Money Secrets

What separates an unforgettable business from one that blends into the crowd?

Register to the free masterclass: More Money. More Mission
30th July 2026 | 10am AEST (60 mins) | Zoom | All welcome.

In this episode of Money Secrets, Fi explores three Australian service-based businesses whose business models stand out for all the right reasons: ThinkHQ, SCARF, and Cheek Media. Rather than focusing on what these businesses sell, Fi unpacks how they've structured their businesses to create impact, attract loyal customers, and build sustainable revenue.

From a communications agency that leads with client outcomes, to a social enterprise creating real-world training and employment opportunities through hospitality partnerships, and an independent media company with highly original revenue streams, these businesses demonstrate that great business models are built with intention.

Whether you're a service provider, consultant, coach or creative business owner, this episode is packed with practical ideas to help you think differently about positioning, partnerships, revenue, and what truly makes your business unique.

🎧 Tune in to discover how the right business model can help you stand out, create more impact, and build a business that's designed for long-term success.

Register to our free masterclass: More Money. More Mission
30th July 2026 | 10am AEST (60 mins) | Zoom | All welcome.


What you'll learn in this episode:

Why your business model matters. Learn how a well-designed business model creates profitability, competitive advantage, and long-term sustainability.

Why leading with outcomes is more powerful than listing services. Discover how ThinkHQ communicates the transformation clients want instead of simply describing what they do.

How to clearly communicate your unique value proposition. Learn why explaining what makes your business different helps attract ideal clients.

Why employer branding is part of your business strategy. Discover how showcasing your team and workplace culture helps attract and retain exceptional talent.

How strategic partnerships can strengthen your business. Learn why collaborating with existing organisations can create better outcomes than building everything yourself.

Why impact reporting builds trust. Discover how sharing measurable results helps customers and supporters understand the real difference your business is making.

How revenue streams can support your mission. Learn why businesses like SCARF and Cheek Media have designed creative income sources that align with their purpose.

Why knowing your target audience changes everything. Understand how Cheek Media has built a highly engaged brand by speaking directly to Gen Z.

How memorable marketing creates stronger customer connection. Discover why unexpected products, experiences, and messaging can deepen audience loyalty.

Why differentiation is essential in crowded markets. Learn how these three Australian businesses stand out by embracing what makes them genuinely different.

How to think more strategically about your own business. Walk away with practical ideas you can apply to your own positioning, partnerships, marketing, and revenue model.

💡 If this conversation resonates and you want hands-on support, you can work with Fi one-on-one or join Good Money Club, where small business owners learn how to make and manage money with clarity, confidence, and impact.

- Good Money Club (doors are open now)

Peach Weekly - Sign up for sharp, practical business thinking delivered straight to your inbox.

Say hi: hello@peachbm.com.au

________________________________________________________________________

In this podcast, Money Secrets, host Fiona (Fi) Johnston, Chartered Accountant, small business advocate, and impact enthusiast, dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses can change the world, but only if we're making money and managing it well.

________________________________________________________________________

Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Check out my FREE Pricing Training you need to set your prices for profitability.

________________________________________________________________________

This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land.

Are you working harder than ever but still feeling like you're not earning what your business is capable of?

Register to the free masterclass: More Money. More Mission
30th July 2026 | 10am AEST (60 mins) | Zoom | All welcome.

In this episode of Money Secrets, Fi unpacks one of the biggest myths in small business: that making more money means working more hours.

Instead, she explains why sustainable growth comes from understanding your true capacity, charging appropriately for the value you create, and attracting better-fit clients through stronger branding, marketing, and messaging.

Fi shares why so many business owners unknowingly overestimate how much billable work they can realistically do, and how this leads to burnout, undercharging, and constantly feeling behind. She also explores why raising your prices isn't about keeping every client, it's about creating the space to serve the right clients well while building a more profitable and sustainable business.

If you've ever felt trapped in the cycle of working harder without seeing better financial results, this episode will help you rethink the relationship between time, value, pricing, and profit.

