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What makes knowledge valuable when AI can generate content in seconds? In this episode, I explore the four levels of knowledge in the AI age: generated content, aggregated content, authoritative editorial content and original knowledge. I look at why polished information is not always trustworthy, and why provenance, expertise and original evidence could become even more valuable as AI-generated content grows.Want to go deeper on AI?
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Are humans really in control when AI agents can act across workplace systems? In this episode, I explore Cisco’s rollout of MyAgent to around 90,000 employees and what it tells us about the next phase of enterprise AI. I look at supervised autonomous execution, human oversight and why organisations need to understand exactly what their AI agents can access, change and do.Want to go deeper on AI?
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📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector. - Send us Fan Mail
What if AI saves us time, only to fill it with even more work? In this episode, I explore compression overload, the hidden risk created when AI accelerates analysis, decisions and actions faster than people can meaningfully review them. I look at why human oversight can break down under this pressure and how organisations can build the right friction into higher-consequence AI workflows.Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector. - Send us Fan Mail
Why does Meta want news back in the age of AI? In this episode, I explore Meta’s renewed investment in journalism and why reliable, current reporting is becoming increasingly valuable to AI assistants. I look at what these new publisher partnerships could mean for journalism, and whether news organisations can turn their content into a fairer and more sustainable relationship with AI companies.Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector. - Send us Fan Mail
What happens when AI companies start looking beyond the internet for training data? In this Long Listen episode, I share my latest Digital Download interview on Dublin City FM’s Good Morning Dublin, where we discuss the mysterious 5,000-book order received by Kenny’s Bookshop in Galway, the growing value of original content, and what AI’s appetite for data could mean for authors, creators and copyright.Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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About AI SIX Podcast
Introducing the AI SIX Podcast: Learn AI on the GoArtificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m introducing the AI SIX Podcast – a practical, daily resource designed to make AI learning manageable and relevant.What Is the AI SIX Podcast?The AI SIXPodcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a communications and marketing practitioner, author, and trainer with years of experience in digital transformation, this podcast provides clear, actionable insights to support your work.Why Six Minutes?Marketers often have busy schedules. The AI SIX Podcast offers focused content you can fit into your day, whether during your morning routine, commute, or a short break. Each episode delivers practical tips you can apply immediately, helping you stay informed without feeling overwhelmed.What to ExpectHere’s what the podcast includes:Daily Episodes: Updates and advice on AI tools, trends, and how to use them in marketing.Weekly Long-Listen Interviews: On Saturdays, a 20-minute session featuring experts and professionals sharing their experiences with AI in marketing.Practical Guidance: Strategies for integrating AI into workflows, improving efficiency, and using AI responsibly.Who Is This Podcast For?This podcast is ideal for marketing professionals who want to:Learn how AI can streamline marketing tasks.Find tools that improve efficiency and creativity.Understand how to incorporate AI ethically and effectively.Stay informed about developments in AI for marketing.
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