The Profit First Podcast Australia and New Zealand

Being fully booked doesn’t guarantee profit. Here’s how to fix the hidden leaks in your business.
Running a business may look straightforward from the outside, but behind the scenes it’s a constant juggle of cash flow, expenses, and services that don’t always add up.
In this episode, profit and growth consultant Laura O’Hagan reveals why so many business owners feel busy yet broke. She shares her proven framework, explains why Profit First is just one tool in a bigger toolkit, and walks us through the exact steps she uses to help owners stop stressing about bills and start keeping more of their hard‑earned money.
If you’re wondering why your business feels full but your bank account feels empty, this conversation will give you the clarity, confidence, and practical strategies you need to finally make your business work for you.
In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:
00:25 – Why businesses struggle with profit despite being busy
07:24 – The threshold where profit transformation begins
10:44 – How Profit First fits into a broader framework
14:05 – The first 30 days that change everything
17:14 – How to uncover which services are profitable, which are draining cash, and how to restructure pricing for sustainable margins
20:55 – Why seeing costs in black and white shifts mindset, reduces fear of price increases, and helps you make confident decisions
26:33 – The KPIs every business owner must track

Want to learn how to stop stressing about bills, wages, and tax and start keeping more of your hard‑earned cash? Do you want to break free from the cycle of being busy but not profitable?
Then stop guessing and start running a business that pays you back. This conversation will show you exactly where to begin.
CONNECT WITH LAURA O’HAGAN
Website: https://laurajohagan.com/
Instagram: https://www.instagram.com/laurajohagan/

CONNECT WITH KATIE CRISMALE-MARSHALL
Instagram: https://www.instagram.com/profitfirstanz/
Website: https://www.profitfirstaustralia.com.au/
LinkedIn: https://www.linkedin.com/company/profitfirstanz/
YouTube: https://www.youtube.com/channel/UCGh889iRtnzqDh8RVPY7YCw
Facebook: https://www.facebook.com/profitfirstanz

Are you working harder than ever but still not seeing profit? Here’s why (and how to fix it).
In this episode, Nathan Rigney, a seasoned Profit First advisor and accountant, breaks down the psychology behind cash flow, why most business owners unknowingly sabotage their own profits, and how to finally take control of your finances without drowning in spreadsheets.
Learn how to stop being a slave to your business and start paying yourself what you’re worth. Because running a business isn’t just about sales and systems. It’s about truly understanding the money that fuels it.
This conversation is packed with practical insights that will help you see your numbers differently, make smarter decisions, and finally generate the profit your hard work deserves.
In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:
03:26 – Why traditional accounting fails most entrepreneurs and how Profit First simplifies cash flow
06:46 – The different types of accountants and why not all of them are equipped to solve your business problems
09:45 – How your relationship with money impacts your success and why self-awareness is just as important as technical knowledge
14:01 – How the right financial team can help you stop struggling
18:02 – What a Profit Generator really does
23:19 – How to start thinking like a business owner
26:14 – Must-hear advice for accountants and business owners who want to thrive instead of just survive

If you’ve ever felt like your business is running you instead of the other way around, this conversation will give you the clarity and confidence to take back control. Nathan’s insights prove that profit isn’t about luck - it’s about strategy, mindset, and making the right financial choices.
Tune in, take notes, and start building the profitable business you deserve.
CONNECT WITH NATHAN RIGNEY
Website: https://ngraccounting.com.au/
LinkedIn: https://www.linkedin.com/in/nathan-rigney/

CONNECT WITH KATIE CRISMALE-MARSHALL
Instagram: https://www.instagram.com/profitfirstanz/
Website: https://www.profitfirstaustralia.com.au/
LinkedIn: https://www.linkedin.com/company/profitfirstanz/
YouTube: https://www.youtube.com/channel/UCGh889iRtnzqDh8RVPY7YCw
Facebook: https://www.facebook.com/profitfirstanz

Running a business shouldn’t feel like drowning in numbers you don’t understand.
In this episode, hospitality consultant and Profit First professional Steven Mulligan shares how he helps business owners cut through the overwhelm, simplify their finances, and finally see where their money is going. From breaking down complex reports into plain language to tackling the unique challenges of the hospitality industry, Steven reveals how Profit First isn’t just about bank accounts - it’s about creating clarity, confidence, and control.
You’ll hear how business owners can shift from gut-feel decisions to structured cash management, why simplicity beats complexity every time, and how asking the right questions can transform not just your business, but your peace of mind.

