The Colin and Samir Show

Live from the LinkedIn Lounge at Cannes Lions, we break down why traditional advertising is broken and what's actually working today.

Spending millions on a single, polished TV commercial doesn't work anymore—it just gets lost in the noise. We sit down with creator Anthpo, Ramp’s Kendall Hope Tucker, and Adobe’s Lara Balazs to look at how real brands are catching people's attention by being entertaining and acting like creators themselves.

What we cover:


The Power of Stunts: Why Ramp puts Kevin from The Office in a glass box, and how they pull it off without a corporate committee ruining the idea.


The New Brand Deal: Why creators are moving past basic shoutouts and actually helping big companies build their entire strategy.


Moving Fast with AI: How Adobe uses new tools to handle the boring parts of making videos and images so teams can focus on the big ideas.


The End of Google Search: Why people are looking for things inside AI chatbots instead of search engines, and what that means for brands.

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Today on The Colin & Samir Show we sit down with Markiplier and YouTube's Tim Katz, live from the Fox Studios lot in front of 650 creators at Press Publish LA: The Hollywood Creator Summit.
After more than 15 years building one of YouTube's most personal channels, Markiplier put Hollywood on notice with Iron Lung, the horror film he financed, wrote, directed, and starred in. The film pulled in close to $52 million in theaters and is now on YouTube. We get into why he treated a feature film like a YouTube video, what he learned leading a hundred-person crew, why he stays his own harshest critic, and how he sees this collision of YouTube and Hollywood playing out for creators.
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This week, we break down three creator-made films that are reshaping the industry: Backrooms ($118M opening weekend on a $10M budget), Obsession ($148M box office on a sub-$1M budget), and Markiplier's Iron Lung ($52M independently). From a 16-year-old YouTuber landing an A24 deal to creators outperforming major studio releases, these stories reveal what happens when internet-native storytellers bring their audiences to the big screen.
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Today on The Colin & Samir Show we sit down with the creator and host of SubwayTakes, Kareem Rahma. We dive into the origins and mechanics of what makes the show one of the most popular today on the internet. We also discuss the launch of his longform show Keep the Meter Running on YouTube. Kareem shares his pov on the future of attention and what it means to build a "show" in the modern media landscape.
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Our thoughts from Brandcast and Google I/O.
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