Unleashing Marketing Operations: AI Meets In-House Excellence with Kasper Sierslev
Unlocking the Power of AI in Marketing with Kasper SierslevHow is artificial intelligence transforming the way we approach marketing? In this episode, we dive deep with Kasper Sierslev, founder of Zite, to uncover the real-world opportunities and challenges of AI in marketing. Discover how forward-thinking brands are leveraging AI tools to spark creativity, streamline campaigns, and stay ahead in a rapidly evolving digital landscape.📧💌📧Ready to take your business to the next level? Subscribe for more AI strategies, share your questions in the comments, and visit our website for free resources. Don’t miss exclusive content in our newsletter—sign up today: beginnersguide.nl📧💌📧💡 Key Highlights:Kasper Sierslev shares his journey and unique perspective on embedding AI into marketing strategiesTop AI tools for marketers and how to use them for impactful resultsThe importance of a human-centric approach to AI in marketingInsights on the future of AI and how brands can stay aheadActionable advice for marketers looking to adopt AI today🧾 Quotes from the Episode:“It’s not super easy sitting on the other side doing creative work and just saying, ‘We made this great film, look how funny it is.’ That’s gut feeling, it’s opinions. For almost 20 years now, creativity and branding has lost a lot.” - Kasper Sierslev“I think it’s super easy to do something now, but we don’t really have the big AI tech companies here yet. Maybe that’s because of copyright laws or the lawsuits happening at the moment. Still, we can build on top of the bigger models and protect what we’re doing as it goes back into the loop.”Kasper Sierslev📂 Chapters (experimental feature):00:00 Introduction & Kasper Sierslev's Background04:00 AI Tools for Marketers08:00 Creativity, Branding & AI15:00 Human-Centric AI in Marketing25:00 Real-World AI Marketing Case Studies33:00 Challenges & Cultural Shifts in Advertising41:00 The Future of AI in Marketing50:00 Practical Advice for Marketers🔗 Where to find Kasper Sierslev:LinkedInZite Website, where you also find the In-house Barometer!---Tune in to get my thoughts, and don’t forget to subscribe to our Newsletter!Music credit: "Modern Situations" by Unicorn Heads
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OpenAI's Matt Weaver on GPT-5, AI Literacy, and Adoption Strategies
🚀 Matt Weaver, Solutions Engineering Leader at OpenAI, takes us inside the launch of GPT-5, the rise of AI agents, and how these tools are transforming industries. From practical business adoption tips to exploring advanced features like Deep Research and Custom GPTs, this episode is packed with actionable insights.📧 Tune in to get my thoughts, tips and tricks and all the episode in your mailbox: beginnersguide.nl💡 What you’ll learn in this episode:How GPT-5 chooses the right reasoning model automatically for better answersWhy AI literacy is the foundation for business adoptionIndustry examples from banking (BBVA) to travel (Virgin Atlantic)How AI agents like Deep Research work – and why they’re a game changerCreating your own Custom GPTs without codingAddressing AI objections: security, hallucinations, and cost concernsQuotes from the Episode:💬 “AI is such a transformative technology — now is the time to reimagine your processes, not just bolt it onto old ones.” – Matt Weaver💬 “Your first AGI moment changes how you see every problem — you start thinking, ‘How can ChatGPT help me with this?’” – Matt Weaver🧾 Chapters (experimental):00:00 Welcome & Introduction to Matt Weaver01:18 Matt’s Journey into AI and Joining OpenAI03:58 GPT-5 Launch – What’s New and Why It Matters08:28 How Businesses Should Start with ChatGPT10:45 AI Adoption Strategies & Avoiding Common Mistakes12:14 Industry Examples – Banking, Travel, and Professional Services14:06 Deep Research: AI Agents Explained18:06 Study Mode & AI in Education19:56 Overcoming Objections: Security, Hallucinations & Costs24:06 ROI of ChatGPT in Business28:22 The “AGI Moment” & Personal Uses of ChatGPT32:03 The Future of AI: Agents, Coding, and New Businesses35:48 Custom GPTs – Building Your Own AI Apps39:06 AI Safety & Optimism for the Future41:16 Where to Find Matt Weaver & ClosingWant to know more?🔗 ChatGPT is now also at Chat.com🔗 OpenAI's learning resources are at: academy.openai.com🎵 Music credit: "Modern Situations" by Unicorn Heads
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Dice or Dominoes? The Secret Battle Inside Every AI
