Safety Consultant with Sheldon Primus

• Part 2 — Getting Started While You’re Still Employed

  Focus: Smart ways to start building your consulting business before leaving your 9-to-5. Key talking points:“Feast-or-famine” income cycles in consulting.How to register your company officially and start aging your business entity.Ethical side-hustling — avoiding conflicts of interest while building experience.

  --------  

  7:45

  --------

  7:45
• Part 1 — The Foundation: Naming, Branding & Domain Setup

  Focus: How to pick a powerful business name, define your client avatar, and secure your online presence. Key talking points:Choosing a memorable name that speaks to your target market.Avoiding ego-driven names that confuse clients.Setting up your domain, email, and digital “real estate” like a pro.

  --------  

  13:20

  --------

  13:20
• Safety, Creativity, and Darrell the Safety Man with Sam Goodman (The Hop Nerd)

  This week, Sheldon sits down in person with his friend and fellow safety disruptor, Sam Goodman – The Hop Nerd. Known for his sharp takes on Human & Organizational Performance (HOP), his book Safety Sucks, and his wildly popular “Darrell the Safety Man” YouTube character, Sam brings humor and real-world insight to the conversation.Together, they dive into:The reality of working for yourself (the freedom and the grind).Why corporate “safety theater” (like inflatable mascots and wacky campaigns) misses the point.The creative process behind Darrell, and how absurd safety moments often come from real-life experiences.How leaders can move from “doing safety to people” → to “doing safety with people.”Why silence is dangerous in organizations, and how curiosity builds trust.The connection between psychological safety, worker mental health, and reducing tragedies in high-risk industries.It’s candid, funny, and thought-provoking—just what you’d expect when Sheldon and Sam get together.💡 Key Takeaways“Darrell the Safety Man” is funny because it’s true—most skits are based on real experiences.Engagement isn’t costumes, posters, or slogans—it’s giving workers a seat at the table.Safety pros must move away from “cop mode” and build trust through curiosity and respect.Silence in the workplace is dangerous—leaders must create space where workers feel safe to speak up.Worker mental health (and construction suicide rates) must be part of the safety conversation.👤 About the GuestSam Goodman is The Hop Nerd, a leading voice in Human & Organizational Performance, safety culture, and innovative approaches to worker engagement. He’s the author of Safety Sucks, host of The Hop Nerd Podcast, and creator of the satirical YouTube character “Darrell the Safety Man.” Sam uses humor and candor to challenge outdated safety practices while championing human-centered approaches.

  --------  

  1:25:38

  --------

  1:25:38
• Mental Health, Safety Systems, and the Signal We’re Missing – A Raw Conversation with Dr. Jay Allen

  Keywords: mental health in safety, suicide in construction, Dr. Jay Allen, Sheldon Primus, safety FM, signal trilogy, ISO 45003, safety podcast, psychological safety, safety and trauma, safety burnout, safety culture, safety systems, behavior-based safety, human and organizational performance, safety and empathy, workplace stress, safety leadership, EHS mental health, construction safety suicide, performance improvement plan, safety management, occupational mental health, safety consultant podcast, safety awareness, safety and music, system pressure, safety book, hop vs bbs, signal transmission trilogyIn this powerful and vulnerable joint episode, Sheldon Primus sits down with Dr. Jay Allen—author of the Signal Transmission trilogy—for a deep conversation on the intersection of mental health, organizational systems, and safety. From system-induced burnout to suicide in construction, they expose the mental toll behind the clipboard.This is more than a safety episode—it’s a raw, necessary reminder that behind every risk matrix is a human life. Topics include:Suicide prevention and stigma in the workplacePsychological safety and ISO 45003The truth behind performance improvement plansMusic, trauma, and tattoos as storytellingSystemic pressure, empathy, and when it’s time to leave a jobYou’ll laugh, reflect, and maybe tear up. This one stays with you.

  --------  

  1:07:16

  --------

  1:07:16
• Boogie On Rosie Woman

  This week on the Safety Consultant with Sheldon Primus, Sheldon welcomes Rosie De Leon Nogueras, host of Boogie On Rosie Woman. Rosie opens up about her six-year sobriety journey, the challenges of breaking free from toxic relationships, and the surprising role music communities like Phish’s fellowship tables played in her recovery. Together, Sheldon and Rosie explore: The courage it takes to choose yourself and leave unhealthy situationsHow music, fashion, and community can be tools for healingRosie's journey from DUIs and rock bottom to thriving as a podcast hostThe importance of finding your people and support groups in sobrietyWhy positivity and persistence can change your entire path Rosie’s story is a reminder that safety isn’t just about compliance or consulting—it’s about protecting your whole self.

  --------  

  48:17

  --------

  48:17

More Business podcasts

Trending Business podcasts

About Safety Consultant with Sheldon Primus