Brand Your Passion

• 137. Want to sell more art? You've got to figure out this one thing about your brand

  When I ask artists what they struggle with the most, it's almost always about social media - what to post that actually works, how to stand out in the noise, why someone would engage with their content over other creatives, and how to build a community of raving fans. Sound familiar?Today, we're going to talk about how to show up, stand out, and sell your work online with confidence, with something I like to call your YOU-SPs.You’ll learn what makes you and your creative work unique in a market filled with millions of other artists. We explore how to uncover your YOU-SPs - those special qualities that set you apart and make your audience remember you. You'll learn how to research what's truly different about your work, decide on your core unique selling points, and weave them through all your messaging so you can be confident in what you're sharing online.It’s time to turn your unique qualities into content that resonates and helps you build a community of people who truly love what you do!–––––––––––✨ Ready to suss out & share your YOU-SPs so you can show up, stand out, and sell your work online with confidence?Join the free 5-day YOU-SP Challenge at bit.ly/YOUSPChallenge where we’ll work through all of these steps together alongside your fellow creatives! You’ll get a prompt every day, a community of creatives, feedback & support from me, and more!–––––––––––WANT MORE?Want your questions answered on the podcast, or be part of an awesome community of creatives supporting each other? Join us in the Brand Your Passion Collective at www.makerandmoxie.com/community. We’d love to have you 🧡🎧 59. Why creatives need to pinpoint their people🎧 79. Brand voice: what creatives need to know about finding and using your brand voice💻 Read the blog post📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 Check out my website🎙️ Sponsor Brand Your Passion–––––––––––DROP SOME LOVE🎧 Leave a review on Apple Podcasts🎧

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• 136. What to do when branding keeps slipping to the bottom of your to-do list

  How many times have you put "write brand values," "update logo," or "redesign website" on your to-do list only to keep moving it to another day, another week, another month, and on and on until it's at the bottom of the list, or deleted altogether?This happens to the best of us. As creatives, we all have so many things on our minds and our to-do lists that it's easy to keep pushing something that doesn't feel as “urgent”. But branding is urgent and important, and if you're reading this, I reckon you know that already!Today, I'm going to share some practical tips on how to finally make progress on your branding, stop relegating it to the bottom of your to-do list, and transform your creative business.–––––––––––WANT MORE?Want your questions answered on the podcast, or be part of an awesome community of creatives supporting each other? Join us in the Brand Your Passion Collective at www.makerandmoxie.com/community. We’d love to have you 🧡🎧 32. How to design a brand that makes you (and your audience) feel good🎧 64. The ultimate guide to creating a consistent brand experience💻 Read the blog post📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 Check out my website🎙️ Sponsor Brand Your Passion–––––––––––DROP SOME LOVE🎧 Leave a review on Apple Podcasts🎧 Leave a rating on Spotify🧡 Provide feedback & get a free workshop!🫙 Add to the podcast tip jar to support the show

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• 135. How “personal” should your brand really be?

  Have you ever heard people tell you that you need your brand to be personal, and that your audience wants to know and connect with the person behind the brand?Sounds great in theory, right? But how do you know how personal to be? Should you be sharing what you had for breakfast even if it has nothing to do with your work? Or documenting every random thought that pops into your head? Where’s the line between relatable and TMI?Here’s the thing - yes, people connect with people, that's true. But the "right" amount of personal in your brand is whatever feels authentic to you. If you don't want to share much, forcing it won't work. You need to set those boundaries that make your content feel good to create AND connect with your audience.In this episode, we're exploring how personal your brand really needs to be. You'll learn how to align your sharing style with your brand values, figure out your “why” before hitting that post button, and craft a social media approach that works for YOU, not what others are doing.–––––––––––If you'd like help, feedback, advice, or to hear how other creatives are approaching this so you can feel confident in your content, join us in the Brand Your Passion Collective. We're talking about things like this all the time in there on our calls and in the community (in fact, that's where this topic came from!). So head to brandyourpassion.co and start building an unforgettable brand alongside your fellow creatives today!–––––––––––WANT MORE?🎧 106. How to create a cohesive brand personality as a multi-passionate creative🎧 88. 15 powerful branding habits for creatives💻 Read the blog post📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 Check out my website🎙️ Sponsor Brand Your Passion–––––––––––DROP SOME LOVE🎧 Leave a review on Apple Podcasts🎧 Leave a rating on Spotify🧡 Provide feedback & get a free workshop!🫙

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• 134. Hayley King (AKA FLOX) on creating collections, building a team, and 20 years as an artist

  Want the inside scoop on what it takes to thrive as an artist and creative business owner for 20 years?In today’s episode, I have the AH-mazing Hayley King (AKA FLOX) on the show where she shares her amazing journey from street art beginnings to building a thriving creative business with hand painted commissions, large scale murals, and producing seasonal luxury bag and personal stationery collections.Hayley opens up about building a business that stands the test of time, growing her team, setting up her studio, and the practical steps that took her from independent artist to a recognised brand name over two decades. As well as Hayley’s approach to creating product collections, what marketing tactics actually worked for her, and how she handled rebranding after 20 years.Whether you're just starting out or looking to level up your creative business, this episode is a MUST listen!Connect with Hayley King (AKA FLOX) :Instagram: @floxnzWebsite: flox.co.nz–––––––––––WANT MORE?Want your questions answered on the podcast, or be part of an awesome community of creatives supporting each other? Join us in the Brand Your Passion Collective at www.makerandmoxie.com/community. We’d love to have you 🧡🎧 119. Ellie Compton on entering art competitions, elevating your brand experience, and positioning your work through pricing🎧 100. How to grow your creative business in 2024 with Mia Saine, Renata Paton, Whitney Manney and Penelope Wickman💻 Read the blog post📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 Check out my website🎙️ Sponsor Brand Your Passion–––––––––––DROP SOME LOVE🎧 Leave a review on Apple Podcasts🎧 Leave a rating on Spotify🧡

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• 133. [Member Q&A] Audience, accessibility, and all the must-have branding for a new business

  Today, I've got a treat for you - I'm answering the exact questions you've been asking about building your creative brand.No fluff, just practical answers to your burning branding questions. In this episode, I'm tackling everything from what you genuinely need to launch your business (it's less than you think) to how to market consistently without playing chicken with burnout. These are real questions from real creative business owners, and I'm sharing straight-forward, actionable solutions.These aren't hypothetical scenarios - they're the exact challenges my Brand Your Passion Collective community faces every day. From accessibility tools to managing multiple audiences, I'm covering the stuff that actually matters when you're building a brand.You'll learn the four non-negotiable elements for launching your business, my go-to accessibility tools, and how to market your work without burning out. I'm also diving into how to appeal to gift buyers and why understanding your audience's personality can transform your brand.Want more direct advice like this or to submit your own questions for future podcast episodes? Join us in the Brand Your Passion Collective at brandyourpassion.com/community 🧡MENTIONS🌐 Stark Plugin - Free tool for comprehensive accessibility checks🎨 Adobe Colour - Specifically for colour contrast verification⚙️ Canva's Built-in Tools - Quick accessibility assessments–––––––––––WANT MORE?Want your questions answered on the podcast, or be part of an awesome community of creatives supporting each other? Join us in the Brand Your Passion Collective at www.makerandmoxie.com/community. We’d love to have you 🧡🎧 114. How to prioritise your mental health when marketing your creative business🎧 124. 10 actionable steps to quickly take your brand from hot mess to hell yes!💻 Read the blog post📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 Check out my website🎙️ Sponsor Brand Your...

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