571: No Funding, 104 Rejections & $411 Left in the Bank - How She made $65M+ on Flowers
In this episode, Christina Stembel, founder of Farmgirl Flowers, reveals how she built a $65M+ floral business from her dining room—with no funding, no degree, and no industry experience.
She reveals:
• Why she chose a perishable, logistics-heavy product in a recession
• How she scaled with no marketing budget and $411 left in the bank
• The scrappy strategies that drove early word of mouth and virality
• Why she received 104 VC rejections—and why she’s now grateful
• How she handles seasonality, shipping subsidies, and customer obsession
• Why bootstrapping gave her the power to run the business her way
If you're building a physical product brand or navigating growth without outside capital—this episode is a masterclass in grit, resourcefulness, and strategic thinking.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
→ Already selling and want to scale? Click here
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
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42:23
570: Your Toothbrush is GROSS - They Fixed it and Made MILLIONS | SURI
In this episode, Mark Rushmore and Gyve Safavi, co-founders of SURI (Sustainable Rituals), share how they turned a simple personal care item into a sustainable, design-led movement—challenging legacy players like Oral-B and Philips.
They share:
• Why the electric toothbrush was overdue for disruption
• The intentional product and packaging design that drove early virality
• Their approach to building a mission-led brand without greenwashing
• How they scaled operations and manufacturing for a regulated hardware product
• The mindset shifts needed to build a physical product business with lean resources
• How their background in finance and tech shaped their founder journey
If you're building a physical product or a brand that stands for something bigger, this conversation is packed with practical advice and inspiration.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
→ Already selling and want to scale? Click here
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
Connect With Nathan Chan
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Connect With SURI
Website → https://trysuri.com
Instagram → https://www.instagram.com/discoversuri
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59:42
569: The Email Expert - How to Get Your Customers Attention
In this episode, Rytis Lauris, co-founder of Omnisend, shares how he bootstrapped a leading email and SMS marketing platform used by over 125,000 eCommerce brands worldwide.
He shares:
• Why most ecommerce founders start email marketing too late
• How to convert more website traffic into high-intent subscribers
• The 2% of automations that drive 40% of ecommerce revenue
• Why segmentation and personalization outperform batch-and-blast emails
• Creative SMS tactics that build loyalty—not just conversions
• His vision for how AI will transform martech in the next decade
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
→ Already selling and want to scale? Click here
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
Connect With Nathan Chan
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Connect With Omnisend & Rytis Lauris
Rytis Lauris LinkedIn → Click here
Omnisend Website → Click here
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48:08
568: How This High School Dropout Became a Self-Made Millionaire | Brittney Saunders
In this episode, Brittney Saunders, founder of FAYT, Staple Swim, Form Active, and OUTDŌ, shares how she went from YouTuber to multi-brand empire builder—running multiple 7-figure businesses with a hands-on, no-agency approach.
She shares:• How she transitioned from influencer to real founder with 40+ staff• The power of brick-and-mortar stores in an online world• Why she refuses to use agencies for content or growth• Her real thoughts on product quality, hiring, and customer experience• The viral moment that sparked her love for fashion• How she deals with pressure, burnout, and building a career she loves
If you want to grow a product brand, keep full creative control, and build something real - Brittney’s story will fire you up.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
→ Already selling and want to scale? Click here
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
Connect With Nathan Chan
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Connect With Brittney Saunders
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Fayt The Label Site → Click here
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1:19:17
567: The Tiny Challenge Model - The Easiest Way to Get Your First 5 Clients | Richmond Dinh
What You’ll Learn in This Episode
In this episode, Richmond Dinh, founder of the Tiny Challenge model, reveals how he went from nearly going bankrupt to building a 7-figure coaching empire—without a big audience, paid ads, or complex funnels.
He shares:
• How he rebuilt his life after losing it all in property investing
• The one framework that helped him launch 8-for-8 successful online programs
• Why you only need a few high-quality clients to make 6 or 7 figures
• The simplest way to land your first 5 clients—even if you’re starting from scratch
• How to scale a coaching business with integrity, client obsession, and 80%+ profit margins
• His mindset shift from flashy metrics to meaningful impact
If you’ve ever wanted to launch a course, coaching offer, or digital product—but didn’t know where to start—this episode is packed with tactical wisdom you can implement today.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
→ Already selling and want to scale? Click here
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
Connect With Nathan Chan
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Connect With Richmond Dinh
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Tiny Challenge Site → Click here
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Podcast → Click here
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan.
About the show:
For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn their proven methods, lessons from failure, and inspirational stories.
Past guests include Emma Grede, Mark Cuban, Neil Patel, Kendra Scott, Alex Hormozi, Trinny Woodall, Tim Ferriss, Sophia Amoruso, Simon Sinek, Tony Robbins, Amy Porterfield, Ed Mylett, Michelle Zatlyn, Reid Hoffman, Scooter Braun, Dany Garcia, Marc Lore, Ariana Huffington, Pat Flynn, Lewis Howes, Jordan Harbinger, and many more.
About the host:
Nathan Chan is the CEO of Foundr and the creator of The Foundr Podcast. Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business. In the past decade, Chan's built Foundr into a global leader in entrepreneurial education, helping tens of thousands of aspiring entrepreneurs start and scale their businesses.
Need help with your business?
Visit foundr.com/foundrplustrial to join a global community of entrepreneurs, gain access to proven strategies, and fast-track your business growth confidently.
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