Titans of the Trades | Stories of How to Win from Construction Powerhouses

• AI and the Future of Home Services

  In this episode of Titans of the Trades, Ryan Englin sits down with Roland Ligtenberg, Co-Founder of Housecall Pro, to discuss AI's transformative role in the home services industry. They explore how automation and AI team members are helping contractors streamline operations, improve customer communication, and overcome labor shortages. Roland also shares actionable strategies for hiring and retaining skilled tradespeople, including how to build long-term relationships with local trade schools. If you're a home service business owner looking to scale, increase efficiency, and future-proof your company, this episode is a must-listen!Key Topics Covered: ✅ How AI is revolutionizing customer service in home services ✅ The impact of AI team members on efficiency and profitability ✅ The labor shortage crisis – and how to attract top trades talent ✅ Why trade schools are an untapped hiring goldmine ✅ How Housecall Pro is helping contractors grow with automation🔗 Learn more about Housecall Pro and claim your exclusive offer: HousecallPro.com Support Titans of the Trades: If you found this episode insightful, please subscribe, share, and leave a review for Titans of the Trades. Your support goes a long way in helping us bring more impactful discussions your way.

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• The Power of Branding & Culture in the Trades

  Growing up in a family-owned HVAC and plumbing business, Crystal Williams has seen firsthand how the trades evolve and how businesses must adapt to thrive. Now, as the Founder and Creative Strategist at Lemon Seed Marketing, she helps blue collar businesses develop powerful branding strategies, drive employee engagement, and create company cultures that attract top talent.In this episode, Crystal shares:The mindset shift needed to modernize a family business.How investing in branding and culture transformed her company into a multi-location powerhouse.Why making tough personnel decisions can be the key to long-term success.The hidden hiring goldmine that most trades businesses ignore (hint: it’s 50% of the population!).If you're looking for actionable insights on leadership, marketing, and growth in the skilled trades, this episode is a must-listen!Check Out Lemon Seed Marketing: https://www.lemonseedmarketing.com/Follow Crystal: https://www.linkedin.com/in/crystal-williams-35835b114/ 🎯 Mention this episode for $500 off an audit from Lemon Seed Marketing! Support Titans of the Trades: If you found this episode insightful, please subscribe, share, and leave a review for Titans of the Trades. Your support goes a long way in helping us bring more impactful discussions your way.

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• The Art of Funnel Building in Home Services With Greg Cayea

  In this conversation, Greg Cayea, CEO & Founder at FunnelPros, shares his journey from being a Guinness World Record holder to becoming an expert in funnel building and automation for the home services industry. He discusses the challenges faced by contractors in marketing, the importance of integrating AI into their systems, and the future trends in automation. Greg emphasizes the need for a robust backend system and effective advertising strategies to grow a business, while also highlighting the significance of understanding technology to solve real problems.TakeawaysThe journey into funnel building began with a passion for automation.Rube Goldberg machines serve as a metaphor for effective funnels.Home service companies often struggle with customer recognition and engagement.AI can enhance customer service and scheduling in home services.Effective advertising is crucial for generating leads in the home service industry.A robust backend system is essential for nurturing leads and existing customers.Future trends indicate a shift towards AI agents in business processes.Understanding technology is key to leveraging automation tools effectively.Chapters03:03 The Genesis of Funnel Building and Automation05:56 Understanding Rube Goldberg Machines and Their Relevance08:56 Challenges in Home Services Marketing11:45 The Role of AI in Home Service Automation14:49 Integrating New Leads into the System17:59 Advertising Strategies for Home Service Contractors20:50 Future Trends in Automation and AIConnect With Greg:Website: https://funnelpros.ai/LinkedIn: https://www.linkedin.com/in/gcayea/ Support Titans of the Trades: If you found this episode insightful, please subscribe, share, and leave a review for Titans of the Trades. Your support goes a long way in helping us bring more impactful discussions your way.

