Send us a textThere’s nothing worse than being in a toxic relationship, but what if the one you’re in is with AI?In this episode, I explore groundbreaking research from Harvard Business School titled “Emotional Manipulation by AI Companions.” The study uncovers how popular AI companion apps like Replika, Chai, and Character.ai use emotionally manipulative conversation tactics, from guilt trips to FOMO hooks, to keep users engaged, even when they try to leave.Tune in to learn how to spot the red flags of emotional manipulation in AI and how we can build technology that respects human boundaries. Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com
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Ep 224: AI and Its Environmental Impact
Send us a textAs AI becomes part of everything we do, one big question remains: what’s the real cost to our planet? In this episode, I explore how AI’s growing energy use and carbon footprint are shaping the environmental debate, and what researchers say we can do to reduce the impact.From renewable-powered data centres to smarter, energy-efficient algorithms, we’ll look at how AI can be both a problem and a solution and why responsible innovation is key to a sustainable future.Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com
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Ep 223: 6 Ways to Use Agentic AI
Send us a text Agentic AI can plan, run, and optimise multi-step workflows on its own, but you stay in control. In this episode, I share six practical ways to test Agentic AI in your daily work: from summarising emails and onboarding clients, to managing knowledge bases, repurposing content, scanning industry updates, and mapping stakeholders. Plus, tips on the right tools to use with Google Workspace or Microsoft 365. Save time, reduce noise, and let AI handle the busywork, without losing oversight. Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com
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Ep 222 Grokipedia
Send us a textElon Musk might just have knocked Wikipedia off its top chart status with the release of Grokipedia, but what’s the difference, and why should we care? Another AI disruption knocking a legacy site off its number one spot. Unlike Wikipedia, which is built and edited by a global volunteer community, Grokipedia’s content is predominantly produced and curated by xAI’s Grok large language model, with limited options for users to propose corrections through feedback forms rather than direct editing.Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com
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Ep 221 AI Masterclass with Joanne Sweeney
Send us a textIn today's long-listen episode, I'm bringing you behind the scenes of my recent AI Masterclass offered to those who pre-ordered AI Playbook before or on the day of the launch on September 12th. For my loyal podcast listener, I'm sharing snippets from the class! Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com
Introducing the AI SIX Podcast: Learn AI on the GoArtificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m introducing the AI SIX Podcast – a practical, daily resource designed to make AI learning manageable and relevant.What Is the AI SIX Podcast?The AI SIXPodcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a communications and marketing practitioner, author, and trainer with years of experience in digital transformation, this podcast provides clear, actionable insights to support your work.Why Six Minutes?Marketers often have busy schedules. The AI SIX Podcast offers focused content you can fit into your day, whether during your morning routine, commute, or a short break. Each episode delivers practical tips you can apply immediately, helping you stay informed without feeling overwhelmed.What to ExpectHere’s what the podcast includes:Daily Episodes: Updates and advice on AI tools, trends, and how to use them in marketing.Weekly Long-Listen Interviews: On Saturdays, a 20-minute session featuring experts and professionals sharing their experiences with AI in marketing.Practical Guidance: Strategies for integrating AI into workflows, improving efficiency, and using AI responsibly.Who Is This Podcast For?This podcast is ideal for marketing professionals who want to:Learn how AI can streamline marketing tasks.Find tools that improve efficiency and creativity.Understand how to incorporate AI ethically and effectively.Stay informed about developments in AI for marketing.
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