The AI Movement with Brooke

Krista is the founder and CEO of Authentic Audience, a full-service digital advertising agency, and the creator of Authentic Business Club. In our conversation, she shares how she is turning years of marketing and coaching experience into AI tools, from Mae, her morning AI executive, to KJ AI, the coach trained on hundreds of hours of her coaching, and her five-role AI Marketing Team using Claude Skills.
We get into how to train AI with your own context, where to keep your judgment in the process, and whether AI is creating more room for meaningful work or simply more pressure to do more.
Paid partnership: This episode includes paid promotional content from Omnisend.
Omnisend partnership
Omnisend is an email and SMS marketing platform used by more than 200,000 brands. By connecting Omnisend's MCP directly with ChatGPT or Claude, you can review campaign performance, uncover what needs attention, create client-ready reports, and take action without manually moving data between tools.
Learn more about Omnisend
In this conversation
How Krista uses about 2,000 hours of her work to inform KJ AI
Why KJ AI is designed to coach and review, not write everything for you
How Mae helps Krista sort her attention and decide what needs her that day
What Krista’s five AI Marketing Team tools do, from copywriting to ad support
How AI can speed up reporting while leaving creative direction and judgment with people
How to use AI to expand your capacity without losing your voice
Connect with Krista on Instagram
Krista’s AI Marketing Team Offer
Get 50% off Krista’s Five AI coworkers trained on her frameworks with code BROOKE50:
https://www.authenticbusinessclub.co/ai-marketing-team
Timestamps
00:00 Turning Krista’s expertise into AI tools
04:00 Where AI creates leverage for a founder
07:46 Mae, the morning AI executive
14:11 The five roles on Krista’s AI Marketing Team
20:56 Omnisend sponsored message
29:30 AI and paid advertising
35:20 AI, pressure, and sustainable growth
40:26 Krista’s closing advice for founders
Listener offer
Save 5% on Leela Quantum Tech with code BROOKE:
https://leelaq.com/?ref=Brooke
Affiliate link: I earn a commission if you purchase through my link, at no additional cost to you.
The AI Movement With Brooke is a weekly podcast exploring how AI is changing the way we build, create, and make decisions.

Follow on LinkedIn: Brooke Gramer
Website: TheAIMovementPodcast.com

Disclaimer: This podcast is for general informational and educational purposes only, not legal, financial, medical, business, technical, or other professional advice. Guest views are their own. Information may change, and accuracy, safety, or results are not guaranteed. Verify information and consult a qualified professional before acting. To the fullest extent permitted by law, The AI Movement, Brooke Gramer, and EmpowerFlow Strategies LLC disclaim liability arising from reliance on this content.

Chandler Malone is the CEO of Bootup Studios, an AI-powered startup studio built for early-stage entrepreneurs. We get into how first-time founders can use AI agents to develop an idea, find customers, access funding opportunities, and handle more of the day-to-day execution of building a business. 
AI is making it possible for one founder or a very small team to do work that once required far more people, but knowing what to build and what not to hand off to AI still matters.
If you have been thinking about starting a business, building a side income stream, or figuring out how much more you can do with AI and a smaller team, this episode is for you.
In this conversation:
How AI agents can help founders move from idea to execution
What Bootup Studios was built to solve for first-time entrepreneurs
Why you do not need to be technical to start using AI in your business
How vibe coding changed the speed of building and testing new products
Why customer conversations, relationships, and founder judgment should not be outsourced to AI
Chandler's approach to startup funding, grants, customer revenue, and venture capital
Why AI may lead to more people building small businesses of their own
Connect with Chandler
Bootup Studios: https://www.bootupstudios.ai
Chandler Malone on LinkedIn 
Mentioned in this episode
Claude Code, v0 by Vercel, Composio, Y Combinator Startup School, Paul Graham, Synthesia
Partners
Paid partnership: This episode includes paid promotional content from Omnisend.
Omnisend is an email and SMS marketing platform used by more than 200,000 brands. By connecting Omnisend's MCP directly with ChatGPT or Claude, you can review campaign performance, uncover what needs attention, create client-ready reports, and take action without manually moving data between tools.
Learn more about Omnisend
Listener offer
Save 5% on Leela Quantum Tech with code BROOKE: https://leelaq.com/?ref=Brooke
I earn a commission if you purchase through my link, at no additional cost to you.
Timestamps
00:00 Chandler Malone and Bootup Studios
 03:51 Building an AI operating system for entrepreneurs
 05:11 Who Bootup Studios is built for
 08:02 Starting a business without a technical background
 12:38 Vibe coding and building a product faster
 20:02 Startup funding, relationships, grants, and VC
 27:03 Why AI could create a new wave of small businesses
 34:19 Chandler's advice for starting something of your own
The AI Movement With Brooke is a weekly podcast exploring how AI is changing the way we build, create, and make decisions.

