How I Work

**Join the AI Agent Bootcamp here: https://www.inventium.ai/learnvirtually-agents**
You have access to AI. You probably use it a fair bit. And yet there's a good chance you're still manually scrubbing through meeting transcripts, tabbing between LinkedIn and Google News before every sales call, and spending 20 minutes writing an executive summary for a paper you just finished writing.
That gap between having AI and actually letting it take things off your plate is where a lot of time quietly disappears.
In this How I AI episode, Neo and I walk through eight tasks that knowledge workers should never have to do manually again, and what it actually looks like to hand them off to agents.
How I AI is a special series within How I Work where Neo and I explore how high performers are using AI at work to boost productivity, make better decisions and reduce overwhelm.
What you'll learn in this episde:
Which meeting-related tasks are the easiest to hand off to an agent
How to build a pre-meeting briefing agent for sales and business development
Why editing and proofreading agents need very specific instructions to protect your voice
Where inbox agents are most useful, and what they can and can't do for you
How to think about agents when comparing options before a purchase decision
Practical AI tools for productivity and focus
Real-world AI workflows used by high performers
How to use AI at work without burning out
Smart shortcuts for managing time and mental load
Connect with Neo Aplin on LinkedIn (https://www.linkedin.com/in/neoaplin/) and via inventium.ai (https://inventium.ai), where he leads Inventium's AI training and upskilling work with organisations and teams.
My latest book The Energy Game is out on July 7, 2026. You can order a copy here: https://amzn.to/48ID29M
Connect with me on the socials: Linkedin (https://www.linkedin.com/in/amanthaimber)
Instagram (https://www.instagram.com/amanthai)
If you are looking for more tips to improve the way you work and live, I write a weekly newsletter where I share practical and simple to apply tips to improve your life. You can sign up for that at https://amantha.substack.com/
Visit https://www.amantha.com/podcast for full show notes from all episodes.
Get in touch at [email protected]
Credits:
Host: Amantha Imber
Sound Engineer: Martin Imber
See omnystudio.com/listener for privacy information.

Most professionals are terrible at talking about themselves. Not because they lack substance, but because no one ever taught them that being interesting is a skill, and that skill can be learned.
Maz Farrelly has spent decades on the other side of that problem. As the executive producer behind Big Brother, The X Factor, and Celebrity Apprentice, she has auditioned over 20,000 people, had her content watched more than eight billion times, and once broke Twitter deliberately. In this episode, I sit down with Maz to unpack what the TV industry understands about attention that most professionals never learn, and how to bring that same thinking into the way you pitch yourself and show up in any room.
Maz and I discuss:
Why you have about 10 seconds to earn someone's attention, and what TV producers do with that window that most professionals don't
The one word missing from almost every professional pitch ("so that")
Why adapting your introduction for every room you walk into isn't being fake — it's understanding your audience
How to share your credentials and achievements without sounding like you're bragging
The case Maz makes against performed humility on LinkedIn, and better alternatives that actually build trust
Why Maz banned email entirely on Dancing with the Stars UK, replaced it with two 10-minute standing meetings a day, and had only four phone calls across 100 shows
What Gogglebox taught Maz about the power of doing the exact opposite of what everyone else in your industry is doing
Key quotes
"If you can help people, you need to show off. Because I need to be able to buy you, and I can't buy you if I don't know you exist."
"The first line's job is to make me read the second. It's so obvious, and hardly anyone does it."
Connect with Maz Farrelly on Instagram, LinkedIn, and her website.

My latest book The Energy Game is out on July 7, 2026. You can order a copy here: https://amzn.to/48ID29M
Connect with me on the socials: Linkedin (https://www.linkedin.com/in/amanthaimber)
Instagram (https://www.instagram.com/amanthai)
If you are looking for more tips to improve the way you work and live, I write a weekly newsletter where I share practical and simple to apply tips to improve your life. You can sign up for that at https://amantha.substack.com/
Visit https://www.amantha.com/podcast for full show notes from all episodes.
Get in touch at [email protected]
Credits:
Host: Amantha Imber
Sound Engineer: The Podcast Butler
See omnystudio.com/listener for privacy information.

We put someone on the moon in 1969. We didn't put wheels on suitcases until 1972. The problem was: Nobody had stopped to notice the problem existed in the first place.
That gap - between the problems people will tell you about, the ones they'll only admit after a drink, and the ones they don't even know they have - is exactly where Maz Farrelly operates. In this bonus conversation with the executive producer behind Big Brother, The X Factor, and Celebrity Apprentice, we get into the practical mechanics of walking into a meeting and already having the room on your side before you've said a single word.
If you have a pitch coming up - for an idea, a budget, or yourself - this episode has something useful in it for you.
Maz and I discuss:
The "warming up the room" technique Maz uses at the start of every pitch meeting, and why it works
How she used reverse psychology to make network executives desperate for the idea she told them she wasn't going to pitch
Why the smartest operators don't sell — they make themselves buyable
The three layers of problems your clients have, and why cracking the third layer is where the real opportunity lives
The suitcase story: why solving problems people don't know they have is the most valuable thing you can do in any industry
Why Maz brought too much cake to a Microsoft meeting, and how it made her go viral inside the building without spending a cent on advertising
What "sticky information" is, and why it determines whether anything you said in a meeting actually matters
Key quotes
"The smart money doesn't sell. The smart money is bought."
"Hope is not a strategy."
And if you haven't listened to the main episode with Maz yet, start there. It's all about how to make yourself impossible to ignore. Listen to the main episode here.
Connect with Maz Farrelly on Instagram, LinkedIn, and her website.