🎧 Tune in to discover why earning more isn't about doing more, it's about building a business that values your time, expertise, and capacity.

Register to our free masterclass: More Money. More Mission
30th July 2026 | 10am AEST (60 mins) | Zoom | All welcome.


What you'll learn in this episode:

Why working harder doesn't automatically make you more money. Learn why working longer hours often leads to burnout instead of better financial results.

How to understand your true business capacity. Discover why only part of your working week is actually revenue-generating.

Why pricing has the biggest impact on profitability. Learn why increasing your prices is one of the fastest ways to improve your income.

How higher prices create a more sustainable business. Understand why charging more allows you to work with fewer, better-fit clients.

Why branding, marketing and messaging matter. Discover how clearly communicating your value supports premium pricing.

How to attract your ideal clients. Learn why defining who you serve helps you build a stronger, more profitable business.

Why outcomes matter more than features. Understand how communicating results helps clients see the value of your work.

How to avoid the 'curse of knowledge.' Learn why using simple language makes your marketing more effective.

Why raising your prices means letting some clients go. Discover why losing lower-value clients can strengthen your business long term.

Why your expertise should be reflected in your pricing. Learn why your rates should grow as your skills and experience improve.

How to make more money without working more hours. Discover how capacity, pricing and marketing work together to grow your business.

💡 If this conversation resonates and you want hands-on support, you can work with Fi one-on-one or join Good Money Club, where small business owners learn how to make and manage money with clarity, confidence, and impact.

- Good Money Club (doors are open now)

Peach Weekly - Sign up for sharp, practical business thinking delivered straight to your inbox.

Say hi: hello@peachbm.com.au

________________________________________________________________________

In this podcast, Money Secrets, host Fiona (Fi) Johnston, Chartered Accountant, small business advocate, and impact enthusiast, dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses can change the world, but only if we're making money and managing it well.

________________________________________________________________________

Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Check out my FREE Pricing Training you need to set your prices for profitability.

________________________________________________________________________

This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land.

What if your impact was something you actually measured? And what does it really mean to be an impact-led business?

Register to the free masterclass: More Money. More Mission
30th July 2026 | 10am AEST (60 mins) | Zoom | All welcome.

In this episode of Money Secrets, Fi challenges purpose-led founders to stop using "impact" as a vague buzzword and start defining, measuring, and reporting the change they're trying to create.

After nearly 16 years in business, Fi shares Peach Business' 2026 FY Impact Report and reflects on the numbers behind her mission to get more money into the hands of good business owners. From investing in Australian small businesses and producing Ripple Festival, to educating thousands of founders through podcasts, newsletters, masterclasses, and mentoring, she demonstrates that impact looks different for every business, and that it's worth measuring.

Rather than comparing yourself to charities or social enterprises, this episode encourages you to decide what matters most in your own business, create meaningful metrics around it, and regularly review whether you're making the difference you set out to make.

If you've ever described your business as purpose-led, or you're striving to build a business that creates positive change, this episode will help you become more intentional about defining, measuring, and growing your impact.

🎧 Tune in to discover why measuring your impact is just as important as measuring your revenue.

Register to our free masterclass: More Money. More Mission
30th July 2026 | 10am AEST (60 mins) | Zoom | All welcome.


What you'll learn in this episode:

Why every purpose-led business needs to define its impact. Learn why simply calling yourself "purpose-led" isn't enough and why clarity matters.

Why measuring impact is just as important as measuring financial performance. Discover why impact deserves the same attention as revenue, profit, growth, and cash flow.

How to create an impact report for your business. Explore how tracking meaningful metrics can help you better understand the change you're creating.

Why impact looks different for every business. Understand why your impact doesn't need to resemble that of a charity or social enterprise to be valuable.

How to choose the right impact metrics. Learn how to identify the outcomes that genuinely reflect your mission and values.

Impact report revealed. Hear how Fi measures the impact created through clients, education, podcasting, Ripple Festival, supplier spending, charitable giving, and community initiatives.