Follow on LinkedIn: Brooke Gramer
Website: TheAIMovementPodcast.com

Disclaimer: This podcast is for general informational and educational purposes only, not legal, financial, medical, business, technical, or other professional advice. Guest views are their own. Information may change, and accuracy, safety, or results are not guaranteed. Verify information and consult a qualified professional before acting. To the fullest extent permitted by law, The AI Movement, Brooke Gramer, and EmpowerFlow Strategies LLC disclaim liability arising from reliance on this content.

Paid partnership: This episode includes paid promotional content from Omnisend.
AI adoption can save a team hours without improving business results. After over a decade in marketing, Bernard Meyer now leads AI operations at Omnisend, despite not coming from a technical background. He explains why teams need to measure AI by the outcomes they want, then test whether their AI workflows deliver. 
We chat about making AI a daily habit, where human judgment still matters, and what changes when e-commerce teams connect Omnisend to AI assistants. If you're deciding how to bring AI into your own work, this is a practical look at what effective adoption takes.
In this conversation:
- Why Omnisend shifted from tracking hours saved to measuring business outcomes
- How AI helped the sales team move from 25% to 100% of follow-up emails sent within 24 hours, with people reviewing before sending
- Why teams need to test AI workflows before putting them into use
- Where creative work still depends on human judgment
- What Omnisend's MCP connection with AI assistants makes possible
- Why Bernard sees building as one of the best ways to learn AI
- How AI can help or hurt the connection between a business and its customers
Partner
Omnisend is an email and SMS marketing platform used by more than 200,000 brands. By connecting Omnisend’s MCP directly with ChatGPT or Claude, you can review campaign performance, uncover what needs attention, create client-ready reports, and take action without manually moving data between tools.
Learn more about Omnisend. 
About Bernard
Bernard Meyer is Omnisend's AI Operations Manager, where he leads AI adoption and builds workflows and automations across the company. Before moving into AI operations, he spent more than 12 years in marketing, communications, and content.
Connect with Bernard on LinkedIn

Timestamps
00:00 Bernard's move from marketing to AI operations
03:18 Making AI a daily habit
07:07 AI-assisted sales follow-up
09:13 Measuring business outcomes, not hours saved
11:00 Testing AI workflows before launch
13:21 Where creative work still needs human judgment
16:08 Connecting Omnisend to AI assistants with MCP
23:09 Building as a way to learn AI
27:13 AI and real customer relationships

Listener offer
Save 5% on Leela Quantum Tech with code BROOKE:
https://leelaq.com/?ref=Brooke
I earn a commission if you purchase through my link, at no additional cost to you.
The AI Movement With Brooke is a weekly podcast exploring how AI is changing the way we build, create, and make decisions.

Follow on LinkedIn: Brooke Gramer
Website: TheAIMovementPodcast.com

Disclaimer: This podcast is for general informational and educational purposes only, not legal, financial, medical, business, technical, or other professional advice. Guest views are their own. Information may change, and accuracy, safety, or results are not guaranteed. Verify information and consult a qualified professional before acting. To the fullest extent permitted by law, The AI Movement, Brooke Gramer, and EmpowerFlow Strategies LLC disclaim liability arising from reliance on this content.

