Tiger Sisters

Check out our matcha brand, Sisters Matcha at www.sistersmatcha.com 
Sign up for our newsletter here: https://cherieluo.substack.com/subscribe

Not every lesson from Harvard Business School came from a case study.

In this special Remix episode, we're bringing together some of the most valuable lessons Jean learned during her time at HBS.  From strategy and marketing to leadership and networking, these are the frameworks and mental models that continue to shape how we make decisions today.

Tune in for in-depth breakdowns on:
✅ Porter's Five Forces and how companies build lasting competitive advantages
✅ Why the best brands don't try to serve everyone
✅ The marketing framework behind companies like Warby Parker
✅ How Netflix uses testing, customer feedback, and iteration to build better products
✅ The finance concepts every business leader should understand
✅ The difference between revenue, profit, cash flow, and valuation
✅ Four leadership styles (and when each one works best)
✅ How networking creates opportunities long before you need them
✅ The leadership lessons that can shape your career, team, and company culture

Timestamps:
00:00: Introduction & Why We're Revisiting These HBS Lessons
02:06: Overview of Parts 1 and 2 and what to expect 
04:52: Strategy 101: Porter's Five Forces Explained
06:00: Starbucks Case Study: Competitive Advantage
10:50: Cost Leadership vs. Differentiation
13:12: Sisters Matcha & Building a Premium Brand
15:08: Marketing 101: STP (Segmentation, Targeting, Positioning)
15:42: Warby Parker's Billion-Dollar Marketing Strategy
20:40: The Rise of Conscious Consumer Brands
21:52: Product Development & Innovation
27:20: Revenue vs. Profit
28:56: Understanding Unit Economics
30:32: Runway, Forecasting & Valuation Metrics
32:48: Jean & Cherie’s reflections on Part 1
33:17: Revisiting the Starbucks Case Study
38:12: Blank Street Coffee & Gen Z Consumer Trends
39:28: Jean reflects on Threat of Substitutes
41:55: Part 2: Leadership & Networking Lessons from HBS
43:33: The 4 Major Leadership Styles
43:55: Servant Leadership (Howard Schultz & Starbucks)
48:23: Transformational Leadership (Steve Jobs & Apple)
51:20: Transactional Leadership (Jack Welch, Goldman Sachs & Sales Teams)
57:16: Laissez-Faire Leadership (Valve & Radical Ownership)
01:03:55: Choosing the Right Leadership Style
01:10:30: Why Networking Is the Biggest MBA Advantage
01:18:25: Jean’s reflections on Part 2 and leadership archetypes
01:20:42: Reflecting on the importance of networking
01:22:25: Closing thoughts 

🐯👯‍♀️ We’re the Tiger Sisters — your Wall Street & Silicon Valley big sisters Decoding Money • Power • Love

✨ New episodes every Monday | Shorts all week ✨

💌 Want to partner with us? 
Sponsorships: partnerships@tigersisters.co

Why trust us?
▫️ Cherie Brooke Luo — 100M+ views demystifying tech, finance & MBAs
▫️ Jean Luo — ex-Goldman Sachs, ex-Snapchat exec, 50+ AI patents, startup investor
▫️ Together: 4 Ivy League degrees • built billion-dollar products • two startups — decoded for you

What you’ll get (and keep):
▫️ 🚀 Ivy League cheat sheets — no $250K tuition
▫️ Personal finance playbooks (salary, investing, negotiation)
▫️ Networking scripts behind $100M+ deals & job offers
▫️ Real conversations with CEOs, operators & investors
▫️ Mindset resets — clarity without the pricey coach
▫️ Systems for career, money, and long-term growth

💛 LET’S CONNECT
~ CHERIE ~
Instagram — /cherie.brooke
TikTok — /cherie.brooke
Substack — cherieluo.substack.com
LinkedIn — /cherie-luo

~ JEAN ~
Instagram — /jeanluo_
LinkedIn — /jeanluo

👉 Hit Subscribe & tap the 🔔, then leave a ⭐️⭐️⭐️⭐️⭐️ review on Spotify & Apple Podcasts. It takes 10 seconds and makes a massive difference in helping new people discover Tiger Sisters.