Why does your smartphone sometimes act like a mind reader and other times seem hopelessly confused? In this episode of “A Beginner’s Guide to AI,” we explore the dramatic showdown between probabilistic and deterministic systems in artificial intelligence. Discover why some AIs operate like precise clockwork while others make predictions by rolling the dice—plus how this difference shapes everything from language tools to life-saving healthcare tech. We dive into real-world stories, serve up cake-baking metaphors, and arm you with practical tips for spotting these systems in action.Tune in to get my thoughts and all the episodes, don't forget to subscribe to our Newsletter: beginnersguide.nlThis podcast was generated with the help of ChatGPT, Mistral and Claude 3. We do fact check with human eyes, but there still might be hallucinations in the output. And, by the way, it's read by an AI voice.Music credit: "Modern Situations" by Unicorn Heads
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What Is Biocomputing? Fred Jordan on AI’s New Frontier
Step into the future of artificial intelligence with Fred Jordan as he introduces “Biocomputing”—the next evolutionary leap for AI. In this episode, Fred unpacks how biocomputing uses nature’s own design principles to build more adaptive, resilient, and intelligent systems.📧💌📧Tune in to get my thoughts, and don’t forget to subscribe to our Newsletter! 📧💌📧Highlights from the episode:What “Biocomputing” is, and why it matters for the future of AIHow biocomputing fundamentally differs from traditional approachesFred Jordan’s personal journey and vision for next-generation intelligenceReal-world examples and the untapped potential of biocomputingQuotes from the Episode:“Biocomputing is about harnessing the principles of life itself to create intelligence that adapts and evolves, just like nature intended.”“We’re not just building smarter machines; with biocomputing, we’re taking inspiration from biology to leap forward in how AI thinks and grows.”Chapters (experimental):00:00 Introduction and Fred Jordan’s Background04:15 What Is Biocomputing? The Big Idea15:30 Biocomputing vs. Traditional AI: Key Differences28:50 Real-World Applications and the Future of Biocomputing41:10 Closing Thoughts and Next StepsWhere to find Fred Jordan and FinalSpark:Discord: discord.com/invite/edPetHUYtxWebsite: finalspark.comApply to join: finalspark.com/neuroplatform/Get the newsletter: beginnersguide.nl 📧Music credit: "Modern Situations" by Unicorn Heads
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How Curiosity Led to Building an Agentic Workflow Automation Company
In this episode, Anirudh Narayan of Lyzr joins us to explore the exciting world of AI agents, marketing innovation, and growth hacking in the digital era. 📧💌📧Ready to take your business to the next level? Subscribe for more AI strategies, share your questions in the comments, and visit our website for free resources. Don’t miss exclusive content in our newsletter—sign up today: beginnersguide.nl📧💌📧From designing AI-powered tools to transforming sales strategies, Anirudh shares practical insights, creative experiments, and lessons learned from years of working at the intersection of tech and entrepreneurship.Whether you’re a marketer, founder, or tech enthusiast, this conversation will give you a fresh perspective on how AI can amplify your business impact—today and in the future.🌟 Key Highlights:AI Marketing Agents: How they’re reshaping sales and customer engagement.Building AI Agents for Business Growth: From ideation to implementation.Content Creation in the AI Era: Strategies that convert attention into action.Real-World Case Studies: Applying AI tools for measurable results.💬 Quotes from the Episode:A one-billion-dollar business with agents and AI tools—that’s when we said, in a gold rush, you want to build shovels, so why not build a platform?"And for non-developers, it’s like—oh, I already have a template, a pre-built agent I can plug and play and start using immediately."⏱ Chapters (experimental):00:00 Introduction and Welcome with Anirudh Narayan 03:17 How AI Agents Are Changing Marketing and Sales 09:45 Building AI-Powered Tools for Business Growth 15:32 Content Creation Strategies in the AI Era 21:10 Real-World Use Cases and Success Stories 27:55 The Future of AI in Marketing and Entrepreneurship 📍 Where to find Anirudh Narayan:Website: lyzr.aiLinkedIn: linkedin.com/in/anirudh-narayan/🎵 Music credit: "Modern Situations" by Unicorn Heads
"A Beginner's Guide to AI" makes the complex world of Artificial Intelligence accessible to all. Each episode asks someone working with AI about what they do and how AI can help you.
Ideal for novices, tech enthusiasts, and the simply curious, this podcast transforms AI learning into an engaging, digestible journey. Join us as we take the first steps into AI!
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