Today, we're talking about harmony – that elusive balance we all crave in our busy lives.As a mom, a business owner, and someone navigating the corporate world, I get it. The juggling act? It's real. But here's the thing: knowing when to stop juggling and focus our energy intentionally? That's the key.In this episode, I'm getting real about my own journey. Yep, I'm spilling the beans on a major decision I've made – leaving my corporate gig to dive into the world of self-employment. Terrifying? Absolutely. Exciting? You betcha.This shift is all about seeking new ideas, embracing flexibility, and fueling that creative fire. And guess what? With change comes... more change! I'm hitting pause on the Efficiency Bitch Podcast for a bit to make room for something fresh – a show geared towards helping small business owners master time and money management.To my incredible listeners – thank you. Your support has meant the world to me. And hey, as we navigate these changes together, I promise one thing: valuable insights and actionable tips are on the horizon. So, stay tuned for the revamped podcast – it's going to be epic!Support the show
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9:36
CONNECTION: Unleashing the Power of Connection in Business with Nicole BZ | EP 124
Welcome to the Efficiency Bitch Podcast! Today we’re delving into the realm of connection with Nicole BZ. Nicole cut her teeth in small businesses, local economies, and optimizing 21st-century technology for visionary leaders. A die-hard fan of all things creative, connection, and community, BZ weaves her passions with her expertise empowering business owners and CEOs to make their dreams their reality. BZ has worked across the globe and industries, and is currently obsessing over Web3 and making NFTs the next big thing in your business.During our conversation we talk about: Definition of business as taking yourself seriouslyThe power of numbers in business and financeScaling your business sustainablyImposter Syndrome and overcoming Challenges. Whether you're a beginner or a seasoned pro, investing in what truly matters sets the stage for success. I urge you to identify your values and embrace the journey, emphasizing continuous learning and growth.Resources: Connect with Nicole BZ: https://www.nicolebz.com/Support the show
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21:56
BANK | Money Management with Melissa Mittelstaedt | Ep 123
In this episode of the Efficiency Bitch Podcast, host Melissa Leon interviews Melissa Mitt, a financial coach who helps women manage their money. They discuss Melissa Mitt's journey to becoming a financial coach after struggling with student loan and credit card debt in her 20s. She realized she needed to learn how to manage her finances after accepting her dream job but still struggling to make ends meet and stresses the importance of financial education, which many people lack growing up. She shares tips for people feeling overwhelmed with money, like journaling to identify sources of anxiety and thanking money when it comes in and goes out. Melissa Mitt explains common budget pitfalls like forgetting to account for irregular expenses and living off credit card float. She advises saving up for predictable expenses in sinking funds and trying spending only with debit for a month. Melissa Leon strongly cautions against credit card debt and interest. They discuss the concept of "pay yourself first" - putting savings away before spending on wants. Melissa Mitt explains this flips the mindset from saving leftovers to prioritizing savings. They stress the importance of providing for your future self.Key TakeawaysJournal about finances to identify sources of anxiety.Thank money when it enters and leaves to change mindset.Save for irregular expenses in sinking funds.Try spending only with debit to understand true expenses.Credit card interest can lead to decades of debt.Pay yourself first by saving before spending.Provide for your future self now.Focus on learning one money skill at a time.Money management is a lifelong process, but we can make it less stressful by starting with small steps focused on areas we want to improve.Connect with Melissa: https://melissamitt.myflodesk.com/organized/Support the show
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21:57
CONNECTION- Connecting With Your Audience: Tips for Marketing Success with Amy Singleton | Ep 122
