How I AI

• How a Former White House Press Leader Bridges Policy and Innovation

  In this episode of How I AI, I sit down with Yemisi Egbewole, a powerful and globally recognized voice in policy, governance, and political communications who brings nearly a decade of experience at the heart of the U.S. federal government.As former Chief of Staff to the White House Press Office and Advisor to the White House Press Secretary under the Biden Administration, Yemisi helped shape the country’s most high-stakes narratives leading media engagement for the President, managing press operations, and coordinating international briefings during moments that defined our national conversation.Now, through her firm Podium Strategies, Yemisi is using AI not as a buzzword but as a tool for access, efficiency, and empowerment. We explore how she integrates AI into her daily workflow, from rapid research and message testing to commentary prep for outlets like BBC, FOX News, and MSNBC and what she’s learned about using technology to democratize opportunity while preserving truth and transparency.🔥 Topics We Cover: • How AI is changing the landscape of political communications • What it’s really like to brief the President and manage national press cycles • Why AI access has become a new equity issue in policy and governance • How tools like ChatGPT and Anthropic’s Claude support real-time analysis and speech prep • The responsibility of leaders to use AI ethically and inclusivelyTools Mentioned: ChatGPT, Anthropic Claude, PerplexityConnect with Yemisi: Instagram: yemyamz LinkedIn, YouTube & TikTok: Yemisi EgbewoleReady to cut through the overwhelm?Explore all my resources in one place → https://stan.store/BRXSTUDIOFree AI Guide • 45-Minute AI Audit • AI Community • Custom GPTStep into The Collective’s 7-Day Free Trial and unlock instant access to our AI Mastery Challenge, a vault of high-level trainings, and recordings from our most mind-shifting webinars.More About Brooke: Website: brookex.com LinkedIn: Brooke Gramer More About the Podcast: Instagram: howiai.podcast Website: howiaipodcast.com "How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.

  --------  

  38:24

  --------

  38:24
• How a Startup CEO Uses AI to Help Brands Stay Visible in the Age of AI Search

  In this episode of How I AI, I sit down with Jon Mest, a data scientist turned startup CEO who’s helping brands understand what visibility means in a world run by AI search.Jon is the founder of Just Reach Out, a digital PR platform that helps businesses pitch the media and earn organic coverage, and ChatRank, a new tool that tracks how your brand shows up across AI models like ChatGPT, Gemini, and Google’s AI Overviews.We trace the evolution of search from Ask Jeeves and AltaVista to the era of conversational agents, where the algorithms deciding what people see are no longer just search engines.. they’re language models. Jon shares how AI is reshaping SEO, what it takes to stay relevant when content discovery is automated, and what it really means to “rank” in an AI-first world.🔥 Topics We Cover: • The evolution of search from Ask Jeeves and AltaVista to ChatGPT • What “ranking” means inside AI models and answer engines • How ChatRank helps brands measure their presence in AI systems • How PR, SEO, and AI search are converging • What businesses can do today to remain visible as search becomes conversationalTools Mentioned in This Episode:AI Search & Discovery ChatGPT, Perplexity, GeminiSearch & Visibility Tracking Google, ChatRank.ai, SEMrush, HFS ResearchPR & Outreach JustReachOut.ioInnovation & Legacy Tools Bolt.new, Ask Jeeves, AltaVistaConnect with Jon: JustReachOut.io ChatRank.ai Ready to cut through the overwhelm?Grab a 45-minute AI Audit and walk away with your top AI workflow, mapped tools, 3 prompts, and a success metric for the week ahead. Check out my free AI Starter Guide and get the basics explained simply so you can start using AI with confidence.Step into The Collective’s 7-Day Free Trial and unlock instant access to our AI Mastery Challenge, a vault of high-level trainings, and recordings from our most mind-shifting webinars.More About Brooke: Website: brookex.com LinkedIn: Brooke Gramer More About the Podcast: Instagram: howiai.podcast Website: howiaipodcast.com "How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.

  --------  

  47:16

  --------

  47:16
• How AI Is Powering Founders and Creatives: From Parenting Apps to Executive Production

  Welcome to a Power Series episode of How I AI — a special format where I feature multiple guests, highlighting real people using AI in unique ways across different industries.This episode spotlights two powerful use cases for AI in consumer apps and creative production, featuring real-world insights from Maya Bundesen-Magier and Jessica Campbell.Maya Bundesen-Magier is the founder of MapMyMilk, a tool designed to help parents pinpoint their baby’s food sensitivities. She shares her journey wrapping and packaging an app for the store, navigating platforms like Bolt and Reddit, and the realities of building as a mom and entrepreneur.Jessica Campbell is the founder of Creative Currents, where she produces workshops and creative activations powered by AI. She opens up about experimenting with a full stack of AI tools for content, design, and production showing how technology can fuel creative business models in entirely new ways.🔑 Topics We Cover·        What it takes to bring an AI-enabled app to market as a founder·        The role of community platforms like Reddit in early growth·        How creatives are testing AI across design, media, and live experiences·        The balance between personal storytelling and technical adoption·        Lessons from founders who are hands-on with the toolsGuests Featured:Maya Bundesen-Magier Website: mapmymilk.com | Instagram Jessica Campbell Website: creativecurrents | Instagram🛠 Tools Mentioned in This Episode: Bolt, Reddit, Claude, ChatGPT, Midjourney, CapCut, Eleven Labs, Runway, Replit, Zapier, Dify Ready to cut through the overwhelm?·        Grab a 30-minute AI Jumpstart Session and walk away with a clear plan to match the right tools to your goals so you can finally move forward with ease.·        Check out my free AI Starter Guide and get the basics explained simply so you can start using AI with confidence.·        Step into The Collective’s 7-Day Free Trial and unlock instant access to our AI Mastery Challenge, a vault of high-level trainings, and recordings from our most mind-shifting webinars. More About Brooke: Website: brookex.com LinkedIn: Brooke Gramer More About the Podcast: Instagram: howiai.podcast Website: howiaipodcast.com "How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.

