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320 episodes

Ep 317: The New International AI Safety Report
21/02/2026 | 13 mins.
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What if you could no longer tell whether the voice on the phone was real… or AI?
This week on AI SIX, I share my weekly Digital Download from Dublin FM’s Good Morning Dublin, where we unpack the newly released International AI Safety Report.
We discuss the growing gap between innovation and policy, the rise of AI-powered scams and voice cloning, the reality of deepfakes, and whether existing laws like the EU AI Act can truly be enforced.
The big question: Who is protecting us, and are we giving away too much human agency?
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Ep 316: Ireland’s New AI Strategy
20/02/2026 | 8 mins.
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Ireland has just launched its most ambitious Digital and AI Strategy ever, 90 actions, 5 pillars, and a bold plan to become a global AI leader.
But will it deliver?
In this episode, I break down what the new strategy really means for business, the public sector, and anyone working in Ireland today.
From fully digital public services by 2030, to a new AI Office of Ireland, a regulatory sandbox for startups, major supercomputing investment, and a national AI skilling platform — the ambition is clear.
The real question is implementation.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Ep 315: Betting on Intelligence: The AI Leaderboard
19/02/2026 | 7 mins.
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Anthropic’s Claude, Google’s Gemini, and xAI’s Grok are battling for the top spot on Chatbot Arena, the world’s most-watched AI leaderboard.
Now, prediction markets are letting people bet real money on which model will be number one by the end of the month.
In this episode of AI Six, I explain why these human-voted rankings matter, why the leaderboard is so volatile, and what it means for organisations choosing AI vendors.
The key takeaway? Do not choose based on brand. Check performance data, build flexibility into your strategy, and plan for rapid change.
The race is real. The smart move is resilience.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Ep 314: OpenAI Launches Agent Platform Frontier
18/02/2026 | 7 mins.
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OpenAI has launched OpenAI Frontier, an enterprise platform that treats AI agents like employees. They are onboarded, given permissions, assigned workflows, and reviewed on performance.
These agents plug directly into business systems such as CRMs, data warehouses, and support tools, executing tasks across finance, engineering, and operations. Fortune 500 companies are already embedding them into core workflows.
In this episode of AI Six, I explore what this means for leadership, governanc,e and accountability in a hybrid workforce of humans and AI agents.
The real question is not whether AI agents are coming. It is whether your organisation is ready to manage them.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Ep 313: AI’s Hidden Overtime
17/02/2026 | 8 mins.
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AI promised productivity. But what if it is quietly increasing your workload?
In this episode of AI Six, I unpack a major study from University of California Berkeley, featured in Harvard Business Review, which found that when employees were given AI tools, they worked faster, longer and took on more responsibility. Not because they were told to. Because they could.
The researchers call it workload creep. AI did not reduce work. It intensified it.
I also explore related findings from Harvard Business School on public attitudes to automation and why human connection still matters.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.

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About AI SIX Podcast

Introducing the AI SIX Podcast: Learn AI on the GoArtificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m introducing the AI SIX Podcast – a practical, daily resource designed to make AI learning manageable and relevant.What Is the AI SIX Podcast?The AI SIXPodcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a communications and marketing practitioner, author, and trainer with years of experience in digital transformation, this podcast provides clear, actionable insights to support your work.Why Six Minutes?Marketers often have busy schedules. The AI SIX Podcast offers focused content you can fit into your day, whether during your morning routine, commute, or a short break. Each episode delivers practical tips you can apply immediately, helping you stay informed without feeling overwhelmed.What to ExpectHere’s what the podcast includes:Daily Episodes: Updates and advice on AI tools, trends, and how to use them in marketing.Weekly Long-Listen Interviews: On Saturdays, a 20-minute session featuring experts and professionals sharing their experiences with AI in marketing.Practical Guidance: Strategies for integrating AI into workflows, improving efficiency, and using AI responsibly.Who Is This Podcast For?This podcast is ideal for marketing professionals who want to:Learn how AI can streamline marketing tasks.Find tools that improve efficiency and creativity.Understand how to incorporate AI ethically and effectively.Stay informed about developments in AI for marketing.

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