The Farmers Club Podcast

We have Jeff back by popular demand. Our recommendation is that you listen to the first podcast we did, episode 25, for context, if you haven't already. 

Some of the points we covered in this episode were around bank staff and how there's a lack of Agricultural knowledge within the bank, probably like never before. Jeff talked about the concerns around the viability of marginal Cropping areas. 

We gave Equity some airtime and asked whether it's even useful as a business and borrowing tool anymore. We covered lease rates for Land and what they are telling us about the value of Land. We related a plumbing business to a Farming business and ascertained that they are closer related than ever in terms of their business models. 

We spent a bit of time talking about the importance of cash flow and how it fits with budgeting and borrowing. Jeff explained what his role is and why he calls it the "Sit with' role". 

He outlined his top 3 points when it comes to succession. We discussed the price of new Machinery and how his customers have changed their approach. And at the end, Jeff outlined "The Toyota policy", which I've highlighted as a bit of gold. If you're in the business of Farming, this is a must-listen. There are so many points I have jotted down. We are going to get Jeff back for 3 more podcasts, one on mindset, another on managing Farm costs and one on Water. 
Subscribe to The Farmers Club to hear the full version. End of message.
The Farmers Club podcast is now only available to our paid newsletter subscribers. We know that won't suit everyone, but it's a business decision we have made to give all our current and potential subscribers extra value. So what you will hear here is a preview of each podcast.
You can sign up for the free version by going to www.thefarmersclub.com.au. You can then subscribe from there and get access to any future podcasts and our 6-day-a-week newsletter.
Our partner in this podcast is our sister business, Farm Tender. We are an online buying and selling marketplace for Farmers and anyone else associated with Agriculture. Go to www.farmtender.com.au and sign up from there.

St John (pronounced Sinjin) is an interesting cat, and we got him on because we wanted to hear his story and what he does, but we also wanted to get into the minds of you guys (the Farmers) and better understand the decisions you make and why. 
So, by listening, you might get a better understanding of yourself and why you do what you do. You see St John has a business called Rural Sales Success that specifically trains salespeople how to serve their Farmer customers properly, not sell to them, but serve them. And as you will find out in the podcast, there is a difference. 
St John is a lifelong learner in the field of human psychology. He understands what makes us tick and why we make all these buying decisions. 
In a season, a Farmer has to buy a lot of things, and some Farmers buy millions of dollars' worth of inputs, products, and services just to keep the production wheels turning each season. St John knows that and gets his student to understand that they need to be front and centre when those buying decisions are being made. 
We covered a lot of topic but it's the looking in the mirror of understanding you guys, the Farmers that I found fascinating. 
It's a very bloody interesting listen, and as I said, you might learn something about yourself. We hope you enjoy. End of message.
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The Farmers Club podcast is now only available to our paid newsletter subscribers. We know that won't suit everyone, but it's a business decision we have made to give all our current and potential subscribers extra value. So what you will hear here is a preview of each podcast.
You can sign up for the free version by going to www.thefarmersclub.com.au. You can then subscribe from there and get access to any future podcasts and our 6-day-a-week newsletter.
Our partner in this podcast is our sister business, Farm Tender. We are an online buying and selling marketplace for Farmers and anyone else associated with Agriculture. Go to www.farmtender.com.au and sign up from there.

Kent Wooding has paved a well-built path in the Agronomy game, mainly in the Mallee area of Victoria. He started out in the space at 20 back in 1990, and he revealed to us that he actually wanted to work in the Livestock industry, most probably as an agent. 
Back then, the Mallee was a mixed Farming region, but over the years Sheep have disappeared, so Kent probably made the right career choice. When asked what traits the best Agros possess, he said they are strong at the basics, have a keen interest in the science side of things, and he also mentioned that they have an artistic flair. I have never heard agronomy described as art before, but when you think about it, the good ones would have plenty of creativity. 
Kent worked for 5 or 6 organisations in his working career before he made the bold move to start his own business, and then he left the Mallee, the place where he is very well known and where he built a strong reputation. 
He now runs a business called Ag Insights Consulting, where he works with independent Agronomists and teams of Agronomists, and as he described it, keeping them in the paddock while he handles all the backend stuff. It was another great conversation with someone who knows his industry well, has served it well, and it has given him so much in return. Last but not least, he's just a good bloke, having known him more in our younger days. You should enjoy this one. End of message. 
The Farmers Club podcast is now only available to our paid newsletter subscribers. We know that won't suit everyone, but it's a business decision we have made to give all our current and potential subscribers extra value. So what you will hear here is a preview of each podcast.
You can sign up for the free version by going to www.thefarmersclub.com.au. You can then subscribe from there and get access to any future podcasts and our 6-day-a-week newsletter.
Our partner in this podcast is our sister business, Farm Tender. We are an online buying and selling marketplace for Farmers and anyone else associated with Agriculture. Go to www.farmtender.com.au and sign up from there.

