Bossbabe is one of the world's largest communities of ambitious women, with over 4.2 million followers and the top online membership for women entrepreneurs. We...
455: The 5 Biggest Lies You’ve Been Told About Making Money Online (And What Actually Works)
There’s a lot of misleading advice about making money online, and much of it sounds great in theory but falls apart in practice.
In this episode, Natalie is breaking down the five biggest lies that might be keeping entrepreneurs stuck — like the idea that passive income means never working again, or that having more offers automatically leads to more revenue.
She’ll tell you exactly why passive income isn’t truly passive, the hidden costs of organic marketing, and why a small but targeted audience can be more profitable than millions of followers. Plus, we’re revealing the four key steps to building a scalable, Freedom-Based Business.
If you’ve been feeling stuck despite doing everything “right,” this episode will show you what actually works.
TIMESTAMPS
00:00 – The biggest reason most entrepreneurs struggle to make money online + it’s not because they aren’t working hard enough.
00:22 – The tempting marketing messages that keep people stuck + why they’re so easy to believe.
00:51 – The five biggest myths about making money online -- and why they aren’t true.
01:16 – Passive income doesn’t mean making money while you sleep. The reality of leveraged income and the systems required to sustain it.
03:13 – More offers don’t mean more money. Why spreading yourself too thin is hurting your revenue and what to do instead.
05:37 – Organic marketing isn’t actually free. The hidden time + resource costs no one talks about.
07:16 – You don’t need millions of followers to make serious money. What actually matters for generating revenue.
09:07 – Making money online isn’t fast or easy. The truth behind overnight success stories.
10:20 – What actually works: the four-part framework for building a scalable, profitable business.
10:38 – Creating a high-converting, irresistible offer that people actually want to buy.
12:08 – Building a simple, high-converting funnel that moves people from “who are you?” to “I’m ready to buy.”
13:59 – Mastering customer acquisition: how to attract consistent leads with organic and paid strategies.
15:17 – Scaling with systems + automation to create and leverage long-term freedom in your business.
RESOURCES + LINKS
🚀Doors Are Now Open to Join Freedom Fast Track.
Get The Funnel Roadmap Mentioned In The Episode Here.
Train AI To Be Your Marketing Team: Free Guide Here.
Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM.
Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.
Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).
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21:29
454: Funnels vs. Personal Branding: Which One Actually Makes You More Money?
Funnels or personal branding — which one should you focus on to make more money in your online business? If you've ever felt stuck trying to grow, you’re not alone. Many entrepreneurs chase visibility without turning it into sales or build a funnel that no one actually sees. In today’s episode, we’re breaking down the difference between funnels and personal branding, how each impacts your revenue, and which one will move the needle faster for your business.
What You’ll Learn:
Why some businesses explode with growth while others stay stuck spinning their wheels.
The key difference between funnels and personal branding—and how to know which one you need right now.
The exact steps to create a business that brings in revenue and builds long-term trust.
TIMESTAMPS
00:00 Funnels vs. personal branding — which one actually makes more money?
01:06 What a funnel really is (and why most people overcomplicate it).
02:28 What personal branding actually means (hint: it’s not just showing up on social media).
03:57 How a strong personal brand can triple your funnel conversions.
07:10 Why personal branding and funnels should work together — not separately.
08:36 The 2025 digital shift: Why AI, ad costs, and organic reach are changing the game.
09:59 The rise of micro-influencers and why small audiences can drive massive results.
11:15 The real answer: Which one makes more money, and where should you start?
14:42 How to scale without burnout and build a business that runs like clockwork.
17:04 Two resources to help you implement this today
RESOURCES + LINKS
⭐Join Natalie for a FREE Training: How To Build A Profitable, Predictable + Repeatable Business – ONLY HAPPENING IN MARCH THIS YEAR! Choose From 3 Live Dates Here.
🚀Doors Are Now Open to Join Freedom Fast Track.
Get The Funnel Roadmap Mentioned In The Episode Here.
Get The FREE Instagram Growth Handbook To Build Your Personal Brand Mentioned In The Episode Here.
Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business.
Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.
Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).
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19:50
453: How to Build a $100K/Month Funnel
If you've ever built a funnel, launched it, and felt like it just didn’t work — you’re not alone. But here’s the truth: Funnels work when you make them work.
In this episode, Natalie is breaking down why your funnel might not be converting and how to fix it. She covers the key mindset shifts, marketing psychology, and data-driven strategies that turn an underperforming funnel into a predictable sales machine. At the end of this episode, you’ll walk away with a clear roadmap to building a funnel that scales to $100k+ months.
What You’ll Learn:
Why most funnels fail, and how to fix yours
The 4 stages of buyer psychology (and how to meet buyers where they are)
Key metrics you need to be tracking to optimize conversions
How to structure a funnel that consistently scales
The traffic strategies that fuel high-converting funnels
TIMESTAMPS
00:13 Why most funnels don’t work (hint: it’s not just about the landing page).
01:06 The biggest mistake: Giving up too soon instead of testing and optimizing.
02:56 Why copying funnel templates won’t work (and what to do instead).
05:19 Funnels are data machines — key metrics you must track.
