Hard Ground

Is Your Bank Really Working for You?
Josh and Steph sit down with Adam Rakowski and Matt Costello from Autos Financial to explore how finance brokers help farming families and business owners secure better deals, manage cash flow, and navigate financial uncertainty.
Highlights:
The importance of trust and honesty in finance.
How brokers can help secure better loan rates.
Managing rising interest rates and cash flow.
Knowing when to review your bank and financial strategy.
The impact of financial stress on families and businesses.

What does it take to leave everything behind and find your place in a world completely different from your own?
In this episode of Hard Ground, Josh and Steph sit down with Ellie and Dan to explore rural life, relationships, regenerative farming, and the challenges of belonging. Ellie shares her journey from Oxford, England, to a 12,000-acre cattle property in Queensland, discovering that her greatest strength wasn't fitting in, but embracing what made her different.
They also dive into cell grazing, food transparency, and reconnecting consumers with the people who produce their food.
Highlights:
→ Ellie’s journey from townie to farm life and finding her purpose.
→ Why different interests can strengthen a relationship.
→ Regenerative agriculture, cell grazing, and sustainable land management.
→ Why transparency and storytelling matter for the future of Australian agriculture.

What are you escaping, and what is it costing you?
Content Warning: This episode discusses mental health struggles, isolation, and suicide. Some topics may be distressing for listeners.
If you or someone you know is struggling or in immediate danger, please contact your local emergency services or a suicide crisis helpline for support.
Josh and Steph sit down with Coach Sam Falsafi from Warrior Week for a direct conversation about men, disconnection and taking responsibility for the way we live.
From alcohol and digital distraction to the constant excuse of being “too busy,” Sam challenges the habits men use to avoid difficult conversations, unresolved hurt and the people who need them most.
Together, they explore how relationships with our fathers can shape us, what our daily habits feed into our minds, and how avoidance plays out in marriage, fatherhood and leadership. They also examine what makes a men’s group useful: honest connection, clear standards and accountability that leads to action.
At the heart of this episode is a question: what are you grounded in, and does it hold up when life gets hard?
For any man who feels stuck or knows something needs to change, this conversation offers a challenge to face what you’ve been avoiding and take the next step.

What does it take to build a $70 million family business without destroying the family behind it? 
James and Emma Salerno from Ringers Western sit down with Hard Ground to unpack the principles that helped their family build one of Australia’s best-known rural clothing brands while staying united through business pressure, disagreements and extraordinarily difficult seasons.
Raised on a million-acre cattle station in the Kimberley, James and Emma share how their family went from making clothing for themselves to building Ringers Western into a business with around 20 stores, more than 300 employees and roughly $70 million in annual revenue. But this conversation goes far beyond business growth. It’s about family business, succession, conflict resolution, leadership, rural Australia, resilience, workplace culture and staying together when life gets hard.
They explain the family philosophy of “sticking together,” why no disagreement is considered too small to address, and the practical conflict-resolution process they call Team Technology. They also discuss walking through intense public scrutiny, protecting their family relationships and why adversity ultimately strengthened their commitment to one another.
If you run a family farm, agricultural business, rural business or multigenerational company, this conversation offers a very different way to think about success.
Highlights:
→ James and Emma explain why successful family businesses need to treat the health of the family as seriously as the health of the company, including their belief that unresolved small disagreements can eventually become major problems.
→ You’ll hear how their Team Technology framework works, including the idea of verbal “sparring,” bringing a third-party “Wisdom Bank” into disagreements and beginning difficult conversations with the commitment that everyone will work toward agreement.
→ They share how Ringers Western grew from clothing made for their own use into a major Australian rural brand, why product quality became non-negotiable and why they believe strong teams and relationships ultimately drive business performance.
→ James and Emma also open up about navigating enormous public pressure as a family, how adversity affected their children, employees and commercial relationships, and why knowing who stood beside them changed their perspective on loyalty, resilience and success.

Why are so many rural Australians putting their own health last, and what actually gets them to finally make a change?
In this episode, we sit down with Richard Sheppy to unpack how Fat Farmers and Active Farmers are changing rural health, fitness and mental wellbeing across Australian farming communities. From taking health screenings directly to field days to creating local fitness groups where farmers can exercise alongside their mates, the mission is simple: break down the barriers that stop country people from looking after themselves.
We talk about rural men’s health, farmer mental health, exercise, alcohol, anxiety, social connection and the enormous power of simply taking the first step. Richard also shares his own transformation from heavy drinking and smoking to running, cycling, training and living alcohol-free. We explore why you don’t need a fancy gym to improve your fitness, why consistency beats going from zero to hero, and why being kind to yourself matters when you’re starting again.
If you’re a farmer, live in a rural community, struggle to prioritise your health or know someone who does, this conversation is for you.
What You’ll Learn:
→ Why taking health services directly into rural communities can reach farmers who might otherwise never book a doctor’s appointment.
→ How starting with a 20-minute walk, exercising with mates and focusing on consistency can create sustainable improvements in fitness and wellbeing.
→ What Richard discovered after giving up alcohol, including changes around hangovers, anxiety, time, energy and his relationship with drinking culture.
→ Why physical health, mental health, social connection, mindfulness, breathwork, fitness and community all belong in the same rural wellbeing toolkit.
Music licensed through Soundstripe.
Code: K8GVCL7ZH25VLPP5