🛍️ Items:
🍵 Sisters Matcha — www.sistersmatcha.com
🌀 Everything else — https://amzn.to/3z0dx5b

Thank you to Shopify for sponsoring this video. Start now at shopify.com/tigersisters 
Check out our matcha brand, Sisters Matcha at www.sistersmatcha.com 
Sign up for our newsletter here: https://cherieluo.substack.com/subscribe

Welcome back to another episode of Tiger Sisters: Director's Cuts: the series where we revisit some of our standout conversations and reflect on the lessons that have stayed with us long after the cameras stopped rolling.
Today we're resurfacing one of our favorite episodes with our friend Fernando De Leon. Raised on the Texas-Mexico border, Fernando went from translating for real estate developers as a teenager to building a multi-billion-dollar business empire. Today, he is a self-made billionaire and is listed alongside Oprah (and others!) on Forbes 250: The Greatest Self-Made Living Americans.

Tune in for lessons on: 
✅ Asset ownership and how to build long-term wealth
✅ How to create opportunities when you don't have capital or connections
✅ Why value creation is the foundation of success
✅ Turning adversity into an advantage
✅ Leveraging fear instead of avoiding it
✅ The connection between ambition, family, and purpose
✅ Fernando's unexpected advice on love and relationships
This episode is packed with practical wisdom, entrepreneurial frameworks, hilarious moments, and a powerful reminder that some of the most successful people started with far less than you think.

Timestamps:
00:45: Intro to Director’s Cut format 
02:20: How to watch this episode 
02:44: Introducing Fernando De Leon
06:09: Fernando’s upbringing in South Texas
07:19: Three ingredients to generate wealth
09:06: Fernando’s earliest money memory
12:45: How Fernando closed his first deal 
15:40: Why you’re never too young to own an asset 
17:38: What’s an overlooked industry to invest in? 
18:45: How Fernando got involved with Chick-fil-A 
24:40: How to understand and leverage your fear for good
32:55: The first real move to build wealth 
42:50: How driven people can find love and support one another 
50:03: Rapid fire hot takes 
57:35: Post mortem reflection: new updates and news
1:04:26: Reflecting on the pressure of the immigrant experience
1:08:43: How to give yourself permission to seek wealth
1:11:15: Building wealth by creating value
1:20:15: The importance of “Information shortcuts”
1:23:34: Closing thoughts

Watch this ep on Spotify! If you’re subscribed to Spotify Premium, you don’t get any Spotify ads on our videos :)

🐯👯‍♀️ We’re the Tiger Sisters — your Wall Street & Silicon Valley big sisters Decoding Money • Power • Love
✨ New episodes every Monday | Shorts all week ✨
💌 Want to partner with us? 
Sponsorships: partnerships@tigersisters.co

Why trust us?
▫️ Cherie Brooke Luo — 100M+ views demystifying tech, finance & MBAs
▫️ Jean Luo — ex-Goldman Sachs, ex-Snapchat exec, 50+ AI patents, startup investor
▫️ Together: 4 Ivy League degrees • built billion-dollar products • two startups — decoded for you

What you’ll get (and keep):
▫️ 🚀 Ivy League cheat sheets — no $250K tuition
▫️ Personal finance playbooks (salary, investing, negotiation)
▫️ Networking scripts behind $100M+ deals & job offers
▫️ Real conversations with CEOs, operators & investors
▫️ Mindset resets — clarity without the pricey coach
▫️ Systems for career, money, and long-term growth

💛 LET’S CONNECT
~ CHERIE ~
Instagram — /cherie.brooke
TikTok — /cherie.brooke
Substack — cherieluo.substack.com
LinkedIn — /cherie-luo

~ JEAN ~
Instagram — /jeanluo_
LinkedIn — /jeanluo

👉 Hit Subscribe & tap the 🔔, then leave a ⭐️⭐️⭐️⭐️⭐️ review on Spotify & Apple Podcasts. It takes 10 seconds and makes a massive difference in helping new people discover Tiger Sisters.