  --------  

  38:08

  --------

  38:08
• Solo Episode: Turning Content Into Funnels: Building a Custom GPT for Your Business

  Welcome back to How I AI. In this solo episode, I’m diving into why custom GPTs are more than experiments and how they can act as real funnels for your business. I share my own journey building the How I AI Podcast Companion GPT and how it’s now a personal guide to the entire show, surfacing the right guest, story, or resource at the exact moment you need it.Along the way, I highlight insights from the Global Wellness Institute’s 2025 Micro-Trends report, share my take on tool fatigue from Cien Solon, and talk through experiments with Eleven Labs Music for YouTube. I also preview the incredible lineup of guests coming to the podcast.📌 Resources Mentioned:Try the How I AI Podcast Companion GPT 2025 Global Wellness Institute Micro-Trends Report (AI section starts on page 21): Read the report“Are You Burning AI Out?” by Cien Solon Read on Substack🛠️ Tools and Platforms Mentioned:Wellness Clare&me Limbic Care Whoop Coach ElliQCreativity & Media Eleven Labs Music ReplikaBusiness & Problem-Solving Launch Lemonade App BoltReady to cut through the overwhelm?Grab a 30-minute AI Jumpstart Session and walk away with a clear plan to match the right tools to your goals so you can finally move forward with ease. Check out my free AI Starter Guide and get the basics explained simply so you can start using AI with confidence.For listeners ready to dive deeper into AI, The Collective offers a 7-Day Free Trial that includes the AI Mastery Challenge, a vault of advanced trainings, and recordings from past webinars. If you enjoy this episode, please rate and review the show. Sharing it with a friend who’s AI-curious helps this growing brand reach more people.More About Brooke: Website: brookex.com LinkedIn: Brooke Gramer More About the Podcast: Instagram: howiai.podcast Website: howiaipodcast.com "How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.

  --------  

  16:55

  --------

  16:55
• Conscious Co-Creation and Leadership with AI (Live from Miami)

  Welcome back to How I AI. I’m your host, Brooke Gramer. Today I’m sharing something special.. a panel recorded live in Miami on August 7th at an event I co-hosted and moderated called Conscious Co-Creation and Leadership with AI. This wasn’t your typical tech talk. The panel opened with my co-host, Marian Bacol, leading the room through a somatic breathing exercise and introducing her new project, the Nervana app: A tool designed to regulate the nervous system in an age where AI is moving faster than our bodies can keep up.From there, the conversation unfolded into a mix of bold ideas and grounded perspectives. You’ll hear: Osiris Santos on sovereignty, why he doesn’t fully trust AI even as he builds with it, and how he once used AI to represent himself in a lawsuit and won. Jonathan Barry on how AI felt like a kundalini awakening that unleashed his creativity, and how he’s building The Deal Machine to transform investor relations. – My reflections on ethical leadership, education, and why critical thinking will be the differentiator in an AI-driven future.We explored questions like: – How can leaders create with AI responsibly when the pressure to move fast is overwhelming? – Are we at risk of becoming cognitively lazy by outsourcing too much to machines? – What does the future of education look like in an AI world, and what can we learn from models like Alpha School?The episode closes with a dynamic audience Q&A on data privacy, surveillance, and how founders can stay resilient when AI is evolving faster than their ideas.Concepts Mentioned:Nervana App – AI-Guided Somatic therapy sessionsThe Deal Machine – an AI-powered investor relations platformHack Your Education – Jonathan Barry’s book on project-based learningScaling Responsible AI: From Enthusiasm to Execution, Book by Noelle RussellAlpha School – a new model of education expanding to FloridaIf you’re curious about how to balance innovation with integrity or if you’re interested in curating panels and programming like this for your company, community, or conference then reach out below.Ready to cut through the overwhelm?Grab a 30-minute AI Jumpstart Session and walk away with a clear plan to match the right tools to your goals so you can finally move forward with ease.Check out my free AI Starter Guide and get the basics explained simply so you can start using AI with confidence.The Collective offers a 7-Day Free Trial that includes the AI Mastery Challenge, a vault of advanced trainings, and recordings from past webinars. If you enjoy this episode, please rate and review the show. Sharing it with a friend who’s AI-curious helps this growing brand reach more people.Special thank you to byartproductions.com for filming this special event.More About Brooke: Website: brookex.com LinkedIn: Brooke Gramer More About the Podcast: Instagram: howiai.podcast Website: howiaipodcast.com "How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.

  --------  

  1:00:09

  --------

  1:00:09

More Business podcasts

Trending Business podcasts

About How I AI

How I AI: Podcasts in Family