The Build Insite Podcast

The industry’s moving fast, but are builders actually being given the space to keep up?

In Part 2, Luke Callery sits down again with Will Frogley, CEO of Master Builders SA, to unpack what’s really happening across the construction landscape, from industry recognition and awards to labour shortages, rising costs, and regulatory pressure.

This conversation goes deeper into the realities builders are facing today, while also highlighting the opportunities shaping the future of construction in Australia.

From record-breaking growth to ongoing challenges around workforce and supply, Will shares practical insights that matter to builders on the ground.

What you’ll learn:
How the Building Excellence Awards recognise top builders and projects
The real state of the construction industry right now
Why labour shortages are still a major issue
How NCC changes are impacting builders
Where residential construction is heading

Chapters:
00:00 – Introduction
00:27 – Building Excellence Awards
03:47 – State of the Industry
07:44 – Trends in Construction
09:04 – NCC Changes & Regulations
15:44 – Future of Residential Building
18:19 – Advice for Builders
25:34 – Industry Challenges & Opportunities
27:37 – Closing

🎧 Listen to the Build Insite Podcast on Spotify, Apple Podcasts, and YouTube.
🌐 Explore more at: https://buildinsite.com.au/
📸 Follow us on Instagram: @build.insite

Sometimes the biggest opportunities in construction are not on site. They are in the systems, support, and people behind the scenes.

In this episode, Luke Callery sits down with Will Frogley, CEO of Master Builders SA, to unpack what the organisation really does, and why more builders should be paying attention.

Will shares his unconventional journey from media and politics into leading one of the most influential industry bodies in Australia. From there, the conversation dives into the real value Master Builders brings to the industry, from apprenticeships and training to mental health support and business resources.

This is not just about memberships. It is about building better businesses, stronger teams, and a more sustainable industry.

What you’ll learn:
How Master Builders supports you from apprentice to business owner
Why programs like RISE are changing mental health support in construction
The real value behind group training and apprenticeships
How industry bodies influence policy, standards, and your day-to-day work
Why builders who leverage support systems grow faster and operate better

Chapters:
00:00, Introduction
00:25, Meet Will Frogley, CEO, Master Builders SA
01:05, From media and politics to construction leadership
05:30, What a CEO of Master Builders actually does
08:00, Apprenticeships and industry impact
10:30, What Master Builders SA offers
11:40, RISE program and mental health support
13:00, Born to Build initiative explained
16:30, Apprenticeship model and how it works
19:20, Contracts, legal support, and member benefits
21:15, Wrap up

Host: Luke Callery 
Guest: Will Frogley from Master Builders SA

🎧 Listen to the Build Insite Podcast on Spotify, Apple Podcasts, and YouTube.
🌐 Explore more at: https://buildinsite.com.au/
📸 Follow us on Instagram: @build.insite

Every builder focuses on the build. But the way you tell the story behind it can make all the difference.

In this episode of the Build Insite Podcast, Dean Backman sits down with Michael Lack from You Do You Productions — the videographer and storyteller who has become a key part of capturing the Build Insite journey.

Michael shares his path from travelling through Vietnam documenting life with GoPros to building a creative business focused on helping builders communicate their work through content. What started as experimenting with video has turned into a powerful tool for showcasing projects, building trust with clients, and telling the real story behind construction.

The conversation dives into why storytelling matters in the building industry, how content builds credibility long before a client makes contact, and why authenticity on camera can make a builder stand out in a crowded market.
If you’ve ever wondered whether social media actually helps win projects — or how to start showing up on camera without overthinking it — this episode delivers practical insights from someone working behind the lens.

What You’ll Learn in This Episode
• Why every content touchpoint builds credibility, value, and trust
• How storytelling can help builders connect with the right clients
• Why authenticity matters more than perfectly polished content
• How builders can break the ice with clients before the first meeting
• The mindset required to build a creative business from scratch

Chapters
00:00 – Introduction
01:30 – Michael’s journey into videography
05:20 – Why storytelling matters for builders
09:00 – Social media and building trust with clients
12:45 – The story behind the You Do You logo
16:00 – Behind the scenes of Build Insite
19:20 – Advice for creatives and business owners
25:30 – Tech, media, and the future of content
27:30 – Rapid-fire questions

Host: Dean Backman 
Guest: Michael Lack from You Do You Productions

🎧 Listen to the Build Insite Podcast on: Spotify, Apple Podcasts, and YouTube.
🌐 Explore more at: https://buildinsite.com.au/
📸 Follow us on Instagram: @build.insite

Getting your builder’s licence is one thing. 
Staying in business long term? That’s a whole different challenge.

