Chill & Prosper with Denise Duffield-Thomas

Let’s shift focus. Today we’re not talking about your money personality, but your customers. 

It’s time to look at the type of customers you are and should be attracting and how this might affect your business. 

Once you understand more about your customer’s Money Archetypes you can create more impactful marketing and more valuable support and products. 

Why do you need to know this?

Well, marketing is all about motivation and sales is understanding who your customers are and what drives them. When you try to market to everyone, you won’t get great results and it’s hard to stand out when there’s a lot of noise. 

So the more you understand your customers and talk their language, the more effective your marketing message will be.  

These insights are so valuable to help you achieve more sales, and get better at serving and helping your audience. 

Listen to today’s podcast episode for more on: 

Identifying the 8 Money Archetypes amongst your customers  

Why you might struggle or resist identifying your customer niche

Understanding why certain customers buy or don’t buy during a launch

My tips for improving sales pages and order forms conversion depending on your customers’ personality 

Marketing tactics to make your offer stand out for your ideal customers 

Find out more about SMA at denisedt.com/sma

Let’s talk about something a little uncomfortable - but incredibly common.

Copying other people.

Not intentionally. Not maliciously.

Just… unconsciously doing things the way your mentors, peers, or industry say you should.

In this week’s Chill & Prosper, I’m unpacking where copycatting shows up most often - and how to gently break free from it without shame or embarrassment.

Today’s episode of Chill & Prosper is about something we’ve all experienced at some point.

Bad business advice.

Or at least… advice that didn’t work for us.

Because here’s the truth: there isn’t really such a thing as universally bad advice. What works brilliantly for one person might be completely wrong for someone else.

Your personality, your energy, your lifestyle and your season of life all matter.

In this episode I share some of the strange and funny business ideas I tried early on (including an ebook for men about internet dating and a program called Raw Brides 😅).

Today I’m talking about masterminds, support, and community - what they actually are, when they’re useful, and when they’re not.

One of the hardest parts of running your own business?

The decisions. So many decisions. 

When you work for yourself, the buck stops with you. There’s no boss to ask, no one else to blame, and sometimes it feels like every decision lands on your desk.

No wonder so many entrepreneurs get stuck in analysis paralysis.

And this month we’ve been talking a lot about money sabotage, because second-guessing yourself and overthinking every step is one of the most common ways we hold ourselves back. 

We tell ourselves we’re being careful, or strategic, or responsible… but sometimes we’re really just avoiding the discomfort of choosing.

In this week’s episode of Chill & Prosper, I’m sharing how I approach decision-making in my business - including ways to reduce decision fatigue, avoid overthinking, and trust yourself a little more.