Practice Partners Podcast

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In this episode, Zac Pandur and Ami Assigal unpack the evolving world of healthcare marketing and the ongoing debate between managing marketing internally or partnering with external agencies. From social media strategy and branding to compliance, analytics, and long-term practice growth, this episode provides a practical look into what actually works in modern healthcare marketing.
The discussion explores the strengths and limitations of both internal teams and outsourced marketing providers, including the importance of understanding your current position before investing heavily into campaigns or branding. Zac and Ami also discuss the growing role of analytics tools, the risks of poor marketing advice, and why authenticity and compliance remain critical in healthcare.
Whether you’re a practice owner, manager, or healthcare entrepreneur, this episode offers practical insight into building a sustainable and effective marketing strategy.
Key Discussion Points:
• Pros and cons of internal marketing teams
• Benefits and risks of external marketing agencies
• How to assess your current marketing performance
• Building an effective healthcare brand
• Compliance considerations in healthcare marketing
Resources Mentioned:
Google Analytics: https://analytics.google.com/
Meta Business Suite: https://business.facebook.com/
AHPRA: https://www.ahpra.gov.au/
TGA Guidelines for Alternative Medicine Marketing: https://www.tga.gov.au/
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We would love for you to share your thoughts, questions, and stories to: [email protected]

Find any resources discussed in this podcast, and all of our other resources at https://www.practicepartners.com.au/resources/

Send us your enquiry or question directly!
This week, Zac Pandur and Ami Assigal discuss the hidden risks of walking intellectual property within general practice and business operations.
The episode explores how knowledge, processes, policies, procedures, and operational know-how can easily “walk out the door” when staff leave, and why strong SOPs, documentation, and handover processes are critical for protecting business continuity.
The team also touches on:
Staff handovers and operational gaps
Whether employees should work notice periods
Building systems that reduce reliance on individuals
Plenty of laughs along the way
Celebrating Ami’s 40th birthday 🎉
Key Takeaway
If important knowledge only exists in one staff member’s head, it is a business risk. Strong systems and clear documentation protect both the team and the business.
Support the show
We would love for you to share your thoughts, questions, and stories to: [email protected]

Find any resources discussed in this podcast, and all of our other resources at https://www.practicepartners.com.au/resources/

Send us your enquiry or question directly!
In Episode 82 of the Practice Partners Podcast, Zac Pandur takes on a solo discussion around one of the biggest challenges facing healthcare teams today: negativity in the industry and why positivity matters more than ever.
With increasing operational pressure, staffing shortages, burnout, and rising patient expectations, many healthcare environments have fallen into a cycle of stress, frustration, and reactive culture. In this episode, Zac explores how negativity impacts team morale, leadership, patient experience, and long-term business performance, and why leaders must take responsibility for shaping a more constructive workplace culture.
This is not about toxic positivity or ignoring real problems. It is about creating resilient teams, improving communication, and building workplaces where people feel supported, valued, and motivated despite the pressure.
Zac discusses:
 Why negativity spreads quickly in healthcare environments 
 The operational impact of poor workplace culture 
 The difference between realism and pessimism 
 How leadership behaviour shapes team morale 
 Practical ways to improve positivity within practices and healthcare businesses 
 Why culture is becoming a competitive advantage in healthcare 
A practical and honest conversation for practice owners, managers, healthcare leaders, and team members looking to improve culture and performance in an increasingly demanding industry.
Support the show
We would love for you to share your thoughts, questions, and stories to: [email protected]

Find any resources discussed in this podcast, and all of our other resources at https://www.practicepartners.com.au/resources/

Send us your enquiry or question directly!
In this episode, Zac Pandur and Ami Assigal break down the realities of GP recruitment and why most clinics get it wrong.
From ineffective reference checks to poor alignment and cultural misfits, this conversation focuses on the practical steps required to hire well and reduce long-term risk when bringing doctors into your practice.
We cover:
• Why traditional reference checks are losing value and where they still matter for GPs
• How to identify early “yellow flags” and manage red flags within the first 6 to 12 months
• Aligning clinical interests, billing style, and expectations before onboarding
• How to run structured, effective reference conversations
• Recruiter vs practice-led reference checks
• Trial periods and ongoing review vs traditional probation
• Cultural fit and personality in long-term success
• Key legal considerations when engaging doctors
We also speak honestly about:
• The lack of transparency across healthcare recruitment
• Why most references are overly positive and lack real insight
• The risk of hiring for convenience rather than alignment
• The long-term cost of cultural misfits
If your practice is hiring or considering bringing on new doctors, this is a necessary reset. Structured recruitment, strong alignment, and disciplined processes are critical to building a stable and high-performing clinical team.
Support the show
We would love for you to share your thoughts, questions, and stories to: [email protected]

Find any resources discussed in this podcast, and all of our other resources at https://www.practicepartners.com.au/resources/

Send us your enquiry or question directly!
In this episode, Zac Pandur and Ami Assigal break down the recent RBA surcharge changes announcement and what they actually mean for general practice.
With shifts in payment processing rules and increasing cost pressures, practices need to reassess how they approach billing, surcharges, and patient communication. This episode focuses on the practical steps required to stay compliant while maintaining financial stability.
We cover:
 • What the RBA surcharge changes are and how they impact your practice
 • The real cost of payment processing and how to manage it
 • Fee adjustments and when they are necessary
 • How to communicate pricing changes clearly to patients
 • Supporting your team with consistent messaging and scripting
 • Financial discipline and maintaining profitability in a changing environment
We also speak honestly about:
 • Why “consistent messaging is key when communicating fee changes”
 • The importance of equipping your team, not leaving them exposed
 • “Back yourself in pricing and know your practice's worth”
If your practice hasn’t reviewed its billing structure recently, this is a necessary reset. Clear pricing, strong communication, and confident leadership are critical in the current environment.
Support the show
We would love for you to share your thoughts, questions, and stories to: [email protected]

Find any resources discussed in this podcast, and all of our other resources at https://www.practicepartners.com.au/resources/