🛍️ Items:
🍵 Sisters Matcha — www.sistersmatcha.com
🌀 Everything else — https://amzn.to/3z0dx5b

Sign up for our newsletter here: https://cherieluo.substack.com/subscribe

Welcome to the very first installment in our new series called Tiger Sisters: Director’s Cuts. In these episodes, we revisit some of our favorite conversations from the past. Today, we’re digging back into our incredible episode with investor and 2x-founder, Kofi Ampadu. 

From navigating systems that weren’t built for you to betting on yourself before you feel "ready," Kofi shares the frameworks that shaped his career. He also reflects on how he's now living a version of the life he envisioned more than a decade ago. 
Tune in for lessons and new reflections on: 

✅How to succeed when the rules of the game aren't designed for you
✅Why high-agency people focus on what they can control
✅The importance of writing down your goals (and sharing them with someone else!)
✅ Why waiting for the "perfect time" can quietly derail your dreams
✅ How Kofi evaluates whether he's having a good year, month, week, and day
✅ What founders, investors, and ambitious people can learn from long-term thinking

This episode is packed with frameworks and new reflections that you’ll want to apply TODAY! 
Follow Kofi: @kofiampadu

Timestamps:
01:06: Introducing the Director’s Cut Series 
01:58: How to watch this episode 
04:43: Introducing Kofi to the audience 
05:32: How Kofi learned to navigate rooms where he was different 
07:55: The importance of highlighting wins for founders of color
09:31: A framework for making “the game” more fair for yourself 
11:31: Inside Kofi’s journaling habit and takeaways 
13:33: Making a life plan (and sharing it with a friend!)
15:01: Kofi’s early side-hustles (hello DoorDash?!)
21:53: How to be the captain of your own ship
22:58: Kofi’s early founder days living with his sister
30:18: Kofi and his wife’s “brown bag” research lunches 
34:26: 3 Ways Kofi determines if he “won his day” 
43:28: How failure is actually healthy
47:30: Red Flags in investing 
52:15: True or False questions 
55:44: Cherie’s biggest takeaways from the episode 
57:35: Jean’s reflections on “the rules of the game” being rigged
1:01:22: Cherie and Jean reflect on the fear of failure
1:02:17: Why more companies should be funding women
1:05:55: Cherie’s reflections on Kofi’s family stories 
1:10:07: Jean’s reflections on Kofi’s tracking systems 
1:14:17: Closing thoughts 

🐯👯‍♀️ We’re the Tiger Sisters — your Wall Street & Silicon Valley big sisters Decoding Money • Power • Love
✨ New episodes every Monday | Shorts all week ✨
💌 Want to partner with us? 
Sponsorships: partnerships@tigersisters.co

Why trust us?
▫️ Cherie Brooke Luo — 100M+ views demystifying tech, finance & MBAs
▫️ Jean Luo — ex-Goldman Sachs, ex-Snapchat exec, 50+ AI patents, startup investor
▫️ Together: 4 Ivy League degrees • built billion-dollar products • two startups — decoded for you
What you’ll get (and keep):
▫️ 🚀 Ivy League cheat sheets — no $250K tuition
▫️ Personal finance playbooks (salary, investing, negotiation)
▫️ Networking scripts behind $100M+ deals & job offers
▫️ Real conversations with CEOs, operators & investors
▫️ Mindset resets — clarity without the pricey coach
▫️ Systems for career, money, and long-term growth

💛 LET’S CONNECT
~ CHERIE ~
Instagram — /cherie.brooke
TikTok — /cherie.brooke
Substack — cherieluo.substack.com
LinkedIn — /cherie-luo
~ JEAN ~
Instagram — /jeanluo_
LinkedIn — /jeanluo
👉 Hit Subscribe & tap the 🔔, then leave a ⭐️⭐️⭐️⭐️⭐️ review on Spotify & Apple Podcasts. It takes 10 seconds and makes a massive difference in helping new people discover Tiger Sisters.
🛍️ Items:
🍵 Sisters Matcha — www.sistersmatcha.com
🌀 Everything else — https://amzn.to/3z0dx5b

Sign up for our newsletter here: https://cherieluo.substack.com/subscribe

What started as two sisters having late-night conversations about money, power, and love has grown into something bigger than we ever imagined. Today, we're sharing our first-ever Tiger Sisters Live Show: a celebration of reinvention, courage, friendship, and the incredible community that made all of this possible. 

