Cheers, bitch! Cereal bars, missing hats & illusions of popularity
We're talking about a struggling Country Road group, a resurgence of heritage brands, unhinged guerrilla marketing ideas for reaching new customers & diving deep into growth ideas for Bad on Paper- cheers, bitch! Tangiblee Coach Pattern Kith Unhinged ways to get customers Bad on Paper Follow Anaita at @sellanythingonline & @hero.packaging + Jess at @jessruhfus & @no.2_coSee omnystudio.com/listener for privacy information.
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45:53
Bakery Wars, Armpits & Protecting the Princess
Welcome back to Marketing ATM! This episode we're diving into the RecipeTinEats & Brooki Bakehouse PR crisis, scent marketing & nostalgic activations. A few resources we mentioned: Rangeme Countdown by James Newton Howard CeraVe's activation in a movie theatre Billie guerrilla marketing posters Tilda&Moo See omnystudio.com/listener for privacy information.
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36:03
Tampon suits, loaded fries & Theranos 2.0
Welcome back to Marketing ATM! In this episode, we're talking about tampon suits, behind the scenes teasers, yochi's model for loaded fries & how Elizabeth Holmes is advising a new startup... from prison? Resources & brands we mentioned: Haemanthus BOUF Hair Chip N Mix Noosa Tally* ChatGPT or image generation Barilla's Spotify playlists Femme Organic See omnystudio.com/listener for privacy information.
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39:44
Crowdfunding, Mushrooms & Washing Pedro Pascal's Back
Welcome back to Marketing ATM! In this episode, we're diving into crowdfunding, a brand targeting men and a mushroom chocolate collab we LOVE. A few of the resources we mentioned: BirchalIndieGogoToo Good to Go appAlice MushroomsFaireBulletin wholesaleStorehero Comment Baiting on Ads @mr.paidsocial on TikTokTooletries See omnystudio.com/listener for privacy information.
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39:26
Building in Public, Controversy & The King of Phones
Welcome back to another episode of Marketing ATM! A few resources mentioned in this episode: HYRO Youtube SeriesOrder Editing on Linkedin (Hamish Mckay)Building a $3m company with no employed staff @jessruhfusChatGPT VisualSnoop Facebook Ad LibrariesFone KingICONIC DUO's courseSee omnystudio.com/listener for privacy information.
Marketing ATM is your go-to podcast for growth tips, trends, marketing ideas & industry secrets. Join your hosts, Jess Ruhfus & Anaita Sarkar, serial entrepreneurs & marketing nerds who are here to help you make bank with your business.
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