My Business Playbook

What if the dream isn’t building your own thing - but building inside someone else’s?

In this episode, I sit down with Sam Gaudet, Creative Director at Martell Media, to unpack how he went from editing snowboard videos in high school to leading a high-performance creative team for Dan Martell - one of the biggest names in entrepreneurship.

We talk content, leadership, team-building - and what it really takes to scale without being the face of the brand. 

What You'll Learn:

Why working for someone else might be the smartest move for creatives
How to attract top talent (even if your brand isn’t “big”)
What great content actually looks like - and why most people get it wrong
The leadership mindset shift that changed everything for Sam
How to stop micromanaging and start building a team that thinks for you
The simple content framework Sam uses to grow on Instagram (with just his iPhone)

If your funnel isn’t designed intentionally, leads fall through the cracks.

In this episode, I’m walking you through the exact steps to build a high-converting funnel that attracts, nurtures, and converts premium clients—on autopilot.

We’ll cover three essential funnel types, the biggest mistakes to avoid, and how to optimize for more conversions (without making it complicated).

In This Episode, You'll Learn:
The real definition of a funnel (and why every business has one—whether they know it or not)
The #1 mistake that’s making your leads disappear before they ever convert
Why one funnel, one goal is the golden rule of conversion
The 3 core funnels that bring in premium clients (and how to know which one you need)
How to sell the next step, not the end game (this is where most people go wrong)
Why simplicity wins—and how to avoid the overcomplication trap
What key metrics to track so you can optimize (instead of guessing)

Ever had a dream client say “I just need to think about it”... and then disappear into thin air? You’re not alone and you’re definitely not powerless.
In this episode, I’m showing you exactly how to handle objections like a pro so you can stop getting ghosted and start closing sales with confidence (and zero awkward vibes).

What You'll learn:
The 3 objection buckets that are blocking your sales
What “I need to think about it” really means and how to respond
My go-to reframe questions that flip "maybe" into "yes"
How to handle objections without feeling pushy, weird, or salesy
What to say when they say “it’s not the right time” or “I can’t afford it”
The one simple automation that pre-sells your offer BEFORE the call

If you’ve been holding off on raising your prices because you’re scared people will say no, unsubscribe, or disappear - this episode is your permission slip to stop playing small.

I’m pulling back the curtain on our $74K launch and showing you how to raise your prices with clarity, confidence, and zero fluff. You’ll walk away knowing exactly how to position your next offer - and finally charge what you’re worth.

 What You'll Learn:
The exact strategy behind our $74K price-rise launch (and why it was our easiest ever)
Why your fear of “emailing too much” is costing you sales
What I did instead of a webinar that still converted like crazy
How we doubled the price of our course and still sold out
The 6-step framework to raise your prices without freaking out
Why no one’s going to give you permission - and why that’s a good thing

Click here to get the Swipe File Freebie and Video Freebie!

In this episode, I’m pulling back the curtain on five specific things I had to stop doing to break past the 7-figure ceiling. These are the real mindset shifts, team decisions, and strategic pivots that helped me finally get out of my own way and grow - fast.You don’t scale by adding more. You scale by letting go.
 What You'll Learn:
The sneaky habit that was capping my monthly revenue
The one hire I made that you wouldn't expect
The mindset shift that made people take my business seriously
How I simplified my systems and unlocked major profit
Why content alone won’t cut it if you want to scale
The exact question I asked to find the real constraint in my biz