PodSchool

• How effective are paid ads for podcast growth?

  Can paid ads grow your podcast audience? A year ago I would’ve said “no, don't bother.”But after seeing a few campaigns actually convert this year, I’ve changed my answer to… a little.In this episode, I break down why paid ads usually flop, when they can work, and the one thing you absolutely must track before spending a cent.What You’ll LearnWhy paid ads rarely convert for podcastersWhen they can work (and the 3 conditions that matter most)The biggest mistake people make with podcast adsHow targeting, creative and tracking make or break your resultsWhy you should never run ads until your podcast foundations are rock solidEPISODE CREDITS:Host: Rachel CorbettLINKS & OTHER IMPORTANT STUFF:Find out how to work with me hereDownload my free podcasting guideCheck out my online podcasting course, PodSchoolClick here to submit a question to the showEmail me: [email protected] me: Instagram, Facebook, X, LinkedIn, YouTube, TikTok or check out my blog or the PodSchool website.This podcast was recorded on the lands of the Wangal people, of the Eora Nation. I pay my respects to Elders past and present.

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• Is your podcast limited by geography?

  If you’re used to traditional media like TV or radio, it’s easy to assume your podcast will only reach local listeners but that’s not how it works.In this episode, I share how podcasting instantly makes you a global creator, what limits (if any) exist when it comes to reach and why monetisation is usually still local even if your audience isn’t.What you’ll learn:Why your podcast is automatically international the moment you hit publishThe difference between radio/TV and podcast distributionHow Apple Podcasts and other storefronts curate their local contentWhy ad monetisation still tends to happen within your home marketThe mindset shift you need when you realise your audience can come from anywhereEPISODE CREDITS:Host: Rachel CorbettEditing Assistance: Josh NewthLINKS & OTHER IMPORTANT STUFF:Find out how to work with me hereDownload my free podcasting guideCheck out my online podcasting course, PodSchoolClick here to submit a question to the showEmail me: [email protected] me: Instagram, Facebook, X, LinkedIn, YouTube, TikTok or check out my blog or the PodSchool website.This podcast was recorded on the lands of the Wangal people, of the Eora Nation. I pay my respects to Elders past and present.

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• Should you think about your audience as one person?

  When you’re recording a podcast you need to think about your audience as individual people, rather than a collective, if you want to connect with themIn this episode, I explain why this is one of the most powerful ways to build connection, sound more natural and keep people coming back for more.What you’ll learn:Why using collective language e.g. "You guys," "Ladies and Gentlemen" can disconnect you from your audienceThe words you need to use to make sure your audience feel you're speaking directly to themA simple trick to make solo recording feel more naturalHow to balance audience connection in solo vs. co-hosted showsEPISODE CREDITS:Host: Rachel CorbettEditing Assistance: Josh NewthLINKS & OTHER IMPORTANT STUFF:Find out how to work with me hereDownload my free podcasting guideCheck out my online podcasting course, PodSchoolClick here to submit a question to the showEmail me: [email protected] me: Instagram, Facebook, X, LinkedIn, YouTube, TikTok or check out my blog or the PodSchool website.This podcast was recorded on the lands of the Wangal people, of the Eora Nation. I pay my respects to Elders past and present.

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• How detailed should your podcast script be?

  Reading a script, word-for-word on your podcast is the fastest way to disconnect from your audience. In this episode I share how to prepare for your record so you don't need a script, how to keep your delivery natural even if you've got notes and how to make sure you know where your going without having to write everything down, word-for-word.What you’ll learnWhy scripting your episodes isn't a good ideaThe simple notes system I use to make sure I'm prepared but not wedded to a scriptHow to make sure you're in the moment so you can record the best possible episodeEPISODE CREDITS:Host: Rachel CorbettEditing Assistance: Josh NewthLINKS & OTHER IMPORTANT STUFF:Find out how to work with me hereDownload my free podcasting guideCheck out my online podcasting course, PodSchoolClick here to submit a question to the showEmail me: [email protected] me: Instagram, Facebook, X, LinkedIn, YouTube, TikTok or check out my blog or the PodSchool website.This podcast was recorded on the lands of the Wangal people, of the Eora Nation. I pay my respects to Elders past and present.

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• Budget soundproofing for podcasters

  Want to record high quality audio for your podcast but don't want to pay for a studio? No worries!You can easily record fantastic audio at home just by thinking about where you record.In this episode I explain how to set your recording space so you're recording the best podcast audio you can.What you’ll learnHow to reduce echo/reverb at home How to record in rooms that look good for video without ruining your audio.How to use AI tools to polish what you can't fix in the moment (and how to avoid the robotic sound).The golden rule: fix as much as you can at record time, then do as little as possible in post.EPISODE CREDITS:Host: Rachel CorbettEditing Assistance: Josh NewthLINKS & OTHER IMPORTANT STUFF:Find out how to work with me hereDownload my free podcasting guideCheck out my online podcasting course, PodSchoolClick here to submit a question to the showEmail me: [email protected] me: Instagram, Facebook, X, LinkedIn, YouTube, TikTok or check out my blog or the PodSchool website.This podcast was recorded on the lands of the Wangal people, of the Eora Nation. I pay my respects to Elders past and present.

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