My Business Playbook

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale

A hater joined my free workshop and stuck around just to trash me in front of 280 people - and I had a choice to make in real time. In this episode I'm walking you through exactly what happened, what I said, and the three insights that changed how I think about criticism forever. If you've ever felt scared to be visible online because of what people might say, this one's for you.

The moment a "menace" derailed my free workshop - and why I stopped everything to address it live
Why I have a strict no dickheads policy (and how enforcing it sets the tone)
The uncomfortable truth about why one nasty comment feels louder than 100 kind ones
What happened the second I set a boundary - the chat blew up and here's why
Why repelling the wrong people is actually your best marketing move

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale

Ever feel like the second you start "selling," your voice changes and you turn into someone else? Colin Boyd - the guy behind One Presentation Away and mentor to thousands of coaches, creatives and course creators - breaks down why that happens and exactly how to fix it. This episode flips the whole idea of selling on its head - you're not the one begging for the sale, you're the buyer, and that one mindset shift changes everything.

Why "the pitch is only 10% of the sale" and what you actually need to nail before you ever make an offer
The "always be the buyer" mindset that instantly kills desperate energy on sales calls
Why leaning into the pain (not the excitement) is the most uncomfortable but highest-converting move you can make
The scarcity vs urgency debate - and why limiting who you let in beats a countdown timer every time
What happens when you say no to $70k because the client isn't the right fit
Why "choosing your clients" instead of chasing them is the fastest way to build trust and confidence

Want to get coached by Laura? Book a Scale Session here:https://tools.laurahiggins.com/scale

Leads are taking longer to say yes...this one asset is the fix. In this episode, I break down the exact six-part video structure I use to build trust fast so people show up to a call already sold.

Check out my VSL here for reference:⁠https://tools.laurahiggins.com/7

The real reason warm leads stall before they buy right now, and it's not a leads problem
Why being compared to two or three other people is costing you the sale
The six-rung ladder I use to build a video that pre-sells for me while I sleep
What changes the moment someone stops asking "what do you do" and starts asking "when can we start"

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale

Natalie Townsend inherited a 9-year-old business she'd never actually run when her business partner of six years resigned — taking every system, every client relationship, and every process with her. What followed was a year of building from scratch: booking system, voice, numbers, confidence, and a business that now looks unrecognisable. Plus a live funnel fix for a speaking gig she had the very next day.

What it actually feels like to not know what revenue means — and how to go from there to Money Mondays every week
The Booking Blueprint: the single system that unlocked everything else in Nat's business
Why posting your face is better content strategy than any planned campaign (and why Nat's most liked posts are always face-to-camera)
Finding your voice after years of sitting in the back seat of your own business
Live funnel fix: why moving the book-a-call to the thank you page before the quiz changes the whole conversion path

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale

Download my Hot Take Generator here: https://ig.me/m/laurahiggins?ref=w57346594 (Send "HOT TAKE" for the Generator)

You're posting. The reels are going out. The carousels are done. And the leads still aren't coming in. I break down the five real reasons your content isn't converting right now, plus the exact four-part formula behind every post I've ever made that actually turned into clients.

What You'll Learn:
 
The habit almost every creative has that kills their best ideas before they ever get a fair shot
Why "safe and polished" content is now the fastest way to get ignored
The $9 ad that made over $50k, and the one thing about it that had nothing to do with luck
The DM mistake that means your content is doing all the work for nothing
My exact four-part formula for a post that converts, and the part almost everyone skips
The three content pillars I build everything around now, and why "how to" doesn't work like it used to