Send us Fan Mail Google has released its first official guidance on SEO in the age of AI Search, and the message is clear: SEO isn’t being replaced; it’s evolving. In this episode, I explore how Google’s AI Search decides what to cite, why original content matters more than ever, and the SEO myths its latest guidance debunks. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Ep 433: EU AI Act Compliance: 7 Steps to Get Your Organisation Ready
07/07/2026 | 9 mins.
Send us Fan Mail The EU AI Act deadlines may have shifted, but the compliance countdown hasn’t stopped. In this episode, I break down seven practical steps organisations should take now, from creating an AI inventory and establishing governance to training teams, reviewing suppliers and documenting decisions. Is your organisation ready for AI compliance? Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Ep 432: Should Governments Part-Own AI Frontier Models?
06/07/2026 | 7 mins.
Send us Fan Mail Could governments owning a stake in frontier AI companies help ensure the public shares in AI’s growing wealth? In this episode, I explore the reported proposal for the US government to own 5% of OpenAI, the case for treating AI as essential infrastructure, and the potential benefits and governance risks of public ownership. If AI is becoming the new electricity, should governments own a piece of it? Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Ep 431: Why AI Won't Replace Domain Experts with Jim Mulhall
04/07/2026 | 35 mins.
Send us Fan Mail Is AI making experts obsolete, or making domain expertise more valuable than ever? In this episode, I sit down with crisis management expert Jim Mulhall to discuss the future of AI, regulation, innovation, and human judgement. We explore why domain expertise still matters, where AI is heading next, and why the biggest opportunities may belong to those who combine deep expertise with AI, not those who rely on AI alone. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Ep 430: Fable 5 is Back!
03/07/2026 | 8 mins.
Send us Fan Mail Fable 5 is back in Claude, and it's more than just another AI model. In this episode, I explore what makes Anthropic's most powerful model different and share how I'm using it to analyse podcast performance, uncover content opportunities, and build AI-powered client tools. If you're wondering how advanced AI can support real business projects, this episode is for you. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Introducing the AI SIX Podcast: Learn AI on the GoArtificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m introducing the AI SIX Podcast – a practical, daily resource designed to make AI learning manageable and relevant.What Is the AI SIX Podcast?The AI SIXPodcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a communications and marketing practitioner, author, and trainer with years of experience in digital transformation, this podcast provides clear, actionable insights to support your work.Why Six Minutes?Marketers often have busy schedules. The AI SIX Podcast offers focused content you can fit into your day, whether during your morning routine, commute, or a short break. Each episode delivers practical tips you can apply immediately, helping you stay informed without feeling overwhelmed.What to ExpectHere’s what the podcast includes:Daily Episodes: Updates and advice on AI tools, trends, and how to use them in marketing.Weekly Long-Listen Interviews: On Saturdays, a 20-minute session featuring experts and professionals sharing their experiences with AI in marketing.Practical Guidance: Strategies for integrating AI into workflows, improving efficiency, and using AI responsibly.Who Is This Podcast For?This podcast is ideal for marketing professionals who want to:Learn how AI can streamline marketing tasks.Find tools that improve efficiency and creativity.Understand how to incorporate AI ethically and effectively.Stay informed about developments in AI for marketing.
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