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Engineering Founders

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Engineering Founders
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  • The Startup Epoch: Rethinking Company Building & Defensibility in an AI World w/ Craig McLuckie @ Stacklok
    ABOUT CRAIG MCLUCKIECraig is the CEO and co-founder of Stacklok, where his team is working to tip AI code generation on its side, from vertical, closed solutions to horizontal, aligned systems. Craig was previously CEO and co-founder of Heptio, which was acquired by VMware in 2018; he has also led product and engineering teams at Google and Microsoft. Craig is a co-creator of Kubernetes and he bootstrapped and chaired the Cloud Native Computing Foundation.ABOUT STACKLOKStacklok is working to tip AI code generation on its side — transforming vertically integrated (and closed) solutions into horizontal, open systems. Their CodeGate.ai project is an important step in this direction; it's a bridge between AI assistants and LLMs that gives developers control of their privacy and delivers richer results.Build AI Voice Agents with ElevenLabsElevenLabs is the leading Voice AI platform for developers with thousands of ultra-realistic, human-like voices across 32 languages.Developers use ElevenLabs to build life-like, conversational AI voice agents to handle customer support queries, appointment scheduling, and even offer personalized 1-1 tutoring.Get started for free at elevenlabs.io/elcSHOW NOTES:Why this moment is “the epoch of the startup” (2:03)How AI shifts startup economics: from cost structures to value capture (4:18)Why incumbents struggle during disruption—and how startups can win (8:17)The origin story behind Stacklok & lessons from Craig’s pivot (11:04)Frameworks for identifying asymmetric advantages as a founder (14:48)How to map your unique asymmetric advantages to new opportunities and secure stakeholder buy-in (16:34)Rethinking defensibility & value capture in the AI era (16:29)How Craig applied cost, GTM & product perspectives to strategic pivots @ Stacklok (18:07)Building investment theses: Aligning cultural strengths & asymmetric advantages with evolving opportunities (20:05)Determining your startup’s investment themes (22:53)Structuring experiments & validating opportunities (24:15)Defensibility & building community-driven moats in early ideation phases (26:54)Signals of early community-product alignment (31:24)Conversation frameworks to assess asymmetric advantages (32:22)Societal implications of AI disruption & the “startup epoch” (35:14)Rapid fire questions (38:12)This episode wouldn’t have been possible without the help of our incredible production team:Patrick Gallagher - Producer & Co-HostJerry Li - Co-HostNoah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/Dan Overheim - Audio Engineer, Dan’s also an avid 3D printer - https://www.bnd3d.com/Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/
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  • Building platforms, ecosystems & open-source communities: Lessons from Viam & MongoDB w/ Eliot Horowitz @ Viam
    ABOUT ELIOT HOROWITZEliot Horowitz is the Founder and CEO of Viam, an engineering platform unlocking AI, automation, and data for devices in the physical world. With a deep commitment to advancing technology, Eliot leads Viam in helping companies build solutions across robotics, food and beverage, climate, marine, industrial manufacturing, and more.A career software developer and technology leader, Eliot co-founded MongoDB in 2007, writing the core code base for the pioneering database and leading the engineering and product teams for 13 years as CTO. MongoDB, which went public in 2017, has since reached a market cap of over $20 billion. Before MongoDB, he co-founded the ecommerce company ShopWiki and served as CTO, and he began his career in software development in the R&D group of adtech firm DoubleClick.Eliot is passionate about using technology to address pressing societal issues, including working with WAVS to protect marine life in the North Atlantic and supporting Billion Oyster Project’s work to help restore New York Harbor’s ecosystem.SHOW NOTES:The origin story of founding Viam (2:07)How Viam can be a game-changing platform, accelerating robotics software & hardware 10x to 100x (3:43)The ideation journey behind Viam: Building a platform that simplifies the integration of hardware and software development (5:22)Solving challenges with seamless APIs, a modular system, the right abstraction layers, and a comprehensive platform (9:04)Key questions for identifying the right abstraction layers at Viam (10:42)Optimizing your platform for flexibility and ease of use (12:42)The evolution of product building, from first-hand experience to customer-driven (15:43)How Eliot’s MongoDB Experience shaped Viam’s user-centric approach, open-source strategy, business model & ecosystem approach (17:58)Cultivating developer communities & leveraging community insights at MongoDB & Viam (22:11)Frameworks for deciding on your business model & pricing (24:02)Eliot’s approach to building developer tools & products used by engineers (25:34)Aligning your eng team & stakeholders on the product vision (29:01)What it means to deeply understand engineers and how they interact with your product (30:20)Strategies for eng leaders to better connect with customers (33:48)Viam’s real-world applications & what’s next (35:41)Rapid fire questions (38:31)LINKS AND RESOURCESViam - At Viam, we believe in the power of technology to make our world smarter, happier, and more sustainable. We're building a revolutionary engineering platform for problem-solving in the physical world, so that innovators from all disciplines can address humanity's most complex challenges with practical solutions. Together with our partners, we're committed to making a lasting positive impact on industries, communities, and the planet.This episode wouldn’t have been possible without the help of our incredible production team:Patrick Gallagher - Producer & Co-HostJerry Li - Co-HostNoah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/Dan Overheim - Audio Engineer, Dan’s also an avid 3D printer - https://www.bnd3d.com/Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/
