How SHE Turned Messy Mistakes Into Multi-Million Dollar Growth: AMA with Lisa Jones Part 1
Ever wanted to ask Lisa everything? Well, our community did - and in this special “ask me anything” episode, Lisa is answering real questions straight from our listeners. From business burnout and bootstrapping mistakes to the power of clarity and why a weekly massage might just be your secret weapon…nothing’s off-limits.In Part One, Lisa gets real about her biggest aha moment, the mistake that nearly broke SHE-com, and the rituals that keep her grounded when life feels like too much. She also shares the raw truth about exiting past businesses - including the hard lessons no one talks about.What You’ll Learn in This Episode:✨ The power of picking one tight niche (and how it unlocked business growth)✨ The biggest mistake Lisa made in 2023 - and how she fixed it in 30 days✨ Why she sold past businesses…and what she’d do differently now✨ How she manages overwhelm and anxiety in a high-growth business✨ Her daily rituals to stay grounded, focused and creative✨ The surprising impact of nature, massage and morning walks✨ What it really means to build a business for profit and purposeIf you’ve ever felt overwhelmed by life while trying to build a business, this episode will remind you that messy, imperfect action still creates momentum…and that your biggest challenges could become your greatest story.Love this episode?Follow SHE-talks so you never miss an inspiring chat with powerhouse women building brands their way.Resources and Links:Follow Lisa Jones & SHE-com: @lisajones_co and @shecom.coJoin the SHE-com Community HERESend us a textThank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE: If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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How SHE Built a $50M Swimwear Empire with Kindness, Hustle and Heart with Dani Atkins from Kulani Kinis
Could your escape plan become a $50M global brand?In this episode, Lisa chats with Dani Atkins, co-founder of Kulani Kinis - the cult-favourite Aussie swimwear brand with 70 staff, over a million instagram followers, and a booming $50M+ in revenue.What started as a creative escape from a demanding job as a psychologist has become one of the most beloved (and recognisable) brands in the world of swimwear. Dani lifts the lid on how she and her husband Alex scaled from side hustle to powerhouse - without losing their values, vision, or kindness along the way.From their very first trade show in Huntington Beach to landing 600+ stockists across the US, Dani shares how wholesale gave Kulani Kinis its legs, why she walked away from "balance," and how she keeps the brand grounded in what really matters.What You’ll Learn in This Episode:✨ Why trade shows helped Kulani Kinis scale globally - and the game-changing moment that led to Billabong✨ The real reason they cut wholesale from 50% to 20% - and how that transformed their business✨ How Dani leads a team of 70 while raising two boys (and what she's learned along the way)✨ The North Star and Stardust method she uses to stay grounded and fuel the big picture✨ Why she threw “balance” out the window - and what’s working instead✨ How building with heart, hustle and relentless kindness has become the Kulani wayIf you’ve ever questioned whether you can scale a business your way - this episode will give you permission to go all in, embrace the chaos, and never lose sight of your why.Love this episode? Follow SHE-talks so you never miss an inspiring chat with powerhouse women building brands their way.Resources and Links:Follow Dani & Kulani Kinis @kulanikinisShop the range at www.kulanikinis.comFollow Lisa Jones & SHE-com: @lisajones_co and @shecom.coSend us a textThank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE: If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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How SHE Scaled a Brand to $80M and Found Her Power with Madeleine Eliza from TripADeal
What does it really take to scale to $80M in just three years?Madeleine Eliza was part of the founding team at TripADeal and helped grow the company into an $80 million dollar business. But it wasn’t smooth sailing. From clunky systems and rapid hiring to team burnout and misalignment - Madeleine saw it all. In this episode, she shares the behind-the-scenes reality of hypergrowth, how psychological safety fuels high performance, and why feminine leadership is the key to sustainable success.We also explore her newest venture, BhaktiLab, and how she's now helping female founders lead and live with more intention, clarity, and energy.What You’ll Learn in This Episode:✨The key levers that drove TripADeal’s explosive growth✨Why being scrappy matters more than being ‘ready’✨How to build trust, resilience, and psychological safety in your team✨What really causes burnout - and how to avoid it✨Why your emotional world sets the tone for your business growthLove this episode?Follow SHE-talks so you never miss an inspiring chat with powerhouse women building brands their way.Resources and Links:BhaktiLab WebsiteFollow Madeleine on InstagramFollow Lisa Jones & SHE-com: @LisaJones_co and @shecom.coJoin the SHE-com Community HERE Send us a textThank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE: If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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52:41
