Right About Now - Legendary Business Advice

Most people misunderstand the rental car business.

They either assume it’s too risky, too time-consuming, or only works if you’re renting luxury vehicles. Others lump it in with online side hustle hype without ever understanding the actual mechanics behind it.

In this episode, Ryan talks with George Madden, founder of Car Rental Coach, about what the rental car business really looks like when it’s built intentionally.

George didn’t start with supercars or flashy marketing. He built his fleet around cheap, reliable economy cars, focusing on utilization, insurance structure, and cash flow rather than appearances.

Throughout the conversation, George explains:

Why economy cars consistently generate better returns than luxury rentals

How small fleets can produce steady monthly income

What people get wrong about insurance and liability

How depreciation and write-offs change the math entirely

How much time it actually takes to operate a small fleet

Why this business works as both a side hustle and a primary income

When scaling makes sense—and when it doesn’t

The answers are practical, grounded, and based on real experience—not theory.

This episode is for anyone who wants to understand:

How small businesses quietly generate cash flow

Why “boring” assets often outperform exciting ones

What a realistic, system-driven side business actually looks like

No hype.No shortcuts.
Just a clear look at a business most people don’t fully understand—but probably should.

Most people rush into building a personal brand — and end up stuck with views, likes, and no real business to show for it.

In this episode, Marian Esanu breaks down why personal branding should come after you’ve built something real, not before. From fake authority and imposter syndrome to why most creators can’t convert attention into sales, this conversation challenges the way entrepreneurs think about visibility, credibility, and long-term value.
If you’ve ever felt pressure to “build your brand” before you’re ready — this episode will change how you approach it.

Key Topics Covered
• Why starting a personal brand too early can hurt your credibility
•The difference between being an expert vs an enthusiast
•Why views and followers don’t matter if you can’t convert them into revenue
•How real businesses create authentic, scalable personal brands
•The danger of building a brand that can’t be sold or exited
•How to research competitors instead of reinventing the wheel
•Why paid traffic + organic content beats chasing virality
•Turning content into an actual business asset

Who This Episode Is For
Entrepreneurs building (or thinking about building) a personal brand
Creators struggling to monetize their audience
Business owners tired of “fake guru” branding advice
Anyone who wants authority without pretending to be an expert

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Follow @ ryanalford on all social media

Keep up with Marian Esanu
• Personal Branding Ninja
• Momentum Podcast

Most businesses are obsessed with one question:
“How do I spend $1 to make $5?”

According to Jon Davids, that mindset is exactly what’s holding brands back.

In this episode of Right About Now, Ryan Alford sits down with the CEO of Influicity and author of Marketing Superpowers to unpack why the future belongs to brands that build movements, not just marketing funnels.

John shares how he learned to capture attention before social media existed, why most influencers are broke despite large followings, and how brands can create demand that doesn’t rely on algorithms or ad platforms.

In This Episode, We Cover

Why paid ads alone are unsustainable long-term

The difference between building an audience and building a movement

How community connects content to commerce

Why “Minimum Viable Concept” beats “Minimum Viable Product”

How to own customer demand instead of renting it

What brands must do today to stay relevant in the next 10–20 years

If you want to stop chasing customers and start attracting them, this conversation will completely change how you think about marketing.

🎧 Listen now and discover your true marketing superpower.

Why do most podcasts stall long before they reach real scale?

In this episode of Right About Now, Ryan Alford is joined by Tom Webster, one of the most respected voices in podcasting and author of The Audience Is Listening, to unpack the uncomfortable truths behind podcast growth.

With nearly 30 years in audio research and media strategy, Tom explains why:

Promotion won’t save a show that lacks clarity

Editing for flow is the secret weapon of top podcasts

Many creators build for themselves — not their audience

Asking the wrong listener questions leads to bad decisions

Podcasting is far from “on the way down” — and why the data proves it

This conversation is a masterclass in podcast strategy, audience psychology, and long-term content thinking.

Whether you’re launching a show, stuck at a download ceiling, or building branded content, this episode will help you stop chasing vanity metrics and start building real listener loyalty.

📘 Learn more about Tom’s book: The Audience Is Listening
🎙 Explore industry research at Sounds Profitable
📲 Subscribe for weekly insights on business, media, and growth

Luxury isn’t accidental—it’s engineered.

On this episode of Right About Now, Ryan Alford is joined by Dr. Deepak Dugar, one of the world’s most respected surgeons and the architect behind one of Beverly Hills’ most exclusive medical brands.

Dr. Dugar shares how he built a global reputation by going all-in on a single niche, refusing to compete with mediocrity, and designing a business that prioritizes quality over volume—in clients, hiring, and brand positioning.

This conversation goes far beyond medicine. It’s a blueprint for entrepreneurs who want to:

Stand out in hyper-competitive markets

Build premium brands with demand built in

Create exclusivity without paid advertising

Hire elite performers and avoid energy vampires

You’ll Learn:

Why “riches in the niches” is more than a cliché

How luxury brands intentionally repel the wrong customers

The difference between good revenue and bad revenue

Why elite operators pick their competition carefully

How to build a brand that attracts the world’s best clients

Connect with Dr. Deepak Dugar

Instagram: Deepakdugarmd

Website: www.Scarlessnose.com

🎧 If you want to build something elite—not average—this episode is a must listen.