07:33 The four stages of buyer psychology (and why most funnels skip steps).
10:22 Is your offer actually optimized? Here’s how to tell.
12:38 The three most profitable funnel types (and which one is right for you).
14:57 How to structure a high-converting landing page.
16:19 The backend is where the real money is + how to maximize revenue.
18:04 The best traffic strategies to scale your funnel to $100k months.
RESOURCES + LINKS
Join Natalie for a FREE Live Training: How To Build A Profitable, Predictable + Repeatable Business. Choose From 3 Live Dates Here.
Click Here to Join the Freedom Fast Track Waitlist.
Get Your 7-Figure Funnel Roadmap Here.
Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business.
Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.
Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).
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24:04
452: Ditch Vanity Metrics on Social Media + Implement This Content Strategy ASAP: A Coaching Q&A With Natalie
EPISODE SUMMARY
Virality doesn’t always equal sales…so what should you focus on instead?
In this exclusive Société Membership Q&A Coaching Call, Natalie breaks down the exact social media growth strategies that actually lead to business success. Whether you’re struggling to attract the right audience, stuck in the cycle of chasing vanity metrics, or unsure how to turn followers into buyers, this call is packed with insights to shift your approach.
You’ll learn:
✅ The biggest mistakes business owners make when trying to grow on social media
✅ How to attract the right audience instead of just chasing virality
✅ The content shifts that will increase engagement + drive real business growth
✅ Why consistent, strategic growth matters more than one-off viral moments
✅ The framework for turning viewers into buyers - without relying on trends
Get ready to be a fly on the wall and listen in as Natalie shares the real strategies that drive audience growth + business success.
TIMESTAMPS
00:00 Why audience growth is the #1 priority for scaling your business
03:10 The biggest mistakes keeping you from attracting the right followers
08:45 How to shift from random posting to a content strategy that converts
14:20 The social media formula we teach inside The Société Membership
20:15 Why some accounts grow FAST—and what they’re doing differently
26:30 The real reason virality doesn’t always equal sales (and what to focus on instead)
33:50 How to build an audience that’s actually engaged + ready to buy
40:10 Want personalized coaching on your social strategy? Join Société, Traffic Accelerator + Freedom Fast Track!
RESOURCES + LINKS
Get A Limited-Time Discount On Traffic Accelerator Right Here.
Join Natalie For A FREE Live Training: How To Build A Profitable, Predictable + Repeatable Business. Choose From 3 Live Dates Here.
Unsure What Funnel Your Business Should Have? Download This FREE PDF Guide.
Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business.
Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.
Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business™ and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training.
The Mr. Beast Episode Lindsay Mentions In This Episode.
Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).
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59:37
451: You Don’t Have a Sales Problem: Here’s How to Create Marketing + Revenue Momentum
Think you have a sales problem? Let’s challenge that today!
In this episode, we’re breaking down the real reason sales feel inconsistent and how to create unstoppable momentum in your business. From traffic and conversion strategies to optimizing your sales engine, you’ll get a behind-the-scenes look at how to generate wildly successful results without relying on exhausting launches.
We’re also diving into:
✔️ The biggest myths around sales & why most entrepreneurs feel stuck
✔️ The power of pre-launch (and why waiting until launch day is a mistake)
✔️ The three core elements of a high-performing sales system
✔️ How we hit $108K in a week without a launch or revenue push
✔️ Why less complexity = more growth & freedom in your business
If you’re tired of feeling like you’re constantly launching to crickets, this episode will help you shift your approach so you can create demand, attract the right audience, and generate consistent sales.
TIMESTAMPS
00:00 Most entrepreneurs don’t have a sales problem—they have a marketing problem
03:45 The difference between sales and marketing (and why people confuse them)
07:30 The real reason your audience isn’t buying from you
10:15 Why fixing your sales script won’t solve your revenue problem
13:50 The biggest mistake people make when launching
17:25 How to create demand instead of chasing customers
21:10 The three types of content that drive consistent sales
24:55 Building a marketing system that works on autopilot
28:40 The key to turning followers into loyal buyers
32:20 What sustainable marketing momentum actually looks like
36:05 Actionable steps to take today to fix your marketing problem
39:50 Final thoughts and next steps for creating a predictable sales system
RESOURCES + LINKS
Create + Refine Your Irresistible Offer With Our Free Workbook. Download It Here.
Download Your Free AI Training Guide With Step-By-Step Instructions To Teach ChatGPT To Be Your Marketer - Plus 68 Bonus Prompts Inside. Get It Right Here.
Freedom Fast Track Doors Open Soon - Join The Waitlist Here.
Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.
Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business.
Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training.
Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).
FOLLOW
bossbabe: @bossbabe.inc
Natalie Ellis: @iamnatalie
Lindsay Roselle: @lindsayroselle
Bossbabe is one of the world's largest communities of ambitious women, with over 4.2 million followers and the top online membership for women entrepreneurs. We're passionate about helping you build a Freedom-Based Business™ to make more money + live a lifestyle you love. Every week, the bossbabe podcast brings you the real behind-the-scenes of building a wildly successful, profitable + reliable business, plus tools and strategies to make sales on repeat, grow an audience on social media, + create the life you truly want.
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