Offline, With Alison Rice

Join serve here

Dearest you.

There's a particular kind of tiredness that comes from building something in a room that doesn't believe in what you're building or how you want to build it. I know this because I've been there.

This episode is about a different kind of room.

It's an invitation to join me inside serve — a living practice room for women building purpose-driven, regenerative service businesses. It's not (just) a program you complete. It's a held space for becoming the founder you already are alongside other women practicing the same thing.

In this episode I map the architecture of the room:

Foundational business program
AI mentor trained on the program and eight years of my work
Live mentoring, co-working and deep work sessions
In-person meet-ups
Forming service collectives

While everyone is welcome inside this room, it has been built with two very particular women in mind.

The first is standing at a threshold, circling a service business she can feel but hasn't yet found the courage to begin.

The second is already inside her own service business, feeling the ground shift beneath her feet with AI. She knows she doesn't want to abandon what she's built but she needs guidance on how to evolve her business to meet the moment we find ourselves in.

If either of those women is you, the door to enter serve is here. Take your time and if it lands in your body, I'll see you inside.

Alison xo
go deeper.

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Seasonal Curriculum
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Dearest you.

This episode begins as satire and if the opening feels uncomfortable, that's the point.

All of it is real. Quotes and close paraphrasings from women and founders being held up right now as the aspiration.

We have a problem.

Eight years into this work, I find myself more alarmed than ever. Girlboss 2.0 feels to be emerging and mainstream media is serving her up as the role model we should be learning from and aspiring toward. And so many of us — consciously or not — are still subscribing.

This episode is a call to action. It's an invitation to excavate the seed of ambition the system planted in us and to replant something more honest, more nourishing and more suited to bodies that cycle and lives that take place in seasons.

It's an invitation to define your version of enough — your version of A Little, Rich Life — and build from there.

No one is coming to save us. The external conditions will not change. We can't do this in isolation and that's what serve is for — my living practice room for regenerative entrepreneurship and service business.

Alison xo

Express interest in serve here

go deeper.

Join SERVE
Watch on YouTube
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Book a 1-1 Session
Seasonal Curriculum
Alison's Instagram
Hosted on Acast. See acast.com/privacy for more information.

Express interest in serve here

Dearest you.

This is the permission slip so many have been waiting for and an explanation of why it's finally arrived.

If the thing standing between you and starting (or sustaining) a service business has been the belief that you have to become a content creator, a semi-influencer or a founder building in public, this episode is for you.

The model is moving on. Content marketing as the primary strategy for service businesses is giving way to something that has always felt more true in the world of purpose-driven business — relationship-based, community-led and human-centered.

I trace what's driving the shift (the saturation of AI-generated content on social platforms, the quiet death of the follower economy, the coming transition away from the phone itself) and what I believe is next and will be preparing us for in serve — consulting collectives, long-form authority building and service businesses designed around depth of relationship rather than volume of reach.

The conditions you've been waiting for are finally here.

Alison xo

Express interest in serve here

go deeper.

Join SERVE
Watch on YouTube
Subscribe to Substack
Book a 1-1 Session
Seasonal Curriculum
Alison's Instagram
Hosted on Acast. See acast.com/privacy for more information.

Express interest in serve here

Dearest you.

There's a low-grade hum of anxiety moving through a lot of us right now and it doesn't matter whether you work for yourself or someone else. We know something has fundamentally shifted in how work works. We just haven't had the language for it yet.

In this episode I name what's actually happening — the emerging agentic workforce — and more importantly, what this moment in time is asking of us.

I introduce three ideas that invite you to evolve how you see your professional self:

Evolving from a producer of value to a composer of value
Evolving from a holder of a title to a keeper of a unique and deeply human unit of value
Thinking and acting like an entrepreneur

This episode is a reorientation of the way we think about our contribution in a professional setting. It's also a gentle but urgent act of self-direction that can begin today.

What I unpack in this episode:

Why the traditional career path is becoming less stable and what's replacing it
The fundamental shift from producer to composer of value
Why an entrepreneurial mindset is no longer just for founders
What AI will never be able to do and why that's where our professional futures live
Why starting or sustaining a human-centred service business may be one of the safest professional moves you can make right now
Questions to start exploring your own answers to

I am opening the doors to serve — a practice room for regenerative entrepreneurship and purpose-driven service — in early May. Express interest here.

Alison xo
go deeper.

Join SERVE
Watch on YouTube
Subscribe to Substack
Book a 1-1 Session
Seasonal Curriculum
Alison's Instagram
Hosted on Acast. See acast.com/privacy for more information.

Make a copy of my Season Curriculum Notion template here
Subscribe to my Substack here

Dearest you.

There is a loud conversation happening online right now about personal taste. Who has it. Who doesn't. How to get it and how we lose it. And somewhere in that conversation, taste cultivation got framed as something friction-full and — for a lot of women — another thing on a list that's already too long.

In this episode I pull us out of that debate and move us into the how to develop personal taste.

Because here's the reframe: You're not without taste. You never were. What's more likely is that the algorithm has been programming your taste, deciding what you wear, what you think and what you buy. And your taste — your real taste — is sitting waiting underneath.

To help you make contact with it, I'm inviting you to pick up the really nourishing practice of designing your own seasonal curriculum — a romantic and creative personal program that acts as an alternative to the scroll.

Alison xo
go deeper.

Join SERVE
Watch on YouTube
Subscribe to Substack
Book a 1-1 Session
Seasonal Curriculum
Alison's Instagram
Hosted on Acast. See acast.com/privacy for more information.