HE.SHE.THEY. to Defected: Steven Braines on Diversity, Dance & Disruption
🎧 Loud & Unfiltered | Inside Ibiza – Ep 3: Steven Braines
In this episode, we sit down with the award winning Steven Braines — global head of events for Defected & Glitterbox, visionary co-founder of HE.SHE.THEY., music manager of artists of the years from SYREETA and Emily Nash to Maya Jane Coles, Magda, Tale of Us, Catz N Dogz, Tricky and more, as well as an and outspoken advocate for diversity on the dance floor.
Steven shares how a trip to Ibiza sparked the idea for HE.SHE.THEY., a movement built on inclusion, representation, and challenging outdated club norms. He reflects on his wild early days in the industry — from promoting his first event at 16, to getting inspired by a fruit bowl at Manumission, to eventually securing a residency at Amnesia.
We talk about:
What a manager really does behind the scenes
How diverse booking teams lead to truly inclusive parties
The power of the dance floor to break down barriers
A few outrageous early career stories you won’t forget
This is a candid, bold conversation about the future of nightlife — and why it needs to be for everyone.
--------
1:04:21
--------
1:04:21
Andy McKay: From Manumission to Ibiza Rocks & Pikes – Building Icons, Breaking Rules
🎧 Loud & Unfiltered | Inside Ibiza – Ep 2: Andy McKay
From the chaos of Manumission to the cultural legacy of Pikes, Andy McKay has helped shape Ibiza’s identity for over three decades. In this episode, the legendary promoter and entrepreneur takes us back to the raw, rule-breaking days of 1990s nightlife — when parties weren’t planned, they were lived.
Andy shares how Manumission redefined what a party could be: immersive, provocative, and totally free. He reflects on the rise of Ibiza Rocks as a voice for youth culture, and why today’s scene must protect the 20-year-olds who bring energy to the dance floor — not price them out in favour of VIPs.
From flyering beaches by hand to building some of Ibiza’s most influential venues, Andy calls for a cultural reset: more love, less velvet rope. An unmissable conversation with a true rebel of the island.
--------
57:10
--------
57:10
Inside Ibiza: From Flyer Boy to DC10 – Building a Legacy in Ibiza | Grego O'Halloran
Loud & Unfiltered | Season 2, Inside Ibiza – Ep 1: Grego O’Halloran
From blowing up balloons at pre-parties to running press and the door at DC10, Grego O’Halloran has seen it all. In our season opener, Grego takes us deep into Ibiza’s club culture — from the essential role of British workers pre-Brexit to the danger of VIP tables overtaking the dancefloor.
We talk artist-led events, the slow fade of traditional promoters, and how DC10’s anti-establishment ethos still sets it apart. Grego also shares what it’s like raising a family on the island — and how Ibiza became home.
Real talk, untold stories, and a front-row seat to the dancefloor.
--------
52:35
--------
52:35
How Elle McMahon Built The Ticket Crowd with Paid Ads That Sell
This week on Loud & Unfiltered, we're joined by Elle McMahon - founder of The Ticket Crowd, a digital agency that specialises in paid ads for events and festivals. Elle gives us a behind-the-scenes look at what it takes to sell out shows in today’s competitive landscape, and how data-driven strategy meets creative marketing.
We also dive into her personal journey as a mum of two navigating entrepreneurship with ADHD. From balancing family life to building a business that thrives under pressure, Elle shares it all - candid, sharp, and unfiltered.
Follow Elle on:
@theticketcrowd
--------
45:24
--------
45:24
Behind the Decks: Life as a Touring DJ & Producer | Made By Pete
This week on Loud & Unfiltered, we are joined by DJ, producer, and 'Life In Colour' label boss Made By Pete for an inside look at the realities of life as an artist. From packed dance floors to airport lounges, Pete opens up about the mental, creative, and physical demands of being a touring DJ.
We also delve into his work as the founder of Life In Colour, the label he launched to champion forward-thinking electronic music. Candid, insightful, and unfiltered—this is a must-listen for anyone curious about what really goes on behind the decks.
Follow Made By Pete on:
@_madebypete
@lifeincolour.art
Bringing you behind the scenes of the music industry and beyond. Each episode features Loud&Unfiltered conversations with music industry professionals and entrepreneurs, diving into topics like personal branding, innovation, and the intersection of music and tech. Tune in for insightful stories, actionable advice, and unfiltered discussions on how to thrive in the fast-paced world of business and creativity.
Australia