THE ED MYLETT SHOW

Can You Build a $150M Business in Just 3 Years? That’s exactly what my guest today, Ryan Bartlett, did. As the founder and CEO of True Classic, Ryan scaled his company from zero to $150 million in just three years—and he’s only getting started. Now valued at nearly $1 billion, True Classic is rewriting the rules for what it takes to succeed in e-commerce. This conversation is an absolute game-changer for anyone who wants to understand the mindset, strategies, and work ethic behind building a thriving business in today’s world. In this episode, Ryan breaks down the key pillars of his success, including his unique approach to marketing, which he describes as “the best marketing isn’t marketing.” By prioritizing authenticity and creating content that makes people feel connected, True Classic has built a loyal customer base. But it doesn’t stop there—Ryan shares how relentless customer focus has set them apart, from premium products at accessible prices to moments of over-delivering on customer experience. We also dive into the real challenges of entrepreneurship. Ryan gets brutally honest about the emotional toll, the late nights, and the do-or-die moments, like betting $40 million on inventory. But his ability to turn risks into rewards and to lead with empathy has been critical to his company’s meteoric rise. If you’ve ever wondered whether entrepreneurship is worth the grind, Ryan’s insights will give you the clarity and inspiration you need. Key Takeaways: Marketing Done Right: Why emotional connection, not hard selling, is the real game-changer in building a brand. Customer Experience as a Superpower: How creating "wow" moments for your customers can make you unforgettable. Risk and Resilience: Ryan’s lessons from gambling big on his business and why fearlessness is essential in entrepreneurship. Scaling Without Sacrificing: The challenges of growing fast and keeping a strong culture intact. Ryan Bartlett’s story proves that success isn’t just about hard work—it’s about working smart, being relentless in creating value, and playing the long game. Whether you’re starting your first business or scaling to new heights, this episode will leave you inspired to take your next step. Let’s max out! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Mastering Self-Control: 3 Rules You Need Today! Ever feel like your goals are within reach, but self-discipline keeps slipping away? In this episode, I’ve brought together some of the most powerful voices in personal development—Eric Thomas, Monica Aldama, Tim Grover, Ben Newman, Ryan Holiday, and Sam Acho—to tackle the fundamental rules for self-control. Self-discipline isn’t something you’re born with; it’s a skill you build daily. So together, we’re laying out three game-changing rules to help you focus, stay consistent, and reach the next level. First, I share a rule that transformed my productivity: identifying and eliminating “discipline stealers.” Whether it’s getting lost in sports highlights or scrolling on social media, these little distractions drain our focus and stop us from moving forward. When you understand what’s stealing your focus, you can cut it out and start making real progress. Eric Thomas digs into the power of “getting real” with yourself and committing to self-discipline. He shares how he had to face his own habits head-on to become the success he is today. Ben Newman talks about sacrifice and why real discipline often means choosing the harder path when the easy one is right in front of you. Tim Grover breaks down the mindset that made legends like Kobe and Michael the best in the world—the relentless pursuit of self-mastery and mental toughness. The next rule is about making discipline a habit by scheduling your priorities. From the outside, it might look like I’ve got ironclad self-discipline, but the truth is, I’ve built routines that keep me focused and performing at my best. Monica Aldama talks about her experience coaching college athletes and the importance of structure and accountability in keeping them focused on their goals. Sam Acho emphasizes that discipline isn’t just about scheduling work; it’s about making time for relationships and personal growth too. Finally, it’s all about keeping the promises you make to yourself. Ryan Holiday shares insights on how small, consistent actions are the foundation of self-mastery. Start with keeping small promises—whether it’s completing your morning workout or shutting off distractions at work—and let those victories build up your self-control over time. Key Takeaways: - Identify Your Distractions: Recognize and eliminate the things that drain your focus, so you stay on track. - Schedule Your Priorities: Treat self-discipline like a muscle and build routines that make high performance natural. - Keep Promises to Yourself: Start with small promises and let them grow into powerful habits of self-control. This episode is your roadmap for developing self-discipline that sticks. If you’re ready to cut out distractions, build routines that support your goals, and stay true to your vision, these three rules—and the wisdom from these guests—will set you up for success. Take action on these rules, learn from these legends, and start unlocking your full potential with the discipline to achieve your biggest dreams! Thank you for watching this video—Please Share it and get the word out! What part of this video resonated with you the most? Comment below! Learn more about your ad choices. Visit podcastchoices.com/adchoices

What’s Really Stopping You From Living a Life of True Abundance? If you're like most high achievers, you think you need more abundance in your life. But maybe what you're really missing is access—access to the deepest parts of yourself that drive a truly fulfilled life. I’m sitting down with my dear friend Brendon Burchard, a master of transformation and one of the most respected coaches in personal development, to uncover what really gets in the way of living with true freedom, joy, and abundance. In this episode, we dig into what it means to achieve success without losing yourself in the grind. Brendon shares his insights on reaching high performance while protecting your sanity and relationships. He talks about how too many people push themselves to the top only to realize they’re more disconnected than ever—from others and from their own inner peace. We get into how you can stay clear and grounded by focusing on the four pillars every person really craves: aliveness, meaningful pursuits, connection, and growth. I also share why so many people come to me feeling discouraged and lost—even if they’re already highly successful. When you keep the promises you make to yourself and live in alignment with your values, you elevate your energy and attract what you deserve. Brendon and I talk through why this inner clarity is essential if you’re going to build a life that’s not just successful but also deeply satisfying. In this conversation, you’ll learn: How to maintain success without sacrificing your well-being and relationships The four things you actually need for a fulfilling life Practical strategies to increase clarity, confidence, and self-trust Why building your life around your true values can transform your energy and outcomes This episode is a wake-up call for anyone who’s ready to access the deeper, more joyful life that’s already within their reach. It's about being true to yourself, holding onto the simple things, and realizing abundance isn’t about “getting” but about truly living. Learn more about your ad choices. Visit podcastchoices.com/adchoices

I’m proud to introduce you a to TRUE AMERICAN HERO… A Hero’s Promise - with Israel Del Toro This is a story of unwavering heroism and strength! This interview will CHANGE YOUR LIFE and alter who you are as a person! Israel Del Toro is a Purple Heart and Bronze Star recipient and the BRAVEST man I have ever met.  80% of Israel Del Toro’s body was severely burned when an IED detonated while he was in active duty serving our country. Find out exactly how Israel’s tragic upbringing prepared him for surviving the most excruciating fight for his life. This is the MOST incredible story you have EVER heard and I am bringing it to you FIRST-HAND! From the physical pain from 3rd-degree burns covering over 80% of his body and less than a 15% chance to live to the emotional pain of waking up to missing limbs and a face he could no longer recognize, Isaiah has found VICTORY in his PAIN.  Battling fear, pain, shame, and disappointment, you must listen/watch to experience the emotional transformation this extraordinary veteran experienced to become the celebrated, decorated embodiment of STRENGTH he is today! Find out how Israel Del Toro, through his darkest hours, over 100 surgeries, being skinned alive, has emerged to become The Ultimate American Hero. He has since received the Purple Heart, a Gold Medal at the Invictus games, He was honored with the Pat Tillman award at the ESPYS AND the FIRST 100% disabled veteran to re-enlist in the military!  This life-changing interview begins here. Watch/Listen now to experience the essence of a true HERO! Learn more about your ad choices. Visit podcastchoices.com/adchoices