Ep#40 Are you even in business if you're not checking Seek?: Big career shifts with Jen Murnaghan
When Women Talk Money, Everyone Wins
In this episode of Money Secrets, Fi sits down with Jen Murnaghan from Digital Dandy to explore the very real shift from 12 years of solo business into a values-aligned employed role — and the money skills that made it possible.
From growing up with “we don’t talk about money” to learning to price, negotiate, and back herself, Jen shares how financial literacy, community, and honest reflection changed everything. If you’ve ever wondered whether the grass is greener in employment (or just different), this conversation is a generous, grounded look at seasons, capacity, and choosing better, not bigger.
🎧 Tune in for mindset shifts, practical moves, and learn how Jen proves Fi’s belief that when women share openly in safe spaces, everyone earns more.
What you'll learn in this episode:
Why confidence with money starts with clarity, and how accountants/bookkeepers can remove fear and build good habits.
How to put a number next to your (product/ service/ salary) value, from overcoming undercharging to negotiating salary (and even shaping a job title).
The power of seasons in business, and why choosing stability doesn’t mean you’ve quit. It means you’re designing for your life.
Better, not bigger: how a Company-of-One mindset, plus a trusted contractor bench, can still deliver scale and impact.
Why women talking money matters, and how transparent conversations in safe rooms lead to better pricing for everyone.
Simple ways to build pricing confidence, including peer benchmarking, researching aligned rates, and giving value “gifts” in pitches.
Money habits, like Profit First thinking and planning for tax/super, whether you’re consulting or on a salary.
Connect with Jen:
Web: https://www.digitaldandy.com.au/
LinkedIn: https://www.linkedin.com/in/jenmurnaghan
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We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.
In this podcast, Money Secrets, host Fiona (Fi) Johnston, Chartered Accountant, small business advocate, and impact enthusiast, dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.
Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.
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Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.businessIf you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.
👉 Try Rounded free for 30 days The link is for users new to Rounded only and offers a free, unrestricted 30-day free trial of Rounded for users who pay tax in Australia or New Zealand. No credit card needed.
Want to find out more about Good Money Club? It's for female and non-binary business owners ready to make more money and impact. Join us?
Check out my FREE Pricing Training you need to set your prices for profitability.
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This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land.
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Australia