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• Combatting Burnout: Strategies for Blue Collar Companies With Christie Hoffman

  In this conversation, Christie Hoffman, Founder of Engagement Academy, dives into the intricacies of workplace culture, employee engagement, and the critical role of leadership in fostering a positive work environment. Christie shares her journey of discovering the systemic issues that plague organizations and emphasizes the importance of understanding employee feedback as a pathway to growth. She discusses the challenges of burnout in blue collar jobs and the necessity for managers to develop empathy and soft skills to support their teams effectively. Ryan and Christie talk about the need for ongoing training for managers to enhance their leadership capabilities and improve overall employee satisfaction. They discuss the critical importance of employee engagement in the trades, exploring how companies can measure the ROI of engagement initiatives. They also dig into generational shifts in the workforce, particularly focusing on the unique needs and expectations of Gen Z. The discussion emphasizes the necessity of effective communication, intentional leadership, and the establishment of strong company values to foster a positive work environment and enhance employee satisfaction.TakeawaysEmployee feedback is crucial for organizational success.Engagement surveys should be an ongoing process, not a one-time event.Managers need training in empathy and soft skills.Creating psychological safety is essential for open communication.Investing in manager training leads to better employee outcomes.Understanding individual employee situations can improve performance.Feedback loops help identify and address workplace issues.A culture of trust enhances employee engagement and retention. Investing in employee engagement yields tangible results.Companies must prioritize engagement to remain competitive.Generational differences impact employee expectations and engagement strategies.Gamification can enhance engagement, especially for Gen Z.Intentionality in leadership can transform company culture.Understanding employee needs leads to better retention and satisfaction.Chapters00:00 The Journey to Workplace Culture Expertise03:10 Understanding Employee Engagement and Feedback05:59 Combatting Burnout in Blue Collar Jobs11:58 The Role of Managers in Employee Well-Being17:55 Investing in Manager Training for Better Outcomes22:23 Measuring Employee Engagement ROI25:10 The Importance of Employee Engagement27:50 Generational Shifts in Workforce Engagement30:40 Understanding Different Generational Needs36:24 The Role of Communication in Engagement39:19 Intentional Leadership and Company ValuesConnect With Christie:Website: https://www.engagementacademy.co/LinkedIn: https://www.linkedin.com/in/christiehoffman/ Support Titans of the Trades: If you found this episode insightful, please subscribe, share, and leave a review for Titans of the Trades. Your support goes a long way in helping us bring more impactful discussions your way.

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• Becoming the Employer Everyone Wants to Work For With Ryan Englin

  What does it really mean to be an employer of choice in the trades?In this 100th episode celebration, host Ryan Englin goes solo to unveil the CHOICE Framework, a step-by-step blueprint for building a company where top talent wants to work and stay. Discover the six pillars that will transform your workplace:Clear Vision, Values, and PurposeHigh-Trust LeadershipOpportunities for GrowthIndustry-Leading ReputationCompetitive Pay and StabilityEngaged WorkforcePacked with real-life examples and actionable takeaways, this milestone episode sets the stage for a new series of solo deep dives into each CHOICE element. Whether you're a contractor, trades leader, or business owner, this is the episode that will reshape how you hire, retain, and lead.Don’t miss what’s next - subscribe and follow Titans of the Trades.Highlighted Episodes:Episode 1: Adam Witty, CEO of Forbes Books, “3 Fallacies That Hold Back Your Recruiting Efforts”Episode 73: Jim Bush, CEO of Weather Shield Roofing Systems, “12 Laws of a Great Workplace”Episode 77: Matt Ebert, CEO of Crash Champions, “Building an Empire: From 8 to Nearly 650 Locations”Episode 87: Chad Prinkey, Founder and CEO of Well Built Construction Consulting, “Overcoming the Valley of Death in Business”Episode 60: Richard Hart, Founder of Hart’s Plumbing and Heating, “The Power of an Apprentice Academy”Episode 16: Jennifer Wilkerson, VP of Innovations and Advancements at NCCER , “Overcoming the Labor Shortage”Episode 17: Josh Zolin, CEO of Windy City Equipment Service, “Attracting The Next Generation With A Better Story”Episode 93: Roger Wakefield, Founder of RogerWakefield.com, “The Journey of a Blue Collar Influencer”Episode 94: Mat Gates, President of Erickson-Hall Construction, “From Employee to Owner: The ESOP Journey”Episode 21: Ryan Schmitt, CEO of Petticoat-Schmitt, “Petticoat-Schmitt Client Case Study”Episode 62: Levi Torres, President of High 5 Plumbing, “The Best Way to Grow Your Team”Episode 85: Don Magruder, CEO at RoMac Building Supply, “Tackling the Labor Crisis in Construction”Connect With RyanWebsite: https://corematters.com/LinkedIn: https://www.linkedin.com/in/ryanenglin/  Support Titans of the Trades: If you found this episode insightful, please subscribe, share, and leave a review for Titans of the Trades. Your support goes a long way in helping us bring more impactful discussions your way.

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