In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:
08:25 – How fast-moving costs and hidden “black holes” make cash flow harder to control
10:43 – How to cut through jargon and translate numbers into insights you can actually use to make decisions
13:04 – Profit First as a tool to identify what’s broken and where to focus
17:01 – How to pivot when things go wrong (and why focusing on your passion can reignite growth)
22:47 – Practical steps to simplify operations, reduce stress, and create systems that free you from daily grind
28:11 – Customising Profit First to stay flexible and resilient through ups and downs
29:57 – Common misconceptions about Profit First
37:55 – A simple but powerful advice for breaking through confusion and finding the right financial guidance

This conversation is packed with practical takeaways for anyone who’s ever thought, “Where is my money going?” and wants a clear, actionable answer.

CONNECT WITH KATIE CRISMALE-MARSHALL
Instagram: https://www.instagram.com/profitfirstanz/
Website: https://www.profitfirstaustralia.com.au/
LinkedIn: https://www.linkedin.com/company/profitfirstanz/
YouTube: https://www.youtube.com/channel/UCGh889iRtnzqDh8RVPY7YCw
Facebook: https://www.facebook.com/profitfirstanz

Stop chasing big jobs. Fix the leaks in your business bucket first.
In this episode, Dean Evans from Workshop Whisperer reveals how auto repair business owners across Australia and New Zealand transformed their shops by embracing Profit First. You’ll learn why traditional accounting leaves you blind, how simple systems can give you control, and how discipline around cash flow can change not just your business, but your entire lifestyle.

Dean breaks down the exact steps Workshop Whisperer uses to help clients stop money leaks, negotiate better margins, and finally see profit flow into their pockets.

If you’re thinking, “I’m just not good with numbers,” this conversation will show you how the right system makes managing money simple, empowering, and even exciting.

In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:
00:00 – How Profit First helps you plug the leaks in your business
01:35 – How real growth happens when you listen to demand, strip away complexity, and turn simple solutions into scalable programs
03:48 – Profit First as a critical system for managing cash flow and building resilience
07:49 – The first steps to financial transformation and how Profit First immediately exposes hidden financial gaps
11:41 – Shifting focus to controlling expenses and keeping profit in your pocket
15:00 – The three keys to freedom and how Profit First creates quick, confidence‑boosting financial wins
18:44 – Turning disciplined cash flow management into unforgettable retreats, family experiences, and the freedom to live a life you once thought out of reach
21:40 – Game‑changing tools to control cash flow, boost profitability, and finally run a business that works without you

If you’ve ever felt like your business is running you instead of the other way around, this episode is your wake-up call. You’ll realise Profit First isn’t just about numbers. It’s also about freedom, confidence, and building the life you actually want.

Tune in, take notes, and start plugging those leaks today.

CONNECT WITH KATIE CRISMALE-MARSHALL
Instagram: https://www.instagram.com/profitfirstanz/
Website: https://www.profitfirstaustralia.com.au/
LinkedIn: https://www.linkedin.com/company/profitfirstanz/
YouTube: https://www.youtube.com/channel/UCGh889iRtnzqDh8RVPY7YCw
Facebook: https://www.facebook.com/profitfirstanz

Profit First is brilliant … but it’s just the starting line.
In this snapshot, Katie and Craig Minter dive into how financial peace of mind evolves from simple bank accounts into forecasting, team building, and money mindset shifts that actually free you to grow. Think of it as moving from “profit buckets” to a full-blown financial brain care model that keeps your shoulders relaxed and your business future clear.

You’ll learn:
Why Profit First is a powerful starting point (but not the whole journey)
How simple bank accounts can create peace of mind and open the door to growth
The role of forecasting in turning clarity today into confidence tomorrow
Why building the right financial team matters more than expecting one person to do it all
How money mindset and archetypes shape the way you make financial decisions

Profit First gives you clarity today, but the real magic happens when you evolve into forecasting, team building, and mindset shifts. This episode is your reminder that financial peace isn’t just about numbers, but also about freedom, confidence, and the future you’re building.

Listen to the full episode here
Apple - https://podcasts.apple.com/au/podcast/episode-10-the-financial-strategy-thats-more/id1800335872?i=1000722552337
Spotify - https://open.spotify.com/episode/3JhKuHLLvwB5c1BfSb1PHz
Watch the full episode on Youtube: https://www.youtube.com/watch?v=VACWv50CtBE

CONNECT WITH KATIE CRISMALE-MARSHALL
Instagram: https://www.instagram.com/profitfirstanz/
Website: https://www.profitfirstaustralia.com.au/
LinkedIn: https://www.linkedin.com/company/profitfirstanz/
YouTube: https://www.youtube.com/channel/UCGh889iRtnzqDh8RVPY7YCw
Facebook: https://www.facebook.com/profitfirstanz