Why investing in other small businesses creates meaningful impact. Discover how your spending decisions can strengthen the wider small business ecosystem.

How education becomes a powerful form of impact. Learn why sharing knowledge through podcasts, newsletters, masterclasses, and training contributes to long-term positive change.

Why your business decisions shape your impact. Balancing client work, personal wellbeing, and larger purpose-driven projects influences both financial sustainability and social impact.

How to create your own theory of change. Learn how articulating the change you want to create gives your business greater focus, purpose, and direction.

Why making more money helps you create more impact. Financial sustainability allows purpose-led businesses to continue serving their communities and growing their mission.

💡 If this conversation resonates and you want hands-on support, you can work with Fi one-on-one or join Good Money Club, where small business owners learn how to make and manage money with clarity, confidence, and impact.

- Good Money Club (doors are open now)

Peach Weekly - Sign up for sharp, practical business thinking delivered straight to your inbox.

Say hi: hello@peachbm.com.au

________________________________________________________________________

In this podcast, Money Secrets, host Fiona (Fi) Johnston, Chartered Accountant, small business advocate, and impact enthusiast, dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses can change the world, but only if we're making money and managing it well.

________________________________________________________________________

Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Check out my FREE Pricing Training you need to set your prices for profitability.

________________________________________________________________________

This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land.

Register to our free masterclass: More Money. More Mission
30th July 2026 | 10am AEST (60 mins) | Zoom | All welcome.

What if creating more impact starts with taking better care of yourself?

Why do so many purpose-led business owners put their mission, clients, team, and business expenses ahead of their own financial wellbeing?

In this episode of Money Secrets, Fi explores a pattern she has seen repeatedly throughout her 25 years of working with purpose-led founders: business owners sacrificing their own income, wellbeing, and financial future in order to keep their mission moving forward.

Creating positive change for everyone else while leaving yourself financially depleted isn't sustainable.

Paying yourself should be a non-negotiable part of running a healthy business.

Your beliefs about profit and income influence the decisions you make.

And increasing your revenue doesn't mean working harder or finding more clients.

From understanding your money behaviours to reviewing your pricing strategy and choosing clients who truly value what you offer, this episode is a reminder that income and impact aren't opposing forces. In fact, the more financially sustainable your business becomes, the more impact you can create.

Whether you're running a purpose-led business, building a social enterprise, or simply trying to create meaningful change through your work, this episode will help you rethink the role of money, profit, and your own financial wellbeing in your mission.

🎧 Tune in to discover why taking care of yourself isn't separate from creating impact, it's part of it.

Register to our free masterclass: More Money. More Mission
30th July 2026 | 10am AEST (60 mins) | Zoom | All welcome.


What you'll learn in this episode:

Why purpose-led founders often sacrifice themselves for the mission. Explore why business owners put their own income and wellbeing last.

Why you should see yourself as the first person impacted by your business. Learn why your financial wellbeing needs to be part of your impact strategy.

How your money psychology influences business decisions. Discover how beliefs about profit, income, pricing, and money shape the actions you take.

How to recognise unhelpful money behaviours in your business. Learn what procrastinating on invoices, proposals, and financial tasks can reveal about your relationship with money.

Why profit isn't the enemy of purpose. Understand how healthy profit helps your business grow, invest in its mission, and create more positive change.

Why paying yourself first needs to become a priority. Shift from paying yourself whatever is left over to treating your wage as an essential business expense.

The two fundamental ways to increase your revenue. Learn why growing your income comes down to selling more or charging more.

How choosing the right clients can support higher prices. Discover why working with clients who value and can invest in your offer can strengthen your pricing strategy.

Why revenue goals need to become a maths equation. Learn how to break down your revenue target by how many things you need to sell and at what price.

Why income and impact can grow together. Understand how more revenue can help you support causes, communities, clients, and your wider mission.

Why sustainable impact starts with taking care of yourself. Learn why paying yourself well and protecting your wellbeing allows you to create impact for the long term.


