Parents for Climate settled with EnergyAustralia over greenwashing, spotlighting the murky space between marketing and carbon neutrality, Max is changing its name back to HBO Max & Airbnb’s midlife identity crisis sees it moving beyond homes into chefs, trainers, and stylists, but is this reinvention or desperation? See omnystudio.com/listener for privacy information.
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48:52
Lessons in branding from the Catholic Church
Russ & Freddie chat about the 'incredible' set design of the papal conclave, how to make gold relatable & desirable, the success & pitfalls of the Jaguar re-brand & why Trump’s proposed movie tariffs could spell the end of Australia’s film boom. Drop Russ & Freddie a question via Instagram or LinkedIn See omnystudio.com/listener for privacy information.
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44:06
How Labor won the election
Russ & Freddie answer listener questions, offer some advice to the Liberal party after their massive defeat, look at a beautiful spot from Stella Artois & discuss the phenomena of ugly branding. Check out the Stella Artois campaign here Warren Buffet's 'ugly' website here Get in touch with Russ & Freddie via: Instagram or LinkedIn See omnystudio.com/listener for privacy information.
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47:21
The Trump effect & a history of diamond marketing
Russ and Freddie look at the Trump effect in Canada, review the lackluster political slogans from the Australian election & explain why the advertising campaign for diamonds might be the most successful in history. See omnystudio.com/listener for privacy information.
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57:50
Robert Irwin's ‘bloody beautiful’ Bonds spot
Russ & Freddie chat about the lack of comedy in political advertising, Robert Irwins' Bonds debut, the rise of religion in Silicon Valley and AI Claude playing Pokémon Red. Check out the Bonds ad here Vanity Fair article And the TWITCH stream Get in touch with Russ & Freddie: AdMission Instagram Russel Howcrowft LinkedInSee omnystudio.com/listener for privacy information.
Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.
Australia