AdMission

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AdMission
Latest episode

88 episodes

  • AdMission

    'Nothing good about it'; Government fuel ad misses the mark

    14/04/2026 | 40 mins.
    Sabrina Carpenter & Johnnie Walker, Australian Govt. launches campaign urging drivers to minimise fuel use, KitKat turns a real chocolate heist into PR gold, Anthropic & the constant 'danger' messaging is starting to lose credibility.
    We watch:
    'Sabrina Carpenter x Johnnie Walker'
    'Every Little Bit Counts' Australian Government Canberra
    See omnystudio.com/listener for privacy information.
  • AdMission

    'Pitch perfect advertising' from British Airways

    31/03/2026 | 36 mins.
    Australia Post launches it's biggest brand campaign ever, Lump Lottery uses a ute giveaway to turn testicular cancer awareness into action, British Airways distills travel into a single image & Citroën rejects car category conventions to romanticise the test drive.
    We watch:
    'Delivering to 2,655 postcodes, connecting Australians from coast to country' from Australia Post
    'Lump Lottery', Testicular Cancer NZ
    'An Original British Briefing' from British Airways
    'Its Love at First Test Drive' from Citroën
    See omnystudio.com/listener for privacy information.
  • AdMission

    Burger King's public Oscars apology

    17/03/2026 | 39 mins.
    Penguin Random House has refreshed its identity with a flexible cast of illustrated Penguins, Macca's CEO goes viral, Burger King dominated the Oscars with a last ditch, self-deprecating campaign & Coinbase’s cinematic Oscars spot.
    We watch:
    Macca's CEO video
    'There’s a New King and It’s You' from Burger King
    'Your Way Out' from Coinbase
    We look at:
    Penguin Random House 'Playful Penguins'
    See omnystudio.com/listener for privacy information.
  • AdMission

    How Philly Cream Cheese reaches 'advertising perfection'

    03/03/2026 | 42 mins.
    We’ll unpack Telstra’s collab with The Avalanches and their creation of an E-Synth, examine Philadelphia’s new 'Phillyboy' platform and look at how VB expands into mid-strength beer while protecting its hard-earned thirst positioning.
    We watch:
    'Second Life Sounds' from Telstra - https://www.youtube.com/watch?v=UmpAlyr44Kc
    'The Adventures of the Phillyboy: Origin Story' from Philadelphia Cream Cheese - https://www.youtube.com/watch?v=aZ7Z5LTJWHMhttps://www.youtube.com/watch?v=-foLP_UABpc
    'When the day is done but the job isn't' from VB, CUB - https://www.bandt.com.au/when-the-day-is-done-but-the-job-isnt-vb-campaign-introduces-new-mid-strength-beer/
    We look at:
    Rio Anti-Vape Campaign
    McDonald’s “You Know Where” OOH

    See omnystudio.com/listener for privacy information.
  • AdMission

    Prediction markets & why trust in advertising it at an all time high

    23/02/2026 | 41 mins.
    We watch:
    'Rich People Live Longer' from Hims & Hers - https://www.youtube.com/watch?v=aZ7Z5LTJWHM
    'Question everything but yourself' from Equinox - https://www.youtube.com/watch?v=8hj-EIu94yk
    Kalshi - https://www.youtube.com/watch?v=-QMftwmyW-A
    See omnystudio.com/listener for privacy information.

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About AdMission

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.
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