This week is different from our usual episodes. Recorded at Spotify Studios in Downtown Los Angeles, this episode is moderated by comedian Dylan Adler and features special guests Jenna Ushkowitz and Ally Maki from Asian American Girl Club (AAGC). From conversations about reinvention and career pivots to our first-ever Tiger Family Feud showdown (yes, it gets competitive), this episode explores how to embrace change, find joy in the little moments, and say yes to the opportunities that can transform your life.

Tune in for lessons on:
✅ How to know when it's time for a reinvention
✅ How to build a personal brand without feeling inauthentic
✅ How to negotiate raises, promotions, and opportunities with confidence
✅ How to maintain friendships as life gets busier
✅ Navigating imposter syndrome and identity shifts
✅ Creating opportunities when none seem to exist
✅ Finding the courage to put yourself out there

Watch to the end for a very special musical medley of Les Mis: Tiger Sisters edition

Timestamps:
01:42: Introducing Cherie and Jean to the stage 
02:42: Thanking our community (you!!!!)
02:59: Revisiting our 25 year-old beliefs 
04:38: Debunking the “grind mentality” 
05:18: Sharing what brings us joy 
07:25: How to market yourself and build a personal brand 
10:20: Breaking past the discomfort of putting yourself out there 
12:05: How to negotiate salaries and promotions 
15:20: How to make time for and invest in adult friendships 
19:00: Welcoming Jenna and Ally from AAGC
19:57: Ice Breaker: ‘Are you more Cherie or Jean-coded?’ 
34:40: Finding joy and reinventing yourself 
35:00: How do you know when it’s time to evolve vs stay put?
37:26: Working through imposter syndrome as a founder 
39:15: How Jenna pivoted after “Glee”
40:33: How to break past the fear of trying something new 
42:18: Lessons on how to put yourself out there 
46:46: Embracing those “leap of faith” moments 
49:18: What challenges are there today for AAPI female voices? 
49:53: How to ask for more of what you deserve
51:51: The power of representation and building communities 
53:57: Tiger Family Feud! Hosted by Steve Harvey-San 
1:00:53: Tiger Sisters Presents: a Les Miserables Medley 
1:04:03: Closing remarks

🐯👯‍♀️ We’re the Tiger Sisters — your Wall Street & Silicon Valley big sisters Decoding Money • Power • Love

✨ New episodes every Monday | Shorts all week ✨

💌 Want to partner with us? 
Sponsorships: partnerships@tigersisters.co

Why trust us?
▫️ Cherie Brooke Luo — 100M+ views demystifying tech, finance & MBAs
▫️ Jean Luo — ex-Goldman Sachs, ex-Snapchat exec, 50+ AI patents, startup investor
▫️ Together: 4 Ivy League degrees • built billion-dollar products • two startups — decoded for you

What you’ll get (and keep):
▫️ 🚀 Ivy League cheat sheets — no $250K tuition
▫️ Personal finance playbooks (salary, investing, negotiation)
▫️ Networking scripts behind $100M+ deals & job offers
▫️ Real conversations with CEOs, operators & investors
▫️ Mindset resets — clarity without the pricey coach
▫️ Systems for career, money, and long-term growth

💛 LET’S CONNECT
~ CHERIE ~
Instagram — /cherie.brooke
TikTok — /cherie.brooke
Substack — cherieluo.substack.com
LinkedIn — /cherie-luo

~ JEAN ~
Instagram — /jeanluo_
LinkedIn — /jeanluo

👉 Hit Subscribe & tap the 🔔, then leave a ⭐️⭐️⭐️⭐️⭐️ review on Spotify & Apple Podcasts. It takes 10 seconds and makes a massive difference in helping new people discover Tiger Sisters.

