The Colin and Samir Show

"Companies are bought, not sold." That's the mindset John Coogan and Jordi Hays say got them a nine-figure acquisition from OpenAI, without ever trying to sell.

Recorded live at Press Publish LA, this is our second sit-down with the TBPN guys, but the first since the deal went public. Two years ago they were building a daily live show from scratch. Now they've sold it to OpenAI for nine figures, and they're breaking down exactly how they got there.

We get into:

Why they chose to nichemaxx in a world full of view-maximizers

The importance of having a “golden retriever” mindset

Why they never tried to sell the company, and how that gave them leverage

What their role at OpenAI actually is

It's a candid look at how staying disciplined about who you're serving can be worth more than chasing scale.
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Creator ad spend is hitting thirty-nine billion dollars in 2026, and traditional video reads are no longer the standard. In this episode, we break down our new partnership with Lexus and we outline the four ways creators are making money with brands today:

As distribution for brand reach.

As talent for native likeness.

As directors and creatives using platform expertise.

As consultants bridging the gap between major corporations and internet culture.

Lastly we review some of our favorite creator ads on YouTube with our story produce Conor.
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Traditional networks are no longer just looking to creators for marketing—they want premium, long-term IP. Today we explore how independent comedy powerhouse YMH Studios scaled past traditional gatekeepers and why Fox Entertainment just signed a major multi-project slate with them.

What you’ll get in this episode:

The Deal Breakdown: Inside the co-ownership structure of the brand-new Fox and YMH slate.

The Creator-CEO Blueprint: How Tom Segura built an arena-selling infrastructure entirely direct-to-consumer.

The Scale Formula: Why protecting creative momentum and building your own distribution engine is the ultimate leverage in media today.

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We are live from the LinkedIn Lounge for Day 3 of Cannes Lions. Today, we sit down with creative director Pablo Rochat, industry legend Sir John Hegarty, and e.l.f. Beauty President Kory Marchisotto to discuss the shifting dynamics of storytelling. Discover why the best brands act like entertainment studios, how to manage community feedback during high-risk campaigns, and the ultimate rule of effective advertising: tell the truth.

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Live from Cannes Lions, This is the Daily Brief from the LinkedIn Lounge.

In this episode of The Daily Brief from the Linkedin Lounge, we dive into a massive piece of news that dropped yesterday: Instagram is launching a horizontal video hub on TVs. With YouTube already dominant in the living room, what does Meta’s latest move mean for creators, audiences, and ad dollars? We debate whether Instagram can truly compete with YouTube’s massive library, or if its cultural cachet gives it a unique edge.

Plus, we take a look into the future of work and how the creative landscape is shifting. We discuss why creative work can’t be done by committee, the rise of the "agentic layer" in AI workflow tools, and the surprising reason recent college graduates are pushing back against AI. Watch the full episode on Linkedin
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