The Mind Your Business Podcast

My good buddy Brandon Lucero is back on the show, and this one is going to blow your mind! Brandon has spent the last year quietly building a brand new account in the parenting niche (a space where nobody knew who he was) and has grown it to over 200,000 followers and 2 million views a month on Instagram alone…with zero ads! In this episode, he breaks down exactly how he did it, what he's discovered about getting educational content to go viral, and the specific frameworks he's using to turn views into daily leads and sales.
Today's conversation with Brandon is a preview of what we're covering together live at our free virtual event, 4x Your Video Views, happening this Tuesday, October 6th at 10 am Pacific Time. Come hang out with us, watch Brandon break down his frameworks live, see the software in action, and learn how to turn short form video into a real lead generation machine for your business. Register now and grab your spot at www.jameswedmore.com/4xviews! 
Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore, @jenniwedmore and @iambrandonlucero. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones. 
In this episode you'll hear: 
How Brandon grew a brand new account to over 200,000 followers and 2 million monthly Instagram views in under a year with zero ads



Why going viral as a thought leader or coach is a fundamentally different challenge and what it actually takes to make educational content explode



The critical difference between broadcasting what you know and creating content that holds attention



Why the hook is only one piece of the puzzle and the 100-plus psychological elements that actually drive views in the educational space



The exact five-word formula Brandon uses to craft hooks that speak directly to painful daily situations your audience is already living



How to structure your call to action mid-video to build your DM list and email list at the same time



Why a viral video doesn't just spike and disappear and how to use organic content as the foundation for your highest converting paid ads

The biggest mistake content creators make when deciding what to post and how to fix it



For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/844

Change is the only constant in life, and yet most of us resist it, avoid it, or get blindsided by it. Today, I'm giving you a complete crash course on how to approach new chapters in your life with intention, strategy, and purpose (rather than just reacting to whatever shows up)! 
I'm also sharing some personal updates, including what life has felt like on the other side of a chapter I've been navigating for almost 6 years now. This one goes deep, and I think it's going to hit home for a lot of you!
Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jenniwedmore. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones. 
In this episode you'll hear: 
The simple three-step framework I use to navigate any major life transition with intention and power

Why moving too fast is almost always driven by fear, and what happens when you finally slow down enough to get still

The 6 categories of life I use to audit where I'm really at, and the three lenses I look through for each one

Why the stories we tell about each area of our life are generating our results in that area, whether we know it or not

The fascinating research that shows why subtraction is almost always the most elegant solution to improving your life

How to apply the same decluttering energy to your business, and the two biggest countercurrents quietly pulling you off course

Why doing less actually allows you to do everything better, and what happens to your other offers when you close one down

How to create a new vision, identify the right habits, and craft a new story for the areas of your life that need it most

Why sustainability should be your north star in business and the simple math that shows how a half-million dollar business can set you up for financial freedom in 10 years

The one big mindset shift that I believe is the real secret to manifesting more in your business



For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/843

Last week I broke down the three foundational pillars of any great offer, and today, I'm following it up with the part most people dread: actually pitching the thing! In this episode, I walk you through my 11-step perfect pitch sequence, the exact framework that has been responsible for almost $110 million in sales in my business. 
This works everywhere. Webinar, live, email, automated funnel, the ingredients and the order never change. Let's get into it!
Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jenniwedmore. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones. 
In this episode you'll hear: 
The PSP formula and how to use it as a cheat code to transition seamlessly into your pitch every single time

Why you should be writing 60 headlines before you write a single word of your offer copy

The power of addressing the biggest elephant in the room early in your pitch and exactly what happens when you ignore it instead

Why your offer modules should each feel like their own standalone product worth the price of the whole thing

The pricing story and the reason that leading with the price before you've built any context is the fastest way to make people think it's too expensive

Why a longer refund window actually reduces refunds, and the one situation where I recommend having no refund policy at all

The million-dollar bonus strategy: how to use your value-add section to dismantle the exact objections that would have stopped someone from buying

How the "fast acting bonus" can be the difference between people buying now versus never

Why 95% of all questions that come in after you make an offer are actually objections in disguise, and the way to respond that gets to the root belief underneath



For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/842

As an online expert, coach, or content creator, there are really only two things that should ever be at the forefront of your mind: your brand and your offers. In this episode, I'm breaking down what I call the art of the offer, including the three foundational pillars that every irresistible offer is built on, the biggest mistakes I see coaches making when they try to craft their pitch, and the trends and changes I'm watching closely heading into 2026. 
This one is packed, and next week I'm following it up with an 11-step sequence for how to actually pitch the thing, so make sure you're subscribed!
Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jenniwedmore. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones. 
In this episode you'll hear: 
Why I believe brand and offers are the only two things that truly matter in an online business

The three foundational pillars of any great offer and what most people get wrong about each one

Why surveys are one of the least effective ways to understand your audience, and what I use instead to find out what people actually want

The Henry Ford principle applied to offer creation and why selling people what they think they need is a trap that will cost you sales

How specificity and niching down are going to be more important than ever in 2026 and the danger in going broad with your brand

The way that the process you use is becoming the most exciting opportunity in this industry right now

The pricing mistake almost everyone makes and why you should always pick your price first, then build the story around it

Why AI is actually creating more demand for high-ticket human coaching, not less, and what that means for how you structure your offers

The danger of outsourcing your business decisions to AI and a cautionary story about a student who followed AI advice straight into their worst launch ever

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/841

I'm back with a solo episode today, and I've got A LOT to cover here. We're talking about AI and the predictions I've been making about it: what I got right, what's coming next, and the premonition I had that I think is about to hit a lot of people hard! 
But before we get there, I share something personal that I've never talked about publicly until now, and I reveal what that journey taught me about faith, mental mastery, love, and why business is here to fuel life, not the other way around. 
This one's a little different than what you're used to hearing on the show, but I think you're going to want to hear all of it! 
Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jenniwedmore. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones. 
In this episode you'll hear: 
How the growing revolt against AI we're seeing now is exactly what I've been predicting 

The three serious consequences of outsourcing your content and copywriting to AI, and the ways in which it's doing more damage to your brand than you realize

Why becoming an "AI expert" overnight is one of the most dangerous moves you can make for your business right now

The premonition I had about what's coming for people living in their "Claude cave"

A closer look at the cognitive decline I'm personally witnessing in real time

The two smartest ways to actually use AI in your business, including the iPhone app I built in an hour that solved a real problem for me

The team structure I believe will be the biggest competitive advantage in the next 6 months

A personal update I've never shared publicly and the invaluable life lessons I received and will never forget 

How Jenni and I are now co-creating together, what this new chapter looks like, and why simplicity and lifestyle are what we're building toward next

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/840