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  • From early days to IPO: Scaling leadership, enterprise growth, product ownership, & outgrowing your failure modes w/ Jon Hyman @ Braze
    Jon Hyman (Co-Founder and CTO @ Braze) shares the pivotal moments that shaped the company - from being the only person on call in the early years to identifying (and pivoting) product-market fit. Jon discusses how they navigated early-stage failure modes, carved out areas of product ownership, and made the shift to enterprise customers. Plus how leadership priorities evolve pre- vs. post-IPO and the next evolution of Jon’s leadership growth after almost 14 years at Braze.ABOUT JON HYMANJon Hyman is the co-founder and chief technology officer of Braze, the customer engagement platform that delivers messaging experiences across push, email, in-app, and more. He leads the charge for building the platform’s technical systems and infrastructure as well as overseeing the company’s technical operations and engineering team.Prior to Braze, Jon served as lead engineer for the Core Technology group at Bridgewater Associates, the world’s largest hedge fund. There, he managed a team that maintained 80+ software assets and was responsible for the security and stability of critical trading systems. Jon met cofounder Bill Magnuson during his time at Bridgewater, and together they won the 2011 TechCrunch Disrupt Hackathon. Jon is a recipient of the SmartCEO Executive Management Award in the CIO/CTO Category for New York. Jon holds a B.A. from Harvard University in Computer Science.ABOUT BRAZEBraze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News & World Report Best Companies to Work For, 2024 Best Small & Medium Workplaces in Europe by Great Place to Work®, 2024 Fortune Best Workplaces for Women™ by Great Place to Work® and was named a Leader by Gartner® in the 2024 Magic Quadrant™ for Multichannel Marketing Hubs and a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024.  Braze is headquartered in New York with 15 offices across North America, Europe, and APAC. Learn more at braze.com.This episode is brought to you by Clipboard HealthClipboard Health is looking for the next generation of exceptional software engineering leaders, not just managers. They’re a profitable unicorn, backed by top-tier investors, and they take the craft of engineering management seriously.Clipboard Health matches highly qualified healthcare workers with nearby facilities to fulfill millions of shifts a year - revolutionizing healthcare staffing with a fast, flexible, and user-friendly platform.Learn more & browse their open roles at clipboardhealth.com/engineeringSHOW NOTES:What Jon learned from being the only person on call for his company’s first four years (2:18)Knowing when it’s time to get help managing your servers, ops, scaling, etc. (5:05)Establishing areas of product ownership & other scaling lessons from the early days (8:48)Frameworks for conversations on splitting of products across teams (11:22)The challenges, complexities & strategies behind assigning ownership in the early days (14:02)Founding Braze (17:23)Why Braze? The story & insights behind the original vision for Braze (19:30)Identifying Braze’s product market fit (21:56)Early-stage PMF challenges faced by Jon & his co-founders (25:03)Pivoting to focus on enterprise customers (27:10)“Let’s integrate the SDK right now” - founder-led sales ideas to validate your product (28:45)Behind the decision to hire a chief revenue officer for the first time (33:25)The evolution of enterprise & its impact on Braze’s product offering (36:04)Growing out of your early-stage failure modes (38:22)Why it’s important to make personnel decisions quickly (40:44)Setting & maintaining a vision pre IPO vs. post IPO (43:43)Jon’s next leadership evolution & growth areas he is focusing on (49:13)Rapid fire questions (50:44)LINKS AND RESOURCESWhen We Cease to Understand the World - Benjamín Labatut’s fictional examination of the lives of real-life scientists and thinkers whose discoveries resulted in moral consequences beyond their imagining. At a breakneck pace and with a wealth of disturbing detail, Labatut uses the imaginative resources of fiction to tell the stories of Fritz Haber, Alexander Grothendieck, Werner Heisenberg, and Erwin Schrödinger, the scientists and mathematicians who expanded our notions of the possible.This episode wouldn’t have been possible without the help of our incredible production team:Patrick Gallagher - Producer & Co-HostJerry Li - Co-HostNoah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/Dan Overheim - Audio Engineer, Dan’s also an avid 3D printer - https://www.bnd3d.com/Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/
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  • Shifting from founder-led sales to repeatable GTM, differentiating on responsiveness/customer support & the art vs. science of product building w/ Stephen Whitworth @ incident.io
