marketing agencies to track their share of voice, correct factual errors in AI responses, and manage their reputation across generative answer engines. In this episode, Harvard Business School associate professor Julian De Freitas and AthenaHQ co-founder and CEO Andrew Yan join host Brian Kenny to discuss the case “AthenaHQ: Building Brands for AI Search,” exploring how marketers are navigating the new world of generative engine optimization (GEO), the so-called “dark funnel” of customer engagement, and the need for brand managers to optimize for brand sentiment and accuracy not just search rankings.

How do you scale innovation in a fragmented system you don’t fully control? That is the challenge Highland Electric Fleets faced as it worked to replace diesel school buses with electric vehicles across the United States. In this episode from 2025, Harvard Business School professor Rosabeth Moss Kanter and Highland Electric founder and CEO Duncan McIntyre join host Brian Kenny to discuss the Harvard Business School case, “'The Wheels on the Bus' Go Electric: Highland Electric Fleets and Partners,” and what it takes to scale a climate solution while sustaining momentum and coordinating across public and private sectors.

In 2024, Mass General Brigham, the largest health system in Massachusetts, piloted an AI-powered, ambient note-taking and transcription program among a subset of clinicians to address increasing rates of staff burnout and turnover --  largely driven by the administrative burden of clinical documentation in the electronic health records (EHR). Early results showed promising reductions in clinician burnout, intention to leave, and increased physician efficiency. But concerns about the technology, including the generation of inaccurate notes with errors or hallucinations made physicians resistant to learn and adopt it into their workflows. Harvard Business School Associate Professor Susanna Gallani and host Brian Kenny discuss the challenges leadership at the health care organization anticipated as they considered scaling the AI technology responsibly in the case: The AI Scribe: Enhancing Physician Presence and Curbing Burnout at Mass General Brigham

Founded in 2021, AI generative video company Metaphysic first rose to fame through viral deepfake videos. It achieved a significant milestone with "Here," the first major film to use AI for de-aging actors, including Tom Hanks. The company had two revenue streams: high-end content creation for Hollywood studios and a platform allowing individuals to own and control their digital likeness thanks to the entertainment industry’s “separated rights” framework. However, as AI increasingly codified expertise across other sectors, such protections do not extend; employers own workplace data by default. In such environments, when an individual's expertise can be digitally captured, replicated, and monetized, questions remain about who can capture value and the pivotal role of claiming data rights in complex multi-party negotiations. Harvard Business School Associate Professor Zoe Cullen and host Brian Kenny explore the tensions between individual rights and commercial applications of AI in the case, Metaphysic AI: Rethinking the Value of Human Expertise.