In this episode of the Efficiency Bitch Podcast, host Melissa Leon interviews Amy Singleton, a digital marketing expert and owner of a marketing agency in Oklahoma City. Amy shares tips for effectively communicating with clients by telling stories that position the client as the hero, rather than focusing too much on your own business's story.She advises choosing just one or two social media platforms to focus on, rather than spreading yourself too thin trying to be everywhere. Amy and Melissa also discuss the importance of showing up authentically across all areas of your life, from social media to community involvement, to build trust and connection with potential clients. Overall, they explore practical strategies for improving communication, connection and marketing through storytelling, social media focus, and genuine relationship building.Communicate with clients by telling stories that focus on them as the hero, not your business's storyChoose just 1-2 social media platforms to focus on rather than spreading yourself too thinCommit to one marketing strategy long enough to see resultsShow up authentically in all areas of life to build trust & connectionHelp clients evolve over time through free offerings and educationUse storytelling frameworks like Story Brand to craft compelling messagingProvide free value to nurture relationships over timeAmy and Melissa provide marketing tips for effectively communicating through strategic storytelling, choosing social media focus, and building authentic relationships. By positioning clients as the hero in stories, committing to strategies long-term, and showing up genuinely across all platforms, business owners can improve their marketing and connections with customers.Resources:Connect with Amy:A free 30 minute website audit call with Amy: https://link.hitedigital.com/widget/bookings/amycalendars/discoverycallFree website toolkit: Get Your Website Sh*t Together & Attract YourIdeal Client Link: https://amysingleton.plannerpack.coSupport the show
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23:38
CONNECTION-Community and Competition as a Small Business Owner with Lisa Eckerle | Ep 121
Hey there,Today I’m joined by Lisa Eckerle. Lisa is the founder and CEO of The Designer Organizer, a company based in Carmel, Indiana that provides luxury in-home organization, space planning, and organizational design services. She founded her business in November 2019 while working full-time in advertising. In 2021, she made the jump to full-time entrepreneurship and has grown her team, service offerings, and revenue every year since, even amongst a company name change earlier this year.Her work and expertise have garnered online recognition from esteemed brands such as Crate & Kids, Architectural Digest, West Elm, The Container Store, & mDesign.Lisa describes herself as a combo of Dorothy from Golden Girls, Sporty Spice from the Spice Girls, and Punky Brewster. She has been married for 11 years and has a daughter named Nina in 2nd grade and a son named Leo in Kindergarten. Her perfect evening is spent outside around a campfire with a glass of red wine in hand.During our conversation we discuss the emerging professional organizing industry, the strong sense of community amongst organizers, and managing competition locally. Lisa emphasizes slowing down the organizing process to fully understand clients' lifestyles and design customized systems.Key TakeawaysThe professional organizing industry has grown rapidly due to Marie Kondo and shows like The Home Edit.Organizers have an exceptionally strong sense of community, supporting each other with education and resources.It's important to differentiate yourself from local competitors through your personality, expertise, services.Slow down the organizing process to deeply understand clients and design customized systems.Build a team to meet demand but don't sacrifice strategy and thoughtfulness.Support the national community but set boundaries with local competitors.Don't let community overpower your own business goals and innovation.Female-dominated industries tend to prioritize community over competition unlike male-dominated ones.This was an insightful discussion about both the supportive community and competitive dynamics in the professional organizing industry. Lisa offered practical advice for standing out from local competitors while still contributing value to the broader community. She emphasized not sacrificing your business's goals and innovation in the name of community.Connect with Lisa https://thedesignerorganizer.comSupport the show
About Efficiency Bitch, How Ambitious Women Can Have It All Without Doing It All
The Efficiency Bitch Podcast is dedicated to all women who aspire to build business while raising a family. We're here to show you that you can have your cake and eat it too. The trick is finding efficient ways to use your most valuable resources: time and money. At EB, bitch is more than a name (or an attitude); it's an acronym representing our five pillars: Bank, Inbox, Time, Connection, and Harmony. Each episode is categorized to represent the topic it represents B.I.T.C.H. Listen in order or scroll through to focus on the ones you are most interested in. We hope you enjoy each episode as our host, Melissa Leon, interviews amazing people who work hard to make their world a better place. For more info, visit EfficiencyBitch.com
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