AdMission

Australia Post launches it's biggest brand campaign ever, Lump Lottery uses a ute giveaway to turn testicular cancer awareness into action, British Airways distills travel into a single image & Citroën rejects car category conventions to romanticise the test drive.
We watch:
'Delivering to 2,655 postcodes, connecting Australians from coast to country' from Australia Post
'Lump Lottery', Testicular Cancer NZ
'An Original British Briefing' from British Airways
'Its Love at First Test Drive' from Citroën
See omnystudio.com/listener for privacy information.

Penguin Random House has refreshed its identity with a flexible cast of illustrated Penguins, Macca's CEO goes viral, Burger King dominated the Oscars with a last ditch, self-deprecating campaign & Coinbase’s cinematic Oscars spot.
We watch:
Macca's CEO video
'There’s a New King and It’s You' from Burger King
'Your Way Out' from Coinbase
We look at:
Penguin Random House 'Playful Penguins'
See omnystudio.com/listener for privacy information.

We’ll unpack Telstra’s collab with The Avalanches and their creation of an E-Synth, examine Philadelphia’s new 'Phillyboy' platform and look at how VB expands into mid-strength beer while protecting its hard-earned thirst positioning.
We watch:
'Second Life Sounds' from Telstra - https://www.youtube.com/watch?v=UmpAlyr44Kc
'The Adventures of the Phillyboy: Origin Story' from Philadelphia Cream Cheese - https://www.youtube.com/watch?v=aZ7Z5LTJWHMhttps://www.youtube.com/watch?v=-foLP_UABpc
'When the day is done but the job isn't' from VB, CUB - https://www.bandt.com.au/when-the-day-is-done-but-the-job-isnt-vb-campaign-introduces-new-mid-strength-beer/
We look at:
Rio Anti-Vape Campaign
McDonald’s “You Know Where” OOH

See omnystudio.com/listener for privacy information.

We watch:
'Rich People Live Longer' from Hims & Hers - https://www.youtube.com/watch?v=aZ7Z5LTJWHM
'Question everything but yourself' from Equinox - https://www.youtube.com/watch?v=8hj-EIu94yk
Kalshi - https://www.youtube.com/watch?v=-QMftwmyW-A
See omnystudio.com/listener for privacy information.

Russ & Freddie watch Levi's underrated Super Bowl return, discuss the AI rivalry as Anthropic parodies OpenAI (& triggers a very public response from Sam Altman) and review the 'beautiful' launch from Absolut x Tabasco that raises the question of why brands still pay a premium for iconic music.
We watch:
'Backstory' from Levi's - https://www.youtube.com/watch?v=j70p29KipEE
'Can I get a six pack quickly?' from Anthropic and Claude - https://www.youtube.com/watch?v=kQRu7DdTTVA&t=1s
'For Those Who Bring The Heat' from ABSOLUT x TOBASCO - https://www.youtube.com/watch?v=1FBVEfTIGVg
See omnystudio.com/listener for privacy information.