When someone asks AI which business to choose, what gives it a reason to recommend yours? PR strategist Gloria Chou joins me to explain why she sees credible third-party coverage as an increasingly important part of AI visibility. Her argument: getting attention is only part of the job. Businesses also need evidence of their expertise beyond their own websites.
We explore how podcast interviews and editorial mentions can contribute to that credibility, plus how small businesses can approach PR without a large agency budget. Gloria also shares how she uses AI behind the scenes to spend less time on repetitive work and more time serving her clients.
If you're wondering where to focus your marketing as search habits change, this conversation offers a practical place to start.
In this conversation
What Gloria means by "trust signals" and why she prioritizes consistent media coverage
Why smaller, relevant publications belong in your PR strategy
How she uses Perplexity to research timely story angles and develop a first pitch
Where Claude and ChatGPT fit into her workflow, and why she edits before sending anything
How she's adapting her PR program to help clients move from learning to taking action
The work she keeps for herself, including relationships and decisions that need her judgment
About Gloria
Gloria Chou is an award-winning PR strategist, AI visibility expert, and host of the Small Business PR Podcast. She has helped hundreds of founders and small businesses earn media coverage without relying on large agencies or insider connections.
Connect with Gloria
Explore Gloria's work and free PR masterclass:
 https://www.gloriachoupr.com/
Shop Small Business Guide:
 https://gloriachoupr.com/shopsmallbizguide
Listener offer
Save 5% on Leela Quantum Tech with code BROOKE:
 https://leelaq.com/?ref=Brooke
I earn a commission if you purchase through my link, at no additional cost to you.
The AI Movement With Brooke is a weekly podcast exploring how AI is changing the way we build, create, and make decisions.

Follow on LinkedIn: Brooke Gramer
Website: TheAIMovementPodcast.com

Disclaimer: This podcast is for general informational and educational purposes only, not legal, financial, medical, business, technical, or other professional advice. Guest views are their own. Information may change, and accuracy, safety, or results are not guaranteed. Verify information and consult a qualified professional before acting. To the fullest extent permitted by law, The AI Movement, Brooke Gramer, and EmpowerFlow Strategies LLC disclaim liability arising from reliance on this content.

Ximena Paul is the CEO and co-founder of Nala, an AI-powered HR platform focused on performance management, talent reviews, succession planning, and workforce planning. We talk about how AI could make employee feedback more useful, why quiet high performers may become easier to see, and how the manager's job changes when AI takes over more of the process work.
As AI gets better at tracking performance and spotting patterns across a company, it may start changing who gets promoted at work. Ximena believes AI can help make talent decisions more data-informed, but the final call still needs to belong to people.  
If you manage people, lead a team, or are thinking about what makes someone valuable at work now, this episode gives you a clearer way to think about what good leadership looks like as AI becomes part of the workplace.
In this conversation:
 How AI can make employee reviews less dependent on one manager's opinion 
 Why high performers can get overlooked when visibility matters more than results 
 What managers need to get better at as AI handles more process work 
 Why Ximena believes AI should inform talent decisions, not make them 
 How companies are starting to plan for teams made up of people and AI agents 
 Why workforce planning is shifting from fixed roles toward skills 
Connect with Ximena
LinkedIn: https://www.linkedin.com/in/ximena-paul/
Learn more about Nala, the AI Powered Talent Management platform serving organizations across the U.S., Latin America, and Europe at Nalarocks.com
Mentioned in this episode
 AI-powered performance reviews, People analytics, Workforce planning, Skills-based talent planning, AI agents in the workplace
Stay connected with The AI Movement
The AI Movement Podcast explores how AI is changing the work we do and what we choose to build next. Follow the show on Apple Podcasts or Spotify for new conversations each week.
Listener offer
Save 5% on Leela Quantum Tech with code BROOKE.
Affiliate disclosure: I may earn a commission if you purchase through this link, at no additional cost to you.
The AI Movement With Brooke is a weekly podcast exploring how AI is changing the way we build, create, and make decisions.

Follow on LinkedIn: Brooke Gramer
Website: TheAIMovementPodcast.com

Disclaimer: This podcast is for general informational and educational purposes only, not legal, financial, medical, business, technical, or other professional advice. Guest views are their own. Information may change, and accuracy, safety, or results are not guaranteed. Verify information and consult a qualified professional before acting. To the fullest extent permitted by law, The AI Movement, Brooke Gramer, and EmpowerFlow Strategies LLC disclaim liability arising from reliance on this content.