Many people hear the word influencer and make instant assumptions about overnight success, accidental fame and a consequently relaxed or even lazy work ethic (and very occasionally those might be justified). But while Elle Ray’s meteoric rise was indeed unplanned in the sense that she once thought herself destined to be a geneticist, it certainly wasn’t accidental with every bit of her success built on strategy, intention and hustle .
With an adoring community of more than 750,000 followers (i.e. the population of the Gold Coast), I’m sure many of you already know Elle very well... but, as always, I made it my mission to learn about the side of her we’ve heard less about. While her pathYAY so far is shorter than most given she is much younger than her success might indicate, Elle belongs to the generation whose final years of school were spent in lockdown so tracing through the chapters that led her from science to stream Queen were particularly fascinating.
From incredible opportunities with the AFL and Channel 9 to interviewing some of the world’s biggest names like Margot Robbie, Elle is clever, endlessly hard working, and endearingly warm. Smashing through a career path that didn’t exist not long ago, this chat busts some myths about the modern day creator, explains why so many hundreds of thousands of people adore her and marvels at the sorcery of Off Campus bridging generational gaps. I loved every minute and hope you do too
Australia