In Part 2 of Episode #53, host Dean Backman continues the conversation with Luke Said from Impact Build diving deep into the realities of insurance, licensing, contracts, cash flow, and what it truly takes to run a sustainable building business in Victoria.

This episode pulls back the curtain on the pressures builders face behind the scenes. From navigating DBU licensing and financial requirements to managing stage claims and payment structures, Luke shares honest insights into the parts of the industry that don’t often get talked about publicly.

They explore:
• Why the current insurance and licensing process feels overly complex
• The dangers of taking on projects beyond your capacity
• The importance of proper payment structures (Method A vs Method B)
• Why understanding contracts is critical for survival
• Cash flow mistakes that quietly sink building businesses
• The pressure young builders face to “go big” too soon
• Balancing business, fitness, family and friendships

Beyond the business talk, this conversation gets personal, touching on health, mental clarity, mateship, and the reality of juggling ambition with relationships.
A grounded, practical episode for builders at every stage of the journey.

What You’ll Learn
• Why upgrading your licence impacts more than just paperwork
• How poor payment structures create hidden cash flow stress
• Why contracts matter more than most builders realise
• The risks of scaling too fast in today’s market
• Why mentoring and coaching can fast-track your growth
• How fitness and balance affect your performance as a business owner

Chapters
00:00 – Welcome Back (Part 2)
00:19 – Licensing & Insurance Challenges
03:03 – Volume Builders vs Custom Builders
05:36 – Why Pre-Plaster & Waterproofing Inspections Matter
08:24 – Stage Claims & Cash Flow Pressure
11:27 – Learning Contracts Properly
14:01 – Project Delays & Financial Stress
16:16 – Advice for Young Builders
19:24 – Fitness, Balance & Mental Clarity
24:09 – Friendships & Business Pressure
27:01 – Advice for Builders 5–10 Years Behind
29:17 – Rapid Fire Questions

Hosts: Dean Backman 
Guest: Luke Said from Impact Build

🎧 Listen to the Build Insite Podcast on: Spotify, Apple Podcasts, and YouTube.
🌐 Explore more at: https://buildinsite.com.au/
📸 Follow us on Instagram: @build.insite

When you surround yourself with the right people, you quickly realise how much there is still to learn.

In Part 1 of this conversation, host Dean Backman sit down with Luke Said from Impact Build to unpack the journey from green apprentice to performance-focused builder in the Macedon Ranges.

Luke shares how an unexpected start in carpentry — sparked through a local footy club connection — set the foundation for an 18-year career in building. From being “as green as it gets” to now leading a team committed to higher standards, this episode explores what really shapes a builder: work ethic, mentorship, and the willingness to think differently.

They dive into:
• The power of mentoring and coaching in business
• Why builders must see themselves as business owners first
• The evolution of building standards in cold climates
• How performance building changes the way teams think on site
• The responsibility builders have to educate their clients

This is an honest conversation about growth — personally, professionally, and as an industry.

What You’ll Learn
• Why surrounding yourself with the right mentors accelerates growth
• How early work ethic shapes long-term success
• Why thinking like a business owner changes everything
• The difference between minimum standard and performance building
• How upskilling your team builds long-term competitive advantage

Chapters
00:00 – The Power of Mentorship
00:18 – Introducing Luke Said (Impact Build)
01:35 – How Luke Got Into Carpentry
06:18 – Mentors, Family & Hard Decisions
09:20 – Builder vs Business Owner Mindset
11:43 – Starting Impact as a Carpentry Business
14:25 – Learning Through Trial & Error
16:07 – Building in a Cold Climate
19:28 – Competing on Quality vs Price
22:07 – Educating Clients on Performance Builds
25:06 – Wrap Up

Hosts: Dean Backman 
Guest: Luke Said from Impact Build

🎧 Listen to the Build Insite Podcast on: Spotify, Apple Podcasts, and YouTube.
🌐 Explore more at: https://buildinsite.com.au/
📸 Follow us on Instagram: @build.insite