How SHE Turned A Problem Into a Product Loved by Kendall Jenner with Sarah Forrai from Contour Cube
Can you really turn a bathroom routine into a viral sensation loved by Kendall Jenner?In this episode, Lisa chats with Sarah Forrai, founder of Contour Cube - the cult beauty tool that transformed the humble ice facial into a global beauty phenomenon. With millions of views across TikTok, unexpected celebrity endorsements, and a jaw-dropping Shark Tank moment, Sarah’s story proves that a great idea (and a lot of consistency) can take you further than you ever imagined.From 3D-printing prototypes at home to being featured in the Kardashian-Jenner gift guide, Sarah opens up about her journey of creative problem-solving, staying true to her vision, and handling copycats, cash flow, and chaos along the way.Whether you're scaling your first product or looking to build a brand that stands out, this episode is full of gold.What You’ll Learn in This Episode:✨How a frustrating skincare routine sparked Sarah’s idea for Contour Cube✨ The moment Kendall Jenner posted the product - and what happened next✨ Why Sarah said no to Shark Tank investment (even after getting 4 offers!)✨ What to do when the copycats come - and how to protect your peace✨ Why Sarah believes building a brand is equal parts creativity, consistency, and communityIf you’ve ever wondered how far a DIY idea can go - or how to make your product the one influencers rave about - this episode is for you.Love this episode?Follow SHE-talks so you never miss an inspiring chat with powerhouse women building brands their way.Resources and Links:Visit Contour CubeFollow Sarah on InstagramFollow Lisa Jones & SHE-com: @LisaJones_co and @shecom.coJoin the SHE-com Community HERE Send us a textThank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE: If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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42:34
What SHE Believes is the Untapped Goldmine Brands Are Missing Out On with Athena Severi from Titan Network
Can you really quit your job, sell headbands online, and build a global empire? In this episode, Lisa chats with Athena Severi, co-founder of Titan Network and creator of China Magic. Athena shares her powerful story of going from a soul-crushing day job to launching 16 brands on Amazon - and helping thousands of others do the same. Known as the "Amazon Queen," Athena lifts the lid on what it actually takes to succeed on the platform, including the secret sauce behind product virality, navigating omnichannel growth, and avoiding common Amazon pitfalls.Whether you’re a Shopify-first brand, curious about Amazon, or already deep in the DTC game, this episode will shift your mindset on what’s possible - and how fast you can grow.What You’ll Learn in This Episode: ✨ How Athena went from burnout to building 16 Amazon brands (starting with a $5 headband) ✨ The biggest misconceptions about selling on Amazon - and why it’s not too late to start ✨ Why “boring products” can make millions with the right branding & entertainment strategy ✨ Emerging product trends for 2025 (hint: it’s all about health, humour, and protein chips) ✨ Why building a business is about more than money - it’s about living beautifully From viral packaging hacks to real talk about mum guilt, mistakes, and freedom, Athena’s story will inspire you to chase what matters, pivot when needed, and build a life - and brand - you love.Love this episode?Follow SHE-talks so you never miss an inspiring chat with powerhouse women building brands their way.Resources and Links:Follow Athena Severi @athenaseveriVisit Titan Network: www.TitanNetwork.comLearn more about China Magic: www.ChinaMagicTrip.comFollow Lisa Jones & SHE-com: @LisaJones_co and @shecom.coJoin the SHE-com Community HERE Send us a textThank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE: If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
Looking for your new Biz Besties?"You know that ‘holy sh*t, no one warns you about this’ moment in business? Yeah, we talk about those."Welcome to SHE-TALKS, the podcast for ambitious women who want to grow, scale, and thrive in business. I’m Lisa Jones – mum of five and serial entrepreneur – and I’m bringing you raw, real, and relatable conversations with powerhouse founders, industry experts, and mentors who have been where you are and know exactly what it takes to go further.No fluff. No filter. Just strategies that actually work to keep you moving forward – with plenty of laughs, unfiltered truths, and behind-the-scenes lessons along the way.Running a business is one hell of a ride, and we’re here to make sure you don’t feel alone in it. Each episode peels back the curtain on the highs, the lows, and the ‘WTF do I do now?’ moments of entrepreneurship. From scaling secrets and marketing must-knows to mindset shifts and stories of resilience, SHE-TALKS is your go-to space for the kind of insights that will save you time, money, and sanity.Whether you’re just starting out or you’re deep in the trenches of scaling, this podcast is for the women who are building something bigger, pushing through the roadblocks, and ready to create success on their own terms.Hit follow and join us for the conversations no one else is having – because business is better when we talk about the sh*t no one warns you about.
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