    ABOUT STEPHEN WHITWORTHStephen is the co-founder and CEO of incident.io, where they're building incident management tooling that's so good, people will break things on purpose. A software engineer by training, he previously led engineering teams at Monzo, and co-founded Ravelin, a fraud detection startup.ABOUT INCIDENT.IOIncident.io provides a platform to help you better respond to and learn from incidents. Helping you seamlessly orchestrate incident response from start to finish.This episode is brought to you by Clipboard HealthClipboard Health is looking for the next generation of exceptional software engineering leaders, not just managers. They’re a profitable unicorn, backed by top-tier investors, and they take the craft of engineering management seriously.Clipboard Health matches highly qualified healthcare workers with nearby facilities to fulfill millions of shifts a year - revolutionizing healthcare staffing with a fast, flexible, and user-friendly platform.Learn more & browse their open roles at clipboardhealth.com/engineeringSHOW NOTES:The early days of incident.io (2:45)Transitioning from working on incident.io part-time to full-time (5:32)Tactics that helped the co-founder team decide on incident.io over other ideas (8:21)How incident.io received 750 demo requests right away (11:07)incident.io’s product-market fit cheat code & identifying internal PMF (12:24)How incident.io landed major logo companies like Netflix, Airbnb & Etsy (14:32)Strategies to differentiate yourself from competitors in the B2B space & why execution and responsiveness can beat technological advantage (17:30)Stephen’s perspective on “inflicting software” on people & how that changes your product, org & GTM strategy downstream (21:14)Enterprise sales insights that surprised Stephen (23:56)Why GTM is infinitely harder than product & how founders can start to scale themselves out of sales activities (27:21)What incident.io’s GTM team looks like now (32:12)Differentiating in B2B enterprise on customer support & the strategic role of support at incident.io (34:20)Why a culture of responsiveness and support can be your hidden advantage (37:03)Rapid fire questions (39:26)LINKS AND RESOURCESBillion Dollar Whale - Tom Wright and Bradley Hope’s epic tale of white-collar crime on a global scale revealing how a young social climber from Malaysia pulled off one of the biggest heists in history.This episode wouldn’t have been possible without the help of our incredible production team:Patrick Gallagher - Producer & Co-HostJerry Li - Co-HostNoah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/Dan Overheim - Audio Engineer, Dan’s also an avid 3D printer - https://www.bnd3d.com/Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/
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  • Pricing is the API Between Your Business Model and Customers & Great Product Experiences are Made in the Margins w/ Michael Grinich @ WorkOS
    ABOUT MICHAEL GRINICHMichael is the founder and CEO of WorkOS, a developer platform that enables companies to become Enterprise Ready through features like Single Sign-On (SAML). Their customers include many of the fastest-growing startups including Webflow, Drata, Loom, and +200 others. Before WorkOS, Michael co-founded Nylas and studied CS at MIT.This episode is brought to you by Clipboard HealthClipboard Health is looking for the next generation of exceptional software engineering leaders, not just managers. They’re a profitable unicorn, backed by top-tier investors, and they take the craft of engineering management seriously.Clipboard Health matches highly qualified healthcare workers with nearby facilities to fulfill millions of shifts a year - revolutionizing healthcare staffing with a fast, flexible, and user-friendly platform.Learn more & browse their open roles at clipboardhealth.com/engineeringSHOW NOTES:Michael’s first journey as a founder @ Nylas (2:21)Great product experience happens in the margins (6:09)Why prioritizing the details of the last 3% of your product is key (7:17)How obsession, taste, care, and the intangible wow factor impact your product experience (9:24)Study and design the business model like you would the product experience / system architecture (12:59)Designing WorkOS’s early business model & prioritizing early product decisions (16:39)The Philosophy of 'You Pay When We Create Value For Your Business' and Why It Works (20:04)”Pricing is the API between your business model and your customer” (22:10)Why you should iterate on pricing the same way you iterate your product (24:18)How to navigate making a pricing decision - and think through options like public pricing, tiers, usage, etc. (27:21)Questions Michael asks to determine pricing of different WorkOS products (30:54)Pricing is all about considering trade-offs - start with “what’s the ideal buying experience and pricing structure for your consumer?” (32:53)Factors to consider when changing prices or revisiting pricing assumptions (34:00)Rapid fire questions (36:28)LINKS AND RESOURCESACQUIRED - Every company has a story. Learn the playbooks that built the world’s greatest companies — and how you can apply them as a founder, operator, or investor.The Challenger Sale: Taking Control of the Customer Conversation - The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.Founder-Led Sales: Sales Simplified for Startup Founders - Founder-led sales can be challenging, as it requires expertise and charisma to sell a product or service. Potential customers may be skeptical of the founder's intentions. However, founder-led sales can also be rewarding, providing valuable feedback and insights to improve the product or service, building strong customer relationships, and leading to repeat business and positive recommendations. It's a powerful tool for business growth.This episode wouldn’t have been possible without the help of our incredible production team:Patrick Gallagher - Producer & Co-HostJerry Li - Co-HostNoah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/Dan Overheim - Audio Engineer, Dan’s also an avid 3D printer - https://www.bnd3d.com/Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/
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About Engineering Founders

The show for engineering leaders making the leap to start their own company! We dive into the stories, pivotal moments and critical insights from former eng leaders turned founders, that helped them take those early leaps to launch their own company!
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