Kate Burke has spent a lifetime in the Ag space and has worked alongside Farmers throughout her career. I've said it before: Kate gets Farmers and knows what makes them tick.
You can only do this by closely observing the human side of Farming. Kate is a deep thinker, and when working in a consultancy role with Farmers, she has the ability to adapt to each situation, which can differ from one Farmer to another.
Kate has just finished her 2nd book called "Succession", which will be a must-read for anyone who is in a family Farming situation. I asked what does succession means to Kate, and she said she sees it in 2 ways: 1) it's a transfer of responsibility, and 2) it's a transfer of assets. This is a simplified version, and there are many more complexities that lead to these two main pillars.
Kate loves the education and training side of Agriculture and also enjoys helping Farmers solve their problems. She gets a kick out of seeing the penny drop with Farmers when they get it. 
We strongly believe that succession is the biggest issue in Ag, and the more people we have with the credentials that Kate has, the better off the Farming industry will be.
Head to Kate's website here to purchase, and if you haven't bought her first book, "Crops, People, Money and You", there are bundling options where you can purchase both.
I enjoyed this chat because Kate outlined so many important succession-related things that I never ever thought of. We went deep on the subject of succession.
I hope you enjoy. End of message. 
The Farmers Club podcast is now only available to our paid newsletter subscribers. We know that won't suit everyone, but it's a business decision we have made to give all our current and potential subscribers extra value. So what you will hear here is a preview of each podcast.
You can sign up for the free version by going to www.thefarmersclub.com.au. You can then subscribe from there and get access to any future podcasts and our 6-day-a-week newsletter.
Our partner in this podcast is our sister business, Farm Tender. We are an online buying and selling marketplace for Farmers and anyone else associated with Agriculture. Go to www.farmtender.com.au and sign up from there.

Simon Quilty is, hands down, Australia's leading Red Meat and Livestock analyst. What separates Simon from others is his ability to take complex scenarios and relay them in simple terms. He has developed a delivery style that Farmers can understand, and when it's understood, Farmers can then make the necessary decisions they need to make within their own businesses.

Simon's parents were both doctors, and he was brought up in Shepparton in Northern Vic. So he never started with the Ag background. But he soon developed a love for the Red Meat and Livestock industry in his first job with the VFF (Victorian Farmers Federation).

He then worked for Louis Dreyfus, where he learned the craft of trading. That education put him on the path to becoming the best in his field. 

He met his business partner, American Brett Stuart, and they got on so well that they decided to join forces and start Global Agritrends back in 2019. Today, they have over 2000 subscribers from a wide range of industries, all of whom want to know the goings on in the Red Meat industry 

This interview is a good mix of getting to understand Simon, the things he has done in his career, and how he turns the information he gathers into predictions and outcomes we can all rely on. We also ask some questions around the markets that every Farmer needs to hear. 

This is a fascinating interview of the highest order. I hope you enjoy. 
End of message.
The Farmers Club podcast is now only available to our paid newsletter subscribers. We know that won't suit everyone, but it's a business decision we have made to give all our current and potential subscribers extra value. So what you will hear here is a preview of each podcast.
You can sign up for the free version by going to www.thefarmersclub.com.au. You can then subscribe from there and get access to any future podcasts and our 6-day-a-week newsletter.
Our partner in this podcast is our sister business, Farm Tender. We are an online buying and selling marketplace for Farmers and anyone else associated with Agriculture. Go to www.farmtender.com.au and sign up from there.