Send us a textGoogle’s Gemini 3 promises to be their smartest AI yet but is it really a game-changer? In this episode, I dive into its multimodal capabilities, agentic workflows, and how it can handle text, images, video and code all in one go.I explore how Gemini 3 could transform marketing, communications, content creation and internal workflows, while also breaking down the safety features and what responsible use looks like.Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com
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Ep 243: Why AI Models Hallucinate
Send us a textWhy do AI models make things up? In this episode, I explain why Large Language Models “hallucinate” and confidently give wrong answers. Using OpenAI’s latest research, I break down what causes these errors, why rare facts are tricky, and how we can make AI more reliable.If you want to understand AI’s mistakes and how to use it safely, this episode is for you.Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com
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Ep 242: AI Espionage
Send us a textThe world’s first AI-driven cyberattack has happened, and it’s changing everything. In this episode, I break down how a state-linked actor used an AI coding assistant to run a multi-stage espionage campaign almost entirely on its own, scanning, exploiting, stealing data, all at machine speed.I explain what “agentic AI” really means, why this attack has experts alarmed, and what it tells us about the future of AI in cybersecurity. If you think AI is just a tool for humans, this episode will make you think again.Tune in and discover how AI is no longer just assisting hackers, it’s becoming the hacker.Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com
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Ep 241: 5 Local Government AI Case Studies
Send us a textIn this episode, I’m sharing five real AI case studies from local councils across the UK that prove local government is more innovative than people think. From AI-generated Easy-Read documents and flood prediction tools to automated contact centres, regional AI job creation and Copilot at scale, these examples show what’s possible with the right approach.Each case study reinforces something I believe strongly: AI only works when it’s built on good data, clear governance and a willingness to iterate.If you’re looking for inspiration to start your own AI project, this episode will give you practical ideas you can adapt straight away.Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com
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Ep 240: The Future of Jobs in an AI World
Send us a textAs we approach the end of 2025, many employers are considering what job moves they are making next year. We know this year was the year of lay-offs and hire freezes. And AI, in many cases, was getting the blame. So in today’s episode, I’m asking, what does the future of work (as in right now) look like?We've all been there - convinced we'd never need something, until suddenly we can't imagine working without it. That's the reality millions of people are facing with AI today.Let’s talk about what's actually coming - the real data on how AI is reshaping the world of work.Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com
Introducing the AI SIX Podcast: Learn AI on the GoArtificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m introducing the AI SIX Podcast – a practical, daily resource designed to make AI learning manageable and relevant.What Is the AI SIX Podcast?The AI SIXPodcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a communications and marketing practitioner, author, and trainer with years of experience in digital transformation, this podcast provides clear, actionable insights to support your work.Why Six Minutes?Marketers often have busy schedules. The AI SIX Podcast offers focused content you can fit into your day, whether during your morning routine, commute, or a short break. Each episode delivers practical tips you can apply immediately, helping you stay informed without feeling overwhelmed.What to ExpectHere’s what the podcast includes:Daily Episodes: Updates and advice on AI tools, trends, and how to use them in marketing.Weekly Long-Listen Interviews: On Saturdays, a 20-minute session featuring experts and professionals sharing their experiences with AI in marketing.Practical Guidance: Strategies for integrating AI into workflows, improving efficiency, and using AI responsibly.Who Is This Podcast For?This podcast is ideal for marketing professionals who want to:Learn how AI can streamline marketing tasks.Find tools that improve efficiency and creativity.Understand how to incorporate AI ethically and effectively.Stay informed about developments in AI for marketing.
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