How I AI

I’m breaking down the OpenClaw moment and why people are losing their minds over AI agents right now. We’re officially shifting from “chat with AI” to “delegate to AI,” and that comes with both massive potential and massive safety tradeoffs.
I also share my key takes from the Consumer Trends 2026 report. Then I zoom into what this means for ecommerce, including OpenAI’s Instant Checkout inside ChatGPT.  I wrap with a live update on what I’m building in Miami right now including BRXStudio and my upcoming live podcast event February 24th.

🛠️ Tools and Platforms Mentioned:
OpenClaw
GitHub
ChatGPT Shopping Instant Checkout
BRXStudio (Brooke’s Studio on Stan Store)  https://stan.store/BRXStudio
 
How I AI Live Podcast: Women Building With AI
Feb 24 Live Podcast Event Miami RSVP
 https://luma.com/8fkrjm2r
Feb 24 Watch live on YouTube
 https://www.youtube.com/live/XCfjiUeH-Do?si=0EIKomzxcf93nIK_
 
📌 Resources Mentioned:
Consumer Trends 2026 (The New Consumer)
https://newconsumer.com/trends/consumer-trends-2026/
Buy it in ChatGPT (Instant Checkout announcement)
 https://openai.com/index/buy-it-in-chatgpt/
Agentic Commerce Protocol developer guide
 https://developers.openai.com/commerce/guides/get-started/
OpenClaw
 https://openclaw.ai/
OpenClaw demo: “Master OpenClaw in 30 min”
 https://youtu.be/ji_Sd4si7jo?si=kq_L4-EebkQOWsvV
 
Ready to cut through the AI noise?
Explore all my resources in one place → https://stan.store/BRXStudio
AI quickstarts, frameworks, and tools for non-technical founders adopting AI without the overwhelm.
If you enjoyed this episode, please rate and review the show. And send it to a friend who keeps saying “I should probably learn AI.” 
More About Brooke:
Website: brookex.com
LinkedIn: Brooke Gramer
More About the Podcast:
Instagram: howiai.podcast
Website: howiaipodcast.com
"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.

I sit down with Crystal Waddell, founder of Simple and Smart SEO, a longtime educator-turned-SEO strategist who helps Shopify sellers stop guessing and start getting found. 
Crystal’s story is wild and human. She went from teaching and coaching to building a maker business, and she shares how a major health wake-up call reshaped what “success” even means. 
In this conversation, we unpack how AI is changing search from “keywords and volume” to intent, trust, and semantic alignment. Crystal breaks down her exact podcast and client workflows plus why “context” matters more than content now that anyone can generate content in seconds. 
🔥 Topics We Cover:
Crystal’s path from teacher and coach to SEO strategist and Shopify seller
Early AI days: Clubhouse, Jasper, and what changed when ChatGPT hit
The AI confidence boost: using LLMs as a thinking partner, not a magic answer machine
Why “semantic alignment” is becoming the real game of discovery
How to create SOPs + delegate to AI (and eventually agents) without breaking your site
Why context optimization beats content optimization in 2026 search
Building a business that supports your life, not just your revenue
Tools & Concepts Mentioned in This Episode:
AI + LLMsChatGPT, Claude, OpenClaw ClawBots
Gemini (comparison/testing mindset)
Custom GPTs (for podcast workflows + client systems)
Seer AI Assessment 

Podcast + ProductionDescript
Buzzsprout
Auphonic (audio leveling)

Platforms + CommunityShopify (themes, SOPs, site systems)
Skool, YouTube, Clubhouse
Surfer SEO

Connect with Crystal
Simple and Smart SEO: https://www.simpleandsmartseo.com/
AI SEO Skool (7 day challenge): https://aiseoskool.com

Ready to cut through the AI overwhelm?
Explore all my resources in one place → https://stan.store/BRXSTUDIO
Free AI Guide • 45-Minute AI Audit • AI Community • How I AI Companion GPT
 
Support your body against the invisible stress of EMFs with Leela Quantum Tech
5% off with affiliate code: BROOKE
 
If you enjoyed this episode, please rate and review the show. Sharing it with a friend who’s AI-curious helps How I AI reach more people.
More About Brooke:
Website: brookex.com
LinkedIn: Brooke Gramer
More About the Podcast:
Instagram: howiai.podcast
Website: howiaipodcast.com
"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.

I sit down with Anuj Jain, a seasoned product leader who’s been building AI products long before the current hype cycle and is now shaping how enterprise AI agents work in the real world.
Anuj is the Head of Product at Nurix.ai, where he leads the development of advanced conversational and voice AI agents used by enterprises across customer support, sales, and internal operations. His background spans AI platforms, growth systems, and large scale enterprise tools, with early work leading AI product teams at Sprinklr during the first major deep learning wave.
In this conversation, we go beyond demos and buzzwords. Anuj shares how AI is being adopted inside enterprises today, why context engineering matters more than the model itself, and why AI is not a silver bullet but a system that must be trained, trusted, and evolved over time. 
He also offers a fascinating look at how India’s tech culture is adapting to AI at scale, and how he personally uses a voice agent during his daily commute to think better, prepare for hard conversations, and challenge his own ideas.
🔥 Topics We Cover:
What it really takes to ship enterprise AI agents into production
Why context engineering is critical for reliable AI systems
How AI is reshaping the workforce in India and globally
Why AI should be treated like a new hire, not a magic fix
How voice agents can be used for thinking, decision making, and leadership
The future of enterprise AI, agentic workflows, and internal operations
Tools & Concepts Mentioned in This Episode:
AI & Product Platforms-
 ChatGPT
 Claude Code
 Vercel
Enterprise AI & Agents-
 Nurix.ai
 Sprinklr
Productivity & Workflow Tools-
 Granola
 Cluely
 Expensify
Connect with Anuj:
LinkedIn: https://www.linkedin.com/in/anujjain23/
Company: https://nurix.ai
 