💡 If this conversation resonates and you want hands-on support, you can work with Fi one-on-one or join Good Money Club, where small business owners learn how to make and manage money with clarity, confidence, and impact.

- Good Money Club (doors are open now)

Peach Weekly - Sign up for sharp, practical business thinking delivered straight to your inbox.

Say hi: hello@peachbm.com.au

________________________________________________________________________

In this podcast, Money Secrets, host Fiona (Fi) Johnston, Chartered Accountant, small business advocate, and impact enthusiast, dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses can change the world, but only if we're making money and managing it well.

________________________________________________________________________

Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Check out my FREE Pricing Training you need to set your prices for profitability.

________________________________________________________________________

This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land.

What if building wealth isn't just about what you know, but what you believe?

Why do so many capable women still hesitate to invest, charge more, or trust themselves with money?

In this episode of Money Secrets, Fi is joined by financial coach and Rapid Transformational Therapy practitioner Jan Morrison for a powerful conversation exploring the intersection of financial literacy, money mindset, and the subconscious beliefs that shape our financial lives.

After spending over 40 years working in finance, Jan realised that numbers alone don't create financial freedom. The biggest breakthroughs happen when financial knowledge is combined with self-trust, emotional awareness, and a willingness to challenge the beliefs we've carried since childhood.

Together, Fi and Jan unpack why so many women struggle to build wealth despite being incredibly capable, the societal messages that still influence our financial decisions, and practical strategies to start creating long-term financial security.

Whether you're growing a business, building your investment portfolio, or simply trying to feel more confident with money, this episode offers both practical advice and mindset shifts to help you move forward.

🎧 Tune in to discover why understanding your money story could be just as important as understanding your bank account.

Ready to take action? Download Jan's free guide, 5 Easy Steps to Create Financial Freedom, for practical steps to strengthen your relationship with money and investing.

Free guide: How to Price Your Product or Service

What you'll learn in this episode:

Why financial literacy alone isn't enough to build wealth. Learn how mindset, self-trust, and subconscious beliefs influence every financial decision you make.

The four stages of financial freedom and how to move through them. Discover the journey from the financial "roundabout" to creating long-term financial independence.

How childhood experiences shape your relationship with money. Understand where limiting money beliefs come from and why they often continue into adulthood.

Why women often undercharge, over-deliver, and hesitate to invest. Explore the social conditioning and confidence gaps that continue to affect financial decisions.

How your brain keeps you financially "safe" even when it holds you back. Learn how familiarity, procrastination, and fear can quietly limit business and wealth growth.

The role of your nervous system in growing your income. Understand why sustainable financial growth happens gradually rather than through overnight success.

Simple habits that can dramatically improve your financial future. Discover why paying yourself first and automating investments creates long-term wealth.

The difference between active income and passive income. Learn how to make your money start working for you instead of relying solely on your own work.

Why investing early matters more than investing perfectly. Explore concepts like compounding and dollar-cost averaging that reward consistency over timing.

How increasing your income supports long-term wealth creation. Discover why earning more and charging appropriately can have an even bigger impact than cutting costs.

The three pillars of Jan's Money Story Audit framework. Learn how emotional mindset, financial knowledge, and subconscious beliefs work together to shape outcomes.

Why financial freedom starts with believing you're worthy of it. Hear the simple but powerful reminder that lasting wealth begins with believing you deserve it.


💡 If this conversation resonates and you want hands-on support, you can work with Fi one-on-one or join Good Money Club, where small business owners learn how to make and manage money with clarity, confidence, and impact.

- Good Money Club (doors are open now)

Peach Weekly - Sign up for sharp, practical business thinking delivered straight to your inbox.

Say hi: hello@peachbm.com.au

________________________________________________________________________

In this podcast, Money Secrets, host Fiona (Fi) Johnston, Chartered Accountant, small business advocate, and impact enthusiast, dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses can change the world, but only if we're making money and managing it well.

________________________________________________________________________

Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Check out my FREE Pricing Training you need to set your prices for profitability.

________________________________________________________________________

This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land.