Marketplace All-in-One

Public backlash to content generated by artificial intelligence has pushed brands to reconsider how AI is used in their marketing.

Some companies are swerving away from AI and finding ways to prove that their advertisements were made by humans.

One of those humans is Ash Xu, a commercial director and online content creator. Brands hire her to make a commercial plus a behind-the-scenes video about how the ad was made.

Marketplace’s Stephanie Hughes spoke with Xu to learn more.

Could dimming the sun be the key to cooling things down before the climate crisis worsens? Some scientists say yes, that we can cool the earth by launching tons of sulfur dioxide into the stratosphere. It’s a type of solar geoengineering that was once seen as preposterous, meant to exist only in the pages of a sci-fi novel. But now, it’s a reality.

To find out for ourselves, we travel to Northern California where two entrepreneurs are launching sulfur-filled balloons from the top of stacked shipping containers. Later, we talk with scientists on both sides of this issue to find out if solar geoengineering could help prevent catastrophic tipping points or introduce a whole new slew of cascading consequences.

As President Trump’s war in the Middle East continues, Americans continue to face higher fuel prices. But some have it worse than others. In this episode, we compare the situation at the pump in Texas, heart of the U.S. oil industry, and California, where air quality regulations make gas pricier. Plus: Wholesale clubs attract higher-income shoppers, fast fashion giant Shien acquires eco-conscious Everlane, and a new Chicago Fed report reveals strong manufacturers and shaky consumers.

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Heard of "doomspending"? It refers to a feeling of hopelessness about your financial future and spending more freely now than you maybe should. From Marketplace's "This Is Uncomfortable," we dig into the self-defeating financial decisions we sometimes make — from splurging to regain a sense of control to not saving for retirement because it's hard to envision the future — and how to rethink those impulses. But first: new strikes in Iran but the same old market uncertainty.

At a recent conference, OpenAI CEO Sam Altman toned down his talk of mass worker displacement caused by AI. He said he thought AI would have had more of an impact on the elimination of white-collar jobs by now, adding that he’s “delighted to be wrong about this” and that there’s a “human part” of work that can’t be replaced. Also on the show: a preview of a Q1 GDP revision and the astronomical costs to attend this year's World Cup.