Ready to cut through the AI overwhelm?
Explore all my resources in one place → https://stan.store/BRXSTUDIO
Free AI Guide • 45-Minute AI Audit • AI Community • How I AI Companion GPT
 
Support your body against the invisible stress of EMFs with Leela Quantum Tech
5% off with affiliate code: BROOKE
 
If you enjoyed this episode, please rate and review the show. Sharing it with a friend who’s AI-curious helps How I AI reach more people.
More About Brooke:
Website: brookex.com
LinkedIn: Brooke Gramer
More About the Podcast:
Instagram: howiai.podcast
Website: howiaipodcast.com
"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.

I sat down with Ali Romman, a 14-year-old freshman at Alpha School in Austin who’s already using AI like a co-founder. He’s vibe coding an MVP in public and building an AI-powered tool that helps people design and buy the right gaming PC, even if they know nothing about computers.
This conversation is a real look at what kids are facing right now: AI in schools, cheating vs learning, what guardrails actually work, and why the new “gap” isn’t access to tools, it’s curiosity, initiative, and how fast you can learn.

Topics we cover:
AI isn’t “coming”, it’s already in the classroom: what that actually looks like day-to-day
Cheating vs learning: where Ali draws the line and why boundaries matter
College and how AI is changing the value of traditional education
Vibe coding a real MVP: how Ali’s building a PC configurator + chatbot
Building in public at 14: confidence, pressure, and learning at startup speed
Fail fast mindset: getting beta testers and feedback instead of guessing forever

Tools, Platforms, and References Mentioned:
ChatGPT, Gemini 3 Pro, Claude 4.5 Opus
Alpha School (https://alpha.school/)
Cline (VS Code extension) (https://cline.bot/)
Cursor
“Fail Fast, Fail Often” (book) (https://www.amazon.com/Fail-Fast-Often-Losing-Help/dp/0399166254)

Who this episode is for:
Founders and builders who want a glimpse of what the next generation is actually doing with AI
Parents trying to navigate “should my kid use AI?” (spoiler: they already are)
Educators and school leaders thinking about ethical AI policies and real guardrails
Anyone who needs proof that you don’t need permission, credentials, or a CS degree to build now

 Ready to cut through the AI overwhelm?
Explore all my resources in one place → https://stan.store/BRXSTUDIO
Free AI Guide • 45-Minute AI Audit • AI Community • How I AI Companion GPT
 
Support your body against the invisible stress of EMFs with Leela Quantum Tech
5% off with affiliate code: BROOKE
 
If you enjoyed this episode, please rate and review the show. Sharing it with a friend who’s AI-curious helps How I AI reach more people.
More About Brooke:
Website: brookex.com
LinkedIn: Brooke Gramer
More About the Podcast:
Instagram: howiai.podcast
Website: howiaipodcast.com
"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.

I sit down with Bryan Reimer, Ph.D., a Research Scientist at MIT who leads research on human-centered technology at the intersection of AI, human behavior, mobility, and public policy.
Bryan has spent over two decades studying how people actually behave inside complex systems, especially in cars, organizations, and high-stakes environments where “automation” can help… or quietly make things worse.

Topics we cover:
Why companies rush into “AI strategy” without defining the use case or ROI
Tech-first vs consumer-first thinking and how to design for real humans
Why observation beats assumptions when building for behavior change
“Copilot, not autopilot”: how Bryan uses AI without giving up authorship
Using ChatGPT as a communications teammate for editing, tone, and clarity
The hidden problem of “work slop” and how AI can help interpret messy writing
Why incentivizing AI adoption inside companies actually matters
Skill atrophy: what we lose when we automate too much, and what we should build instead

Tools, Platforms, and References Mentioned:
ChatGPT
OpenAI’s AI Leadership Guide
GM Super Cruise, Tesla Autopilot
How to Make AI Useful (book, co-authored with futurist Magnus Lindkvist)

Who this episode is for:
Founders and operators building AI into products or teams
Leaders trying to create an AI strategy that actually makes sense
Anyone navigating trust, safety, and ethics in automation
Builders who care about human behavior, not just features

Learn more about Bryan Reimer:
Book: How to Make AI Useful (available on Amazon)
Bryan Reimer on LinkedIn: linkedin.com/in/bryan-reimer

Ready to cut through the AI overwhelm?
Explore all my resources in one place → https://stan.store/BRXSTUDIO
Free AI Guide • 45-Minute AI Audit • AI Community • How I AI Companion GPT
 
Support your body against the invisible stress of EMFs with Leela Quantum Tech
5% off with affiliate code: BROOKE
 
If you enjoyed this episode, please rate and review the show. Sharing it with a friend who’s AI-curious helps How I AI reach more people.
More About Brooke:
Website: brookex.com
LinkedIn: Brooke Gramer
More About the Podcast:
Instagram: howiai.podcast
Website: howiaipodcast.com
"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.