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100 episodes

Claude vs OpenAI: The strategy winning the AI brand war
14/07/2026 | 37 mins.
Anthropic’s Claude airs 52,000 peoples AI questions in a new campaign, Castle Milk Stout and Schweppes both want us to slow down - which brand does it better? And Aperol’s bottle has had a redesign.
We watch:
Claude & Anthropic
Schweppes
Castle Milk Stout
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The billion dollar grey area: Why Rick Rubin partnered with a gambling giant
08/07/2026 | 33 mins.
Polymarket’s Rick Rubin World Cup ad tries to reframe prediction markets from gambling to shared knowledge, & KFC Australia launches new “Go Full Chicken” platform.
We watch:
Polymarket ad
KFC
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A very average billboard; & selling driverless cars
23/06/2026 | 38 mins.
Waymo launches its first national campaign, Liquid Death’s parenting sponsorship, AI coming for prestigious fonts, UFC at the White House & a very 'average' billboard.
We watch:
Waymo
Liquid Death
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Why soccer is the hardest sport in the world to monetise
15/06/2026 | 37 mins.
How Levi Dockers’ invented Casual Friday, Apple’s big bet on privacy and why principal media is back under scrutiny.
We watch:
Apple
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'Make it stand out like dogs balls'; Building businesses with Charlie Gearside
10/06/2026 | 40 mins.
Russ chats to Charlie Gearside about Eucalyptus, the economies of scale, getting the media mix right at Koala and his new campaign to 'Build Australia'.
You can watch Charlie here
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About AdMission

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

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