Marketing ATM

Welcome back! We're talking shock jocks, shock value and shock reveals (and, incredibly, wedgies).
A few of the resources we mentioned:
Apply for Cruel Summer
Metricool
Claude Cowork
PANACHE Brooklyn
Fredgies
Staje Supplements
Kidhy
Hero Packaging
No.2 Drops
Follow Jess and Anaita on Instagram: @jessruhfus @sellanythingonline
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What an episode! Yes, a poor butcher got a wax. We're talking about the worst AI video we have ever seen from a brand (*cough* Jeanswest *cough*). Rhode x Mecca, expired products, e-signatures, tanning gummies and some great Instagram growth and engagement tips from the front line.
Brands & resources mentioned:
ManyChat
Google Workspaces eSignatures
Leah's Wax Works
Lu Castelli TikTok
Andie Gummies
Kith
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So, who really won the Australian Open? (Pssst it was a brand of course!)
In this episode we talk about all the brands getting our attention around the Aus Open, social listening tools, the power of free products, expert opinions in media, catalogue ads on meta and best of all? A delish frozen dessert that we're shamelessly asking for samples of our own!
Brands and resources mentioned:
Mecca's AO Activation
Waterdrop
Ralph Lauren
Lune Croissants
Nike
Archive
HotSource
Bared Footwear
Bomberry
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Thinking of 'building in public'? This episode dives into what makes this social media craze actually work for your business. We're talking Labubus, Bunnings bears, Aldi minis and JUJU's - unpacking the novelty of mystery collectibles and whether this is dead. We sip cold brew & analyse a website, we share the 'levels' of community building, some hilarious guerrilla marketing examples &, as usual, killer tech tools to help your brand grow.
A few of the resources mentioned in this episode:
Butter Girl & SULT
CJ Hendry
Canva to Meta ad integration
Order Editing
Marty Supreme
Sippi Soda Co
Miranda Shanahan's Community Levels
Brimm
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SEASON 3! We're back. So much to discuss, including a Westfield popup breakdown from Ice Glow, Sendle abruptly closing doors and an Aussie small business who has achieved whopping 7-figure months in under 6 months in business (insane).
APPLY FOR CRUEL SUMMER HERE
Resources mentioned in this epiosde
Shopify Workflows
PushOwl
Loyalty Harbour
Ice Glow
Toast Tan
Motion.ai
Coastal Grl
See omnystudio.com/listener for privacy information.