My latest book The Energy Game is out on July 7, 2026. You can order a copy here: https://amzn.to/48ID29M
Connect with me on the socials: Linkedin (https://www.linkedin.com/in/amanthaimber)
Instagram (https://www.instagram.com/amanthai)
If you are looking for more tips to improve the way you work and live, I write a weekly newsletter where I share practical and simple to apply tips to improve your life. You can sign up for that at https://amantha.substack.com/
Visit https://www.amantha.com/podcast for full show notes from all episodes.
Get in touch at [email protected]
Credits:
Host: Amantha Imber
Sound Engineer: The Podcast Butler
See omnystudio.com/listener for privacy information.

**Join the AI Agent Bootcamp here: https://www.inventium.ai/learnvirtually-agents**
You type a research question into your AI tool, get back a perfectly serviceable answer, and still feel like something's missing. The output isn't wrong, exactly. It just didn't quite hit the mark. The culprit, more often than not, is the prompt you started with.
The good news: there's a smarter way to approach this, and it doesn't involve becoming a prompt engineering expert.
In this How I AI episode, Neo and I walk through the agent Neo reaches for more than any other he has built: the Research Prompt Builder. We get into how it works, when to use it with a thinking model instead of deep research, and how pairing it with NotebookLM can get you genuinely well-briefed in a fraction of the usual time.
How I AI is a special series within How I Work, where Neo and I explore how high performers are using AI at work to boost productivity, make better decisions and reduce overwhelm.
What you'll learn in this episode:
Why your research prompt matters more than the tool you use
How Neo's Research Prompt Builder actually works before any research begins
When a thinking model is a better choice than deep research
How to go from a raw research output to a proper briefing using NotebookLM
Practical AI tools for productivity and focus
Real-world AI workflows used by high performers
How to use AI at work without burning out
Smart shortcuts for managing time and mental load
Connect with Neo Aplin on LinkedIn (https://www.linkedin.com/in/neoaplin/) and via inventium.ai (https://inventium.ai), where he leads Inventium's AI training and upskilling work with organisations and teams.

And here are links we promised:
Download the Research Prompt Builder agent here: https://amantha-imber.kit.com/41cec7c48c
NotebookLM (notebooklm.google.com) - Google's learning tool that lets you upload up to 50 sources and generate a podcast episode, ask questions, and get cited answers from your own documents.

My latest book The Energy Game is out on July 7, 2026. You can order a copy here: https://amzn.to/48ID29M
Connect with me on the socials: Linkedin (https://www.linkedin.com/in/amanthaimber)
Instagram (https://www.instagram.com/amanthai)
If you are looking for more tips to improve the way you work and live, I write a weekly newsletter where I share practical and simple to apply tips to improve your life. You can sign up for that at https://amantha.substack.com/
Visit https://www.amantha.com/podcast for full show notes from all episodes.
Get in touch at [email protected]
Credits:
Host: Amantha Imber
Sound Engineer: Martin Imber
See omnystudio.com/listener for privacy information.

Knowing how hiring works does not prepare you for what job hunting actually feels like right now. Today’s guest, Nicole, found that out the hard way. She has spent 30 years on the hiring side of the table. She has interviewed hundreds of candidates, read thousands of applications, and knows exactly what good looks like. So when she re-entered the job market after a six-month sabbatical, she found herself starting from scratch.
Nicole, a senior executive, knew how the game used to work. What she didn't know was how much it had changed. AI-generated resumes flooding inboxes. Applicant tracking systems filtering on past performance. Three or four hundred applications for every role, most of them indistinguishable from one another. The playbook she had built over decades wasn't quite fitting the game anymore.
This episode is part of The Work Edit, a new format on How I Work where I sit down with someone facing a real professional challenge and we work through it together. Nicole came to me wanting help with the part of job hunting that was giving her the most trouble: getting from application to shortlist. We get practical about what actually works right now, from why a written application might be the weakest version of your pitch, to how to use AI to run your own mock interview and genuinely sharpen your performance in ways most people never bother doing.
If you are currently in the job market, or know someone who is, this one is worth sharing.
We discuss:
Why the job market has shifted so dramatically in the last few years, and what that means for experienced candidates re-entering the workforce
How applicant tracking systems work and why they tend to filter out people with non-linear careers or future-focused skills
The case for treating your job search as a sales role, and what that reframe actually changes about how you show up
Why a short video pitch cuts through in a way that a written application simply cannot right now, and what makes the difference between a video that opens doors and one that falls flat
What AI fluency actually looks like in a resume or cover letter, and how to find and remove the tells that signal lazy prompting to any recruiter paying attention
How to use AI to run your own mock interview, and why stopping short of the critique step means leaving most of the value on the table
Key quotes
"If you're not AI fluent, why would you be considered for a job in this day and age?"
"I think if you are purely relying on your resume and cover letter being the best out of 400 applications, that is a losing game."

My latest book The Energy Game is out on July 7, 2026. You can order a copy here: https://amzn.to/48ID29M
Connect with me on the socials: Linkedin (https://www.linkedin.com/in/amanthaimber)
Instagram (https://www.instagram.com/amanthai)
If you are looking for more tips to improve the way you work and live, I write a weekly newsletter where I share practical and simple to apply tips to improve your life. You can sign up for that at https://amantha.substack.com/
Visit https://www.amantha.com/podcast for full show notes from all episodes.
Get in touch at [email protected]
Credits:
Host: Amantha Imber
Sound Engineer: The Podcast Butler
See omnystudio.com/listener for privacy information.