So you want to be a copywriter with Bernadette Schwerdt

• COPYWRITER 088: How to create SEO content that gets you on page 1 of Google in an AI world with Penelope Cannata

  In this episode, Bernadette chats with Penelope Cannata, SEO Content Strategist at StudioHawk, about what it really takes to get found online right now. Penelope unpacks the biggest mistakes businesses make with SEO copy, how to write for both humans and algorithms, and why brands need to double down on trust, quality and purpose if they want to stay relevant in AI-powered search. With 6+ years of experience across education, commercial and not-for-profit sectors, Penelope brings a refreshing mix of strategy, empathy, and clarity to the world of content marketing. Whether you’re a writer, marketer, or business owner, you’ll walk away with a more grounded (and hopeful!) view of where content is headed. In this episode, you’ll learn: The #1 SEO mistake writers still make (and what to do instead) Why content length and quality both matter more than ever The difference between informational and thought leadership content (and when to use each) How to structure content for SERP features and AI overviews Why trust signals and audience-centricity will define the future of SEO What AI is actually pulling into results (and how to get your brand included) How to optimise for voice search and the rise of zero-click content Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

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• COPYWRITER 087: How to write an SEO Blog in an AI world with Matthew Farmer

  AI might be dominating headlines, but when it comes to getting found online, Google is still king. In this episode, we’re cutting through the hype and getting back to basics - because no matter how fast AI evolves, knowing how to write an SEO blog that ranks is still essential. To walk us through it, I’ve invited back Matt Farmer - former student, long-time SEO content strategist, and past team member at award-winning agency Studio Hawk. Matt knows exactly what it takes to get content noticed by Google, and in this mini masterclass, he shares practical tips and strategies you can use right now to boost your website rankings. If you want to sharpen your SEO writing skills, this episode is for you. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

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• COPYWRITER 086: How to free up time and avoid burning out in copywriting with Kieran Browning

  In this episode, we chat with Kieran Browning, a consultant with deep expertise in operations and digital marketing. If you’re a copywriter struggling to scale, feeling overwhelmed with client work, or battling endless revisions, this conversation is packed with practical insights to help you streamline your business. In this episode, you’ll discover: The biggest bottlenecks copywriters face when scaling. How to efficiently delegate tasks and systemise your business. The simple email tweak that reduces unnecessary revisions. Why onboarding is the key to preventing scope creep. How to manage difficult client expectations without losing them. The best ways to generate leads without it taking up all your time. The "phase two" trick for handling clients who always want more. A streamlined sales process that works for conferences and networking. Follow-up techniques that help close deals (without feeling pushy). Kieran shares invaluable advice on making your business more sustainable, so you can focus on what you do best. Tune in now and start implementing these strategies today! Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

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• COPYWRITER 085: How to set up your copywriting business for financial success with Andrew Nicholls

  Starting a copywriting business is exciting, but navigating the financial and legal aspects can feel overwhelming. From choosing the proper business structure to understanding tax obligations, there’s a lot to consider. In this episode, Andrew Nicholls, an experienced finance expert and business advisor, breaks it all down in a way that’s easy to understand. Whether you’re just starting out or already running your copywriting business, this episode will help you make informed financial decisions and avoid common pitfalls. Andrew shares insights on when to register for GST, how to structure your business for success, what insurances you need and what deductions you can claim. This episode is a goldmine of practical advice for copywriters and small business owners looking to take control of their finances and set up their businesses for success. Whether you're just getting started or thinking about growing, Andrew’s insights will help you navigate the complexities of business finance with confidence. You’ll learn: The different business structures available to copywriters (sole trader vs. company vs. trust) Why you need an ABN and how to get one What to do if you're freelancing on the side while working full-time When you need to start charging GST and what that means for your business The reporting obligations of a GST-registered business When it makes sense to transition from a sole trader to a company The key differences between a bookkeeper and an accountant (and when you need one) What business expenses you can and can’t claim as a copywriter The types of business insurance you need (and which ones you can skip) Common rookie accounting mistakes that get small business owners into trouble with the ATO When to start using accounting software like Xero and how it can help manage your finances Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

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• COPYWRITER 084: How to write newsletters, master AI, and tell great stories with Steven Lewis

  Steven Lewis is one of the most experienced copywriters working in Australia today and was one of the world’s first web copywriters. Yes, he’s that old, but in a good way because he’s been around and he knows what works and what doesn’t. Steven is a master of writing emails that get noticed and creating content that connects and converts. In this episode, Steven Lewis, founder of Taleist and The Obvious Choice, shares his expertise on writing emails that get opened, creating newsletters that build loyalty, and using AI effectively to complement your copywriting skills. From his early days as one of the first website copywriters to his current role running a copywriting agency, Steven’s no-nonsense approach will challenge conventional wisdom and provide actionable insights. If you’re ready to up your game and make your writing stand out, this episode is for you. You’ll learn: Steven’s 3-step structure for creating engaging emails that build trust and drive action Why plain-text emails and conversational subject lines outperform flashy designs How to deliver meaningful content without giving away too much for free How to train AI tools like ChatGPT to write in your tone and serve your audience better Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

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