ACN’s ”Above the Fold”

• Insights from the Field: What Makes a Good Agronomy Interview?

  The crops are growing, and across the country, ag journalists are interviewing agronomists right and left, all in an effort to share the latest disease outbreak, insect infestation, and of course, overall management tips. But how do you get the most out of those interviews? And what makes for a good one? Mitch Heisler of Wyffels Hybrids talks with Holly Spangler about their media experiences and what a successful agronomy interview looks like from their standpoint. He talks about his approach and how he prepares their folks ahead of the conversation with three bullet points: Know the audience Know how the interview will be used Know the key points to get across

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• Partnering for a Cause: Wyffels Hybrids

  What does a “cause marketing program” look like for an agriculture-based company? Jill Carlson, communications manager at Wyffels Hybrids, shares behind-the-scenes into their initiative “Serving Those Who Serve.” She explains the collaboration between Wyffels Hybrids, a for-profit business and Farm Rescue, a nonprofit organization and how they share common benefits of the program. Jill also describes how their team found a suitable non-profit partner for this initiative and how the“Serving Those Who Serve” program fits into their overall marketing campaigns.

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• Let’s Talk Gear, Part 4: Stacy Mayo-Martinez, Martinez Media & Marketing Group

  It’s no secret podcasts have soared in popularity. According to BuzzSprout, over one-third (104 million) of Americans listen to podcasts regularly. We have seen the research that farmers and ranchers are listening too. Spotify claims to have 4.7 million podcasts on its platform. So with a saturated market – how does a podcast stand out from the rest?   In today’s episode, Stacy Mayo-Martinez breaks down the podcasting side of media. She shares what gear she’s working with, how to market a podcast, and why there are less rules when it comes to podcasting.   Also in this episode, Kelsey and Stacy discuss…   The differences between USB and XLR microphones Recording a podcast in-person vs. virtually Is audio quality that important?? Knowing your audience Why she hired a coach   …and much more!   Equipment & Accessories Mentioned In This Video   RODE audio systems – RODECaster Pro, RODE microphones Blue Microphones The Podtrak P4 StreamYard Riverside Final Cut Adobe Audition Adobe Premiere Garage Band Descript

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• Let’s Talk Gear, Part 3: Miranda Reiman, Angus Media

  In today’s episode, Miranda Reiman shares practical tips on how to be prepared for your next interview and photo/video shoot. Of course, we talked about what’s in her gear bag, but also other useful tools you might need for an interview. From hair scrunchies to Diet Coke, we must plan and prepare ourselves for all the elements.    Also in this episode, Kelsey and Miranda discuss…   Prioritizing your communication and marketing strategies  Why listening is the best foundational skill   Why you should push boundaries to get better   Creating an equipment checklist   and more!

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• Let’s Talk Gear, Part 2: Katie Knapp, The Ag Photographer

  Katie Knapp, The Ag Photographer, started her photography career in the dark room at the University of Illinois. With a background in advertising and PR, she started her own photography business in 2016. On today’s episode, Katie shares what photo equipment is in her gear bag but also why the person behind the camera is what makes the photo. Also in this episode, Kelsey and Katie discuss… Why she didn’t choose photojournalism as a master’s degree Know the rules to break them How certain shots require certain tools Why she shoots with two camera bodies The transition to mirrorless cameras is inevitable, but why Katie hasn’t switched yet… Reasons for renting equipment   Equipment Mentioned In This recording Harness Camera Straps BorrowLenses WestPhoto Rentals Nikon D750 Nikon D850 Also rented mirrorless Nikon Z6ii Tamron 24-70 2.8 Lens Tamron 70-200 2.8 Lens Cameras of the Year, 2021: The B&H Photography Podcast B&H Photo Podcast Lens Calibration

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