193. The Sweaty Startup's guide to finding top talent, with Nick Huber
🎧 Welcome back to Truth, Lies & Work, the award-winning psychology podcast from the HubSpot Podcast Network, hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott.
This week, we’re joined by Nick Huber, entrepreneur, investor, founder of Sweaty Startup, and author of the brand-new Sweaty Startup book.
Nick built his empire on what most entrepreneurs overlook: boring businesses that print cash. With over 325 employees across multiple companies, Nick is shaking up how we think about leadership, scale, and simplicity.
If you’ve ever wondered how to grow a business without burning out, or if you should stop chasing the shiny stuff and focus on what actually works, this episode is for you.
💡 Key Takeaways from Nick Huber
🚀 Boring Businesses Win
Nick explains why storage units, cleaning companies, and pest control are more scalable (and profitable) than flashy tech startups.
📈 Focus on Scale, Not Ego
Forget personal branding. Nick reveals how he structures teams, delegates, and makes decisions that actually drive results.
💥 How to Lead Without Losing Your Mind
From mental health to mindset, Nick shares how to stay sane while managing multiple companies—and why simplicity beats complexity.
📚 The Sweaty Startup Playbook
Nick’s new book distills his best strategies for launching, scaling, and selling service businesses, even if you have zero experience.
🎯 Why Hiring Right Changes Everything
Nick dives into why early hires are the make-or-break moment for small businesses—and how to get it right.
🔗 Resources & Links
Nick Huber Online:
Website: www.sweatystartup.com
Personal site: www.nickhuber.com
Book site: www.sweatystartupbook.com
Somewhere.com: www.somewhere.com
Bolt Storage: www.boltstorage.com
Recost Seg: www.recostseg.com
Ad Rhino: www.adrhino.com
Spidexx: www.spidexx.com
Bold SEO: www.boldseo.com
Webrun: www.webrun.com
Titan Risk: www.titanrisk.com
RecruitJet: www.recruitjet.com
Huber Method: www.hubermethod.com
Social & Media:
X/Twitter: www.x.com/sweatystartup
Instagram: www.instagram.com/sweatystartup
LinkedIn: www.linkedin.com/in/sweatystartup
YouTube: www.youtube.com/sweatystartup
TikTok: https://www.tiktok.com/@sweatystartup
Threads: www.threads.net/@sweatystartup.com
Podcasts:
The Nick Huber Show: https://podcasts.apple.com/us/podcast/the-nick-huber-show/id1576120606
The Sweaty Startup Podcast: https://podcasts.apple.com/us/podcast/the-sweaty-startup/id1445260221
Book Links:
Buy on Amazon (US): https://amzn.to/4bLazjW
Buy in the UK: https://bit.ly/422njPW
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🧠 General Support with Mental Health and Well-being
Mind UK: https://www.mind.org.uk/information-support/
Samaritans (UK): Call 116 123 or email
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👋 Connect with Al & Leanne
Podcast LinkedIn: https://www.linkedin.com/company/truthlieswork/
Al: https://www.linkedin.com/in/thisisalelliott/
Leanne: https://www.linkedin.com/in/meetleanne/
Email:
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Book a call: https://savvycal.com/meetleanne/chat