AdMission

In today's episode we dive into the power of simple outdoor advertising and praise MLC Super’s high-profile The Heist campaign for turning a core retirement insight into creative gold. We discuss Sonos’s Feel the System advertisement and we end discussing the leaked Brisbane 2032 Olympic logo against the timeless graphic design benchmark of the Mexico 1968 Games.
We watch:
MLC 'The Heist' (Short Form)
MLC 'The Heist' (Long Form)
Sonos
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In today’s episode, we were sit down with one half of Baker Bleu, Mike Russell. We discuss the difficulties in building a successful bakery empire, the realities of running a business in the hospitality industry, and what it takes to turn a passion for baking into a thriving brand. Mike also shares the story behind Baker Bleu, the lessons he’s learned along the way, and his approach to building a business that stands out in an increasingly competitive industry.
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Today Russ and Freddie dive deep into modern marketing strategies, dissecting how ad budgets are shifting from traditional TV to creator-driven campaigns, highlighting viral approaches from Vaseline and Cadbury. The discussion explores the mechanics of creative briefs, the power of returning to a brand's core identity, and how shifts in parent ownership impact major brands.
We watch:
Tennis Etiquette Reel
Cadbury
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In this special edition of Admission, advertising legends Jeff Goodby and Eamonn Dixon join Russell Howcroft and Freddie Young to share the untold stories behind iconic campaigns like "Got Milk?" and how to stand out in a crowded market. Together, they unpack the art of pitching simple ideas, what top execs really look for when hiring talent, and why AI will never replace human intuition in creativity.
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In this special episode, Russ sits down with Brett Gosper, Head of Europe and APAC for the NFL and former CEO of World Rugby.
From his early days in Melbourne advertising and playing rugby in Paris to running global sports empires, Brett breaks down how the world’s most lucrative league is taking over Australia for a historic first regular-season game at the MCG.
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