561: $300M Worth of Facebook Ads Advice in 45 Minutes | Jordan Menard
In this episode, Jordan Menard breaks down what it really takes to scale Facebook ads in 2025. He shares why creative is now the targeting, why brands need to focus more on offers than tactics, and how to fix your conversion economics to unlock serious scale. Jordan also walks through his exact ad creative process—including scripting, ad types, and how to test offers to find your hero. If you're spending money on ads and not getting results, this episode will change the way you approach performance marketing forever.
Listen to Nathan and Jordan discuss:
- How Jordan built a $300M+ track record in Facebook ads without a website or outbound marketing
- Why scaling doesn’t start in Ads Manager—it starts with better inputs: offer, creative, numbers
- The four leverage points that unlock profitable scale: product, audience, margins, and operations
- How to use AI to generate ad angles and customer pain points
- The two creative briefs Jordan uses for every ad: scripted for actors, unscripted for influencers
And much more business advice…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
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43:22
560: The College Dropout Who Built an $11 billion Toy Empire | Nick Mowbray (Best of Foundr) [VIDEO]
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→ Starting your ecom biz? Click Here
→ Already selling and want to scale? Click Here
What You’ll Learn in This Episode
In this episode, Nick Mowbray, co-founder of ZURU, shares how he and his brother built a backyard hot air balloon project into a global toy & consumer goods empire with over $3 billion in projected revenue.
He shares:
✅ Why they lived off cents for 7 years in China to make ZURU work
✅ The brutal lessons from getting sued as a young entrepreneur
✅ How their first viral product generated $100M+ in revenue
✅ The “2% better every week” mindset that helped them outpace Hasbro & Mattel
✅ Why they never raised VC money and still scaled to billions
This is a raw, relentless look at what it actually takes to go from zero to global dominance—without outside funding. If you want to scale fast, build lean, and think bigger, you’ll want to listen to this one.
📩 How We Can Help You Scale Your Business Faster
🔥 Want to learn directly from 7, 8 & 9-figure founders inside Foundr+?
Start your $1 trial today → Click Here
💡 Prefer a custom roadmap and 1-on-1 coaching?
→ Starting from scratch? → Apply here
→ Already have a store? → Apply here
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🔗 Connect With Nick Mowbray & ZURU
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📸 ZURU Instagram
💼 ZURU LinkedIn
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41:48
559: How a $100M Exit Left This 30 Year Old Lost | Jake Kassan
✅ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click Here
✅ Prefer 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click Here
→ Already selling and want to scale? Click Here
What You’ll Learn in This Episode
In this episode, Jake Kassan, co-founder of Movement Watches, reveals the emotional rollercoaster of building and selling a business for $100M—and what came after.
He shares:
✅ How he scaled Movement from a $5,000 credit card to a $100M exit
✅ The loneliness and identity crisis he faced after selling
✅ Why chasing money alone didn’t fulfill him
✅ The creative spark that led him to YouTube
✅ His advice for founders struggling with burnout or searching for meaning
If you’re a founder chasing big goals, feeling stuck, or wondering what comes next—this episode is packed with raw, honest insights that rarely get shared.
📩 How We Can Help You Scale Your Business Faster
🔥 Want to learn directly from 7, 8 & 9-figure founders inside Foundr+?
Start your $1 trial today → Click Here
💡 Prefer a custom roadmap and 1-on-1 coaching?
→ Starting from scratch? → Apply here
→ Already have a store? → Apply here
🔗 Connect With Nathan Chan
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🔗 Connect With Jake Kassan
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🎥 YouTube
🎯 Follow Foundr for More Business Growth Strategies
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🐦 Twitter
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46:26
558: She Made $100K in 90 Days Selling Sunscreen | Tori Gill
In this episode, Tori Gill shares how she transitioned from being a barber to launching a six-figure sunscreen brand in just three months. She dives into how she identified a gap in the market, built a brand that resonated with parents, and leveraged Instagram and organic marketing to drive rapid sales. Tori also reveals how she balanced starting the business while still working her day job and the lessons she’s learned about manufacturing, branding, and scaling a product-based business.
Listen to Nathan and Dan discuss:
- How Tori built a waitlist and used urgency to generate first-day sales
- The viral Instagram moment that helped Sun & Daughter take off
- The challenge of getting TGA approval for sunscreen and how she navigated regulations
- The role of upsells and complementary products like hats and brushes in boosting revenue
- The future of Sun & Daughter and plans for expansion beyond sunscreen
And much more early stage business advice…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
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43:50
557: She Went From $0 to $100M Selling Coffee Scrubs | Jessica Hatzis (Best of Foundr) [VIDEO]
In this episode, Jess Hatzis shares the journey of how she and her co-founders built Frank Body into a $100M skincare brand with just $10,000.
Jess dives deep into the power of brand voice, why traditional beauty marketing was broken, and how Frank Body pioneered influencer-driven marketing before it became mainstream. She also reveals how the brand navigated copycats, expanded into retail, and evolved beyond its Instagram-famous coffee scrub.
Entrepreneurs will gain insights into creating a standout brand, scaling without losing authenticity, and adapting to market shifts over time.
Listen to Nathan and Jessica discuss:
- How Frank Body’s first Instagram marketing campaign changed the beauty industry
- The power of crafting a unique brand voice and treating brands like people
- Why Frank Body stopped sending free products to influencers and pivoted to a structured ambassador program
- The strategy behind shifting from an "Instagram brand" to a serious player in the skincare market
- The challenges of growing a team, defining co-founder roles, and learning to delegate
And much more branding advice…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
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Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan.
About the show:
For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn their proven methods, lessons from failure, and inspirational stories.
Past guests include Emma Grede, Mark Cuban, Neil Patel, Kendra Scott, Alex Hormozi, Trinny Woodall, Tim Ferriss, Sophia Amoruso, Simon Sinek, Tony Robbins, Amy Porterfield, Ed Mylett, Michelle Zatlyn, Reid Hoffman, Scooter Braun, Dany Garcia, Marc Lore, Ariana Huffington, Pat Flynn, Lewis Howes, Jordan Harbinger, and many more.
About the host:
Nathan Chan is the CEO of Foundr and the creator of The Foundr Podcast. Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business. In the past decade, Chan's built Foundr into a global leader in entrepreneurial education, helping tens of thousands of aspiring entrepreneurs start and scale their businesses.
Need help with your business?
Visit foundr.com/foundrplustrial to join a global community of entrepreneurs, gain access to proven strategies, and fast-track your business growth confidently.
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