AdMission

This episode is a two-part masterclass in creative direction, commercial production, and foundational brand building. In first half, Russ & Freddie dive into high-level creative execution, navigating modern fashion advertising, integrating AI into the styling workflow, and maintaining an artist-first ethos through the grind of intense commercial productions.The second half features author Jason Kimberley, shifting the focus to ground-level sales and commercial strategy. The conversation deconstructs how packaging, perception, and grit ultimately turn creative ideas into commercially viable brands.
We watch:
Hermes (Not affiliated with Hermès)
Apple
See omnystudio.com/listener for privacy information.

In today's episode, we kick things off with a look at creative positioning strategies, diving into Visit Sweden's Introvert Travel Agency and debating whether destination marketing like Tasmania's works better as a charge or a recharge. From there, we analyse the Apple ecosystem, and their potential strategising around AI agents. Finally, we discuss Target's newest advertisement and how to turn a single distinctive asset into a powerful campaign anchor.
We watch:
Visit Sweden - Introvert Travel Agency
Target
See omnystudio.com/listener for privacy information.

In today's episode we dive into the power of simple outdoor advertising and praise MLC Super’s high-profile The Heist campaign for turning a core retirement insight into creative gold. We discuss Sonos’s Feel the System advertisement and we end discussing the leaked Brisbane 2032 Olympic logo against the timeless graphic design benchmark of the Mexico 1968 Games.
We watch:
MLC 'The Heist' (Short Form)
MLC 'The Heist' (Long Form)
Sonos
See omnystudio.com/listener for privacy information.

In today’s episode, we were sit down with one half of Baker Bleu, Mike Russell. We discuss the difficulties in building a successful bakery empire, the realities of running a business in the hospitality industry, and what it takes to turn a passion for baking into a thriving brand. Mike also shares the story behind Baker Bleu, the lessons he’s learned along the way, and his approach to building a business that stands out in an increasingly competitive industry.
See omnystudio.com/listener for privacy information.

Today Russ and Freddie dive deep into modern marketing strategies, dissecting how ad budgets are shifting from traditional TV to creator-driven campaigns, highlighting viral approaches from Vaseline and Cadbury. The discussion explores the mechanics of creative briefs, the power of returning to a brand's core identity, and how shifts in parent ownership impact major brands.
We watch:
Tennis Etiquette Reel
Cadbury
See omnystudio.com/listener for privacy information.