🛍️ Items:
🍵 Sisters Matcha — https://www.sistersmatcha.com
🌀 Everything else — https://amzn.to/3z0dx5b

Thank you to OneSkin for sponsoring this video. Get 15% off OneSkin with the code TIGERSISTERS at https://www.oneskin.co/TIGERSISTERS #oneskinpod
Sign up for our newsletter here: https://cherieluo.substack.com/subscribe
Most conversations about tech focus on what’s already happened. Today, we’re talking to Evan Spiegel, co-founder and CEO of Snapchat, to discuss the future. From Gen Z consumption habits, to Snapchat’s constant evolution, to the repeatable processes behind creativity and design, this episode explores the tension between innovation and humanity in our changing world.

Tune in for lessons on:
✅ The impact AI has on Gen Alpha & the future of learning
✅ The future of AR, wearables, and human computing
✅ Creativity as a repeatable process (and how to become more creative)
✅ The hidden tension between technology and human relationships
✅ Evan’s practical dating advice (hint: skip the game-playing)
✅ Why Evan believes America needs to think in 100-year timelines again

This episode is funny, thoughtful, deeply optimistic, occasionally chaotic, and packed with ideas about where technology and humanity may be headed next.

Follow Evan: @evanspiegel
Learn more about Snapchat & Specs
Listen to Founders Podcast

Timestamps:
01:35: Introducing Evan Spiegel 
02:20: What does Gen Z really want? 
06:40: How do we create products for Gen Alpha?
08:05: How AI is changing Gen Alpha
10:54: What was Evan doing on the Internet growing up?
12:30: Should there be a ban on social media for young people?
15:30: How to set up rules and regulations as a parent for social media
21:20: Evan’s thoughts on Human Computer Interaction (HCI)
26:52: The future of Augmented Reality (AR) in our daily lives
30:15: The role of creativity in Evan’s everyday life 
31:42: Breaking everyday routine to foster creativity 
35:20: Evan’s experience at the Met Gala 
38:36: How Evan met Miranda Kerr 
40:17: How Evan navigates the public eye in his relationship
44:05: The #1 thing in building relationships 
46:48: The difference between design vs. art 
48:30: Building the Snapchat design and interface
50:52: How Snapchat differentiates itself via wearables and specs 
54:00: What is the market missing that Snapchat brings?
59:04: Snapchat’s early days and innovating against the grain
1:02:50: What will Snapchat be doing differently in the next 5 years?
1:03:00: Rapid fire questions 
1:05:18: If Evan had a podcast, what would he talk about and why?
1:07:48: Evan’s thoughts on the importance of long term thinking 
1:10:00: Evan on American healthcare 
1:12:20: Closing thoughts
🐯👯‍♀️ We’re the Tiger Sisters — your Wall Street & Silicon Valley big sisters Decoding Money • Power • Love
✨ New episodes every Monday | Shorts all week ✨
💌 Want to partner with us? 
Sponsorships: partnerships@tigersisters.co
Why trust us?
▫️ Cherie Brooke Luo — 100M+ views demystifying tech, finance & MBAs
▫️ Jean Luo — ex-Goldman Sachs, ex-Snapchat exec, 50+ AI patents, startup investor
▫️ Together: 4 Ivy League degrees • built billion-dollar products • two startups — decoded for you
What you’ll get (and keep):
▫️ 🚀 Ivy League cheat sheets — no $250K tuition
▫️ Personal finance playbooks (salary, investing, negotiation)
▫️ Networking scripts behind $100M+ deals & job offers
▫️ Real conversations with CEOs, operators & investors
▫️ Mindset resets — clarity without the pricey coach
▫️ Systems for career, money, and long-term growth
💛 LET’S CONNECT
~ CHERIE ~
Instagram — /cherie.brooke
TikTok — /cherie.brooke
Substack — cherieluo.substack.com
LinkedIn — /cherie-luo
~ JEAN ~
Instagram — /jeanluo_
LinkedIn — /jeanluo
👉 Hit Subscribe & tap the 🔔, then leave a ⭐️⭐️⭐️⭐️⭐️ review on Spotify & Apple Podcasts. It takes 10 seconds and makes a massive difference in helping new people discover Tiger Sisters.
🛍️ Items:
🍵 Sisters Matcha — www.sistersmatcha.com
🌀 Everything else — https://amzn.to/3z0dx5b