The GaryVee Audio Experience

In this episode of the GaryVee Audio Experience, I hold a consultation at VaynerMedia focusing purely on tactical business talk. I dive deep into why broad, single-message marketing fails, and I offer my solution: hyper-targeting with thousands of different content pieces across text, audio, and video. I give B2B companies a roadmap for where the greatest sales opportunity lies (HR dynamics), and I explain why Facebook and Instagram ads are still drastically underpriced, regardless of your industry. I also advise entrepreneurs on how to transition their mentality from founder to executive, stressing the importance of protecting company culture by firing toxic "OGs" and committing to a private label brand.

 You’ll learn:
Why I think businesses should be running 4,000 to 8,000 pieces of content, not 12.
My specific examples of using psychographics (like a 1985 World Series reference) to drive B2B conversions.
Why I believe success is predicated on firing those who don't like change.
How to combat manufacturers going direct-to-consumer by "quadrupling down on brand."
My strategy for eliminating customer risk when selling unowned inventory (like $500k concrete pumps)
Why the ultimate failure for scaling businesses is trying to force employees to be on camera

In this episode of the GaryVee Audio Experience, I sit down with Aubrey Marcus to discuss confidence, happiness, and the power of accountability. We dive deep into why I believe ego is nothing more than insecurity with makeup on and why shifting your perspective is the key to happiness. I open up about my personal framework in life, which is to give more value than I take and never ask for anything in return, and how a lack of entitlement is a foundational element to my success. We also explore the cultural conversation around social media, judgment, and the pressure on young people to "figure it out."
 
Why I believe ego is insecurity, not confidence.
Why a lack of entitlement is killer and how it relates to giving without expectation
How to make happiness your "true north star" instead of chasing money or material possessions.
Why social media validation is a human problem and not solely a platform issue.
How taking accountability for bad outcomes can be empowering.
The dangerous trap of "figuring it out" and the financial handcuffs of buying things you can't afford.
You’ll learn:

In this episode, I share the biggest lessons on building a sustained, growing business and a successful team, which I believe is the key to achieving your biggest ambitions. I talk about why I’ve never burnt out, how to stop chasing external validation, and the need for candor when recruiting. I explain why loving the process—the game of business, marketing, and sales—is more important than the prize. I also discuss the "barbell" future of sales, where both AI and old-school analog methods will be key.
You’ll learn about:
Why business has never been about the money for me

How to avoid burnout and complacency

The essential need for real candor in recruiting

My strategy for hiring senior talent

Why caring about your team is the key differentiator

The future of sales in a "barbell" world

In this episode, I sit down with Sinead Bovell from the “I’ve Got Questions” Podcast to dissect the biggest shifts coming to attention, media, and commerce. I lay out my three-part thesis on why we are at the beginning of the end of the social media era, arguing that AI is set to crack the value proposition of current platforms. We discuss how studying history has always been my secret weapon for accurately forecasting tech, from my early investment in Facebook to predicting live shopping in 2008. We dive deep into the next great distribution shift—from the phone to glasses—and the rise of a voice-first Agentic Economy that will make brand more important than ever.
You’ll learn about:
My three-part thesis on the end of the social media era

Why I believe Augmented Reality and glasses will replace the phone

How the Agentic Economy will change purchasing decisions for brands

The difference between aspirational behavior and actual consumer action

Actionable advice for creators on how to prepare for the future while thriving on TikTok

In this episode, I sit down with incredible entrepreneur Tom Bilyeu, co-founder of Quest Nutrition and founder of Impact Theory. Tom shares his journey from being a paper multimillionaire who gave back his equity due to burnout to finding purpose, which led to the explosive growth of Quest Nutrition. We also dive deep into his media company, Impact Theory, and his mission to scale emotional safety and impact others by changing their frame of reference.
You’ll learn:
Why Tom Bilyeu quit a lucrative technology business to pursue a business based on purpose and camaraderie.

The difference between real money and paper money and why a $1 million wish is heartbreaking.

How Quest Nutrition grew into a billion-dollar company in five years using an exclusive influencer marketing and community strategy.

Why I and Tom Bilyeu agree that you can't change a bad company culture if the leadership isn't on board.

Why Tom Bilyeu believes the word "patience" is misinterpreted as "passive".

Tom Bilyeu's philosophy on building emotional safety in the workplace, focusing on high standards and laughter.

The debate on whether a successful entrepreneur is a natural-born talent or a learned operator.